Archive for the ‘Internet Marketing’ Category
Promoting With Banner Ads
by Rahimah Sultan
There is a fine line between advertising and spam and unfortunately many business owners don’t understand the difference between the two. This is important because while a clever, well-planted Internet marketing campaign can help attract new customers and keep existing customers loyal, spam is likely to alienate both new and existing customers.
Promoting with banner ads is one of the most popular strategies in Internet marketing. These ads usually appear at the top of websites and span the width of the site. It’s this placement that gave them the name. Now they come in a variety of sizes and shapes that appear in various locations on a website.
Ad Exchanges
In many cases the business owner purchases advertising space on these websites but the ad may also be placed as part of an exchange or an affiliate marketing campaign. Ad exchanges are just that. You can post your ad on a site and that site owner can post an ad on your site. These agreements may be made individually between business owners with complementary businesses or as part of exchanges facilitated by a third party.
Affiliate Marketing
In the case of affiliate marketing, an affiliate posts and advertisement for your business in exchange for compensation when the ad produces a desired effect such as generating website traffic or generating a sale. The terms of these agreements are determined beforehand and are generally based on a scale of pay per impression, pay per click or pay per sale or lead.
Banner Ad Spam
Over Use of banner ads can be considered spam. Judiciously placing your ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing. But placing your ad on any website which will display that ad, regardless of your target audience, can be construed as spam. Internet users who feel as though your ads are everywhere will likely not take your business seriously and probably will not purchase your products or services because of your overuse of banner ads.
4 Steps To A Successful Internet Business
by Rahimah Sultan
Having a successful internet business is simply a matter of understanding how things work, and applying that knowledge. Following are 4 steps to a successful internet business.
Find something you feel is a good business opportunity
You can search the internet for all sorts of business ideas and opportunities. Searching on any search engine with the keywords Work At Home, Business Opportunities, Home Based Business, Affiliate Programs, Make Money Online, etc., will produce 1000’s of results. Affiliate programs are good business opportunities because the ONLY thing you need to do to run your internet business is to market your affiliate link. With a traditional business you have to deal with inventory, storage, packing, shipping, complaints, returns, phone calls, emails, checks and credit cards just to name a few! With affiliate programs, once someone has clicked on your affiliate link your only job is getting the next person to click on it.
Get your own webpage
You want to put your internet business on a webpage of your own. A webpage is like a store front. It projects an air of professionalism. Think about it. Do you feel the same about buying from a vendor on the street as you do about buying from a person in a store? They’re both vendors, but you’re more trusting of the person who has a store than you are of a street vendor.
Your webpage does not have to be fancy. If you only have a brief description of what your webpage is about along with individual descriptions of your product or products people will respect that. If it’s an affiliate program you have decided upon, simply put a BRIEF description of what is being offered along with your affiliate link. Do not disclose too much in your description because people might think they know what it’s all about and not click on your link. You want to let your affiliate website do all the selling for you. These sites are professionally designed to maximize the number of people who buy or join so a brief description, just enough to spike their curiosity, is sufficient.
Get your own blog
Get your own blog and make one post a day. A blog, short for, “Web Log,” is a great way to establish yourself as an authority figure on whatever topic you decide. As people return to read your daily articles, they will eventually come to view you as an authority on whatever your blog is about. They’ll eventually develop confidence in what you are saying, and will begin to trust you. As a result some people will check out your webpage to see what you have to offer them, and people tend to buy more from people they know and trust. Their confidence in you will be an additional factor that will compel people to buy from you. There are many places online that will host and let you set up your blog for free, although it’s best to have your own blog and not a free one.
Write and submit articles to article submission sites
This is the most important. This is how you’ll get FREE advertising. People are searching the internet for free information. When you submit your articles online, the search engines will eventually find them and will spider every word. When people do a search using keywords or phrases that are in your articles, they will turn up in the search results. So, be sure to insert highly searched-for-keywords and phrases into your articles. You’ll need to include your bio at the bottom of all your articles. Your bio (known as your resource box) will contain a brief description about who you are along with a link to your website. An example is: Jane Smith is the owner of yoursite.com. Jane helps people to work at home using various business opportunities that include affiliate programs. If you desire your own home based business visit (insert your complete site address including http://)
The more articles you write and submit, the higher the chances are of your articles keywords and phrases showing up on search results. The more links you have pointing back to your website, the higher your website page rank will be in the search engines, meaning the higher up you are in the search results the more likely your page will be seen. So don’t stop writing and submitting articles. But, they must have quality informative content. Take your time and check your spelling, grammar, punctuation, sentence structure, etc. No one will take what you have to say seriously if you don’t write correctly.
Having a successful internet business is simply a matter of understanding how things work, and applying that knowledge. It does not take any special skill or any great intelligence. If you follow these steps, you cannot fail. The most important thing, as with anything in life, is persistence.
Article Source: http://EzineArticles.com/?expert=Rahimah_Sultan
Click here: Help for a successful internet business
Find Your Niche and Blog
by Rahimah Sultan
Find your niche and blog even though you may be starting up a new web site aimed at bloggers or you want to make your existing blog site more distinctive. The key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.
If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you’ll still have a lot to do, but finding your place in the blogosphere is the place to begin.
Of course, even if you’re a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period.
To stay motivated, set goals for how often you’ll update and how many readers you want to attract, and then reward yourself for sticking with your plan.
Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they’ll make. When these expectations are not met the disappointment can crush the desire to continue blogging.
Many bloggers suffer from a lack of planning. If you want to turn a profit as a blogger, the key is to make a realistic plan and stick with it.
A Home Business With Affiliate Marketing
by Rahimah Sultan
One of the easiest ways to make money from home is through affiliate marketing. There are lots of companies online looking for ways to build their name (brand) while increasing their income.
Company Branding Through Affiliate Marketing
Branding through advertising can be very successful and incredibly high-priced. There are many companies willing to spend lots of money on advertising, and they are even more willing to spend that money on advertising that will really work well for them.
Affiliate Marketing Online From Home
When doing affiliate marketing online from home, the understanding is for you to place the company’s Ad on your site and you get paid a commission when there is a sale. The Ad that you will place on your site will be designed by the company.
If a visitor clicks on the Ad and buys, you get paid whatever commission you agreed to with the company. Now, the sales have increased for the company, and you get money, as an affiliate marketer, for posting that Ad on your site. Both parties benefit.
Traditional sources for advertising such as TV, radio, newspapers, and the Internet can be very expensive. The advertiser always hopes to make the money back from increased sales of merchandise and/or services. Advertisers are going to pay for the Ad space, regardless of the number of sales. The one who runs the Ads is the only one who gains from this practice.
Selling Other People’s Products to Make Money from Home
Now, how do you get people to your Web site or blog? And, why should anyone go through your site to get to another company just so that you can make a commission?
The first thing you need to do is market your Web site or blog (weblog). Since the trend has been toward Internet blogs to get people interested in what you and others have to say, you have the perfect means for advertising. Just place the company’s Ads on your blog to increase recognition of the company site. If what they offer is similar to the information on your blog, i.e., there is some commonality, then you have the perfect opportunity to turn some of your visitors into customers.
Many Online sites are on the whole, gateways to online shopping malls, which are simply affiliate advertising sources where people visit and find what they’re looking for in one place. Although Web surfers do take the time to search for what they want online, there are those who prefer finding everything, basically, in one location.
Your earning capacity from affiliate marketing depends on the kind of Web site you have and the amount of traffic you receive to your site. To maximize your potential to make serious money from affiliate marketing, you can become affiliated with very successful companies, which offer a high commission arrangement or you can become affiliated with several different companies.
Copyright© Rahimah Sultan
Article Source: http://ezinearticles.com/?A-Home-Business-With-Affiliate-Marketing&id=7044750
Internet Marketing Goals and Tips
This article was edited on 8/1/22
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Every day, internet use is still increasing worldwide.
Marketing has always been about reaching customers where they are. Print advertisements, billboards, and TV commercials all attempt to do just that.
The internet offers exceptional advantages that other marketing mediums can’t, including the option to personalize content, the opportunity to build far-reaching relationships with customers, and its scope of reach.
The internet can be overwhelming with all the videos, recipes, news articles, and e-commerce sites. So, how are you supposed to differentiate your business to reach the right audience?
Internet marketing is the answer.
Internet marketing leverages digital channels that include social media, websites, and search engines, to reach your ideal audience.
What is Internet Marketing?
Internet marketing, also known as online marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.
These marketing strategies include SEO, web design, social media, email, PPC, and other internet-related methods.
What’s the Role of Internet Marketing?
Your customers and prospects are looking for you online.
In traditional marketing, the approach was to direct messages to prospects and customers in the form of advertising, direct mail, and other vehicles. Now, the people you want to reach are already online looking for you, your products, and solutions. So, make it easy for them to find you.
Here are two separate goals you’ll have with internet marketing and the necessary steps to take to achieve them.
1. Attract new customers
To attract new customers, you’ll want to use online marketing strategies. Focus primarily on paid social media ads, search engines, and web design.
You might use Facebook’s Lookalike Audiences to get your message in front of prospects who match your core demographics, or you could pay a social media influencer to share images of your products with that already well-established community.
You can attract new customers to your product or brand with paid social media, but you need to conduct market research and A/B testing before investing too much in one social media channel.
You’ll also need to maintain a powerful SEO presence to attract new customers.
Be sure to spend time and resources on your website design. Your site needs to be easy to navigate and helpful. It must also be user-friendly as well as mobile-friendly.
2. Cultivate brand loyalists
To increase brand awareness, cultivate a strong online community, and retain customer loyalty, you’ll want to use email, blogging, and social media.
Send personalized emails to past customers that contain discounts based on their previous purchases, to wish them a happy birthday, or remind them of upcoming events.
For email campaigns, you’ll need an email list. Here’s how to build your list.
You might use social media to showcase your brand and hear directly from your customers. Consider hosting a Twitter chat, creating fun contests on Facebook, or posting surveys on Instagram.
Online/internet marketing is the broad term and overarching strategy that includes content marketing as one process within that strategy.
Content marketing is the actual process of creating and distributing content to reach audiences.
Online marketing includes sharing that content through search engines, email, and social media. It also includes paid advertising as well as a wide range of strategies that you might use to reach online audiences.
While most of the strategies that fall under online marketing involve content creation, online marketing also includes the non-content creation tasks of internet marketing, such as PPC bidding, and website design.
The function of internet marketing is to help you reach, attract, and convert online audiences to your business.
Using these Internet Marketing Goals and Tips can help you in that effort.
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