by Rahimah Sultan

 

 

“So, you’ve decided you want to work for yourself when you reach age 65 or so. There are three key factors to consider before diving into entrepreneurship and starting a home business in retirement.”

 

Risk
“Be realistic about the time, energy, and cost of starting a new venture. The flexibility of freelancing or consulting from home would be a better option than setting up a labor-intensive physical company. Consider the investment…”

 

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by Rahimah Sultan

As a new entrepreneur you need to follow certain rules for small business success. You need to quell the enthusiasm a bit and focus on starting out right to avoid later disappointment.

Here are 10 of the most important rules for small business success:

1. Start small and grow. Don’t try to sell to everyone. You need a niche – a specific product or service so that you’re not competing with everyone.

2. Concentrate on what will be the bread and butter of your business. Don’t try to implement all your entrepreneurial ideas at once. You can branch out later.

3. Make sure you have a product or service that customers really want.

4. Develop a business plan that forces you to think through the basic elements of your company, i.e. your market, competition, industry and your position.

5. Know your customers. If you have a clear target market you can be much more effective and efficient in both your product development and marketing efforts.

6. Build one business at a time. Concentrate on one new direction, product or service, one target market or one distribution channel at a time.

7. Don’t re-invent the wheel. Get a piece of an existing market. Creating a market for a brand-new type of product or service is difficult, time-consuming and expensive.

8. Double the estimate of the time and money you originally think you’ll need. Things cost more and take longer than planned.

9. Keep things short and use lots of photos. People don’t like to read.

10. Build strong customer relationships. People like to do business with those they know, like, and trust.

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by Rahimah Sultan

Multi-level marketing has gotten a bad reputation, partially due to a lot of confusion about legitimacy. Although structured almost exactly like a pyramid scheme, it is legal.

A pyramid scheme is a non-sustainable business that involves the exchange of money, usually in the form of a sign-up fee, and usually has no product or service.

Check what the Better Business Bureau has to say about the company and the guide if it’s nutritionals.

This business is not for everyone. Is your up-line helpful and caring? Are you team spirited?

Another part of the multi-level marketing reputation is due to a marketer’s approach.

When promoting your product or service, don’t be pushy. Just be there when someone is ready to try your offer. If you’ve researched the company and are pleased, educate people on the benefits of using the products or services. You can do this in several ways; physical meetings, online webinars, videos, etc., showing how you are benefiting from using the products or services.



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by Rahimah Sultan

 
 

So you want to make money online from home. Where do you start?

 

Well, what do you like to do? What are your hobbies? What do you spend time on every day that you love doing? If you want to do what you love doing and also make serious money doing it, then start planning a way to get it out to the public.

 

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by Rahimah Sultan

 
 

 

“With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas…”

 

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by Rahimah Sultan

 

As entrepreneurs we all want to be successful. We have to feel like we can do anything and we must be persistent and persevere. In each of our various personalities we have something of value, that’s different from anyone else, which we can use to our benefit for success. We all use different strategies for online business success.

 

Jonathan Long discusses some factors that contribute to business success in his article 5 Quirks That Contribute to Success. They include having a can-do attitude, making stuff happen, and never doubting your gut feeling.

 

In conclusion he says that being genuinely happy for others, even your competitors, will keep you in “ a positive state of mind, an absolute requirement to achieve — and celebrate — your own success.”

 

Click here to read the article.

 
 

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by Rahimah Sultan

 

I think most people realize there are really no free rides in life. This especially applies to business. You cannot get something for nothing. There are so many unscrupulous people trying every way possible to take your hard-earned money by daily touting free websites, automatic money machines, turnkey businesses and systems, your own branded website and on and on. There are no free rides in business. By using one of those sites or systems, you generally have no control. If they disappear so goes the business.

 

When my son was a teen, he pleaded with me to help him get a JVC player for either his Birthday or Christmas. Some of the details have faded from my memory. I do recall saying something like that’s a lot of money for something that probably won’t hold your interest for very long. It was a challenge being a single parent of two children and having to be really careful with my money.

 

My son has always been very industrious and worked part-time jobs as a teen. He offered to help pay for it, but since this was something he wanted so much, more so than anything before, I got it for him. He loved that player, and it was the beginning of a “paying” hobby for him as a DJ before joining the Air Force.

 

Early in his military career he was stationed in Germany, at Ramstein Air Force Base where I spent a month with him, just before the United States became involved in Iraq, in 2002, not knowing if I would see him alive again after that. I am very happy to say, although he went through a lot in his 23 plus years of active duty, he came out alive and well.

 

During that month, mid-December through mid-January, my son was attending school as well as working his base job. It was an unusually bitter winter. He was out in the evenings putting up posters to advertise his upcoming DJing gigs. He had some challenges early on but never gave up. Over the years he has become a major player in the DJ world, playing parties for some of the top hip hop artists around. He still plays today and does his 9-5.

 

Although I did not know it, his DJing dream began before he got that JVC player, which he still has and showed me while I was in Germany that month, and reminded me of what I had said all those years ago about a passing fancy.

 

If you are thinking of starting an Internet business, you must have a plan, be tenacious, and never give up. It will take time and you will see positive results only after doing the work.

 

So, forget about all the shiny objects thrown at you daily and decide what you want to accomplish and plan accordingly, because there are No Free Rides in Business.

 
 

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by Rahimah Sultan

 

 

Digital marketing is the promotion of products or brands by one or more forms of electronic media. Unlike traditional marketing, digital marketing involves channels and methods that enable you to analyze marketing campaigns and understand what is working and what is not, in real time.

 

Building a strong foundation for your marketing is all important. In order to be successful with digital advertising, you must have the essential digital foundations in place before you can be successful with digital advertising. Here are four tips for digitally marketing your home business.

 

Branding

 

Before promotion comes branding. You must know what your niche is or what it is you want to convey to readers. Then you can build a website, social media presence, ad campaign, and other marketing materials to all match and work together to build brand awareness. You will then have a consistent look when you are ready to advertise.

 

Web Site

 

A website is your most important tool. It gives a first impression of what you and your company or home business are all about. It should be well organized and easy to navigate.

 

Prospective clients or customers will expect you to have a social media presence on which you consistently interact and where you share and provide content. You need to make sure you have social media presences on the main social media channels you want/need to be on. You do not need millions of visitors and you only need to be on a few channels.

 

SEO

 

SEO and keyword analysis are important to getting visitors to your site. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are all about getting your website recognized on the first page of Yahoo!, Bing, or Google search engine results when clients search for relevant keywords or phrases.

 

By optimizing your pages based on the content you are writing, and other key strategies, you leave no doubt as to what you are about to the search engines. For a healthy web presence build your website in a way that promotes positive search rankings, thus building your reputation and establishing your brand as a leader in your industry.

 

Landing Pages

 

Landing pages are a must in your campaigns. They are a way to direct your visitors to the information or product they are seeking. It is like a street sign pointing the way. It is calling them to sign up to check out your offer and buy. If you have no landing page, visitors to your website can become confused and then click away from your page and you lose them forever.

 

Know your niche, have a well-organized website, use SEO and well-designed landing pages, and set up your campaigns. These Four Tips for Digitally Marketing Your Home Business should help bring you marketing success.
 
 
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by Rahimah Sultan

How do you spend money to make money when you have no money?

As the saying goes, you need to spend money to make money. But how do you do that, when you have absolutely no money to start a home business?!

Any business you start will have fees and costs. If you start a blog, you will need money for hosting and themes.

If you start an independent consultant business, you need to buy a kit to join. The kits range anywhere from a couple hundred dollars to a couple thousand dollars.

If you start a business where you sell products, you have to invest in the products to sell.

It does not really matter what kind of business you start, there are going to be costs associated with it.

You will need to figure out the kind of business you want and how to get the money to get started.

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You may want to have a blog, which is a low-cost way to start in business, while you figure out your next steps.

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by Rahimah Sultan

When I was nine years old my goal was to become a doctor. That meant graduating from high school and attending college. I had to formulate a plan that would enable me to achieve this.

In elementary school things were already decided for you as far as course selection. In junior high, now called middle school, you had a more flexible curriculum depending on the path you wanted to follow. It was then that the thought of becoming a doctor solidified for me, and I used counselors’ recommendations and my own research to determine the classes I needed and when to take them.

I hope the following three tips for business success are of use to you as an entrepreneur as you plan and pursue your vision.

1. Keep focused on the main goal

Have a clear vision of your main goal. Although you may veer off course from time to time, your big vision is always the focus. Sometimes challenges arise and plans must be changed. Remaining focused on your ultimate goal will enable you to make the needed changes to keep you moving forward.

2. Persevere

Sometimes you will face uneasiness and fear of the next steps to take. You will need perseverance to keep moving forward and to stay on track. While in school I faced a lot of major challenges and had to delay my college education. I held on to my vision and eventually circumstances were such that I could attend college. That was much later in my adult life and I focused on “plan B” and received my college degree. Although I did not become a doctor, I pursued something I was truly passionate about. You will also need passion to succeed.

3. Be flexible

You need to formulate a basic plan that allows for changes. Sometimes large changes to the plan will be necessary. You also need a marketing outline for promoting your business. Decide which avenues and platforms you will use and what your budget will look like.

These are Three Tips for Business Success to consider if you are an entrepreneur or plan to be one and have decided the path you want to follow.


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