Archive for the ‘Internet Marketing’ Category
Should I Use a Blog or a Website for My Internet Marketing?
by Rahimah Sultan
First of all a blog IS a type of website. Basically, anything on the Internet is a website. A website is any place you can visit online through a URL or a Domain. The answer to the question ‘Should I Use a Blog or a Website for My Internet Marketing’ is YES.
Let me explain. Blogs were created to make regular posts in chronological order, usually with the latest on top. A post is anything you want to write about or articles related to whatever your site is about. Now blogs use a set of tools that allow you to add, remove, and edit your online content. If you use a WordPress blog you do not have to know any code to have your own blog/website.
If you want to have a web presence, all you have to do is set up a static site on a WordPress platform and add plugins and custom themes (templates) to expand your blog/website with thousands of features.
Using a blog style website is the fastest and easiest way to get started online for a hobby or an Internet business. Should I use a blog or a website for my Internet marketing is now a moot point. Search engines love blogs. Every time you add new content it is picked up by them. If you post new and relevant content regularly, you will get return visitors to your blog.
Most WordPress themes allow you to set up a static website and then add the blogging component as a separate section of your website.
There’s no need to choose between a blog and a website when you can have them both. And you do not have to manage two separate sites.
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Launching Your Website
by Rahimah Sultan
So, you finally stopped dabbling in this thing or that for internet marketing and have set up your own website over which you have total control. Now you need some help with launching your website so the world will know about you and your services or products. Or maybe your site is not new. You just want more traffic. Hmmmm, how do you go about it?
I happened across this article that has some ideas. The author discusses how to create a good message that incorporates a gift which includes your branding, and where to broadcast this message. Of course your branding is the important thing in internet marketing. Then you use social networking sites and free and paid traffic sources to distribute your message when launching your website.
Put on your thinking cap and come up with places and traffic sources to either post the content or post a blurb with a link to the content? You want to leverage your internet marketing when launching your website.
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A Successful Online Marketing Strategy
by Rahimah Sultan
Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:
Search Engine Optimization
Content Marketing
Social Media Marketing
SEO should include:
Relevant Keywords
Valuable Content that is Shared
A Website that Loads Quickly
Both Images and Content
Backlinks from Respected Websites
Content marketing is important because it helps build your brand and inspire confidence in you.
Blogs, training videos, podcasts, and even video games can be used in your successful online marketing strategy. Be sure your content is good quality so it will not adversely affect your rankings and damage your brand. It must be free of grammar and spelling errors so that you look professional. Remember that the content you put on your site might be the first impression a prospective client gets of you.
You can use other people’s materials with permission and proper attribution. However, if you author the material, it positions you as an expert.
Once you have provided something of value and positioned yourself as an expert, you are much more likely to build the trust necessary to sell something. You can feature your products or services with a banner ad on your blog or by inviting the prospect to click through to the ecommerce portion of your website.
Social Media Marketing
In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that is interesting, not just promotional. Remember, social media is just that – social!
Gaining a certain number of followers or obtaining a target click through rate can be wonderful short-term objectives. However, the final objective of Internet Marketing is sales.
The Internet in general and social media specifically can be wonderful tools for generating sales. But, like all tools, they have to be used properly to produce the desired results.
Always keep the marketing basics in mind in your strategy. Ask yourself these three questions:
1) Why would a prospective customer buy my product or service rather than the offerings of a competitor?
2) Is there a segment of the market that would value the things that differentiate my product or service and is it large enough to support my business?
3) What is the most cost-effective way to reach this segment with the message that my product or service is different?
Then, only launch an Internet-Marketing campaign if it is the most cost effective way to reach your specific target market with your message.
Using a successful online marketing strategy is the way to open the door to sales.
Internet Marketing Strategies
by Rahimah Sultan
As I was taking my morning walk, I was thinking about life’s patterns in general and business ones in particular. We establish certain daily routines that govern what actions we need to take to accomplish what we set out to do. If we work for someone else that employer has a job description with our tasks listed and it usually includes the phrase and other related duties. I was thinking about my Internet Marketing Strategies and what to do to improve them.
As a business owner and Internet Marketer, what marketing strategies can you use to improve your success? Have you written out your job description that includes a plan for marketing strategies and the related duties to accomplish your goal(s)?
You must take stock of where you are and consider where you want to be and how to get there. You must have a very clear purpose and goal. Here are three things to consider.
Market Your Own Product or Someone Else’s
If you do not have a product of your own, there many places to find good products to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few. Just make sure they are good products that solve people’s problems. This is especially important for your list of prospective buyers. You want them to trust you and your recommendations.
Choose Your Platform
Will you be using a blog, social media, mobile media or others? A WordPress blog (Read Article) is an excellent advertising platform over which you have total control.
Online Advertising Techniques
These can include text and banner ads, content advertising, videos and more. Content marketing on your own blog is the best way to go. You can write articles about anything you want and monetize them.
So, put together a job description for yourself that includes the related duties you need to reach your goal and include these three Internet Marketing Strategies for your business.
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Affiliate Marketing Niches
by Rahimah Sultan
According to Jon Allo, the most popular affiliate marketing niches are health, wealth and romance which are evergreen niches, because people will always have problems they want solved.
As an affiliate marketer you find a product that you like and then you promote it. You want to find useful products in affiliate marketing niches that solve people’s problems.
If you do not like these niches there are plenty of others to consider that include:
Self Help
Insomnia
Gourmet Foods And Coffee
Parents And Children
Pets
Household and Home
Hobbies and Leisure
When deciding on an online business that includes affiliate marketing you must consider several things, among them just the basics that some people do not think about. (See article) As an affiliate marketer, you can promote digital products and combine them with tangible ones.
If you choose any of the affiliate marketing niches mentioned and they are digital products, you can also offer tangible products that compliment them such as calming candle lights, health supplements, stress-busting devices, and even massage technology for the self-help niche. If you choose the pets niche you can promote pet food and toys along with a digital course on caring for a pet.
Do your research to determine what you need for setting up your online business. Then decide whether or not you want to include affiliate marketing niches.
Click to Read Jon Allo’s article.
Success With Affiliate Marketing Programs
by Rahimah Sultan
As an affiliate marketer, your main objective is to sell the products and services offered by your partner merchants. In order to have Success With Affiliate Marketing Programs you will need to increase your web site traffic. Following are a few tips to success with affiliate marketing.
It stands to reason that the most successful sites on the internet are the ones with the most traffic. The best way to get more traffic is through search engine optimization (SEO).
Another way to get more traffic is by joining article directories. To join an internet directory, you will have to submit your site for approval, and it will be categorized accordingly. Only submit with keywords relevant to your niche.
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A third way to increase traffic is to use fresh content. Your site must have fresh, useful content as well as tools that will help your target audience.
Then you must build relationships with your potential customers.
By using these four approaches you can have Success With Affiliate Marketing Programs.
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Online Marketing For Long Term Traffic
by Rahimah Sultan
In TJ Philpott’s article Publishing Content For Long Term Traffic he discusses three simple ways that using content can keep you in front of people online.
Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.
Blogging has become the rule now rather than the exception for maintaining an online presence.
Article directories are still a great platform for publishing content. People still use them to find what they are looking for, and article directories archive older publications so, that information can be accessed.
Video is becoming one of the most popular methods of sharing content, because people are visual and they would rather see and listen as opposed to read text. The fact that they can see and hear you builds trust and loyalty much faster. (Click to read article)
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Internet Sales Funnel
by Rahimah Sultan
The concept of the sales funnel begins at the very start of a marketing phase where you are trying to capture the interest of as many visitors and prospective customers as you can. Some techniques used for this are:
**Writing good and targeted content and articles on your blog
**Building a list using email signups through your blog by offering free gifts
**Using social networks to signup people in order to be able to broadcast your special offers or latest blog post
**Using a landing page and/or sales pages with a call to action (signup, buy, etc) and many more.
Before even considering the construction of your Internet Sales Funnel, you will need a product or service to offer to sell to your visitors.
These can be physical products, your own digital creations such as eBooks, videos or software and also things such as membership programs or consultation services. If you don’t have your own product you can use affiliate programs such as Clickbank, Amazon or affiliate programs available that you can use in conjunction with blogging from your website.
It is very important that before choosing a product to sell that you try to identify a niche which people are demanding and then supply this need to them.
An Internet Sales Funnel is really a marketing framework which represents all of the stages from your initial leads to actual sales.
Ezine writer Kate Franklin states, “Basically a sales funnel is a way of funneling prospects into your business and building trust.” Click here to read her article.
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Viral Marketing
by Rahimah Sultan
Are you using social media in your marketing plan. Here are some tips on viral marketing from Socially Stephanie.
As far as social media goes, Stephanie Frasco of Social Media Today states that there is no magic button to make your web content go viral. “However, there are some ways to increase your reach and make the sharing contagious.”
As you publish, your content will do some of the work on its own and will always be on your site for new visitors.
“Content + Influence = Authority. Or in other words Content + Sharing = Results”.
You have to have great content and targeted Influencers of the web sharing it. You have to have the right kind of content and that depends on your audience – the people your trying to reach, the ones for whom you’re writing.
Some types of content work better than others, such as lists, infographics, and how-tos, and longer pieces work better than short.
Click here to read the complete viral marketing article
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Become A Champion Internet Marketer
by Rahimah Sultan
In the world of sports there are many champions whose goal is to be number 1 in the world. People will remember the Olympic champion but not who comes in second.
Fortunately, in Internet Marketing you do not have to be number 1, because everyone has the opportunity to become a champion Internet marketer. You have to work hard like an athlete, but you don’t have to be number 1. You just have to be successful at what you’re doing to earn an income and have a scalable system. (one that allows for unlimited growth)
There are a few things that you should be doing to market like an Internet Marketing Champion.
1. You have to LOOK for what is missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You’ll be much more successful by selling products that are interesting to you.
Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need.
2. You have to do what other people don’t want to do. You already know about the basics: classifieds, search engine placement, submitting articles, publishing your own ezine, building your own opt-in list, etc. But what else are you doing to build your business? Are you marketing offline, testing different sales letters to see what works best, marketing at least an hour a day, reviewing and updating your business plan, attending seminars, etc.?
3. To become a champion internet marketer you have to have a full-time attitude. Even if you only work on your business part time, you have to have a big vision and big reason. Your reason has to be something bigger than just making yourself happier or more comfortable.
4. Besides the right attitude, you have to have a product of value to give away, a medium-priced lead product and a higher-priced backend product.
Internet Marketing Champions know that success on the internet comes from building relationships. Care about what you’re doing and your clients. Become a champion internet marketer by solving people’s problems.