Archive for the ‘Digital Marketing’ Category

July 31st, 2025

The MLM Controversy

by Rahimah Sultan


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.




What is MLM?

MLM (multi-level marketing) is a business model for selling products directly to consumers using independent sales representatives.

The origin of multi-level marketing is often disputed, but multi-level marketing style businesses existed in the 1920s and the 1930s, such as the California Vitamin Company (later named Nutrilite) and the California Perfume Company (renamed ” Avon Products”). – Wikipedia


What’s the difference between MLM and a pyramid scheme?

A MLM business always has an actual product or service to sell, along with the option of building your own sales force or global network.

In an illegal pyramid scheme, no one is selling or buying any products, and the emphasis is on recruiting new members.

MLM is a legitimate business model if done correctly.

On the other hand, pyramid schemes are totally illegal.

Since both involve recruiting, MLM critics have often referred to network marketing as ‘legal pyramid schemes,’ which explains why this myth continues to be kept alive.


Although most MLMs are not illegal pyramid schemes, the one thing that separates them from regular non-MLM companies, recruiting.

In case you didn’t know, you have to recruit new members to be super-successful in network marketing.

It doesn’t matter how good your MLM product lines are or what country you’re in.

You know already that success means consistently recruiting new distributors.

Generally speaking, there’s nothing wrong with MLMs or building a team of like-minded entrepreneurs.

But if there’s too much emphasis placed on recruiting and not enough on product sales, an MLM can get into serious trouble FTC.

The FTC states that a pyramid scheme is clearly defined as a company that specifically offers payouts for recruiting purposes only.

Just know that there are two sides to the network marketing coin.

If you hear somebody say that all MLMs are pyramid schemes, don’t fritter away your time arguing with them.

Do your own research and check out companies for yourself if you’re seriously interested in an MLM business.

It might be a good fit for you or maybe not. But you’ll at least now be informed.



What does it take to be successful in MLM?


You must have many qualities and skills to succeed in MLM. You need a lot of patience, determination, a strong work ethic, and excellent communication skills, among other factors.

You need to be a relentless, iron-willed sales and recruiting machine.
If that idea is distasteful to you, even the best network marketing companies are definitely not for you, because it’s ALL about selling.

Selling is an essential part of any MLMer’s overall marketing strategy.

Don’t be fooled by anyone who might try to ease your discomfort by telling you there’s “no selling involved”. There are no exceptions.

The success of any home-based business ultimately depends on how well you sell your products/services.

Nevertheless, recruiting is a skill set that can be learned by anyone from a stay-at-home mom to a broke college student with maxed-out credit cards.

But, there’s always going to be a learning curve to go through to become successful, no matter what type of business you decide to go into. So, be willing to get uncomfortable at the start.

As far as recruiting goes, if you’d rather fight a bear than try to recruit and sell the dream to your friends and family, stay away from network marketing.

‘Sometimes you shouldn’t mix business with pleasure.’

If you’re going to pursue network marketing, be careful who you approach to join your team. Is it worth potentially damaging your relationship with that person? If your answer is no, you might want to cross them off your warm market list.

I hope this overview cleared up some of the MLM Controversy.

So, MLM, as with any business, isn’t for the faint of heart. There are over 1,000 MLM companies in the United States. Do your due diligence before selecting one as your home business endeavor.


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May 5th, 2025

Digital Marketing With Artificial Intelligence


By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.




In the future, marketers could face unique challenges that will change how they approach digital marketing.

The top content marketing strategies are still personalized marketing, extended use of multimedia, and exploring new…

Read the article here


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April 7th, 2025

Should You Give up Blogging?


by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

Some people aren’t meant to be bloggers.

Have you been blogging for some years now and wondering if you should stop because things aren’t going as you planned for your blog or are moving too slowly? You’re not alone.

You may have been considering stopping for some time. Before you do there are some things you should consider.

Here are some questions you should ask yourself before stopping.

Get a sheet of paper and a pen to jot down the pros and cons.



What are the reasons to stop blogging?



Here are four top reasons to stop blogging.


1. Passion

One reason to give up blogging is you’ve lost the passion for it. It’s easy to lose your passion for blogging especially if you use a self-hosted blog where there are so many technical things to consider, and then there’s marketing, promotion, etc.

Some people love to write, but blogging is so much more.

If you’re not wanting to write and publish blog posts, it may be time to stop.

Burnout leads to a lack of interest in blogging.

Your topics and niche may no longer be as interesting to you as before.

Your lack of enthusiasm will show in the quality of your work.


2. Time

You may still want to blog but don’t have the time due to life’s demands.

If you have full-time employment or you’re a new parent, the idea of starting and growing a blog may seem impossible.

It is possible. It will just take longer to grow your blog and achieve your goals, and this can be disheartening.


3. Impatience

If you’ve been blogging a year or so or maybe longer, and there’s been no blog growth, there may be valid reasons.

For example, you haven’t put in enough time on blog promotion.

Or you’ve not regularly published enough blog posts.

Impatience makes only makes things worse.

Successful bloggers know that it takes time to grow a blog and that it’s important to be consistent, organized, and a risk taker who may sometimes fail.

Blogging may not be for you if this is not your mindset.


4. Making Money

If you need a quick way to make money, blogging may not be the right source of income for you.

Blogging is a long-term endeavor.

It may take up to five years before you’re earning enough to leave your full-time job.

It’s important to diversify your monetization strategies – you can’t put all your efforts into Ads.

They don’t produce the same income as, for example, selling digital products and services.

That can take a whole lot of effort, trial and error, and adjustment in strategies.

If you’re looking for easy fast ways to make money, it won’t happen with blogging.



When should you stick it out with your blog?



1. Time

Even though it feels like you may not have time to blog right now, there are some reasons to continue.

What about three to six months from now?

You’ve put in a lot of time and work starting your blog. It might make sense to let go inactive for a while.

Your free time may open up in a few months.

Your blog is aging even when you’re not doing much with it, and with age comes more domain authority.

If you have only a couple of hours a week to dedicate to your blog, that can make an enormous difference in what you can accomplish.


2. New Strategies

When it comes to blog growth, what you’ve been doing hasn’t worked out so well.

Your organic traffic isn’t moving. Social media is going nowhere.

So, do you quit?


No… you get assistance.

Sometimes it’s hard to see the larger picture and decide the best strategy for blog growth.


It may be time to seek out a blogging coach to make a blog promotion plan that works.

You may need to brush up on blog SEO or create new content that readers are looking for. It’s time to get serious about growing your blog, whatever the strategy.

When you see results you’ll change how you think about your blog.

You can check out learning other key blogging skills. When you’re making progress at something you feel more motivated to continue.


3. Burnout

If you’re tired you can sometimes lose passion for blogging.

Working hard building your blog, marketing it, and dealing with everything else in your life can take a toll on your well-being.

You may be suffering from burnout.

Instead of quitting take a break from everything and anything related to writing, publishing, and promoting blog posts.

When you feel burned out watch movies or a TV series with your family, or take a day to get outdoors or take a short drive.

Don’t get so easily pulled into the idea that you need to use every spare moment to build your hobby blog into a business and at what expense?

When you’re feeling mentally and physically recharged, your blog will be waiting for you.


If you still want to quit, a smart way to do so is by selling your blog and making some money in the process.

You can use a platform like Flippa where you sell websites and blogs.

If you aren’t passionate about your blog niche, you can take the sale money and reinvest it in a new blog.


Now that you have the pros and cons of  quitting a blog, you can answer the question, “Should you give up blogging?”

You can take all the skills you’ve learned: digital marketing, editing, content creation, and so on, and add them to your LinkedIn profile.

So, should you quit blogging, get help, or just take a break?


You should congratulate yourself on creating something and sharing your thoughts online with a blog, which is not an easy thing to do.


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February 10th, 2025

Do You Have a Digital Marketing Strategy?


by Rahimah Sultan


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.



When considering the best marketing strategy to use in your business, you should clearly understand your product and demographics to be effective.

For growing your online visibility, develop a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.

To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your message or brand.

We’re NOT talking tactics, but actual strategy.

You can read the article here



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January 13th, 2025

The New Search Engine Optimization


By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.



The method for approaching visibility and growth in the rapidly evolving digital landscape has changed. It’s no longer totally about SEO for ranking higher on Google.

Google isn’t the first place people check for answers anymore. They’re turning to social media, Amazon, YouTube, and ChatGPT which basically have become search engines themselves.

Today you need to be in a discoverable search everywhere optimization mindset wherever your audience searches—on social media platforms, niche industry forums, or e-commerce marketplaces.

SEO (Search Everywhere Optimization) extends beyond traditional search engines. It’s the strategy of optimizing your presence across all platforms where users might search for your products, brand, or services.


This approach guarantees:

1. Maximum visibility – Wherever your audience is searching your brand appears.

2. Consistency – Your messaging and brand identity stays consistent across all platforms.

3. Engagement – You meet potential customers in the right context and drive meaningful communication.






What is the new SEO?

The new SEO is search everywhere optimization which optimizes your brand’s organic presence on all platforms your customers use.

SEO is now about optimizing your presence everywhere and thinking beyond Google search for organic traffic. While this concept is not new, it has become a must instead of an afterthought.



What platforms do you need to optimize for besides Google?


Google is still the number one player among search engines and Bing is second. You should still use time-tested tactics to improve your visibility such as:

Creating high-quality backlinks

Cleaning up technical SEO so you show up on the front pages of the SERPS

Creating quality content


Don’t forget about traditional search engines when implementing a search everywhere optimization strategy.


YouTube

Improve your YouTube SEO by using keyword-rich transcripts, titles, and descriptions.
Identify content gaps for videos that answer specific queries, to fulfill search intent.

To research the questions consumers have about your topic use search listening platforms like AnswerThePublic.


1. TikTok


The TikTok app is changing the search terminology model. New search terms come from coined phrases that users show in video captions or specific product names that go viral within the app.

While TikTok has gained significant attention, especially among younger users, established platforms like Facebook and Instagram continue to play crucial roles in the social media environment.


2. Facebook and Instagram

Before anything else, know your audience. Who are you trying to connect with? What are their problems? What are their interests? Use listening tools and hashtag research features on both platforms to explore relevant keywords and trending topics within your niche.

Capitalize on trending topics and integrate them into your content calendar to improve discoverability. Authenticity is critical so don’t hop on trends that are not aligned with your brand and don’t steal exact ideas or captions from other creators.


3. YouTube

Although keywords are still important, YouTube’s algorithm now prioritizes audience engagement metrics. You have to create videos that keep viewers’ attention from start to finish.

Here are a few suggestions:

Grabbing attention in the first few seconds with a strong introduction, captivating visuals, or a thought-provoking question.

Breaking your video into clear sections, with timestamps in the description, to enable viewers’ easy navigation.

Optimizing titles, descriptions and transcripts with relevant keywords for search discovery.,

Make compelling storyboards to structure your video. Use high-quality visuals, audio and editing techniques to hold your audience.

You’ll want to focus on your content itself. A single YouTube video has numerous chances for optimization strategy. You can insert search-friendly keywords in many places.

Craft compelling yet concise video descriptions that accurately reflect your content and include relevant keywords and links to relevant pages on your website. Remember to use timestamps!


4. Amazon

To drive organic success on Amazon use keyword research with nuance. Although keywords are still crucial, you should prioritize relevance over pure search volume. Understand your target audience’s intent behind searches and create your product titles, descriptions, and backend keywords accordingly. Use tools like Amazon PPC to help with research.



SEO is no longer about just Search Engine Optimization but it’s about search Everywhere Optimization,’ ensuring your audience finds you wherever they look.

If you have limited resources, focus your efforts on the platforms your customers most often use.

Search everywhere optimization doesn’t require a completely different approach, although it takes a little more effort to reach users on more channels.

This article presents an overview of only a few of the new search engine optimization options and descriptions. There are many more that you can research and use in your online marketing.


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December 16th, 2024

AI in Your Small Business

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.


While AI (artificial intelligence) may be faster at producing content than humans, it’s not necessarily more accurate or even more efficient than human-generated content. Overall, human content performs better.

Faster doesn’t equal better. Even though human-generated content takes longer to create… Read Article Here




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November 18th, 2024

A Look Into Some Future Marketing Trends


by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.



In recent years, consumer expectations have significantly shifted. With developing marketing trends like voice search, influencer marketing, and augmented reality taking the lead, businesses must quickly adapt. A strong digital marketing strategy isn’t just a part of your overall efforts, but the core of your business growth. Whether you’re an experienced marketing professional or new to the field, understanding and applying these trends is key to your success.

The emphasis on an improved customer experience, integration of AI and personalization in marketing campaigns, and the continued increase of short-form video content on social media platforms are reshaping the marketing world.

Keeping up with these changes isn’t straightforward. You have to plunge deep into industry reports, engage with marketing leaders and industry experts, and carefully monitor consumer behavior and social media trends.

To improve customer service and optimize web traffic, you have to focus on many aspects like SEO, user-generated content, video marketing, and effective use of digital ads.

Since the decline of third-party cookies, content marketing trends, first-party data, and email marketing has risen.

To maintain brand credibility and customer loyalty, there’s a shift toward more responsible use of data and an emphasis on social responsibility.

Let’s take a look at some future marketing trends.


What are some future trends in marketing?



1. Capturing Your Audience’s Attention


With the evolving consumer preference for high-quality content, the struggle for consumer attention has intensified. If you’re producing content that not only entertains and is informative, and adds value to peoples’ lives you emerge on top. Your content can be blogs, videos, podcasts, or social media posts.



2. Nano- and Micro-Influencer Partnerships


As businesses recognize the higher engagement rates these smaller influencers typically offer, there will be a persistent shift toward nano- or micro-influencer marketing. Nano- and micro-influencers boast more niche-dedicated followings which leads to more authentic and impactful endorsements.

This trend indicates a broader move toward personalization and authenticity in marketing, with brands leveraging the close-knit communities these influencers have developed. They regularly enjoy higher levels of trust and engagement which makes their recommendations more effective.
These smaller yet more influential personalities offer authentic engagement over sheer reach.


3. Generative AI


Generative AI is transforming the marketing landscape. Developments in AI technology and the future release of Sora mark a significant milestone. Sora’s promise of changing generative AI text into captivating video content has marketers eagerly waiting to harness this technology.

This is expected to streamline content creation, allowing for the production of high-quality, engaging video content at an exceptional scale and speed.


4. Event Marketing

In-person events are becoming the focus of marketing strategies, reflecting a broader desire for authentic, memorable experiences.

To cut through the digital noise, brands are recognizing the power of live events, offering tangible ways for consumers to engage with their stories and products.


This trend indicates a balanced marketing approach where digital and physical strategies coexist, each amplifying the strengths of the other. Moving forward the integration of innovative technologies and creative content in live events will further increase their impact, making event marketing an essential part of the modern marketing mix.



What are some social media marketing trends?



Trends in social media marketing are key to connecting with audiences, driving conversions, and building brand loyalty.

Here are some trends that will change your thinking about how to execute your future social media strategy.


1. Short-Form Video


Social media platforms like TikTok, Instagram Reels, and YouTube Shorts will probably maintain their position as the top platforms. So, prepare your best quick, engaging content. Short-form video is the heart of social media and it will continue to be so.

As brands push the boundaries of what’s possible in 60 seconds or less, you’ll see a flood of creative techniques that deliver maximum impact in minimal time. Expect reactive content, humor, and bloopers to be front and center. Those who succeed in this space will be the ones who can consistently create content that doesn’t feel intrusive but more like a welcome break in users’ feeds.


2. Unfiltered Content

With the arrival of AI, social media has been inundated with AI-generated imagery. Although this has made the creative process faster and more efficient, it’s also created distrust. Now the trend is toward unpolished, authentic content that feels real and human. There will be less overproduced AI-polished visuals and more real relatable experiences. Authenticity will be the top requirement for building trust and loyalty with your target audience.


3. UGC Content

Now that audiences are craving raw and authentic content, the human touch of user-generated content (UGC) will prove more valuable than ever. We expect social media marketing trends to favor consumer content, offering a refreshing contrast to all the overly polished or AI-generated videos and photos.

UGC will become the foundation of successful social media strategies. Instead of just being encouraging, brands will build complete campaigns around it, leveraging its power to create authentic connections and drive engagement.

There will be collaborative campaigns, influencer partnerships, and branded hashtags to dominate every social media platform. Also exciting to see are more community-driven product development, customer story showcases, and UGC-powered social proof making their way to brands’ social media channels.


4. Static Content

Because it offers a break from the constant stream of video content dominating social media, static content is making a comeback. Viewers are looking for more diversity in their feeds. Static content like infographics, images, and carousel posts provide visual variety that can capture attention differently than videos.


Smart brands will adapt by balancing both dynamic and static formats. Static content complements video instead of competing with it, by offering an additional format that can reinforce the message, add context, or provide detailed information that video might not cover effectively. By doing this, brands can cater to different audience preferences and maximize engagement across various touchpoints.


5. Privacy and Ethics

As data regulations continue to tighten globally, you’ll need to adhere to increased privacy and data use laws. Transparency and trust will become critical components of any successful social media strategy.

Modern consumers care about the heavy emphasis on brands’ ethics and purpose, especially when it comes to data privacy.

Trends in social media marketing will go beyond simple compliance with data protection laws. Brands must prioritize ethical data practices, emphasizing user consent and value exchanges.  For smart marketers, this will be an opportunity to strengthen consumer relationships. For example, brands can offer tangible value (personalized experiences or exclusive content) in exchange for data. This way, they can transform data collection from a potential liability into a mutually beneficial exchange.


This article has given you a look into some future marketing trends, the emphasis being on “some.” Of course, there are many more.





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November 4th, 2024

Blogs Are Still Relevant or Are They?


by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.



Blogs are evolving even as video content is gaining more attention. They’re not stagnating, just adapting by offering a fuller experience that may now include:

Podcasts
Videos

Infographics


This keeps readers engaged and offers different content preferences. Offering a media mix helps people find the detailed information they want.

Blogs have a continuing place in the digital world. Millions of people still read blogs every day, including younger generations. Even with the advancement of AI and other technologies, they aren’t going away. They’re adapting and staying relevant.

Some benefits of blogging are:

Boosting Your Visibility with Google


Blogging is essential to get noticed. Google holds over 90% of the search engine market where most people start their online journey. You can rank in top positions with a blog and receive more organic traffic, as blogs sit in the top five spots about 23% of the time, according to Search Engine Land. This means more eyes on your brand and more organic traffic.

Building Trust with Your Audience

A blog is a powerful way to show your expertise by sharing well-researched and insightful content that positions you or your company as an authority. This is essential in a digital environment where people can’t see or touch products before buying. Blogs clear confusion, answer customers’ questions, and build trust.

Creating Community Loyalty

Although community engagement is key, as companies with solid communities see more customer loyalty, social sharing and encouraging comments turn your blog into a place where readers can connect with you, your brand, and each other.

As loyal customers are worth more over their lifetime, it’s vital to keep them engaged.

You can extend your reach and deepen relationships by sharing blog content on social media.


Leveraging Networking and Collaboration

A trustworthy blog can provide new opportunities. Influencers, industry experts, and like-minded professionals often want to collaborate with authoritative businesses and a compelling audience.

This can lead to:

Guest posts
Joint ventures
Interviews

Expanding Your Reach and Building Relationships

To diversify and bring new voices into the mix, you can collaborate with others, which broadens your reach and creates more growth opportunities. Your blog can become a hub for industry knowledge and thought leadership which makes it a valuable tool for building lasting professional relationships.

Establishing Thought Leadership


Blogging is a unique opportunity to show your expertise. Your blog is your place to share your knowledge and perspective on business advice, product insights, or DIY tips.

Publishing relevant and valuable content helps you become a go-to source for information in your niche. This authority turns into higher sales, stronger customer loyalty, and better engagement.

Customers are more likely to buy from brands they trust, and a blog that consistently provides value can build that trust without being too focused on sales.

Enhancing User Engagement

Blogs offer an in-depth method of engaging with your audience, while short videos and social media posts grab attention quickly. Blogs allow you to showcase your personality, explore topics more deeply, and create meaningful connections.

Readers can have a more immersive experience with blogs than video or social media alone. They can engage with your content at their own pace, explore related articles, and re-read sections that interest them.

Building Lasting Impact

This degree of engagement makes blogging especially valuable for businesses looking to create a lasting impact with their content. A well-written blog can resonate with readers on a deeper level, fostering long-term loyalty and trust in your brand.



Do people still read blogs?


Although AI like ChatGPT is surging, blogs remain important players in the digital world. They’re not out of the picture but are thriving. Blogs are assets for building brand awareness and connecting with consumers. They offer a way to put out content that feels genuine, unlike the polished nature of news articles.



Why do people still prefer reading blogs?


Blogs are efficient, user-friendly, and accessible, which keeps them popular. When people need information, reading is sometimes quicker than watching a video. Users can skim through headings and skip to what they need, which is how people naturally use information. It’s easier to click around for more details or to go back to certain sections. This keeps them popular.

Blogging is profitable although it’s not a shortcut to success. When launching any business, you must have dedication, planning, and consistent effort.


Your blog can be a powerful platform for promoting products or services, developing a stream of revenue, and building an audience. Making money through blogging takes time and commitment. You have to invest hours writing high-quality content, optimizing for SEO, and building an engaged community. But, blogs are still relevant.


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October 21st, 2024

Using AI in Your Small Business

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.




While doing my research, I found that although AI is faster at producing content than humans, it’s not necessarily more accurate or even more efficient than human-generated content. Overall, human content performs better.

Faster doesn’t equal better. Even though human-generated content takes longer to create, it gets more visitors.


So, what is this advantage that humans have over AI chatbots?

It basically comes down to context and emotion.

AI isn’t capable of always understanding the context of content. Although it can write 2,000-word articles on any number of complex topics, it can’t often fit this information into the context of larger concepts. So, AI-generated content can miss out on nuance and important related and relevant insights.

In order to help readers understand and digest the subject matter easily, human content writers are better able to make big-picture connections.



Another area where AI falls short is emotion and empathy. You can ask a chatbot to write a blog article with a certain tone, but the results can be unnatural and ineffective. People are emotional creatures.

Content writers have life experiences they draw upon to write content that inspires sadness, fear, happiness, or anger because they’ve felt these emotions. They can also be subtle with their delivery, another area where AI-generated content frequently fails.

All of this is not to say that you should avoid using AI. You just need to know when to use it strategically and how to effectively leverage it.


Following are a few tips for using AI in your content creation activities:


Data Collection and Analysis

Although you can’t always trust the data and citations provided by AI, you can trust them with the data you provide yourself. Chatbots are great for summarizing and analyzing data so you can provide more insights to your readers.

Use it to brainstorm. ChatGPT, AnswerThePublic, and other chatbots are able to deliver dozens of blog topic ideas in a few minutes. You can be as specific or general with what you want in your request.

Use it to write a first draft. Although you need to spend time humanizing AI content, you can ask chatbots to create articles by using prompts like the one above. This means adding context, removing redundancies and inaccuracies, and adding to your brand’s voice.

Use it to conduct consumer research. For digital ad testing, content testing, and more you can use tools like Poll the People to conduct surveys and then analyze them.

You can and should use AI freely, but don’t become over-reliant on it. You should view it like any other tool in your digital marketing cache.



Is AI good for keyword research?


If you’ve ever spent hours analyzing spreadsheets, digging through search volume numbers, or trying to predict the best-performing keywords, you’re probably looking for a smarter, faster way to handle keyword research.

AI-powered keyword research can be your definitive SEO partner, helping you to predict trends,  discover hidden keyword opportunities, and better understand user intent.

AI isn’t about replacing your expertise—it’s about expanding it. AI now becomes your SEO assistant. It’s about making your SEO strategies more effective and efficient.

You can use AI tools to save time and effort, speed up keyword research, provide smart keyword suggestions, and analyze large datasets quickly.

Among other tasks, you can use AI for search engine results page (SERP) analysis, for searching competitor strategies, and for searching sentiment insights.

AI can automate tasks, but, as stated earlier in this article, it can’t replace your expertise. For best results, combine AI data with your knowledge.

Relying too much on AI tools, without oversight, can lead to errors. Plus, AI tools for keyword research can be costly and they require a learning curve.

From Semrush to ChatGPT, select tools that fit your strategy needs—whether that’s creative brainstorming or deep analysis.


AI is transforming keyword research, making it more accurate, faster, and more insightful than ever before. By using AI keyword research tools to help create your SEO strategies, you can uncover hidden opportunities, stay ahead of the competition, and save time. Just remember, the most powerful approach combines AI’s data-crunching abilities with your unique industry expertise and creativity. Leaverage this technology when and where it makes the most sense for you.

The future of SEO is here. Take your online journey to the next level by using AI in your small business. Continue your online journey and start experimenting with AI tools today— Don’t get left behind.



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October 7th, 2024

Developing Your Digital Marketing Strategy



by Rahimah Sultan








Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.





As a marketer, considering the creation of the best marketing strategy, you need to have a clear understanding of your business, product, and demographics before choosing one that will be effective for your needs.

To grow your online visibility, you need a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.

To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your… Read Article


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