by Rahimah Sultan

You’ve got customers coming into your business every day and they are buying your products and services. Or you may be just starting a new venture. You might think the Internet is too complicated. You’re already too busy. So why do you need an online business? There are four reasons to have your business online that will probably make you reconsider.

Cost

With a traditional brick and mortar business, you have overhead costs for the space, stock, and staff. You can run an online business with just one person, a computer and Internet access. Setting up an online business requires a website. You’ll have to purchase a domain name and hosting which will cost a minimal amount – less than $50. You can do an online search for these and comparison shop.

Audience

You can potentially reach millions of people on the Internet, and target a specific audience to whom you can sell directly. These are prospects looking for your products and services.

Hours of Operation

With your online business you’re available 24 hours a day, seven days a week. Since you’re working from your computer you can be available when you choose, sell products and take customer inquiries at any time of day or night, because you’ll be using automated systems.

Products

You don’t have to have your own products to sell. In a brick and mortar operation, you would buy stock from a manufacturer or wholesaler and then sell it. With an online business you don’t have to buy product or worry about delivering the product or sorting out the payment systems.
The product owner takes care of all that. This business model is known as affiliate marketing. It’s a good place to start when you’re new to online business.

You need a good business plan that incorporates your final goal and the steps to reach it.

Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services. It’s doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.

In summary, the four reasons to have your business online are no overhead for a brick and mortar space, it’s cost effective, you can reach millions of people, No set hours of operation, and you can sell other people’s products as an affiliate marketer.

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by Rahimah Sultan

To be successful online you must have a marketing plan. This is your foundation and your online marketing strategy for success. SEO (search engine optimization), content marketing, and social media marketing should be included. You need SEO to allow search engines to find you, content marketing to help solve peoples’ problems and engage prospects and customers, and social media to help you listen to what people are saying and to generate leads.

You can read A Successful Online Marketing Strategy for more details.

Set Up Your Blog or Build your Business
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by Rahimah Sultan

While sharing information about your brand, products or services, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you.

The smart online marketers build stronger business brands to stay high in the search rankings by building trust, sharing quality content, link building, using social media, and using SEO.

Read more…

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by Rahimah Sultan

There are at least three things an Internet marketer needs for business; targeted traffic, a product or service, and a marketing funnel. Following are three keys to Internet Marketing.

Targeted Customers

You need targeted customers who are genuinely interested in your products or services. You can buy traffic or use free sources or both. You should be very careful when using paid sources for traffic, as it can become extremely expensive in a really short period of time.

Product or Service

Your product or service can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers. If you don’t have your own product, you can use sources like Click bank, JV Zoo, and Deal Guardian, to name a few.

Just be sure that whatever the source, they are good products and not junk. You don’t want to taint your reputation. You can also become an affiliate for most products and earn commissions. Research the products and choose those with the best payout. You don’t want to spend your time promoting products that pay very little. Promote products that you use.

Follow-up Strategy

You need a follow up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to your list of prospects to be contacted at a later date.

A marketing funnel is the process used to turn leads into customers beginning with the first interaction with you.

When someone sees an Ad linked to your venture and checks it out, it’s the first contact. Now you need a way to capture their information in order to follow up with them to get them to know, like, and trust you. You should have a form on that page asking for a name and email address. When this form is filled in, the prospect is taken to your thank you page which includes a link for the free gift you’ve offered in exchange for their information. This puts them on your list, and you can send them future emails that build a relationship, which will eventually entice them to buy from you.

Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars and social media.

You can use an email autoresponder to develop the connection between you and a prospect. An autoresponder is a program that automatically generates a set response to all messages sent to a particular email address.

There are plenty of free marketing tools you can use in your business. You can check them out here.

You need targeted customers, a product or service, and a follow-up strategy for Internet marketing. Using these 3 keys to Internet marketing tips will help you get started.

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by Rahimah Sultan

Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.

With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.

The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.



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by Rahimah Sultan

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder. Every online business needs email marketing tools that allow you to follow up with prospects.

An autoresponder is the ideal way to handle your daily business operation and save you time and money. An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.

Getting started with autoresponders requires a bit of research to determine which one best fits your needs.

The following articles detail the setting up and use of autoresponders. It is actually a three-part guide.

Part 1

Part 2

Part 3

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by Rahimah Sultan

Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.

Read this article for a few tips for online marketing.

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by Rahimah Sultan

Ad headlines are used to capture attention. You have only about 10 seconds to capture people’s attention. The headline is used to get people to read the rest of the piece, the next paragraph. It needs to include some kind of promise and it needs to capture an emotion. When using an email it should address a problem and how to resolve it and who your audience is.

When creating great headlines you can rewrite a cliché, add an element of tension, or ask a question. You should give the reader a reason to read further, open the email or click to the website. Offer people something newsworthy and appeal to their curiosity. Be positive and offer quick an easy solutions.

Read 11 Ways to Write Powerful Ad Headlines here.

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by Rahimah Sultan

It’s not always easy to engage your online connections. You have to have a desire to hear what others want to say.

Engagement ideas include asking questions, sharing interesting and funny content, and letting people know who you are.

Once you have managed to engage your target audience, it is no small challenge to keep them engaged. As long as you are committed to them, you will be successful.

Read Michael Cohn’s Sharpening Engagement With Your Social Media Content here.

Use This System and Stay Engaged With Your Audience
 
 
 
 

by Rahimah Sultan

If you understand Search Engine Optimization, Content Marketing, and Social Media Marketing, you have the basics of online marketing and you can implement a successful Internet Marketing strategy.

Using a successful online marketing strategy is the way to open the door to sales.

SEO is a means of getting your information found by the search engines as well as a way to get your website found, while social media marketing is all about interaction with prospective customers to get them to know, like and trust you.

Read A Successful Online Marketing Strategy which covers these 3 Tips for a Successful Internet Marketing Strategy.