Archive for the ‘Content Marketing’ Category
Marketing
by Rahimah Sultan
Educated buyers want help and expertise. If you have something compelling to say and you market those ideas then you can increase your credibility and build an audience that will listen to you. A blog or newsletter is a great way to get content to your audience. Decide who that is and start jotting down helpful, instructive advice to make life easier. Use visual, insider and “wacky” content.
It’s called content marketing. You’re on the receiving end every day. If you need examples, check out all those helpful tips and articles in your email box and social media designed to make you stop, click, read, and act.
Although this article was written by Mike McCarron who is the transportation industry, it is information that all marketers can use. Read more…
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4 Content Marketing Promotion Tips
by Rahimah Sultan
Content marketing is sharing valuable content to attract prospects and turn them into customers and repeat buyers. Most content is created and published with a particular audience in mind. It includes blog posts, articles, website copy, letters to customers, social media posts, podcasts, recorded interviews, infographics, photos, and video. Here are 4 Content Marketing Promotion Tips.
1. Who is Your Audience?
When writing content you must decide who it is for—the audience you want to connect with. If you blog about jewelry you want to connect with people interested in jewelry, but you must narrow the niche to serve a particular audience. You might narrow the field to designing and making your own jewelry.
2. Can You Solve a Particular Problem?
How does what you are offering solve a particular problem your customers might have? If you can solve their problems you become the go-to expert. Tell a story about your experience in the business. Incorporate video to show how to make certain items or how to use different tools.
3. How Do You Keep Your Readers Engaged?
What stories can you tell about your experiences? Use them to make your articles interesting, and ask your audience to relate theirs. You can ask them to present any questions they might have or ask them to subscribe to your newsletter through which you deliver information on a regular basis.
4. Provide a Call to Action
Always provide a strong call to action that has a clear message such as, “For more information” or “To get your packet contact me here…”
After all, the point is to get business to your site so give readers clear instructions. You can have them fill out a form so you can follow up with them.
Use engaging and informative content and post on a regular basis. These 4 Content Marketing Promotion Tips can help to improve your effort.
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Blogging: Your Message
by Rahimah Sultan
The term blog originated from weblog and then weblog became just blog. A weblog is just that, a web log that is an online journal or diary kept by individuals. The term is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominant way of self-publishing.
Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.
There are many platforms for blogs that including WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.
WordPress.com is free but you do not technically own your blog, it can be suspended at any time, and .wordpress is in your domain name; while WordPress.org is free, you have control, and there are search engine-friendly options, but you must pay a host to support it.
WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skills for uploading files to a web server using FTP (file transfer protocol) and such.
Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post can be as short as 250 words.
If you have been thinking about blogging, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.
Affiliate Marketing Mistakes
by Rahimah Sultan
Affiliate marketing is a great way for bloggers and other content creators to earn revenue; however, there are plenty of mistakes that can be made when first getting into this business.
New people tend to make affiliate marketing mistakes that can be avoided with a little know-how beforehand. Firstly, do not join too many programs. What you should do is select a few reputable networks and start small and focus on them until they start converting. It does not matter what the program is, success is determined more by the strategies used in affiliate marketing rather than the source.
You must invest in the proper resources, conduct tracking and know what your competitors are up to, while not copying them. It is also good to get advice from reputable companies.
Do not run too many campaigns simultaneously. Concentrate more on strategy and develop a broad knowledge of effective tactics before taking a shot in dark with several campaigns. Good publishers will pursue a strong working knowledge of industry tools prior to launching every campaign they are offered.
Not using SEO is another one of the affiliate marketing mistakes made by new comers. SEO is not dead, and it works because it simply connects consumers with the information they are looking for through the words or terms used to find it. Place ads and links exactly where a customer would go to find it.
Although you should not run too many campaigns at the same time, do not limit yourself to one category. There will always be spikes and lulls in sales and growth and diversification is necessary. Always remember that affiliates bring the consumers they reach back to the advertiser who is responsible for the actual sales transaction. Affiliates link consumers to products and services.
Read Affiliate Marketing Mistakes 101
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How To Freshen Your Blog Content
“No matter how hard you push to keep your ideas fresh and your content new and interesting, eventually you’ll reach a point where your content starts to seem stale.” You’ll need to make a change to continue getting results.
You can fix this problem with just a few steps that include objectively auditing your content, finding new ideas, and using new mediums. Read new sources of information daily for ideas that relate to your niche or topic. You can work with guest bloggers, change the length of your posts or make them interactive, and post images and videos.
Read 3 Steps To Take When Your Content Becomes Stale, and learn How To Freshen Your Content
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How To Make Money Online Working From Home
by Rahimah Sultan
Every day we see advertising for programs that are supposed to enable you to make money online. There are crazy systems online that promise you the world that just do not work. The ones that do, only work for a while, and the only people that make any money are the people at the top. People are getting ripped off left and right. People want to know how to make money online working from home, so they buy into what are mostly scams and end up losing large sums of money and give up.
You can avoid this by having a product or several products and services of your own to sell. If you don’t have anything right now, you can set up a WordPress blog, which is free, and write good content to start branding yourself while making your decision. If you have a general idea of something that greatly interests you, get a domain name that reflects that interest, set up your blog and begin writing articles on that topic. This is the beginning of how to make money online working from home.
Once you have decided on what to sell, you need to get the word out through advertising. Your blog is your funnel and free advertising tool. With a single blog, a single page to advertise, a single squeeze page, and a single list in an autoresponder you are on your way. I want you to know How To Make Money Online Working From Home.
I use an amazing huge library in my business that shows step by step how to get set up and get started making money online. This is for EVERYONE, not just newcomers. You can check it out below for two weeks for just $1. Click on the banner for details and your FREE gift and get started today!
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Tips for Improving Your Social Media Marketing
by Rahimah Sultan
Social media marketing has come a long way. There are many new avenues to explore and places where businesses can stand out. Boost your social media and add something to your online marketing with these tips for improving your social media marketing.
Put New life into Old Content
You can put new life into old content by finding your most popular posts and updating them and then re-sharing.
Keep Learning
Social media requires constant learning and mastering of new skills. Learn how to use audio, video, photography and focused content marketing.
Use YouTube
Create brand awareness with quality videos posted on YouTube, and you should develop a YouTube channel.
These are just a very few options for improving your social media marketing. You can read the entire list in this article by Debbie Hemley… 26 Tips for Improving Your Social Media Marketing.
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Content Marketing Strategies
by Rahimah Sultan
What constitutes success in digital marketing and other disciplines? You need a good plan that begins with some research to determine which solutions might best suit your needs for content marketing strategies.
This article discusses four new studies that give insights into the right solutions. To be a successful marketer you need to deliver the information your audience wants when they want it.
Thousands of pieces of content were tracked that include how-to articles, lists, what posts, why posts, and videos.
Read the article here for the results on the Content Marketing Strategies studies.
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Promotion With Article Marketing
by Rahimah Sultan
Several years ago if you wanted to rank high in Google’s search, article marketing was the way to do it, using competitive long-tailed keywords for the same articles on different sites. It was free content. Once spammers learned they could get ranked on the first page of Google search, they set up sites specifically for ranking, using keyword stuffing. These keywords had very little, if anything, to do with the information or products on their sites. Google has cracked down on this practice by allowing only original content to be published for promotion with article marketing.
The point of article marketing is to get one-way backlinks to your site. There is an area called a “Resource Box” where you can put a bit of information about your business and a couple of links pointing back to you.
You can no longer go to different article marketing sites with the same article. If it is published anyplace on the Internet it will be rejected as duplicate content. To get the most natural links create some unique content that no one else has published, and do it on a site you own. Then do promotion with article marketing using your own original articles, and use different marketing strategies to promote your site. You can still use article marketing sites or directories for publishing content, but it must be original.
Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers. Choose a topic or niche for your site and begin writing articles based on that and start Promotion With Article Marketing.
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