by Rahimah Sultan
 

 
 
One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.

Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.

Click here to read The 5 Golden Rules of Content Marketing for more details.

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by Rahimah Sultan
 

While deciding what to blog about this week, I remembered an article I posted exactly three years ago today. It’s coincidental, if you believe such. I believe things happen for a reason.

I felt like a light topic. My thought process went from summer, books, and library to revisiting this particular article. You can click here to read it.

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by Rahimah Sultan

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. ~ Wikipedia

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web.

Click here to read 3 Tips for Online Marketing.

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by Rahimah Sultan

When you finally muster the confidence to start a business, you may think that the Internet is the easy road.

Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”

If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.

Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.

 
 
 
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by Rahimah Sultan

One of the most beneficial aspects of becoming an entrepreneur is that in today’s marketplace you have diverse marketing methods with a wide range of online tools available to help automate the process. Here are some online marketing tips to help you achieve your marketing goals.

Email Marketing Automation

Email marketing is central to your business. Find a company that has been around for some years and also provides a web-based solution for unlimited email processing, so you will have room for growth. Be sure to set up your emails and delivery schedule using an autoresponder as part of your email marketing automation.

WordPress Automation

Express yourself and showcase your products and services using a blog. With a free WordPress blog and plugins you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines.

WordPress works great for both desktop and mobile devices and also allows you to automate and schedule your social media posts.

Social Media

Social media platforms are great for advertising. Choose one or several that best suit the needs of your business. Facebook, Twitter, LinkedIn, Pinterest, and Instagram are some of the most popular.

Read The Best Times to Post on Facebook, Twitter… for posting suggestions.

Hopefully, these online marketing tips will aid you in achieving your marketing goals.

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by Rahimah Sultan

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

Use the rule of three in your internet marketing so that you are more engaging as a writer.

People process information by patterns, and three is the smallest number of elements required for a pattern. Use storytelling, sticky ideas, and humor – each with three elements or three bullet points – to engage your audience.

Read more…

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by Rahimah Sultan

In order to accomplish anything you must take the first step toward it. Consider what needs to be done and make a plan. You lay out your goal and the steps to reach it. It is like putting one foot in front of the other in order to walk, run or sell… you get my drift. Here are four steps for internet marketing to get you started.

Say you want to start an online business and think it will not work for you because you do not know how to sell. Do not let that stop you. Do what you are good at and learn the rest as you build your business. That’s like putting one foot in front of the other, taking one step at a time while gaining momentum.

Set up a blog and write about what you know. The articles should be about your area of expertise and how to do what you do. Good content is the backbone of marketing. Your content should provide value, solve an existing problem that people may be experiencing, create connections, form relationships, and build an audience.

Add a call to action with a link to be clicked for more information or to buy or to follow.

Use an autoresponder to create a mailing list of the people who visit your site so you can connect with them to provide help, solve problems, and continue to deliver great content. This does not involve selling.

You can be social by using a couple of the major social media platforms, which will in turn get you visitors without you selling direct. Always be about helping people and you will gain customers.

So, do what you are good at and use these tips as your first steps toward long-term online success. To summarize:

Step 1) Set up your blog
Step 2) Provide content
Step 3) Add call to action
Step 4) Create mailing list

This is selling without always being direct. Once you have a list of prospects, you can email them every so often with your offers. Use these Four Steps for Internet Marketing for your long-term business success.

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by Rahimah Sultan

We all want our email marketing to be successful. Getting your emails opened is the goal. After all, we have great things to share with our audiences, and we want to gain their trust. So, if we can get more people opening and reading them, and what we are offering is relevant to then, we can get more sales.

Anne O’Dwyer has some suggestions to get all your emails opened by eager followers.

Read more…
 
 

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by Rahimah Sultan

Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.

It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.

According to an article from CopyBlogger, good content must have the ‘cookie factor.’ “Include enough that you’re always training your audience to open your email, read your blog posts, and pass along your special reports. You’ll find that the more you reward them, the more they reward you.”

You can find more tips here.

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by Rahimah Sultan

When you are running an internet business you need proven online marketing strategies for internet business success. But the strategies change very quickly, thus hindering your ability to stay ahead of the competition. Business success is mostly about marketing. A few things you need are quality content, more than one marketing strategy, and you need to build relationships.

“Great marketing can sell an average product but poor marketing cannot sell a great product.”

In this article Jon Allo discusses five internet business strategies needed for success.

Click here to read.

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