Archive for the ‘Internet Marketing’ Category
Passive Income with Affiliate Marketing
by Rahimah Sultan
Most people know the definition of affiliate marketing which is selling something for a company or someone and receiving a commission for that sale. You’re independent and on your own, not just a salesperson working for a company. Although there are no limits that need to be met, the more you sell the more you earn.
You can effectively earn passive income with affiliate marketing by promoting for many companies at the same time. There are no limitations and you don’t need to create your own products or services to earn money selling anything in this format. Check out Pat Flynn’s Smart Passive Income for the definition of affiliate marketing.
Basically, there are two sides to affiliate marketing. You can become a merchant and have others promote your product or service, in exchange for giving them a commission from the sales that they make or you can be the affiliate marketer for one or several products or services that you’d like to promote and market those to consumers in order to make money.
In this article I shall cover only the affiliate side.
Most people start by taking the affiliate route which is easier, although building enough traffic to make a significant income just from affiliate sales isn’t quick or easy.
Sometimes to even be able to promote a product or service, affiliates have to go through an affiliate network, because the merchant only manages their affiliate program on that particular network.
Many times a network such as Clickbank or Amazon serves as an intermediary between the affiliate and the merchant. Then the affiliate network also serves as a database of lots of products from which you, the affiliate marketer, can choose to promote.
BECOMING AN ONLINE AFFILIATE MARKETER INVOLVES 4 STEPS
You can become an affiliate marketer by taking the following steps.
Step 1: Review products in your niche
Since you probably already use and like several products, all you have to do to begin is publicly speak about them. It can be any product, although it needs to be something with which you have first-hand experience.
Do you love to read? If so, you can do book reviews. If you use online marketing products and tools that you like, become an affiliate and promote them. You can become an affiliate for hair products, clothing, beauty products, travel companies, internet hosting, online courses, toys, and on and on and on. There are endless numbers of things for which you can become an affiliate marketer.
Step 2: Build an email list with your prospects
Here are three options you can use to collect email addresses from your website visitors:
Number 1: Hello Bar
Hello Bar puts a call to action on top of your website. Whenever someone visits your website, they’ll see this bar at the top. You can use it to offer visitors something for free for their email information.
Number 2: Exit Gate
You can also use Hello Bar to create an exit gate. This is a popup that will overlay the screen when visitors are about to leave your website. It is triggered by their mouse moving to the top area of the browser.
You can also redirect people to your lead magnet to get their email address.
Number 3: Sidebar Widget
Have only one call to action in your sidebar offering people something in exchange for their email address. If you have too many things for people to do, they will probably do nothing.
Once you have a few contacts on your email list, be sure to keep them engaged by sending regular updates with more information about your products or services. Once in a while, send them a specific call to action to purchase something, but don’t overdue the selling by offering a paid product every time you send an email.
Step 3: Educate your audience with live webinars
When you have a lot more contacts on your email list, you can host a live webinar and demonstrate a particular product. You can tell people your experience with the product, show them how it works, tell them the pros and cons of using it, etc.
If you can promise to get the product in front of a couple hundred people, you can probably get a deal from your merchant for a discount or a bundle to get people to buy.
You can point to your affiliate link at the end of the webinar as a soft sell which seems only natural since you just talked about the product for an hour.
Step 4: Grow your business with PPC advertising
Once you have a way of making back your money, you can start thinking about paid advertising. You can use PPC (pay-per-click) on Facebook and Google to get people to sign up for your webinar, grow your email list, and make more sales.
You can use keywords in ads related to your product or service. It’s best to improve your SEO (search engine optimization) and promote sign-ups to your email list.
Once people are on your email list you can contact them again, by setting up an autoresponder email sequence encouraging them to attend your webinar or encouraging them to buy.
In conclusion, affiliate marketing is based on revenue sharing. You can become a merchant and have others promote your product or service in exchange for giving them a commission from the sales they make or you can be the affiliate marketer.
The 4 steps you can employ are:
1. Reviewing products in your niche
2. Building an email list
3. Educating your audience and making sales by using live webinars
4. Using PPC advertising to grow your business
If you want to get started with online marketing, affiliate marketing is a good way.
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Internet Sales Funnel: What Is It?
by Rahimah Sultan
There are many definitions of a sales funnel on the internet. This article, What is a sales funnel and how is it useful? clears things up a bit. It covers sales funnels, stages, and the benefits of a sales funnel.
Read: 4 Main Stages For Your Sales Funnel
A sales funnel is a way of tracking and showing your prospects’ conversion rates between pipeline stages. Your sales pipeline is the path your customers take, separated into stages. A sales funnel report is important to any sales strategy.
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Internet Marketing Using Digital Channels And Social Media
by Rahimah Sultan
Internet marketing using digital channels and social media is a part of overall marketing.
There are many components to a digital marketing campaign.
Social media is only one of all the available channels for digital marketing.
Social media platforms bring many people together to exchange information.
Any form of marketing products or services using electronic devices is digital marketing.
This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.
Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
For a well-rounded marketing strategy, you need to use both online and offline marketing.
While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.
There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.
Enhanced offline marketing also includes electronic billboards, and some are interactive.
Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.
The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.
When it comes to online marketing, there are several large categories:
Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.
Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)
Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions.
Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.
Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.
Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia
Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.
Read
Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.
Read
Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.
Here’s a great place to get started with your online marketing.
For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.
Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.
Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.
The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.
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Online Marketing: Get Your Business Online
by Rahimah Sultan
The obvious purpose of internet marketing is to sell goods, services or advertising over the internet, although that’s not the only purpose. A company may be marketing online to communicate a message about itself or to conduct research.
Basically, internet marketing refers to the strategies that are used to market a product or service online.
You need to be online in order to help potential customers and clients find your business.
The importance of online marketing is put forward in this article titled What Is Internet Marketing? by Susan Ward.
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Blog Article Marketing
by Rahimah Sultan
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Quality article marketing is possibly the best way to promote your website or blog. Following are some online marketing tips to include in your blog article marketing strategy to help you achieve your goals.
Keep Articles Simple
You don’t want a reputation for burying useful information under a lot of technical terms or unintelligible information. So try to keep your article simple and straightforward. Include something of immediate value, in your article, such as a current deal or a problem-solving idea that consumers can use.
Be Consistent
Consistency is key to your success. If you’re just starting out, make a schedule for writing and posting. Maybe you can complete and post one article a week. Consider what you can realistically do and what schedule you can maintain. Do remember that you must put in the work to achieve success, and that it will take time and patience.
Check Your Content
When you’re planning out articles or blog posts for your website, be sure your writing is filled with good original content and that it has no errors or misspelled words.
Proofread your work at least three times before publishing it. Use a dependable spellchecker.
You can use Grammarly.com to check your grammar.
When first considering your blog article marketing or posts, write a quick rough draft just as you would speak, and then go back and check it for errors. Read it aloud to a friend or family member to get advice on how the article flows. You may need to make some changes. Make your writing personable so that you do come across to readers as someone real. After all, you want your readers to have a connection with you.
Do not use article spinners. You should write the articles yourself. Article spinners can’t write like a person. Respect your readers and be professional. Give them interesting content that you’ve written yourself.
Although you need search engine optimization (SEO), consistently check your articles for good-quality content, and deal with search engine tactics later as you learn how to use them.
In summary, keep your articles simple and free of unintelligible information. Be consistent with your posting, and be persistent and patient. And above all, check, check and recheck your work.
Follow these tips for your blog article marketing and you’ll be able to produce quality articles and engaging posts for your readers.
Article Marketing As Part Of Your Overall Marketing Strategy
by Rahimah Sultan
Although the rise of video has dominated the content marketing industry for the last couple of years, it’s evident that many people still prefer to read.
While many prefer to watch a video than to read written text, we’re often not able to listen to video, and for many types of content, we still prefer to read. Using article marketing as a part of your overall marketing strategy is a benefit to you.
Here are four good reasons to use article marketing as part of your overall marketing strategy:
To expand your brand visibility on the web
To validate your authority and thought leadership
To enhance your SEO efforts
To create pathways for the people, who want what you’re offering, to find you
Expand your brand visibility on the web
Great content is a relatively inexpensive way to advertise your brand and get more visibility on the web. You must provide quality content in an easy-to-understand manner that addresses the needs or wants of the audience you wish to reach.
Validate your authority and thought leadership
Beneficial articles validate your authority and thought leadership by showing your ideas and expertise.
Marketing effort builds momentum through consistency. Set up a schedule that works for you and stay with it, say one article per week. Marketing with articles takes time and persistence. It’s not a quick fix for cash flow.
Enhance your SEO efforts
You can enhance your SEO efforts with article marketing by properly using your keywords. Use them in your title, a couple of times within the article, and as a hyperlink that contains your main keyword(s) in your summary, which links back to your product or service by way of a landing page.
Create pathways for the people who want what you’re offering to find you
Create a pathway for people to find what you’re offering by using a landing page, also called a lead capture page. This is a page that has a call to action (CTA) and is connected to a source that collects people’s name and email address so that you can follow up with them to offer more information about your product or service.
As you promote your articles, there is the opportunity for them to go viral.
To have a successful content marketing strategy you will need a variety of different content types, including written blog posts, videos, infographics and webinars.
Search engine bots cannot read videos so you even need text with videos to rank higher in the search engines. You Tube, which is owned by Google, allows a 200-word summary explaining what a video is about. The text needs to be clear, unique and well-written.
You can get information more quickly from a well-written article than a video, because you can skim the article and pick out what is relevant to you. If you’re viewing a video, it’s easy to miss something while scrolling back and forth on the time bar, and it takes up a lot of time.
Use article marketing as part of your overall marketing strategy so you can expand your brand visibility on the web, validate your authority and thought leadership, enhance your SEO efforts and create pathways for the people who want what you’re offering to find you.
Online Marketing: Be On Top In A World That’s Constantly Changing
by Rahimah Sultan
The world of online marketing is fast paced and therefore unpredictable. To have success, you must be willing to continually test and refine your campaigns.
Most traditional business experts talk about following the money and not your passion. If you’re too attached to a business, then you won’t be able to see clearly what to do when it’s not going well. You won’t be able to tell if you need to scrap it and start over.
You need to adapt and don’t be attached, and always test. Read The World Of Online Marketing Is Fast Paced, Which Makes it Unpredictable for the details.
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Internet Marketing Training
by Rahimah Sultan
In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements…
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Four Tips for Online Marketing in 2018
by Rahimah Sultan
Marketing trends are continuously evolving. Following are four tips for online marketing in 2018.
Influencer Marketing
Influencer Marketing Will Change. It is closing the gap with video advertising. Readers want shorter roundup posts with more authentic stories and actionable knowledge. Focus on “collaboration” with influencers to create content that speaks to your and the influencer’s audience.
Artificial Intelligence
Artificial intelligence will enable marketers to do a better job with things like email personalization, A/B testing, and more. Although we’ve been able to get names and data for a while, AI will soon progress to the point of potentially helping to figure out which messaging is working, and which needs improvement.
When it comes to websites, personalization will go a step further by examining your site users’ history and providing them with relevant content, for wherever they are in the buyer’s journey.
SEO
SEO is forever changing, and Google’s algorithm updates will shake up things for marketers. For example, keywords will require a greater emphasis on natural, long-tail key phrases, optimized for the increasing popularity of voice search—which, as you might imagine, works more like how we actually talk.
Instead of “marketing trends 2018,” make a question of it just as you would speak.
As voice search becomes more user-friendly, technology is shifting to voice understanding, as opposed to voice recognition. SEO elements like search history, keyword research, location data, and more, will all be affected by this change.
Search engines are getting a lot better at figuring out what people are looking for when they enter a question into the Google search box. You need to figure out what questions people are asking and go after those questions with your SEO strategy.
Ad Blocking
Marketers need to be prepared to allocate budgets to working around ad-blocking technology. These include social media and influencer marketing—mentioned above, as well as inbound.
Blog posts and articles still work to improve the SEO of your website.
To recap, influencer marketing will change, artificial intelligence will enable marketers to do a better job with personalization, SEO will require a greater emphasis on natural, long-tail key phrases, and you can circumvent ad-blocking technology.
These four tips for online marketing in 2018 are not new. They build upon existing trends.
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Affiliate Marketing Partnership
by Rahimah Sultan
Affiliate marketing is a type of marketing partnership as are influencer and affinity marketing.
The world of commerce is competitive. As a business owner, you often find yourself competing against other business owners — for exposure, for customers, and for money.
While competition will always be a part of business, you can partner with others to promote your product or service. With partnerships you can grow your audience and boost sales.
In this article, Affiliate, Influencer, and Affinity Marketing: Your Full Guide to Partnership Types, you’ll find an in-depth discussion of partnerships.
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