When developing a marketing strategy, you need to first develop customer personas. You need to ask some questions:
*What are your customers roles?
*Do they have decision-making authority?
*What are the demographics…
Every marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers?
Marketing is about human-to-human relationships and can happen through any online or offline medium. At the end of the day, your customers probably won’t remember whether they found your company through a click on a Facebook ad or through a referral from a friend.
Internet Marketing Training
by Rahimah Sultan
When developing a marketing strategy, you need to first develop customer personas. You need to ask some questions:
*What are your customers roles?
*Do they have decision-making authority?
*What are the demographics…
Every marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers?
Marketing is about human-to-human relationships and can happen through any online or offline medium. At the end of the day, your customers probably won’t remember whether they found your company through a click on a Facebook ad or through a referral from a friend.
Read more…
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