by Rahimah Sultan

The obvious purpose of internet marketing is to sell goods, services or advertising over the internet, although that’s not the only purpose. A company may be marketing online to communicate a message about itself or to conduct research.

Basically, internet marketing refers to the strategies that are used to market a product or service online.

You need to be online in order to help potential customers and clients find your business.

The importance of online marketing is put forward in this article titled What Is Internet Marketing? by Susan Ward.






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by Rahimah Sultan

At this point you may be considering working from home to supplement your income or you may already have a hobby or a side business.

Before starting make sure you have the right tools in place – the main one being a fast Internet connection.

Working from home can be fun if you choose the right opportunity. Following are some home-based business options to help you make a decision.

Uber Driver

You are required to have a valid in-state driver’s license and auto insurance, and you must pass a background check. Click here for details.

Survey Taker and More

Filling out simple surveys online can be one of the easiest ways to make money. Although it can be easy income, you must be patient as it can take some time. If you sign up for several, you can expect a variety of work and increase your chances of making real money.

By googling “best survey sites” you’ll get a list from which you can choose. Among these are:

InboxDollars
Swagbucks
Global Test Market and many more

Bookkeeper

Bookkeeping is great for trained accountants and you don’t have to be certified. You just have to have the knowledge that you can get from courses.

Doula

A doula is someone who provides emotional and physical support during your pregnancy and childbirth. Doulas are not medical professionals.

Copywriter

Copywriters usually have degrees in one of four fields; advertising, marketing, English or communication. However, you can do the job without one of these degrees if you’re a great writer.

Marketing Consultant

As a marketing consultant you can help a business with traditional marketing materials as well as blogging and social media.

Some other home-based business options include hobbies.You can turn your hobby into a money-making venture. If you like writing you can blog or become an EBook author.

Sell your workshop products, and market your sewing, gardening, electronic repairs.

Services

At-home day care is a good fit for stay-at-home parents. Make sure you comply with your local regulations.

Elder care, lawn care, dog walker, meal planner, party planner, resume writer, tutoring, and music teacher are just a few of many.

More entrepreneurial opportunities open up as technology develops.

If you like the idea of no commuting for a job and none of the traditional work system, use your ingenuity and start a home business doing what you like. These home-based business options can help you get started.



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by Rahimah Sultan

These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team, and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.



New entrepreneurs need to pay attention to 6 things:

Authenticity
Finding Your Niche
Being Consistent Across all Platforms
Getting Offline and Meeting People
Content
Facebook and Google Ads


Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.


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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re just starting out with online business, you may not be familiar with autoresponders.

An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.

You should use autoresponders to help automate your business which saves a lot of time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason you should use autoresponders.

You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.

If you already have a mailing list, you can use autoresponders to:

— Send out any type of greeting such as for birthdays and related offers

— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)

— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)

— Automatically send follow-up information about your other products/services

Some tips for sending autoresponses

Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”

After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.

Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.

Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for

users to unsubscribe from your emails.

If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

Saving time to work on other aspects of your business is the main reason you should use autoresponders.

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by Rahimah Sultan

 

 

Is this the year for you to start making money online? You probably know that people have made enormous amounts of money with this online business model. You can start making money from home with affiliate marketing.

 

If you aren’t sure that it still works (or how to make it work for you), check out this guide. It’s broken into the following chapters:

 

1) What is affiliate marketing?
2) Finding the right affiliate programs
3) How to choose your first affiliate product
4) Affiliate marketing tools
5) Affiliate marketing FAQs

 

Affiliate marketing allows you the freedom to work from home or any place in the world with Internet access.

 

Success in getting each step done will fuel your motivation to keep going until your first sale.

 

Seeing your first commissions come in will be all the motivation you need to achieve the affiliate marketing business of your dreams.

 

Click here to read the article

 
 

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by Rahimah Sultan

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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by Rahimah Sultan

So what do you need to establish your online presence?

You want people to know about you, to know you are open for business online. People need to know you exist in order to connect with you.

Setting up shop on the Internet entails the same process as creating an offline business. You have to come up with a name, find a suitable location, and advertise it.

Following are three tips for establishing your online presence.

Address

Just as with an offline business, you first need to decide on a name. Your online address or domain begins with buying virtual real estate so you can brand yourself. You need to look for some online real estate to which you can attach your name. This means purchasing a domain name that is unique, easy to spell and sound out, and not already taken.

You need a name that defines you.

Make your domain name relevant to your content, service or business. Keep it short and look for an exact match. Ideally, you want your own name. If it’s not available, look for something as close as possible.

You can use your name or place a hyphen between your first and last name or use your name along with some aspect of the business.

Choose wisely or it could become costly or even impossible to change it later. Use the “com” extension as opposed to “org” or “net” for business names whenever possible.

There are many domain name providers you can use. Run an online check for a few and compare prices. When buying a domain name, purchase the name only and do NOT sign up for anything else they offer like web hosting special security or other available services.

When you select a web hosting account, you’ll have access to what you need for setup.


Location

Now that you have your domain you need to choose a web hosting account. This is where your domain (website / business) will be housed. This will be where your shop or business is located online.

Buy your own hosting package so that you have total control. Once you have your hosting you can then install a WordPress blog for free, as it will be part of your package. It is the most popular blogging software in the world, it has unlimited plugins and themes, free templates and much more.

This is your asset that is totally under your control, and it can be monetized. Do not use free blog hosts, as you will have absolutely no control if you later decide to change anything. Any work you do on it will be for nothing. I suggest a WordPress blog over which you have total control.


Advertising

If you have an offline business that you are bringing online, use blog posts to talk about how to perform what you do. It could be consulting, making jewelry, presenting seminars, speaking engagements, writing books, affiliate marketing, creating online courses, writing eBooks, etc.

You can monetize your blog by including an appropriate link, in your posts, to something you are selling. This can be your own products, affiliate links or other offers.

You can get visitors to your site (blog), through social media, visible content on search engines, reading and commenting on other blogs, linking to other blogs, and regularly blogging. Post a minimum of once a week, especially, when just beginning to blog.

There are many advertising resources available both free and paid. Know that you will not develop a huge following overnight. It takes time, patience and perseverance. In time, some of your site visitors will become buyers.

You want people to know that you exist, so create your online presence with a domain name appropriate for your business, get a hosting package, set up business on a WordPress blog, and advertise to let people know what you have to offer.

Use these three tips for establishing your online presence.


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by Rahimah Sultan

 

Working from home offers independence and freedom, and there also some great home-based business tax deductions.

If you want a situation where you can work from home, then you need to figure out what it is that you would love to be doing and keep at it until you reach that goal.

Great ideas and business degrees only go so far. Persistence and determination are the true sources of success for most businesses.

You can read 31 Legitimate & Profitable Home Based Business Ideas for a list of legitimate home-based business opportunities.

These are just ideas that may spark inspiration. It will take diligence and hard work to make something of it.

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There are many online marketing strategies you can use for business success. There is search engine marketing, social media marketing, and e-mail marketing among others.

 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing…

 
 
 

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by Rahimah Sultan

 

 

There is an ongoing debate as to whether businesses and programs, that promise you a chance to leave your day job, are legitimate business opportunities or scams/pyramid schemes. Multi-level marketing (MLM) companies offer you a chance to be your own boss, make lots of money and new friends in the process.

 

Here are some major indicators of pyramid schemes:

 

* Programs that focus mainly on recruitment of new people
 

* Plans that claim you will make money through continued growth of your “downline” rather than through your own sales of products
 

* Programs that ask distributors to purchase expensive inventory
 

* Plans that ask you to sign a contract or pay money to participate in a multi-level marketing program, or any business opportunity, without letting you take time to read all of the paperwork
 

* Products or services are just vehicles for recruiting, and may be gimmicks and/or overpriced. Even high quality products may serve as a cover for recruitment activities.

 

Compensation Plans

 

A MLM company will have one of several Marketing Payment Structures. It can be a Matrix Plan, a Binary Plan, a Breakaway Plan or other.

 

The distinct feature of a Matrix Plan is its limited width. Unlike other MLM compensation plans, a Matrix restricts the number of distributors you can sponsor on your first level, usually to less than five. The most commonly used Matrix MLM plans are 4 x 7, 5 x 7, 3 x 9 and 2×12.

 

A Binary Plan is a Two-Legged (Left leg, Right Leg) structure where each new distributor or member is placed in either of the left or right subtree. One subtree is called a Power Leg or Profit Leg and the second subtree is a Profit Leg or a weak leg.

 

Advantages of a binary MLM plan are:

 

Spillover, unlimited depth, fast expansion, it’s volume driven, and there can be multiple business centers.

 

The Breakaway Plan, also known as the Stairstep Plan, has different status stages or steps. Once you reach a certain level you are allowed to “Breakaway” from your sponsor and run your company individually.

 

Advantages of the Stairstep Breakaway MLM Plan are:

 

The earning potential on more levels, no limit on the number of people who can be recruited into your first generation line, and there is no limitation on the number of recruits that your downline distributors are allowed to recruit.

 

It’s important to do your due diligence and check out all programs you may be thinking of joining. Discuss it with a spouse, a knowledgeable and experienced friend, an accountant, or lawyer. You can also check out the company with the BBB. If you feel that you are being high-pressured or that you’re not being given enough time to study and evaluate the details, look elsewhere.

 

Once you have found a legitimate MLM company that you want to be a part of, be prepared to put in the work to make it profitable. If you want success, be disciplined and treat it like a business and be willing to follow advice from others who have made it. Although using multi-level marketing for supplemental income can be a good plan, understand that it will take time to make it your full-time income source.

 
 

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