by Rahimah Sultan

The term blog originated from weblog and then weblog became just blog. A weblog is just that, a web log that is an online journal or diary kept by individuals. The term is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominant way of self-publishing.

Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.

There are many platforms for blogs that including WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.

WordPress.com is free but you do not technically own your blog, it can be suspended at any time, and .wordpress is in your domain name; while WordPress.org is free, you have control, and there are search engine-friendly options, but you must pay a host to support it.

WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skills for uploading files to a web server using FTP (file transfer protocol) and such.

Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post can be as short as 250 words.

If you have been thinking about blogging, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

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by Rahimah Sultan

 

You wouldn’t have to worry about privacy issues on Facebook if you didn’t post sensitive, private information on Facebook…such as information that one day can be used against you. And really, you should share only what you consider “professional” information, even with family. Just stop with the nonsense.

 

At any rate, it’s important to know how to use Facebook’s privacy features, which change from time to time. Here are useful tips.

 

Go to Start, then Account, then Privacy Settings, then Edit Your Profile.

 

In the Edit Your Profile feature, go through everything there and set things up. There are multiple data fields. To get their drop-down menus, hit the lock on the right of the fields.

 

Review posts friends tag you in before they appear on your timeline” Set this so your friends can’t make posts that include you that appear on your timeline without your knowledge and/or permission. A friend may tag you in something racist or sexist that makes you look bad by association.

 

“Ads and Friends.” Set this so people can’t see which businesses you have friended if you’d like. For example, if you’re Liked a “bondage” shop because it was funny to Like it, it might not be in your best interests that a potential employer sees this.

 

“Do you want other search engines to link to your timeline” Set this to prevent people from finding your timeline entries when they do Google searches. Theres no reason a private FB needs this setting live.

 

“Limit the audience for posts you’ve shared with friends of friends or Public?” Set this to avoid letting a wide audience see your old posts. You may have had a cock tail or two one night and posted something you may regret the next day.

 

“Log-in approval” This is big. signing up for this ensures that no one else can easily log into your Facebook account.

 

Friends Lists. Click Edit Friends after you click Account. Go to Create a List to categorize your “friends,” such as those from work only or “share everything.”

 

To restrict access, you can choose…

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by Rahimah Sultan

 

Facebook is actively introducing new tools and features to help marketers succeed. To help with your success, there are things you can do that include some underused Facebook marketing tactics.

 

You can optimize your open graph meta-data by using attractive images, and enticing titles and descriptions.

 

If you’re already creating videos you can upload them directly to Facebook to create more views and engagement.

 

You can use Facebook’s CTA buttons which are free.

 

You can post on weekends and at night, and do promote your best content.

 

These Facebook Marketing Tactics are each covered in the article 5 Effective Underused Facebook Marketing Tactics.

 

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by Rahimah Sultan

 

Although this may be stating the obvious, you should always take the time to double check your messages before sending. People form impressions about you through everything you do online. If you want to present a professional image to the public, always show yourself in the best light possible. Following are some tips for email marketing that are often overlooked, especially if you are not a seasoned marketer.

 

Headline

 

Consider your headline or subject. Keep it short and give a hint of what is in the body of the email. Do not over punctuate. You can use upper-case letters for the first letter of important words, and  avoid exclamation points.

 

Body

 

Begin the body with a salutation such as “Hello or Hi” (first name) if you are mailing your list. If you are mailing your list you no doubt have an autoresponder to enter these codes. However, if you are mailing to Safelists and Traffic Exchanges as a free member, and you do not have this option, just type in “Hello Fellow Marketer,” or Hi Fellow Entrepreneur or something similar. Do not leave brackets such as [First_Name] or {First Name}.

 

People prefer skimming to reading, so keep it short while pointing out the main purpose of your product or service. Then include a link that they can click for more information. Only use one clickable link or at most two, so it does not end up in a spam folder and never get seen. If you use two, place one after a few sentences or a short paragraph and the other just before the closing. Make sure the line length is no more than ten words across. If you use email swipe copy, check it before sending. I would avoid contractions like I’m, we’re, don’t, or you’re, etc. Type out the complete words — I am, we are, do not, or you are — as they may show up as symbols such as I’ve and one….

 

Closing and Signature

 

Be sure to use a closing that suits your personality, something like Warm regards, To your success or Much success, and include your real name and your “unlinked” website, Skype address, email or some way for people to contact you.

 

Example:

 

Have a Great Day,

 

Rahimah Sultan
Skype: rahimahsultan
https://marketingsuccessreview.com

 

These may not seem like earth-shattering Tips for Email Marketing, but they do make a difference when it comes to getting your emails opened and read.

 
 
 

by Rahimah Sultan

 

Lillie Lacy discusses some alternatives for the future of the Baby Boomers, who may not have saved enough for retirement. One choice is to keep working as long as possible, and another is to start an online business. Online marketing as an alternative for Baby Boomers is a beneficial choice, as it can be done from home and almost any place in the world.

 

‘As a group, they were the wealthiest, most active, and most physically fit generation up to that time, and amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income; therefore they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even “midlife crisis” products. The increased consumerism for this generation has been regularly criticized as excessive.’

 

Many people are using Internet Marketing as a means for extra money or a fulltime income and are very successful. Just think it through, make a plan and use online marketing as an alternative for Baby Boomers.

 

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by Rahimah Sultan

As Internet Marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. Just as we need a website and an autoresponder, we need places to advertise like safelists and traffic exchanges among others. I recently discovered another great Internet Marketing tool to add to my marketing arsenal. It is Hot Spot Mailer, owned by Maryanne Myers, and it has been around since May of 2009.

 

You need a widespread reach, targeted audiences, and cost-effective advertising for whatever business you are in. You can use this mailer for free or choose the upgrade. As I want to fill my marketing arsenal with paid one-time-only items–as opposed to a monthly fee–I upgraded. It is dirt cheap.

 

You are not limited to once a day or week on mailing an ad, as long as you have credits. You will definitely benefit from the upgrade. You can choose to have members emails come to your designated email address or you can use your HSM (Hotspotmailer) email box.

 

If you should happen to run short of funds at some future time, you will always have this mailer in your Internet marketing tools arsenal with no monthly fee.

 
 
 
 
 
 
 
 

by Rahimah Sultan

 

If you are starting a business are you fully committed to doing what it takes to make it a success? Have you decided what avenues to use for growth? What is your commitment to Internet Marketing for your business and how do you deal with the marketing?

 

Are you going to use a blog, social media, traffic exchanges, safe lists, and email marketing? Will you use both paid and free sources. You must include a marketing strategy in your business plan and it has to outline the way you will handle your marketing.

 

The first thing you must know before starting a business is your personality and philosophy. Are you a person who is passionate, persistent and who perseveres once you commit to something?

 

I was reading a magazine article by Dr. Philllip C. McGraw in which he stated, “The way you do anything is the way you do everything.”

 

He went on to say that at age 12 he discovered that he was an all-or-nothing person. If he let himself get careless in school, everything else started to slide. If he aimed to be the best in one area that commitment raised his game across the board.

 

If in your commitment to Internet Marketing you decide to use a blog as your platform you must make regular posts.

 

When using social media you have to follow through with ways that increases your audience, engagement, and sales.

 

With traffic exchanges and safe lists you have to pay for traffic or surf for credits or do both in order to send out mailings (Ads) daily.

 

So figure out your philosophy or guiding principle which in turn will determine your commitment to Internet Marketing for your business.

 
 

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by Rahimah Sultan

 

In the world of sports there are many champions whose goal is to be number 1 in the world. People will remember the Olympic champion but not who comes in second.

 

Fortunately, in Internet Marketing you do not have to be number 1, because everyone has the opportunity to become a champion Internet marketer. You have to work hard like an athlete, but you don’t have to be number 1. You just have to be successful at what you’re doing to earn an income and have a scalable system. (one that allows for unlimited growth)

 

There are a few things that you should be doing to market like an Internet Marketing Champion.

 

1. You have to LOOK for what is missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You’ll be much more successful by selling products that are interesting to you.

 

Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need.

 

2. You have to do what other people don’t want to do. You already know about the basics: classifieds, search engine placement, submitting articles, publishing your own ezine, building your own opt-in list, etc. But what else are you doing to build your business? Are you marketing offline, testing different sales letters to see what works best, marketing at least an hour a day, reviewing and updating your business plan, attending seminars, etc.?

 

3. To become a champion internet marketer you have to have a full-time attitude. Even if you only work on your business part time, you have to have a big vision and big reason. Your reason has to be something bigger than just making yourself happier or more comfortable.

 

4. Besides the right attitude, you have to have a product of value to give away, a medium-priced lead product and a higher-priced backend product.

 

Internet Marketing Champions know that success on the internet comes from building relationships. Care about what you’re doing and your clients. Become a champion internet marketer by solving people’s problems.

 
 
 

by Rahimah Sultan

 

First of all a blog IS a type of website. Basically, anything on the Internet is a website. A website is any place you can visit online through a URL or a Domain. The answer to the question ‘Should I Use a Blog or a Website for My Internet Marketing’ is YES.

 

Let me explain. Blogs were created to make regular posts in chronological order, usually with the latest on top. A post is anything you want to write about or articles related to whatever your site is about. Now blogs use a set of tools that allow you to add, remove, and edit your online content. If you use a WordPress blog you do not have to know any code to have your own blog/website.

 

If you want to have a web presence, all you have to do is set up a static site on a WordPress platform and add plugins and custom themes (templates) to expand your blog/website with thousands of features.

 

Using a blog style website is the fastest and easiest way to get started online for a hobby or an Internet business. Should I use a blog or a website for my Internet marketing is now a moot point. Search engines love blogs. Every time you add new content it is picked up by them. If you post new and relevant content regularly, you will get return visitors to your blog.

 

Most WordPress themes allow you to set up a static website and then add the blogging component as a separate section of your website.

 

There’s no need to choose between a blog and a website when you can have them both. And you do not have to manage two separate sites.

 

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by Rahimah Sultan

 

So, you finally stopped dabbling in this thing or that for internet marketing and have set up your own website over which you have total control. Now you need some help with launching your website so the world will know about you and your services or products. Or maybe your site is not new. You just want more traffic. Hmmmm, how do you go about it?

 

I happened across this article that has some ideas. The author discusses how to create a good message that incorporates a gift which includes your branding, and where to broadcast this message. Of course your branding is the important thing in internet marketing. Then you use social networking sites and free and paid traffic sources to distribute your message when launching your website.

 

Put on your thinking cap and come up with places and traffic sources to either post the content or post a blurb with a link to the content? You want to leverage your internet marketing when launching your website.

 

Click here to read the article.

 

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