Archive for the ‘Promote Your Business’ Category
How To Start Your Blog
by Rahimah Sultan
Starting your own blog doesn’t have to be complicated or expensive, although it can be intimidating. I am going to show you how to start your blog today and eliminate some of the confusion.
Today more people than ever are online. This presents a great opportunity for you to have recognition, income, fun and to share your ideas with like-minded people.
You may have considered setting up a blog on a free site. This sounds good, but you’ll have no real control and the company that owns the space makes money from your time and hard work by placing advertising on it and selling you upgrades.
You will not be able to sell your products on that kind of blog.
Since you do not own the blog there is no security. If the blog gets hacked the hacker can steal your domain name and you may never get it back.
No matter what kind of blog you want to start, using a free site is not worth that risk.
Here are a few tips for how to start your blog today and avoid the problems of a free site.
Pick Domain Name
Decide on a topic that interests you and something that you absolutely love for your primary business or topic. Take some time and think it through thoroughly, because you will have a tough time trying to change it later.
Always use a .com extension whenever possible as opposed to a .net, .biz or some others. Most people automatically use .com when trying to find an online site. Then choose a related domain name.
I suggest using a domain registrar such as:
http://www.godaddy.com
http://www.namecheap.com
http://www.networksolutions.com
http://www.onlydomains.com
There are many more domain registrars available. It does not matter where you buy a domain name. You can Google registrars and compare costs. Do not use any of the extras that they offer, just your domain name. Your hosting company will have the services you need.
Once you have your domain name you can point it to your hosting company’s servers. This gives you total control of your site.
I do not recommend using your hosting company’s domain registration services, as that can sometimes lead to problems. Just use a regular listed domain registrar and then change your servers through that registrar to point to your hosting company.
If you do not plan to sell your blog in the future, I suggest using your own name. If that is a common name and is already taken, add your middle initial or a word at the beginning or end or something that still identifies you and your topic and is unique.
Choose Web Host
There are plenty of hosting sites from which to choose. I suggest the one I use which offers web hosting, an email follow up system, video producer and more for your advertising needs, and it is VERY cost effective.
Create your site at your hosting company by logging in and using the web host manager to create a new account.
Install Blog
Go to WordPress.org (NOT WordPress.com) which is a free platform and download the software and install it at your hosting company. There are instructions on the WordPress site. It is not complicated and takes only a few minutes. Once you have installed WordPress, you are ready to start posting.
Do make sure you use unique creative user names and passwords for security reasons, and write them down as you go so that you can access everything on your site if something happens to your computer.
I hope these few tips help to de-mystify how to start your blog.
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Facebook Marketing Tactics
by Rahimah Sultan
Facebook is actively introducing new tools and features to help marketers succeed. To help with your success, there are things you can do that include some underused Facebook marketing tactics.
You can optimize your open graph meta-data by using attractive images, and enticing titles and descriptions.
If you’re already creating videos you can upload them directly to Facebook to create more views and engagement.
You can use Facebook’s CTA buttons which are free.
You can post on weekends and at night, and do promote your best content.
These Facebook Marketing Tactics are each covered in the article 5 Effective Underused Facebook Marketing Tactics.
Article Marketing Resource Box
by Rahimah Sultan
You want to publish your article in the largest publications that you can, because they get you links when other webmasters use your article on their sites. That’s the purpose for using a resource box. Do not publish unless you’re going to do a good Article Marketing Resource Box.
What Is A Resource Box?
A resource box is the most important part of any article you might get published. It contains information about you. Those details should include your mission statement, which shows what you are about or what you want to accomplish. This is where you promote you, your site or product. Your resource box can only be about 15% of the length of your article.
It must include:
Your name you are trying to brand – yours or a pen name or your website or product.
A call-to-action that reads something like “Fill in the form for more information or fill in the form to get my free report.” Your free report can be a PDF containing two or three of your articles. This is a great list-building tactic.
Your contact information – Skype, Facebook, Twitter. Be careful not to include too many links.
Direct your visitors to a particular article on your website or a particular product or service using a clickable link that is one of your SEO keyword phrases. This is what the search engines pick up.
Do not include a list of every website you own or every accomplishment you’ve ever achieved. That is very unprofessional, and you are building a list with your autoresponder that has follow-up messages about all the things you have and will have over time. Do not include ads for products or services not relevant to your topic.
Remember, you are not doing this for fun. You are marketing your own site to make money, bring in links, and up your page rank in the search engines in order to bring in more business. So let your Article Marketing Resource Box work for you.
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Internet Marketing Tool
by Rahimah Sultan
As Internet Marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. Just as we need a website and an autoresponder, we need places to advertise like safelists and traffic exchanges among others. I recently discovered another great Internet Marketing tool to add to my marketing arsenal. It is Hot Spot Mailer, owned by Maryanne Myers, and it has been around since May of 2009.
You need a widespread reach, targeted audiences, and cost-effective advertising for whatever business you are in. You can use this mailer for free or choose the upgrade. As I want to fill my marketing arsenal with paid one-time-only items–as opposed to a monthly fee–I upgraded. It is dirt cheap.
You are not limited to once a day or week on mailing an ad, as long as you have credits. You will definitely benefit from the upgrade. You can choose to have members emails come to your designated email address or you can use your HSM (Hotspotmailer) email box.
If you should happen to run short of funds at some future time, you will always have this mailer in your Internet marketing tools arsenal with no monthly fee.
Blog Promotion for Internet Marketers
by Rahimah Sultan
In this article Blogger Darren Rowse discusses how to promote your blog without letting the rest of your blogging slide. He shares a particular comment that was in response to an article on how his blogs grew. This is his summary for the article.
There are a couple of things that I think we as bloggers always need to pay attention to – these being publishing regular high quality content on our blogs and looking after the readers we already have (community).
These activities are like a baseline. Take the focus off these at any point and your blog is likely to suffer fairly quickly.
Promoting a blog is something you should also have some baseline activities and rhythm around. For example sharing new content to social media (whether through automation or manually doing it) is good practice.
However I do think there are times where it’s probably well worth having a burst of concerted promotional effort to grow your blog.
Whether it be through guest posting, reaching out to mainstream media, attending/speaking at events or even paying for advertising – a burst of intentional promotional activity for a defined period can have some real benefits.
Click here for information on blogging, article marketing, and promotion for Your Business.
Four Types of Articles for Internet Marketers
by Rahimah Sultan
We all know that blogs can be for personal or business use, and the reason for blogging is to get people to your site to see what you are offering so you can make sales. The type of content used is determined by the purpose of your blog. This is an overview of Four Types of Articles for Internet Marketers: Junk, Product, Information, and Viral.
Junk
A junk article is only fodder and is of inferior quality that contains readily available material used to supply a heavy demand for gossip or some other such thing.
Product
You use a product article to describe what you are selling and how it is used. In order for this type of article to be effective, you must state how the particular product can solve a problem for your potential customer.
Informational
An information article requires a bit of work, and you can use it to maximize the quality of traffic to your site. This type has a narrow topic based on the keywords for your site, which draws in a particular kind of prospect. If you have used SEO correctly, someone searching for something to solve a particular problem can end up on your site and become a customer.
A WordPress blog in the root of your site is the way to go. You can use an SEO plugin like the All in One SEO Pack that allows you to optimize each article and each page on your blog for particular keywords. If you do one article per week focusing on one of your site’s long-tailed keywords, in 52 weeks you can get an amazing amount of organic (free) traffic to your site. Be sure to include a call to action, such as Click Here for More Information, in the article. Then make your call-to-action a clickable link that leads to a squeeze page, a sales page, an affiliate link or wherever you want to take them.
Viral
A viral article is one that takes advantage of trending news events, funny videos or something of that nature, and is used mainly for getting links as opposed to quality traffic.
Whether you choose one or all four types of articles, this overview of Four Types of Articles for Internet Marketers gives you some ideas for future posts. When you click the banner below you have an opportunity for access to more information on all aspects of setting up and growing a business, including extensive material on Article Marketing.
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A Sales Funnel for Your Business
by Rahimah Sultan
In James Stone’s article, Building an Internet Sales Funnel for Your Products, he starts with the question, “What is a sales funnel?” In his discussion he points out the benefits of setting up a sales funnel for your business. A sales funnel, which can be used in almost any business, gives you a single place to advertise, and you only need one list, one blog, and a single squeeze page.
You need a place (funnel) to advertise that has one entry point for all your products and/or affiliate products. Once people are on your list, they will find out about everything you have to offer, and hopefully become a customer at some point.
You need a WordPress blog that will be working for you all the time to bring in organic traffic, which is free traffic. You use an autoresponder and your squeeze page, which builds your list, to automatically let your prospects know everything you have to offer.
A sales funnel for your business is a single blog for which you write useful material to attract internet traffic. Posting quality material to your blog on a regular basis brings this free traffic to your site (blog).
Doc Stone says, “You know, it will be a lot of work at first to get this built. But once it’s built, life gets a lot easier. You really can spend just a few hours a day tweaking your system and doing your marketing.” (Read Article)
Click here for information on setting up A Sales Funnel for Your Business.
Tips for Promoting Your Website
by Rahimah Sultan
When you visit a website are you curious about who owns or operates it? Do you check it out, especially if it contains something that peaks your interest? What is the first page you look at?
Your ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. If you want to find out about a company, an organization or an individual, you will probably look at this page first. That is why I have included it in my Tips for Promoting Your Website. So, take advantage of this fact when promoting your website.
Personalize Your Page
One of the first impressions you can make on a potential consumer is from your ‘About Us’ page. This is good news for everyone because it is one of the best pages on your website for you to get creative with and truly personalize.
If your business has a particularly interesting, or unusual, back story relating to how it came about, that could be a fun way to make the most of your ‘About Us’ page. You can use fun images or a pleasing color scheme.
One thing to remember when you’re creating a good and effective ‘About Us’ page is to personalize it enough to suit you and your business. Reveal the how, why, and what your business ultimately stands for. Do not overload your consumers with too much information.
Your ‘About Us’ page should not be too long. Explain succinctly what your company does, and what the goal is, but in a fun and relatable manner.
Optimize your website
Be sure you optimize your website for relevant, repeat organic traffic from search engines. Your title, description and meta tags should reflect what your site is about. The description should be a sentence or two describing the content of the webpage. Now use the main words of the description for the keywords meta tag. If you have a blog update it regularly and optimize each post in the same manner so the search engines can find it.
Post actively on forums and blogs
You can participate in forums where your target audience is reachable. Post useful responses to questions, and include a signature with your website on your profile. You could possibly incorporate your own tips for promoting your website in a discussion. Do not spam as you most likely will be banned.
Publish an e-zine
An e-zine is an online magazine like a newsletter. You can publish your own or subscribe to others. You can find many free directories where you can add your digital newsletter and articles. Ezine Articles is one of the top directories.
Social Media Marketing
Use the strength of social media sites – mainly Twitter and Facebook – to reach your marketing objectives.
So, do not ignore the importance of your “About” page. Use it to your advantage.
You can benefit from the free online advertising tips discussed here. There are many no cost resources on the internet to promote your business, and of course you have the option of paid advertising. I’m sure that using these Tips for Promoting Your Website can be beneficial.
SMO Strategies in Internet Marketing
by Rahimah Sultan
Social Media Optimization (SMO) involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. Using SMO Strategies in Internet Marketing opens up a communication avenue with current and future customers.
Did you know that having a solid social media optimization (SMO) strategy can also improve your SEO performance and organic rankings?
Good SMO strategies will drive traffic from social sites and search engines and shares, and leverage the power of social sharing to create benefits for your website.
When you create social media profiles and pages, for your business you are creating a platform for discussions/conversations and a community for your fans. Your social profile pages become a form of word-of-mouth advertising.
There are seven steps you can take to improve your SMO Strategies in Internet Marketing that include building your reputation, engagement, and becoming an authority.
“The author of this article states that, “Social media is an ideal platform to communicate your sales messages instantly and in a cost-effective manner. When you include social marketing to your overall marketing strategies, you open up a very powerful avenue of communication with your current and prospective customers.”
For some SMO Strategies in Internet Marketing, Click here to read Tips to Boost Any Business With Best Smo Strategies.
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How To Make Money Online Working From Home
by Rahimah Sultan
Every day we see advertising for programs that are supposed to enable you to make money online. There are crazy systems online that promise you the world that just do not work. The ones that do, only work for a while, and the only people that make any money are the people at the top. People are getting ripped off left and right. People want to know how to make money online working from home, so they buy into what are mostly scams and end up losing large sums of money and give up.
You can avoid this by having a product or several products and services of your own to sell. If you don’t have anything right now, you can set up a WordPress blog, which is free, and write good content to start branding yourself while making your decision. If you have a general idea of something that greatly interests you, get a domain name that reflects that interest, set up your blog and begin writing articles on that topic. This is the beginning of how to make money online working from home.
Once you have decided on what to sell, you need to get the word out through advertising. Your blog is your funnel and free advertising tool. With a single blog, a single page to advertise, a single squeeze page, and a single list in an autoresponder you are on your way. I want you to know How To Make Money Online Working From Home.
I use an amazing huge library in my business that shows step by step how to get set up and get started making money online. This is for EVERYONE, not just newcomers. You can check it out below for two weeks for just $1. Click on the banner for details and your FREE gift and get started today!
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