by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

Online marketing is any form of advertising done on the internet. It takes on many shapes and forms and can be done organically for free or it can be paid for. Either approach features a number of effective strategies and methods to gain the desired outcome.


One of the primary concepts in the digital marketing industry is the sales funnel.


A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. This model uses a funnel as an analogy because a large number of potential prospects may be available at the beginning of the sales process, but only a portion actually become paying customers.


Your prospects pass through different stages of your sales funnel from the first time they hear about your product or service until the moment they make a purchase.


You must have a clear business vision, develop a marketing strategy and define your target audience before you start building your sales funnel.


You can design your sales funnel with as many stages as you want, although there are generally four main ones that include awareness, interest, decision, and action.

Awareness

As your prospects become aware of you through various means such as email newsletter signups, online quizzes, ebooks, social media, Google, and more, they enter your sales funnel.


Your overall goal with this entire funnel and platform is to solve customer problems. When you know the problem, and build content to draw them in and then offer a product or service to solve their problem, things begin to happen. Getting to that stage takes work and you must first make them aware of you.


You’ve secured your prospects’ awareness once they’re in your funnel. That’s the first stage.



Interest

As a marketer, your goal is to move your prospects through the multiple stages that will take them from prospect to buyer. Now that they’re aware of you, build interest by establishing a relationship with them. Although you can use a lead magnet (a great offer) to get their email address, you must create a strong bond by being relatable, honest, and transparent in your follow-up process which is an email sequence.


Email marketing works as well as ever to drive quality traffic to your funnel. Emails are still as profitable as ever and when used correctly, along with your social media platforms, will always be a secret sales weapon.


Your funnel strategy should include sending traffic via organic blog posts SEO and podcasts which are also among the highest-converting forms of content marketing.



Decision

In the third stage, you want prospects to make a decision, and that’s not easy. You’ve done your storytelling and copywriting and have gotten them to click on your links, by using free methods.  If you’re using paid advertising, you can use re-targeting which gets you more exposure.


Now you need to present prospects with a great opportunity. For this, you can use an ongoing exchange of emails in which you offer something of value for free or show how much authority your products or services have, or show scarcity as in an offer for a limited time.



Action

The final stage of your sales funnel is getting prospects to take action. You must continue to follow up with more copy, by tracking, and using more email sequences. You’ve only just begun once your funnel is built. The work has only just begun and there is no shortcut.


You can automate your outreach strategy with various programs. The technical aspects of setting up an internet sales funnel include a lead capture page, a sales page, and an autoresponder.


In summary, a sales funnel is a multi-step, multi-modality process that moves prospective browsers into buyers. You’ll need to put in the time if you’re looking to eventually reap the benefits and results. Don’t limit your funnel traffic to one source unless you want your sales to be completely reliant on one platform. These are a few basic steps for setting up a sales funnel for your online marketing.



Get Your Business System With Autoresponder Here

by Rahimah Sultan

Multi-level marketing is called many things: network marketing (most common), direct sales, affiliate marketing, referral marketing, dual-level marketing, consumer-direct marketing, home-based business franchising, home-based business opportunity, and inline marketing.

But, using one of these terms to define a business DOES NOT automatically make it an MLM.

Multi-level marketing companies basically promise a chance to leave your 9-5 job, be your own boss, make lots of money and to make new friends in the process. The ongoing debate is whether these companies and programs are legitimate business opportunities.

According to Wikipedia Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling.

So, due diligence is required before joining any of these programs.

Here is a great article on MLM.

This post includes an updated 2020 list of the top MLM companies in the US and international ones.


Get Your Web Hosting Essentials Here.



Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

by Rahimah Sultan

Although we are at the end of the first quarter of 2020, there are more marketing tactics that you need. You can still use the basics, as they always apply in marketing, along with some changes.

“In 2020, a lot of familiar best practices will get a facelift, and underutilized tactics and software will become more vital for data-driven decision making.”

Brandon Andersen discusses these in his article titled 18 Marketing Tactics You Need In 2020 which you can click here to read.



Get Your System With Autoresponder Here


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

by Rahimah Sultan

As we approach the end of the first quarter of 2020, you may want to review and revise your marketing plans if you haven’t already done so.

I found this article by Robin Colner titled A Guide to successful marketing in 2020. She covers the 10 most important actionable tips for marketing success in 2020.

She discusses mastering the disappearing art of storytelling by creating and posting stories with multiple images and calls-to-action daily on Facebook and Instagram using apps, increasing production of live-streamed video content through the creation of a series to explain your product and services, and experimenting with messenger bots to improve customer service.

 To get all the tips click here.



Get Your System With Autoresponder Here


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

by Rahimah Sultan

There are many definitions of a sales funnel on the internet. This article, What is a sales funnel and how is it useful? clears things up a bit. It covers sales funnels, stages, and the benefits of a sales funnel.


            Read: 4 Main Stages For Your Sales Funnel


A sales funnel is a way of tracking and showing your prospects’ conversion rates between pipeline stages. Your sales pipeline is the path your customers take, separated into stages. A sales funnel report is important to any sales strategy.


Get Your System With Autoresponder Here

by Rahimah Sultan

Affiliate marketing is an income strategy that involves promoting products or companies in exchange for a commission for each sale. There are certain techniques you need to use in order to outrank your competition in the search engines.


You also have to do research, believe in the product you’re marketing, use low-cost tools for your campaigns, and avoid common pitfalls of affiliate marketing.


Anna Dizon covers these and other steps you need to take to be successful, in her article titled 35 Actionable Affiliate Marketing Tips & Strategies for 2019.

You can click here to read it.


Get Your System With Autoresponder Here.

by Rahimah Sultan

Email marketing is an important tool for drawing in and retaining customers. You can use it to build lists of subscribers to whom you later market your products and services. When your marketing strategy incorporates email marketing you can get a better ROI.


Email marketing is alive and well. Among the many benefits of using email marketing is the fact that when you build an email list you are the owner of that list, unlike using social platforms that can go out of business leaving you with nothing.


You can read Jacinda Santora’s article, Is Email Marketing Dead? Statistics say: Not a Chance, for some great information.


Read more […]






Get Your Marketing System Here

by Rahimah Sultan

There are some brands whose information you look forward to receiving. Then there are those that are so annoying that you wonder why you even bothered.

When you use properly implemented content marketing to build audience relationships, you can expect a positive outcome from your target audience.

“The first step in creating a truly impactful content marketing plan that leads to lasting relationships with your target audience is really understanding …”

Read Anthony Gaenzle’s article for more.






Get Your System With Autoresponder Here.

by Rahimah Sultan

The digital marketing of your products and services has changed drastically in 2019. As you well know, each year, marketing gets more expensive and ever more competitive.


One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies, and web saturation. One of the current changes affecting content marketing involves voice search.


SEO for your content marketing is changing to voice search, as more people are using devices like Google Home and Alexa. Other changes affecting content marketing include:



Targeting Micro-Moments

People are checking their mobile phones while in a store ready to purchase an item. They are doing price comparisons, looking up product information, and checking online reviews.


These actions are centered around the micro-moment, the immediate now, and are happening anywhere and anytime.


Generally, people do voice searches when they’re in a hurry. As a marketer, you can use this to your advantage, by targeting the right keywords.



Long-Tail Keywords

Long-tail keywords are best suited to voice searches, as they are more like actual questions people ask.


A long-tail keyword is simply more words combined to mimic people’s speech.


Instead of saying buy dresses, as you would if typing, you’d say buy long denim dresses or buy mini dresses.


Voice searches are more conversational. Wordstream.com and serpstat.com are good keyword tools. Of course you can check online for others and decide which suit your needs and budget.



A Fast-Loading Site

If people leave your site when they’re typing in a search, a slow-loading site is even more detrimental to voice searches. After all, they’re doing voice search because they’re in a hurry.


Be sure your website loads quickly to cut down on the bounce rate.



Knowing Searchers’ Intent

It is important to study what searchers really want when they use your target keywords, whether it’s voice search or text search.


Write your content in a way that answers questions like what, how, when and where.


If your website is based on shoes your keywords should reflect that.


Discuss the type, colors and sizes, how they differ from others and the benefits of owning a pair, and where to purchase them.


Discuss these particular points in your advertising content.


When optimizing your website content for voice SEO or text, what you’re offering needs to match the intent behind the keywords.



Understanding Your Customer

To market successfully you need to know who people are, how they think, and what they want. You must understand your customer.


Create an avatar of your ideal customer. An avatar is a made-up individual that represents your ideal customer. Be as specific as possible; name, age, gender, goals, challenges, etc.


Treat your customer avatar like a real person, and then gear your content directly to their needs and wishes.



Increasing Sales Funnel Generation

Just as with regular text search voice searchers are asking how to do things. Do some keyword research to find out what questions your ideal customer might have and create content that targets those keywords, thus increasing the opportunity to get people to your website.


Then you can start to build a relationship getting them to know, like and trust you which can lead to future sales.



Having A Mobile-Responsive Website

With all the devices used by people searching for information, you know a mobile-responsive website is a must.


People who use voice search are generally using mobile devices. Check your site here.


Finally, you should always test and tweak. Analyze, check your strategy, link building, SEO, and make any needed changes.


You must keep your website and your strategies up to date. By using the suggestions here you will be well on your way to being in step with voice search and the Changes Affecting Content Marketing.



Get Your System With Autoresponder Here.

by Rahimah Sultan

This blog post deals with business success and mainly small business advice.


This Jun 5, 2019 article in Small Business Trends, offers 12 essential pieces of small business advice. Some of the topics covered are:

Taking the first step
Thinking small and fast
Dreaming big
Great employees
Doing what you say you’ll do

Click here to read the entire article.


Get Your System With Autoresponder Here