by Rahimah Sultan

In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are three tips for marketing success.

1) Your website must be search engine optimized. Search engine optimization (SEO) is a long-term marketing strategy. It is important to have your blog and web pages fully search engine optimized for getting free, targeted traffic from the search engines. Keyword research and use as well as quality incoming links are essential for this to be a successful online marketing strategy.

2) Another long-term strategy is link building. Having incoming links is critical to your marketing success online. Search engines rank your site higher based on the number of good incoming links pointing to it. There are many techniques for building incoming links to your site. One way is writing for article directories.

You want to publish articles in the largest publications that you can, because they get you links when other webmasters use your article on their sites. This is known as syndication. There is a resource box included at the end of your article where you can add your information and your website. This gets you one-way backlinks to your site. You only need to write for a couple of the largest directories. I suggest Ezine Articles directory.

3) Pay Per Click Advertising (PPC) is a strategy that will yield fast results, although it requires a financial investment. You should educate yourself about PPC before using it, as you can lose large amounts of money in a very few days. You must be very careful and track each ad promotion, to identify the strategies that get the best results. This will enable you to invest wisely.

Driving traffic to your site is essential for long term success. Hopefully, these Three Tips for Marketing Success help you in your online business.

 
 
 
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by Rahimah Sultan

Are you totally new to online marketing and have no clue how to start? Some people start out with affiliate marketing as they have not decided what area to focus on or a niche, or even if they want to pursue a business of their own. As an affiliate marketer you will get some experience at advertising online and building a marketing funnel or an internet sales funnel.

Soon you will probably want to consider building a business of your own so that you have total control and make all the income instead of building someone else’s business. With the proper information and training you can do just that. You can learn how to build a full-time, long-term business for next to nothing and have the tools to do so while continuing to be an affiliate marketer.

To conduct your own business online you will need to set up a site such as a blog. To do this choose a domain name and a hosting company. Once your site is set up you will need to advertise to get visitors by using a lead capture page—a way to get people to opt in to your email list. This system then becomes an internet sales funnel. Once you have decided on your product or service you will have this list of interested prospects to sell to. You will need an autoresponder to maintain contact with your list.

You can develop your own product or service and advertise it with your lead capture page (LCP). You may have a physical place of business that you can bring online and make that the focus of your website. Use the business name as your domain name and proceed from there.

You may want to use drop shipping for your physical products, or you may want to be a reseller for others and need contracts. I used this for step-by-step assistance with setting up An Internet Sales Funnel using a blog and tying everything together for business.

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by Rahimah Sultan

According to Clate Mask, there are three ingredients of business success: Passion, Freedom and Impact. He goes on to say, “Impact should be at the core of your business. You might think that when your business reaches a certain stage of growth or you have a bigger budget you’ll then decide to make an impact. Don’t wait! Start from the beginning. Very early in our business we made giving and helping others a key part of our purpose. If having an impact is a key part of your business from day one, you will make an impact on someone’s life every day.”

Passion is your drive. Freedom is the ability to spend your time and money as you see fit, and Impact should be the core of your business.

Loving what you do and being paid for it allows room for mistakes and growth. You do not have to be an expert to start a business, but you must be able to keep your message going.

You need to start somewhere. Start with something you are passionate about that people will pay you for. Because you are not an expert yet, chances are that you will not be paid a lot of money for it. Look at the long-term goal for your vision, and do not be discouraged by the lack of pay or progress you will initially experience.

As you make decisions about a business, do keep in mind these Three Ingredients of Business Success.

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by Rahimah Sultan

Are you a home business owner or thinking about working for yourself and starting a home based business? If so, then you have to read the following mistakes home business owners make.

Some things included on the list are treating your job as a hobby, not setting hours, neglecting to set goals, not setting work time and family time and not having a business website.

Working at home in your own business requires the same discipline as working in an office for someone else. If you treat your business like a hobby it will be difficult to make progress. You must have a plan, a proper set up and keep good records.

If you are truly serious about a home business, these are some serious considerations you must accept. You must have a plan and structure. These mistakes home business owners make are covered in detail in the article 9 Mistakes Most Home Business Owners Make. You can click here to read it.

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by Rahimah Sultan

We are now into springtime which is a good time to revisit your New Year’s resolutions, especially if one of them was to start your online business or expand your current one. You can refocus on your business building now and get ahead of the upcoming summertime lethargy. Can you envision yourself with a spring in your step because you are making progress with your business or have at least started your online business? Do you have what you need to start or grow your business?

Do you need some guidance, some hand holding or some step-by-step actions to take? I know I did when starting out new online. Although I stumbled I still made progress. And then a couple of mentors entered the picture and helped me sort out just how to get things going the right way.

I started out with affiliate marketing and found out some things through trial and error. Although it was frustrating at times, I did not give up. Because I kept going I eventually found those mentors who were honest and willing to help.

Now is a good time to put that spring in your step and Refocus on Your Business Building

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by Rahimah Sultan

Every day we see advertising for programs that are supposed to enable you to make money online. There are crazy systems online that promise you the world that just do not work. The ones that do, only work for a while, and the only people that make any money are the people at the top. People are getting ripped off left and right. People want to know how to make money online working from home, so they buy into what are mostly scams and end up losing large sums of money and give up.

You can avoid this by having a product or several products and services of your own to sell. If you don’t have anything right now, you can set up a WordPress blog, which is free, and write good content to start branding yourself while making your decision. If you have a general idea of something that greatly interests you, get a domain name that reflects that interest, set up your blog and begin writing articles on that topic. This is the beginning of how to make money online working from home.

Once you have decided on what to sell, you need to get the word out through advertising. Your blog is your funnel and free advertising tool. With a single blog, a single page to advertise, a single squeeze page, and a single list in an autoresponder you are on your way. I want you to know How To Make Money Online Working From Home.

I use an amazing huge library in my business that shows step by step how to get set up and get started making money online. This is for EVERYONE, not just newcomers. You can check it out below for two weeks for just $1. Click on the banner for details and your FREE gift and get started today!

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by Rahimah Sultan

“The rise of the digital age has allowed more and more people to work remotely and to start businesses in the comfort of their own homes. Working out of your house has a lot of advantages — no dress code, no commute, and more autonomy. But it also comes with unique challenges.”

There are some things you need to consider in order to be successful. Among them are setting a schedule, deciding whether to get dressed or not, when to run your personal errands, how to set up your computer, and your social life.

Whether you have children or not, be flexible and experiment. Try different schedules and set-ups to figure out what is best for you.

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by Rahimah Sultan

Working from home can present a tremendous motivational challenge. Working in isolation can take its toll, and it can be difficult for you to keep a positive attitude. Here are a few suggestions on how to keep yourself motivated when working at home.

You should schedule breaks. Work on parts of major tasks for a certain amount of time each, and then get away from it. That will help to clear your head and keep you focused when you resume work.

Reward yourself during the day for completing certain things. You can work for a certain amount of time and then take a break to play a game or watch a TV program. Using distractions as rewards can create balance so that you don’t have that feeling of all work and no play.

Plan your day with a to-do list made the night before or first thing each morning. Prioritize tasks, state what needs to be done to complete them, and do those things before anything else.

And best of all, as a freelancer, you can vary your workplace. You do not have to work inside in the same room all the time. Although you most likely have a designated area for an “office” or an actual office, you can always take some time to pack up your office and work someplace else for a few hours, a day or a working vacation. After all, it’s your business.

Hopefully these tips on How To Keep Yourself Motivated When Working At Home can help you remain a motivated freelancer.

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by Rahimah Sultan

Lillie Lacy discusses some alternatives for the future of the Baby Boomers, who may not have saved enough for retirement. One choice is to keep working as long as possible, and another is to start an online business. Online marketing as an alternative for Baby Boomers is a beneficial choice, as it can be done from home and almost any place in the world.

‘As a group, they were the wealthiest, most active, and most physically fit generation up to that time, and amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income; therefore they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even “midlife crisis” products. The increased consumerism for this generation has been regularly criticized as excessive.’

Many people are using Internet Marketing as a means for extra money or a fulltime income and are very successful. Just think it through, make a plan and use online marketing as an alternative for Baby Boomers.

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by Rahimah Sultan

When you visit a website are you curious about who owns or operates it? Do you check it out, especially if it contains something that peaks your interest? What is the first page you look at?

Your ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. If you want to find out about a company, an organization or an individual, you will probably look at this page first. That is why I have included it in my Tips for Promoting Your Website. So, take advantage of this fact when promoting your website.

Personalize Your Page

One of the first impressions you can make on a potential consumer is from your ‘About Us’ page. This is good news for everyone because it is one of the best pages on your website for you to get creative with and truly personalize.

If your business has a particularly interesting, or unusual, back story relating to how it came about, that could be a fun way to make the most of your ‘About Us’ page. You can use fun images or a pleasing color scheme.

One thing to remember when you’re creating a good and effective ‘About Us’ page is to personalize it enough to suit you and your business. Reveal the how, why, and what your business ultimately stands for. Do not overload your consumers with too much information.
Your ‘About Us’ page should not be too long. Explain succinctly what your company does, and what the goal is, but in a fun and relatable manner.

Optimize your website

Be sure you optimize your website for relevant, repeat organic traffic from search engines. Your title, description and meta tags should reflect what your site is about. The description should be a sentence or two describing the content of the webpage. Now use the main words of the description for the keywords meta tag. If you have a blog update it regularly and optimize each post in the same manner so the search engines can find it.

Post actively on forums and blogs

You can participate in forums where your target audience is reachable. Post useful responses to questions, and include a signature with your website on your profile. You could possibly incorporate your own tips for promoting your website in a discussion. Do not spam as you most likely will be banned.

Publish an e-zine

An e-zine is an online magazine like a newsletter. You can publish your own or subscribe to others. You can find many free directories where you can add your digital newsletter and articles. Ezine Articles is one of the top directories.

Social Media Marketing

Use the strength of social media sites – mainly Twitter and Facebook – to reach your marketing objectives.

So, do not ignore the importance of your “About” page. Use it to your advantage.

You can benefit from the free online advertising tips discussed here. There are many no cost resources on the internet to promote your business, and of course you have the option of paid advertising. I’m sure that using these Tips for Promoting Your Website can be beneficial.