Archive for the ‘Promote Your Business’ Category
Tips On Web Site Promotion For Home Business Owners
by Rahimah Sultan
You must use good website promotion techniques to get your site noticed. This article covers a few tips on web site promotion for home business owners.
Website promotion is an ongoing process for attracting visitors to your website. It includes techniques such as web content development, search engine optimization and search engine submission.
Content
High quality unique content is one of the most effective ways to improve your online presence. Without good content your website could go unseen. Good content gives you lead generation, increased traffic and search engine rankings. Be sure your search engine optimization (SEO) is done correctly. If you are just starting a home business this might be new to you. Just do some research or get someone to help you. There are plenty of resources available.
Search Engine Submission
Submit your website directly to major internet service providers, such as Google, Yahoo, MSN, and others. Major search engines will eventually find your website if you do not submit it to them, but many webmasters believe it speeds up the process. Most of your traffic will probably come from search engine clicks so you want to make sure you list your site with the popular search engines. It will take a few days for your site to begin showing up in searches.
Connections
Submitting your website to other high ranking sites and blogs will help you gain back links (Read Article) to your website. Google and other search engines measure and rank your website by the importance and quality of other websites linking to you. Be very careful where you place your links. Be sure these links are not associated with spammy directories or link farms. These types of sites can have a detrimental effect on your rankings.
Website Promotion
Promote your website as many ways as possible. Here are a few:
Use a blog to gain followers and get useful information and feedback from potential customers.
Advertise on internet message boards, discussion forums and online communities.
Put your URL on everything connected with your business: letterhead, business cards, flyers, etc.
Build business partnerships with businesses offering complementary products.
Write ezines about your business, products and services.
Use social media.
Join Google +.
Use images and videos.
Start with the basics and as you become more knowledgeable and comfortable with the various processes, include more strategies. Your success online depends on your ability to attract visitors to your website. These tips on web site promotion for home business owners will help.
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Internet Sales Funnel
by Rahimah Sultan
The concept of the sales funnel begins at the very start of a marketing phase where you are trying to capture the interest of as many visitors and prospective customers as you can. Some techniques used for this are:
**Writing good and targeted content and articles on your blog
**Building a list using email signups through your blog by offering free gifts
**Using social networks to signup people in order to be able to broadcast your special offers or latest blog post
**Using a landing page and/or sales pages with a call to action (signup, buy, etc) and many more.
Before even considering the construction of your Internet Sales Funnel, you will need a product or service to offer to sell to your visitors.
These can be physical products, your own digital creations such as eBooks, videos or software and also things such as membership programs or consultation services. If you don’t have your own product you can use affiliate programs such as Clickbank, Amazon or affiliate programs available that you can use in conjunction with blogging from your website.
It is very important that before choosing a product to sell that you try to identify a niche which people are demanding and then supply this need to them.
An Internet Sales Funnel is really a marketing framework which represents all of the stages from your initial leads to actual sales.
Ezine writer Kate Franklin states, “Basically a sales funnel is a way of funneling prospects into your business and building trust.” Click here to read her article.
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Niche Marketing: Part One
by Rahimah Sultan
If you have been frustrated with fruitless attempts to make any money on line in any niche market, then this hands-on Niche Marketing workshop can show you exactly the step-by-step process of the roadmap to create your own niche empire!
How many times have you come up with a great idea on making some money with a niche site
and run into these problems:
Thought you would start making online income once your niche site was created?
You’ve created a site bit it lacks “pulling-in” power
Your opt-in isn’t drawing in any or very few subscribers
Your niches audience aren’t buyers
Don’t get discouraged!
Armed with the right tools and approach, you too can join the ranks with those who are truly enjoying the financial freedom afforded through building a very profitable Niche Empire!
Follow Liz Tomey as she takes us through this workshop with a detailed step-by-step approach as she leads you through these steps in selecting a niche through to completion.
Niche Marketing Made Easy Workshop has five components, of which three will be discussed here.
Number 1 Covers:
Finding a Profitable Niche
Finding the Demand
Fulfilling the Demand (creating a product)
Creating a Marketing System to Move the Product, then,
Rinse and Repeat to Build That Niche Empire! This step is definitely the key to building a killer online income!
Find out whether you should create a series of products for one niche or create a lot of products for different niches.
Number 2 Covers:
Product Empire Diagrams. Have you ever gotten lost and wished you had a decent road map to guide you to your end goal? The answer is very likely “of course”. OK, you have embarked on learning how to build your very own Niche Empire, but how do you get there?
Well fortunately this course includes some diagrams on the path to follow in starting with your niche squeeze page flowing into the autoresponder with guidelines as to what your follow-up emails should contain as to resell vs. gaining confidence of your subscriber, and so much more!
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List Building: Part Two
by Rahimah Sultan
Part one of List Building covered the first two modules of the product List Building Income. (Click here to read)
Today’s article covers modules three and four.
Module 03: Paid List Building Methods
If you have money in your budget for advertising, you can purchase traffic to help build a subscribership to your list.
PPC (pay-per-click) is one of the most popular and effective ways to buy traffic for your list. You can also use Facebook ad campaigns, with which you can target ads to certain populations or niches. To avoid overspending, you MUST monitor your paid campaigns at all times. Other paid sources include ezines, newsletters, Coreg Leads and more.
Always use some sort of lead capture page (a squeeze page) when advertising your products or services.
If you are new to online business, do use the free traffic getting methods to see how things work before turning to the paid methods.
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Module 04: Maximizing Your Leads and Sales Conversion
This module focuses on some extra tips to help maximize your leads and convert them into sales.
These include the following:
Keep your squeeze page simple and easy to navigate. Just list a couple of features or benefits. This is not a sales page. Then ask for name and email, as this is a first contact.
How to use a video on your squeeze page or a reverse squeeze page (use the giveaway up front then ask the visitor to opt in)
Try other marketers squeeze pages that are doing well.
Use psychology to appeal to visitors emotions. Make your ad personal and make the visitor feel as if they must have what you’re offering.
Develop trust, reassure visitors that their information will not be used for any other purpose, and stick to that.
How to use bullet points, promotion offers and more.
Remember that a list is necessary to compete and sustain a business online. It takes some work but in time with persistence and patience you’ll succeed with your List Building.
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List Building: Part One
by Rahimah Sultan
Operating an online business is more than having a website and hoping for visitors. You must do some work and your main focus should be List Building. You must do something to get your site viewed. There are a number of things to consider. With List Building Income, you get four modules that cover list building techniques and tips which include creating a system with squeeze pages and an autoresponder, free and paid methods of getting traffic, and ways to maximize your leads and sales conversion. Following is a partial overview of the product.
Module 01: How to Create an Easy, Proven System to Suck in Leads
This module contains tips on making professional squeeze pages and the content that should be placed on those pages. It also covers using autoresponders to keep in touch with subscribers. An autoresponder offers you a way to follow up with people who have subscribed to your list and give them more information and future offers that may benefit them in their business. Having a list and following up with them gains their trust and they will buy from you at some point, if you offer products that they can use in their niche, either your own or affiliate products.
You can use incentives like free offers to get subscribers. Of course these should be good products like a PDF or a video or something else that solves a problem in their marketing. It must be something useful. Be creative.
There are sources where you can get examples of squeeze pages using pictures, testimonials and videos to build confidence with your subscribers.
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Module 02: Free List Building Methods
Learn how to spread the word about your site or squeeze pages through article marketing that benefits you by people seeing those articles and clicking on your links inside.
Use Twitter social network for building credibility over time, and Facebook fan pages and groups. There is also SEO and blogging (content on websites that helps build your rank on Google). Google is not the only site but it’s the largest. Web business is all about good content that is relevant to your site or niche. There is also YouTube for video content. This is like writing articles only it’s a video. You can also use Ad swaps, giveaways and more.
So do some work and focus on List Building so you’ll have someone to buy your products.
Advertising Headlines
by Rahimah Sultan
Write good advertising headlines for your product or service. They should immediately catch the reader’s attention. The success of your advertisement lies mostly in the headline. You can state the benefits such as ‘Does Your Autoresponder Service Offer These benefits’?
Use “free” http://tinyurl.com/mktg-safelists in the headline, and actually give them something for no cost. Do not confuse this with using the word free in an email, which is usually spelled FR~E on websites as ISP filters block messages having the actual word, considering it to be some kind of spam.
You is a very important word to use in an advertisement. It makes your potential customers feel that they’re being spoken to directly. Picture yourself as the customer, and what would appeal to you.
You need to understand the consumer’s needs and desires and then design the advertisement accordingly. Don’t just state the advantages of a product or service, but show how it can make a difference in their business or life by owning or using it. Show them the advantage of owning the product or having the service. The idea is to make prospective buyers feel that they must have what you’re offering them.
For example, when advertising for a car, just stating the specs will not create the effect you want. Make the Ad read something like this: You could be enjoying life to the fullest in your new (car). The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of similar brands. Once you have the main sentence, use some power words to create a desire or need for your product or service, which could be a mailing system, an autoresponder, website designing, or whatever.
Offer a “Money back guarantee,” at the end of your advertisement to help gain the trust of your customer. Then show the payment methods and how money will be refunded if the customer is not satisfied.
You can use these tips in your Advertising Headlines to get more customers.
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Increasing Website Opt-Ins
by Rahimah Sultan
Most of us know that to entice visitors to our web site we need to offer a freebie of some kind for Increasing Website Opt-ins. Not only should we offer this, but it should be something of value. It needs to be a solution to the problem that the visitor was searching for on line. This opt-in freebie is the one thing the visitor has to have in order to move forward.
Web site visitors will not treat your site like a brick and mortar business, looking around to see what you have. They are searching for a particular product or service. You have to direct their attention to certain parts of your site and make it easy for them to navigate.
You have to really understand your visitor who leaves clues as to what they were really looking for, based on how they arrived there. You may need to use survey software to find out why they’re visiting but not buying. Ask them questions like who they are and what kind of information they’re looking for.
Click here to read Colin Martin’s article: Increase Your Website Opt-Ins With Freebies That Really Matter To Your Visitor
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Advertising Online
by Rahimah Sultan
While watching TV the other day, a particular commercial caught my attention. I usually just tune them out. As it was approaching President’s Day in the United States, this particular advertisement was for an automobile sale coming up on that particular day, as it is a popular day for stores to start their sales. So, I was thinking of this advertisement in terms of advertising online.
Monday February 17th was President’s Day in the United States. While deciding the content for this blog post, I did some fact checking regarding the day. Here’s what I got from Wickipedia.
Presidents’ Day is an American holiday celebrated on the third Monday in February. Originally established in 1885 in recognition of President George Washington, it is still officially called “Washington’s Birthday” by the federal government.
Although Lincoln’s birthday, February 12, was never a federal holiday, approximately a dozen state governments have officially renamed their Washington’s Birthday observances as “Presidents’ Day,” “Washington and Lincoln Day,” or other such designations.
George Washington’s birthday is on February 22.
The ad I mentioned above has run for some years with these two presidents in one form or another – Lincoln in his top hat and Washington in his wig. The remarkable thing this year was the addition of the non-traditional hip hop musical style of Paul Revere and the Night Riders bringing up the rear.
In the TV ad the attention grabber was the two presidents – beginning. The middle was the entrance of Paul Revere and the Night Riders performing hip hop, and the sell was a particular automobile. As is often stated, the times they are a changin’. Is there no reverence left? 🙂
Internet marketing and advertising is like advertising on TV or anyplace. There’s a story with a beginning, a middle and the end. You have a few seconds to get peoples’ attention (beginning), then draw them in (middle), then sell them something (end).
With only a few seconds to grab peoples’ attention when advertising online, you have to have a stand-out headline or title.
Then you draw them in (middle) using some bullet points about your program or service or a video; after which you direct them to take action (end) by filling out a form with their name and email for more information.
Building A List
by Rahimah Sultan
When it comes to making money online, building a list and developing a targeted subscriber base of active and repeat customers is essential for your success.
With a mailing list you can simply create broadcasts that go out to your entire subscriber base with a blend of high quality information and content with promotional-based offers.
You can include affiliate promotions for products and services that you’re interested in advertising and gain valuable feedback from your subscribers about what types of products interest them.
Even if you’re a newcomer to online marketing and business, building a list is not difficult. Following are some tips in that regard.
Professional Autoresponder
By setting up your mailing list with an experienced autoresponder service team, you can be sure your emails will make it to their destination.
Professional autoresponder providers offer frequent back-ups of your database, in the event it becomes corrupted or inaccessible.
Your autoresponder service provider will also handle all requests to unsubscribe, helps you comply with CanSpam regulations and provides you with the ability to write as many newsletter messages as you wish, and set up the dates and times to deliver them.
Keep in mind that it is quite difficult to switch autoresponder providers once you have etasblished a mailing list as your subscribers will have to re-subscribe to your new list.
So choose wisely when you begin building a list and choose to create an account with a reputable autoresponder company from the start. There are several highly recommended ones including www.GetResponse.com and www.Aweber.com
I recommend www.HostThenProfit.com as it is much more than just an autoresponder.
Squeeze Page
One of the most important elements of a successful email marketing campaign begins with a well-constructed squeeze page. Your squeeze page is the ‘doorway’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to build a list. Your squeeze page needs to be very clean and simple.
You want people who visit your website to be given ONE option only – to subscribe to your newsletter.
You need to minimize any external links, and really emphasize your opt-in form. Limit the graphics on your squeeze page, so that it loads quickly and doesn’t distract your visitor from your objective – getting them on your mailing list. In order to create an effective squeeze page that encourages visitors to subscribe to your list, consider the different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise. I suggest www.AdKreator.com for easy professional squeeze pages without having to know HTML.
Build Brand Awareness
It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.
Remember to focus totally on building a list to make income online.
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Promotion With Social Media Optimization
by Rahimah Sultan
With everyone focused on Search Engine Optimization (SEO), many overlook the importance of Social Media Optimization (SMO). For business owners and entrepreneurs using social media optimization across social media platforms is crucial to generate results.
Social Media Optimization is the process of making content that is generated for a specific brand easily shareable across several different social media platforms and sites referred to as the social media web.
The focus on SMO is not necessarily to drive larger loads of traffic to your site, but to get your content seen in order to get organic traffic. Social networks are actually driving more traffic to professional websites than Google, the most popular search engine.
One way to effectively spread branded content across the social web without requiring users to visit your website is the use of widgets and badges. Badges count as backlinks, which can improve Search Engine rankings. Another optimization strategy is the social sign-in strategy which eliminates the need for filling out a long form.
Click here to read Russell D. Armstrong’s Step Up Your Promotion With Social Media Optimization