by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

In marketing, you’re probably used to hearing about the next best thing, and then watching it disappear a few months later.

Although sometimes what is trending becomes the standard; blogging, email marketing, or social media. Each of these was once thought to be a passing fad. Now, they’re the foundation of how you connect with buyers.

So, that’s why you should pay attention.

Digital marketing strategy is rapidly developing due to higher expectations, new tools, and smarter buyers. The strategies that worked a few years ago are beginning lose their advantage.

To remain competitive, you need to understand the direction things are headed, and it’s essential to know how to adjust your approach.

Across the industry, real shifts are being seen, and they’re backed by what forward-thinking companies are already doing and by what today’s buyers truly want.

So, if you’re creating a strategy that’s designed to last, the following are some key digital marketing trends to pay attention to:


1.  The Buyer’s First Touchpoint

In the future, buyers will no longer begin their journey on your website or even on Google. More and more, discovery starts inside AI-powered settings like ChatGPT, Google AI Overviews, and other generative platforms where users compare, research, and validate decisions before ever clicking a link.

This shift changes how digital marketing works. Instead of optimizing only for traffic or rankings, you must now optimize for AI summarization, interpretation, and citation. If your content isn’t authoritative, clear, and structured for machine understanding, it might never surface at the minute a purchaser forms intent.


2.  Content Ecosystems

A significant shift, trending in digital marketing, is highlighting AI-driven content ecosystems. This marketing trend shows interconnected content (pillar pages) outperforming single pieces, which builds topical authority for better AI visibility.

A pillar page is a comprehensive, long-form webpage that serves as a central hub for a broad topic, linking out to more specific, in-depth articles (topic clusters) on related subtopics, creating an authoritative resource for users and search engines, establishing topical authority, and improving site navigation. Think of it as a detailed overview (the “pillar”) with links to specialized chapters (the “clusters”), organized to provide a complete user journey through a subject, like a “Complete Guide to Digital Marketing” linking to posts on SEO, social media, etc. ~ Google search


3.  AI Search Optimization

AI platforms redesign user discovery. A new discipline—Generative Engine Optimization (GEO), also referred to as AI Engine Optimization (AEO)—has become a key focus in digital marketing trends. Unlike traditional search engine optimization (SEO), GEO prioritizes how AI models read, interpret, and cite information as opposed to how algorithms rank pages.


4.  Full Funnel Social Platforms

While analyzing digital marketing trends, social commerce becomes a game-changing influence. This progression in digital marketing trends shows how shopping behaviors are basically shifting. Social commerce is set to transform the way consumers find and buy products, converting social media platforms into new storefronts. This digital marketing trend shows no signs of slowing down. The integration of social media and e-commerce is transforming shopping, making it effortless and more engaging for consumers.


5.  AI-Enhanced Creative

AI will be embedded directly into the content system, which is a major shift in creative production. Modern AI tools help you shape concepts, refine messaging, and adapt visuals across platforms with greater speed and consistency instead of simply producing variations. This development reflects broader trends in digital marketing, as audiences expect higher-quality content, and platforms reward skillful storytelling that fits each format.

With AI increasing the speed of production and improving decision-making, creative teams can focus on strategy and storytelling, as digital marketing trends refocus toward video-first engagement. Campaigns become more cohesive, more adaptable, and considerably faster to implement, which is an advantage as digital marketing trends move toward video-first engagement.

For example: “Side-by-side comparison of “traditional creative workflow” vs. “AI-accelerated creative workflow.”


6.  Omnichannel Marketing

Modernized Omnichannel channel marketing and multi-surface visibility will be prominent trends in digital marketing.

As digital activities splinter across platforms, you can no longer count on single-channel attribution or isolated analytics.

Users will shift seamlessly between search, video, email, social, AI assistants, and offline touchpoints, often interacting with a brand over and over again before converting.

Those using AI for creative adaptation will get better multi-surface presence, thus blending platforms for seamless user experiences.


7.  Brand Authenticity

The drive for authenticity will accelerate because of shifting user expectations, rising skepticism toward overly polished or generic content, and algorithm updates. People don’t want automated campaigns or AI-generated fluff but brands that feel human, credible, and based in real knowledge. So, building a strong brand based on genuine values will be the main differentiator for your business. With competition intensifying and elements becoming easier to duplicate, your brand will be the only true defense to protecting market share. You must focus on developing a unique identity, rather than quality alone, that resonates with your target audience.


8. AI-Driven Hyper-Personalization

Personalization continues to be a priority, but there are now stricter privacy expectations and new federal conditions. Consumers want tailored experiences but are increasingly cautious about how their data is collected and used. The FCC has updated consent rules (effective January 2025) that require clear, written permission before you can send automated marketing messages. This forces marketers to rethink how they build compliant, trust-based communication flows.

Instead of relying on third-party data or aggressive retargeting, marketers are moving toward privacy-first methods built on transparent value exchanges, clear consent, and cleaner first-party data. People are more willing to share information when they understand how it makes things better for them, and those who communicate this clearly keep stronger engagement.


9.  Search Everywhere Optimization

Content discovery is continually and quickly evolving, and search behavior is expanding far beyond Google. Although Google is still the main player, users are now beginning their research across a mix of AI assistants, video search engines, social platforms, and emerging multi-surface ecosystems. This shift requires you to take a broader view of where search happens and how customers find information, because modern discovery is no longer limited to a single platform or algorithm.

AI assistants play a major role at the beginning of research journeys. ChatGPT Search, Perplexity, Google’s AI Overview and others deliver multi-source answers in seconds, sometimes replacing the traditional “scroll through results” behavior. Video-heavy platforms such as YouTube and TikTok will still operate as primary search engines for younger users. In the future, nearly half of Gen Z will prefer platform-native search before turning to Google, and TikTok’s internal search indexes captions, spoken audio, on-screen text, and comments, transforming every video into a searchable asset.

Search everywhere optimization is about meeting customers where they naturally look first.

We’ve covered nine future digital marketing trends in this article. If you choose to use them, AI implementation and search optimization are a good starting point, as these digital marketing trends form the foundation for other advanced strategies.


Try this viral mailer that pays















,

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

What is marketing automation?


Marketing automation is using software to systematize recurring marketing tasks and to manage multiple channels.

It uses technology to simplify workflows, improve effectiveness, and to deliver personalized content to customers at the proper time. Marketing automation handles tasks like social media posting, email marketing, and lead nurturing. This allows you to focus more on strategy and creative work instead of manual, time-consuming processes.


Some key functions of marketing automation include:


~ Automating repetitive tasks

Marketing automation software performs several key functions designed to streamline processes, enhance personalization, and improve efficiency across the customer journey. These functions allow marketers to focus on strategy rather than repetitive tasks.


~ Personalizing customer experiences

You can use customer data (browsing and purchase history) to tailor content, suggestions, and offers for a distinct customer experience.


~ Nurturing leads

You can capture leads automatically, mark them based on engagement, and send them personalized content to guide them through your sales funnel until they’re ready to convert.


~ Segmenting audiences

Automatically sort contacts by demographics, purchase history, or behavior to send them very targeted messages.


~ Leads Management

Automatically capture, mark, and nurture leads.


~ Providing analytics and reporting

Use automation to track campaign performance, measure ROI (return on investment), and to gain insights into customer behavior to use for planning future strategies.



Benefits of Marketing Automation


Increases efficiency

Marketing automation increases efficiency and saves time by automating repetitive tasks, such as email, data entry, and social media posting, thereby freeing you up to focus on strategy.

Improves ROI

Marketing automation helps save time by simplifying repetitive processes. It also scales up processes like personalizing messaging for each customer. This would be impossible to do manually. And automation creates added value by freeing up your time to complete higher-value activities like building relationships and strategizing.

These benefits add up to a greater return on investment (ROI)—maybe more than any other marketing investment.

Enhances customer experience

Automation provides a consistent and timely experience throughout the entire customer journey.

Improves email marketing performance

In the late 1990s and early 2000s, when the earliest digital marketing automation platforms were released, they focused on automating email communication.

Even though automation has expanded into social media, ads, SMS, and more, email is still the most popular instance for marketing automation.

You can boost the relevance of your messaging by segmenting your audience, then later, sending them through personalized automated journeys based on their behavior and interests.

These automated journeys are created with a little help from technology to make them as flawless as possible. It’s all about creating a smooth journey for the buyer.

A marketing funnel is equivalent to a travel plan that you create.

A marketing funnel represents the user’s journey from becoming aware of your service or product to taking a desired action, which is usually a purchase.


Why is this representation called a funnel?

It’s because the process of turning users into buyers resembles a funnel. Many users become prospects at the top. Some turn into leads as they go down the path, and others drop out. The farther you proceed down the path, the fewer and fewer users become buyers.



If the funnel is the journey plan, the different stages are the important stops along the way to the final destination. Some depictions may give a different number of stops, but they all come down to four:

1. Awareness: The prospects learn about your brand and its offerings for the first time via SEO content, ads, third-party reviews, social media posts, and related channels.


2. Interest: They show interest in what you’re offering, typically by researching your brand online and seeking more information on your service/products.

3. Decision: They start evaluating what you offer by visiting your website and social media accounts more often, and comparing your products to others in the same category.

4. Action: He makes a purchase or fulfills another requested action.


You probably don’t want everything to end at that point. Long-lasting relationships and repeat customers are basically what enable businesses to last for years and prosper. So, that’s why you want to keep your customers and prospects interested through dependable quality and by making them feel unique and valued.

You need the right digital assets to create a marketing funnel that runs well on its own – a mix of strategies and tools.



What is marketing funnel automation?


Automating your marketing funnel is like having a team of hyper-efficient workers who never sleep, get distracted, or miss a task. But it comes with its challenges.

You’ll have to watch out for the following, which are some of the challenges, while maintaining momentum:


Neglecting personalization

Don’t treat all leads the same. Buyers expect hyper-relevant experiences. So, use purchase history, behavioral data, and engagement signs for personalization, timing, content, and offers.

For deeper personalization and development over time, use progressive profiling (asking for new details with each interaction or visit) instead of using overwhelming long forms upfront.

Ignoring data analysis

Don’t depend on gut feeling instead of metrics

Over-automating interactions

Automation shouldn’t replace authentic engagement, but should amplify it. Use automation for regular follow-ups and nurturing while inserting manual check-ins for high-value leads or late-stage prospects. You should blend live chat with chatbots for seamless escalation from automation to a human.


Making the funnel too complex

Don’t put too many steps or decision branches in your funnel. Use journey analytics to picture paths and identify where leads get stuck or drop out.


Aligning sales and marketing

Be sure to integrate your sales and marketing platforms for a 360-degree view of the customer.


Marketing funnel automation requires patience, time, and learning from data and customer feedback. It isn’t a magic button that makes everything run flawlessly overnight.

When done correctly, automation frees you from repetitive tasks and helps build meaningful connections. The best funnels develop over time.


The primary objective of marketing automation is to create consistent customer experiences, improve engagement, and turn marketing processes into growth drivers.

With the proper marketing automation plan in place, you can eliminate repetitive marketing tasks and focus on business goals that matter, like lead generation, customer retention, and long-term revenue growth.

After reading this article, you might want to consider Using Marketing Automation in Your Business.


Want Great Health and Wealth? Check This Out

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

The digital content environment is experiencing a significant change. With the rapid developments in artificial intelligence, AI-generated content is no longer a novelty but is fast becoming an essential pillar of modern marketing strategies. From long-form blog posts and social media captions to product descriptions and email campaigns, AI tools are now producing content at levels and speeds that were unthinkable a few years ago.

Globally, marketers now use AI tools to assist with content creation. This extensive adoption indicates a seismic shift in how brands develop and distribute digital content.

As this trend gathers pace, a crucial question needs to be answered. How does AI-generated content affect SEO rankings? Can it help brands rise in the SERPs (Search Engine Results Pages), or does it present visibility, credibility, and long-term organic performance risks?

In this article, we’ll explore how AI interacts with search engine algorithms, potential SEO benefits and problems, and how brands can use it responsibly to achieve a competitive advantage online.




What is AI-generated content?


AI-generated content is digital media such as images, video, audio, or text that is created by artificial intelligence models. These tools rely on enormous language modes that are trained on trillions of words and billions of documents to simulate human-like writing and creativeness. Examples include ChatGPT and Google Gemini.


How does it work?

1. AI models are trained on publicly-available data, books, web pages, and structured knowledge bases.

2. A user enters a prompt or query that guides the AI’s generation procedure.

3. The model generates content based on its understanding of language, structure, and context.

4. Most high-performance brands depend on human editors to polish, fact-check, and optimize AI content before it’s published.


This approach offers incredible efficiency that enables companies to significantly scale up their content marketing operations.



What is the impact of AI-generated content on SEO Rankings?


AI-generated content is becoming visible and increasing in search results.


When strategically used, AI-generated content can boost and even enhance your SEO performance. Some of the benefits include:

1. Speed and Scale

AI substantially reduces content turnaround time while maintaining comparable quality standards.

2. Cost

AI is cost-efficient as it cuts the expense on ideation (brainstorming, mind mapping, etc.), writing, and first drafts.

3. Smarter Topics

AI tools like Surfer SEO analyze SERP data and uncover content gaps, especially in competitive niches.

4. Personalization

AI-generated content offers hyper-personalization customized for different audience segments, user intents, or personas, which improves engagement.

5. Multilingual SEO


AI translation tools like DeepL and Google Translate make possible scalable global campaigns.


Although AI tools are powerful, they can also introduce risks such as:

1. Thin Content

Google’s spam detection is improving, so if you’re mass-producing low-value articles, you should expect ranking penalties.

To avoid this, always edit AI drafts and develop them with unique insights or case studies.

2. Hallucinated Facts

Sometimes AI makes up data or misquotes sources.

Always cross-reference AI outputs with supporting research, including outbound links to reputable sources.

3. Human Emotion

AI lacks human emotion and empathy. It has no nuance or storytelling capability.

Use humans to add tone, emotional hooks, and storytelling layers.


Best Practices for using AI Content Without Hurting SEO


1. Edit

Always post-edit

Use human editors to ensure clarity, coherence, and consistency of tone, or tools like Grammarly and Hemingway Editor.


2. Optimize for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
Since Google prioritizes experience and trust, be sure to:

Attribute articles to real authors or experts.
Add firsthand case studies, testimonials, or customer examples.
Use structured data, like Author, FAQ schema, or Organization.

3. Don’t Automate Without Strategy

Don’t put out hundreds of similar AI articles. Instead, combine human creativity with AI efficiency.

4. Use Schema Markup

Use structured data (e.g., Article, Product, How-To) to assist Google in understanding your content and boost rich snippet eligibility. A tool like Merkle Schema Markup Generator can help.


AI solutions are reshaping content marketing and SEO faster than many expected. However, Google and industry experts are clear that AI is a tool, not a shortcut.

Whether you’re a solo creator or a global brand, your most successful content strategy will be utilizing AI’s efficiency with human creativity and editorial honesty.


Want Great Health and Wealth? Check This Out

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

At the present time, most areas don’t explicitly prohibit AI-generated content, but there are legal considerations around copyright, disclosure requirements, and intellectual property rights.

How you implement the use of AI writing tools is the key to legality—avoiding copyright infringement, ensuring proper oversight, and following industry guidelines for disclosure.



Is it legal to use AI to write articles?

Using AI to write articles usually isn’t illegal, although the legal landscape is still changing.

As a business owner, you can safely incorporate AI content creation when you follow best practices that prioritize human review and editorial control.

For digital marketers, the main thing to understand is that using AI content generation itself isn’t usually prohibited, but how you use it matters enormously.

The tool is legal, but the application might raise legal questions.

For example, taking photos with a camera is legal, but where and how you take them determines whether you’re breaking privacy laws.


Is AI-generated content protected by copyright law?

Currently, AI-generated content occupies a complicated place within copyright law. In many jurisdictions, copyright protection requires human authorship and creativity, thus presenting a fundamental challenge for content created solely by AI with no human input.

In the UK and the EU, copyright law generally requires a human author for content to be protected.

The US Copyright Office has a similar position and has stated that it will not register works produced solely by AI without the creative input of a human. However, if the content is created with AI assistance that contains ample human direction, editing, or refinement might still qualify for copyright protection as a human-authored piece.

When you’re using AI writing tools to outline content that you then significantly edit, refine, or complete, you’ll probably have stronger copyright claims than if you’re publishing raw AI content.

The essential thing is to demonstrate meaningful human input in the creative process.

Thus creating an interesting dynamic where, legally speaking, having a human-in-the-loop approach not only improves the quality of your content but it possibly strengthens your copyright position.


Do you need to disclose when content is AI-generated?

Both platforms and audiences are increasingly beginning to expect transparency.

Although there is no universal legal requirement mandating disclosure of AI-generated content, Google’s helpful content guidelines emphasize creating content mainly for people rather than for search engines, whether AI is involved or not. The question of disclosure is about legality, trust, and ethics.

Numerous marketing professionals embrace a middle-ground approach. They don’t necessarily label every AI-assisted paragraph, but are open about their content creation procedures in general terms.


Since search engines are continually improving their algorithms, in order to better detect and potentially classify AI content, having a disclosure statement in place future-proofs your content strategy and demonstrates your dedication to transparency.

You don’t have to be apologetic—just simple and factual about your content development method.


Key points for responsible AI content creation

For responsible use of AI content creation, you must balance innovation with ethical and legal issues. As you incorporate AI writing tools into your digital marketing strategy, use these necessary guidelines to remain on the right side of the law and best practices.

The most important thing is to maintain human oversight.

AI should be used as a collaborative process rather than a replacement for human judgment.

This approach will probably strengthen your copyright position and also ensure relevance to your audience.

Use transparency to build trust with your audience.

Although you may not need to label each piece of your content as AI-assisted, a clear policy about your content creation process shows integrity.

Think about including information about your method of developing content on the about page of your website or editorial guidelines.


As a final point, remain adaptable.


The legal environment surrounding AI content is quickly evolving. As new regulations, industry standards, and platform policies continue to change, what’s considered best practice today may be modified. If you have flexible processes and stay informed about changes in this area, you’ll be well-positioned to adapt your method as needed.


Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

You can use a good lead magnet to help convert visitors into leads. A lead magnet is a marketing method where you offer resources such as a discount, an e-book, a tool, etc. in exchange for a prospect’s contact information. The primary goal of a lead magnet is to start and further a relationship with potential buyers.

This is an option you can use to turn your visitors into leads.

Read the article here

Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

As marketers, we are responsible for generating massive amounts of content every day. But most of us don’t have the budget, staff, or time to publish enough great (or even good) content. So, we do what we can, but it’s frequently impossible to stay ahead of the demand.

Enter content curation

Are you using content curation for your articles?

Content curation is the process of gathering information that is relevant to a particular topic or area of interest, with the intention of adding value through selection, organization, and sharing relevant high-quality digital content with a target audience.


Is content curation a good idea?

Adding content curation to your content marketing mix provides the following advantages:

~ Improves SEO (Search Engine Optimization)

Curated content becomes added indexable pages that offer more entrances into your site through search engines.


~ Establishes Credibility as a Thought Leader

Curated content from high-quality third-party sources helps you create go-to web resources that improve your credibility and trustworthiness as an impartial authority on your subject.


~ Supports Lead Generation

Curated content powers incremental site visits that increase the potential for landing quality leads.


~ Simplifies Lead Nurturing

You can easily repurpose curated content via emails, newsletters, and other avenues to make lead nurturing easy and consistent.


~ Complements Blogging and Social Media

Curated content enhances your social media publishing schedule and helps ease social media conversations with prospects, customers, and also with peers.



What are some curation sources?


You can use a variety of online resources for content curation, social media profiles, trade publications, blogs, news outlets, scientific journals, and more.

Here are some sources for finding relevant and fresh content to curate.

1. Industry-specific email newsletters

For industry-specific newsletters, you can do a Google search using inurl:newsletter. For example, autoresponders inurl:newsletter or whatever niche you desire, and a list will pop up from which to choose.

2. To keep up with current trends and more, all in one place, try Feedly.com

3. Buzzsumo

4. Curata

5. Social media platforms like Pinterest and Digg

6. UGC (user-generated content)

7. For high-quality, relevant content, you can also research authoritative websites.


You can curate content from a wide variety of sources, including blogs, social media profiles, trade publications, news outlets, scientific journals, and more.

Once you’ve curated content, organize it using a well-developed system that’s far more detailed than just the basics. It should include detailed and interconnected information about ideas or things that are related and grouped accordingly.

Content curation isn’t aggregation or content farming – unethical plagiarizing of third-party content.

This article is by no means an in-depth look at content curation, but more of an overview or an introduction to aid in generating content for your target audience.


Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

SMART is an acronym for the 5 essential features every significant goal should have. It should be: Specific, Measurable, Achievable, Relevant, and Time-bound.

SMART goals are a way of setting intentions that are clear, trackable, and achievable.

These goals have to be specific, measurable, attainable, realistic, and timely.

Writing SMART goals is about breaking your objectives into smaller, more manageable sections that are easy to track and achieve.



What are SMART goals?


When you’re considering the meaning of SMART goals, think of them as a tool to change grand resolutions into a tangible roadmap. The SMART goals acronym can help you build a plan for personal and professional success.

As previously stated, SMART goals are an outline for setting clear and attainable objectives by making them Specific, Measurable, Achievable, Relevant, and Time-bound.


S: Specific

Remember you’re setting your SMART goals to accomplish a particular, limited objective—not a broad one. To be sure you can achieve them, make them specific to what you’re working on.


M: Measurable

To help you evaluate the success or failure of your project and know whether you’ve achieved your goals, there should be some kind of objective way to measure them, such as a deadline, percent change, a number, or some other measurable component.


A: Achievable

Although you want to be sure you’re setting goals that you could possibly hit, you don’t want them to be too easy to achieve. Achievable means your goals shouldn’t be completely outside the realm of possibility.


R: Relevant

A relevant goal aligns with your wide-ranging, broader life objective.

It’s one that you’re willing to work very hard for, because you know it impacts your long-term success.

If it doesn’t ultimately matter, you’re not going to stick to it.


T: Time-bound

A time-bound goal needs a deadline—a time frame that creates a sense of urgency.

If you have plenty of time to get something done, you’ll seldom get anything accomplished.

So, you need time constraints when it comes to significant goals. They’ll help you stay focused on the broader objective and your ultimate goal while ensuring the best prioritization.


Here are some SMART GOALS examples.


1. Time Management

Vague:  I want to better manage my time.

SMART:

To improve my time management, I’ll use a management planner to organize tasks, assign specific time blocks, and finish one thing at a time before starting another.


2. Lose weight:

Vague: I want to lose weight.

SMART:

I’ll lose 15 pounds in the next 15 weeks while following a balanced diet and exercising three times a week, tracking my weekly progress with a scale and a food diary app.


3. Travel

Vague: I want to do more traveling.

SMART:

Within the next 6 months, I’ll plan and book a 7-day cruise to the Bahamas by saving $200 per month and researching reasonably priced hotel choices.


4. Organization:

Vague: I want to be organized.

SMART:

Within the next 3 months, I’ll declutter and organize my home office by devoting 2 hours every weekend to decluttering my desk.



Are SMART goals the only way to go?


There’s another opinion on SMART goals.

Is it really true that goals have to be specific, measurable, attainable, realistic, and timely?

Instead of the usual SMART goal lists that have been around for the past decade, hear what Emmanuel Acho has to say. It’s something new about setting goals.


For Gen Z, the More / Less List is the perfect goal-setting tool. It’s almost the precise opposite of SMART goals, but it performs where SMART goals fall short.

It was created by artist Julia Rothman as a low-pressure alternative to traditional New Year’s resolutions, where you list things you want to increase (“More”) and things you want to decrease (“Less”) in your life.

It’s a simple, action-based exercise to obtain clarity on your desires and intentions for the year. It frequently uses drawings or simple icons to represent what’s on the list.


It was popularized in short TikTok videos. The premise is easy:

Keep the list extremely simple
List MORE of what you want in your life/job/team/process
List LESS of what you don’t want


Using More / Less lists doesn’t mean you have to stop using SMART goals. You just want a flexible context for setting goals in the ever-changing tech workspace.


In this article, I’ve covered the SMART goals acronym, examples, and an alternative. It is by no means comprehensive, just an overview.

Try this viral mailer that pays

By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

The first three exercises were covered in part 1. The rest are covered here.


4. Product Descriptions

In this exercise, you’ll be writing product descriptions with different goals.

Just pick a product or service for which you’re the ideal customer. Be sure it’s something you’re really familiar with and that you can easily describe. Now write a short 100 to 300-word description for it.

You’ll write five versions of this, with each one focusing on a different aspect.


~ Feature-based: Describe the main features of the product or service (color, material, dimensions, what it does).

~ Benefit-based: Focus on how the product will improve the customer’s life (“This canvas shopping bag has eight inside pockets of various widths to hold bottles, tall cans, wine…)

~ Urgency-based: Use time-sensitive language like “last chance” or “limited offer.”

~ Scarcity-based: Create a feel of scarcity. (“Only 3 left in stock!”)

~ Emotion-based: Arouse a strong emotional response. (“Feel more secure when you use this lock.”)


Remember, you’re not putting all of these aspects into one description; but 5 different descriptions.

When you’ve finished, read each description and ask yourself:

Which one expresses the most value and persuades you to buy? Why? How does changing the focus between emotion vs features alter the feel of the copy?

Emotion and desire drive customers to act. Both are necessary for good copy and you need to know how to balance them—to move beyond boring dry facts.

This exercise sharpens your ability to move beyond dry, boring facts and focus on what truly drives customers to act—emotion and desire.


5. CTA Variations

Review your emails and find one that promotes an offer. Check the CTA that’s used.

Practice different variations of this CTA. You’re going to write 10 variations.

Don’t just change out a word or two.

Test different tones, swap out the action verb, try out different urgency levels, etc.

Remember, the focus is on simplicity and getting the reader to take fast action.

Some can be more urgent while others are more subtle and benefit-focused.


For example:

Urgency – “Claim your spot before they’re all gone.”

benefits  – “Buy now and unlock two free bonuses.”

When you’ve completed the CTA variations, analyze what you’ve come up with.

Which one do you think would work better in that email, and why?

Remember, simplicity and clarity are key with all CTAs.


6. Turn boring features into benefits

Of course, features are important when it comes to selling anything, but it’s not the matter-of-fact plain ones that make the sale. It’s the EMOTIONAL reaction a person has to these features.

You need to make those features sound appealing.

For example:

Instead of cotton dishcloths for your kitchen, “12-inch multi-colored dishcloths to match your kitchen.”

Open something like Amazon in your browser and pick one of the top 5 products that pop up.

It doesn’t matter what it is – shoes, coat, water pitcher, or whatever.

Write out ten features about that product.



Take these features and turn them into a BENEFIT while asking yourself:

 “What does the customer gain?”

For example:

~ Feature: “Has a detachable lining”

~ Benefit: “Remove lining whenever you want”

To help you spice up your copy, ask yourself why the customer would care.
A trick to use for help in answering this question and for making your copy more relatable and persuasive is to finish your sentence with “so you can…”

The above coat example now becomes:

“Has a detachable lining that you can remove for those warmer days and NOT have to spend MONEY for another coat.


7. Write for different times of the customer journey

This exercise, for customers at different stages of their journey, is a little more advanced.

Choose a product to write about, but don’t overthink it.

Picture a customer at three different stages of the purchasing process.

Write for each of these stages. Your copy will be DIFFERENT because at each stage the goal is different.


First stage:

In the first stage, the customer realizes there’s a problem.

Write an Ad or headline that addresses the difficulty and introduces your product or service as a possible solution.

This copy will be the customer’s FIRST contact.

In the Second stage, the customers are seeking solutions.

They’re comparing options and deciding which one is best for them.

Compose an email that educates the reader about how your product or service UNIQUELY solves their problem. Detail WHY you’re the right person/product/service and the reason they should choose you.

The email SHOULD NOT be SELLING but delivering information and value.


In the third stage, the customer is ready to buy. Write a landing page or a sales page encouraging them to take the next step and buy the product.

Although this exercise takes some time, it will help you to understand how to “meet” your customers where they are in the buying process. This is essential in all great marketing.

These are not all the levels of customer awareness, but they are more than enough for this exercise.

Effective copywriting is tailored to resonate with a particular target audience.

Understanding who you’re trying to reach is vital when creating copy that grabs attention and encourages further engagement.

It’s not all or nothing when it comes to great copy.

Now you have a variety of exercises on how to get better at copywriting, from which to choose and to reference again and again.

Try this viral mailer that pays

By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

Are you tired of the same old advice about how to get better at copywriting, like writing out great ads or emails you find online word for word?

Doing so will not help! You have to learn how to structure copy; learn how to get inside the minds of your customers and appeal to their emotions, fears and deepest desires.

Following are some easy exercises you can practice instead.

Anyone can use them – beginners or seasoned copywriters. You can always improve your writing skills with experience, practice, and repetition.


1. Create Different Headlines

To create headlines for different audiences you should get a deeper understanding of how to construct them for various viewers and customer avatars.

Start by choosing a product/service you already know and love.

If you can’t come up with anything, check Facebook or Instagram and scroll for a few seconds until you find an ad.

Once you’ve decided on a product, create five different targeted audiences that might have an interest in the product along with their main objection or challenge.

These could be:

~ Demographic-based audiences based on measurable characteristics such as gender, age, family status, education, income, location, occupation, and ethnicity…

~ Geographic-based audiences determined by segmentation which takes into account the location of prospects to help determine marketing strategies…

~ New parents at home who don’t have extra time in their day…

~ Retirees who are not looking to be fit and buff necessarily, but want to keep their muscle & mobility as they age…

~ College students looking for fitness on a tight budget…


Now write 5 headlines to each audience promoting the product/service you selected.

Focus on speaking directly to the specific interests, pain points, or desires of each group.

For example: Discover simple ways to maintain muscle mass and improve mobility as you age.

The focus is on the main problem, which is muscle mass for mobility.


2. Weak Copy

Now you’re going to rewrite weak copy. This can be an email, sales page, ad, or anything that seems not quite right or has something missing.

Analyze each section while making notes on what you think is missing or could be better written.

Is the offer clear? Are benefits clear? Is there a weak CTA (call to action) or no call to action at all? Is the offer strong and does it have the correct tone?

When doing this exercise, be sure to find something that actually has a flaw.

Now, rewrite the copy and fix the flaws you noted.

Look for:

Clarity: Simplify jargon or confusing phrases.

Benefit-driven language: Change the copy to place emphasis on how the product solves a particular problem for the purchaser.

Emotional appeal: To make the customer feel understood, add urgency, empathy, or desire.

Stronger call-to-action (CTA): Be sure the CTA is clear, specific, action-oriented, and that it creates urgency.

“Grab your free trial now” vs. “Learn more.”

Compare your new version to the original.

Is your version easier to read and understand? Is it more compelling? Does it create a stronger desire for the product?

Be absolutely honest with yourself! If what you wrote isn’t better, improve it.

Use this exercise to help you learn how to critically analyze copy and make MEANINGFUL improvements that actually increase engagement & conversion.

When you’re satisfied with the revision, send it on its way.

Here’s the third step to take for getting better at copywriting.


3. Reverse Engineering

If you’re one who loves rewriting winning or “proven” copy, you can use this reverse engineering technique instead of just rewriting it word for word.

Break the copy into its core components.

Then isolate the hook, the problem, the solution, and the CTA.

Now go back and rewrite each section of the copy using different phrasing or structure while sticking to the main persuasion principles.

As you proceed, ask yourself this:

How does the hook grab attention in the first few seconds or words?

What problem does it address, and how is the copy relatable to your target audience?

How does the product/service solve the problem?

What emotions are you trying to evoke (e.g., fear, excitement, curiosity, or relief)?

What’s the next step for the audience to take and is that step clear and compelling?

Lastly, what made the original copy so effective? What elements worked well and how can you incorporate them into your copy?

This exercise does MUCH MORE than simply rewriting the copy word for word ever could.

It shows you how to identify the strategic elements of winning copy and then how to apply those strategies to your own writing.

Part 2 will be covered in the next article.

Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

What is MLM?

MLM (multi-level marketing) is a business model for selling products directly to consumers using independent sales representatives.

The origin of multi-level marketing is often disputed, but multi-level marketing style businesses existed in the 1920s and the 1930s, such as the California Vitamin Company (later named Nutrilite) and the California Perfume Company (renamed ” Avon Products”). – Wikipedia


What’s the difference between MLM and a pyramid scheme?

A MLM business always has an actual product or service to sell, along with the option of building your own sales force or global network.

In an illegal pyramid scheme, no one is selling or buying any products, and the emphasis is on recruiting new members.

MLM is a legitimate business model if done correctly.

On the other hand, pyramid schemes are totally illegal.

Since both involve recruiting, MLM critics have often referred to network marketing as ‘legal pyramid schemes,’ which explains why this myth continues to be kept alive.


Although most MLMs are not illegal pyramid schemes, the one thing that separates them from regular non-MLM companies, recruiting.

In case you didn’t know, you have to recruit new members to be super-successful in network marketing.

It doesn’t matter how good your MLM product lines are or what country you’re in.

You know already that success means consistently recruiting new distributors.

Generally speaking, there’s nothing wrong with MLMs or building a team of like-minded entrepreneurs.

But if there’s too much emphasis placed on recruiting and not enough on product sales, an MLM can get into serious trouble FTC.

The FTC states that a pyramid scheme is clearly defined as a company that specifically offers payouts for recruiting purposes only.

Just know that there are two sides to the network marketing coin.

If you hear somebody say that all MLMs are pyramid schemes, don’t fritter away your time arguing with them.

Do your own research and check out companies for yourself if you’re seriously interested in an MLM business.

It might be a good fit for you or maybe not. But you’ll at least now be informed.



What does it take to be successful in MLM?

You must have many qualities and skills to succeed in MLM. You need a lot of patience, determination, a strong work ethic, and excellent communication skills, among other factors.

You need to be a relentless, iron-willed sales and recruiting machine.
If that idea is distasteful to you, even the best network marketing companies are definitely not for you, because it’s ALL about selling.

Selling is an essential part of any MLMer’s overall marketing strategy.

Don’t be fooled by anyone who might try to ease your discomfort by telling you there’s “no selling involved”. There are no exceptions.

The success of any home-based business ultimately depends on how well you sell your products/services.

Nevertheless, recruiting is a skill set that can be learned by anyone from a stay-at-home mom to a broke college student with maxed-out credit cards.

But, there’s always going to be a learning curve to go through to become successful, no matter what type of business you decide to go into. So, be willing to get uncomfortable at the start.

As far as recruiting goes, if you’d rather fight a bear than try to recruit and sell the dream to your friends and family, stay away from network marketing.

‘Sometimes you shouldn’t mix business with pleasure.’

If you’re going to pursue network marketing, be careful who you approach to join your team. Is it worth potentially damaging your relationship with that person? If your answer is no, you might want to cross them off your warm market list.

I hope this overview cleared up some of the MLM Controversy.

So, MLM, as with any business, isn’t for the faint of heart. There are over 1,000 MLM companies in the United States. Do your due diligence before selecting one as your home business endeavor.


Try this viral mailer that pays