by Rahimah Sultan

Multi-level marketing is called many things: network marketing (most common), direct sales, affiliate marketing, referral marketing, dual-level marketing, consumer-direct marketing, home-based business franchising, home-based business opportunity, and inline marketing.

But, using one of these terms to define a business DOES NOT automatically make it an MLM.

Multi-level marketing companies basically promise a chance to leave your 9-5 job, be your own boss, make lots of money and to make new friends in the process. The ongoing debate is whether these companies and programs are legitimate business opportunities.

According to Wikipedia Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling.

So, due diligence is required before joining any of these programs.

Here is a great article on MLM.

This post includes an updated 2020 list of the top MLM companies in the US and international ones.


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by Rahimah Sultan

Affiliate marketing is a type of marketing partnership as are influencer and affinity marketing.

The world of commerce is competitive. As a business owner, you often find yourself competing against other business owners — for exposure, for customers, and for money.

While competition will always be a part of business, you can partner with others to promote your product or service. With partnerships you can grow your audience and boost sales.

In this article, Affiliate, Influencer, and Affinity Marketing: Your Full Guide to Partnership Types, you’ll find an in-depth discussion of partnerships.




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by Rahimah Sultan

Google and other search engines changed their algorithms which affected how article marketing works. Algorithms have developed over time and are now rewarding relevance and context.  This forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines.

Google wants quality and so do your readers. Your focus can’t be just SEO so you must start placing your content on targeted websites, ezines, blogs and forums that your audience is going to every day.

There was a time when poorly written articles could be published and perform well in the SERPs, if they were stuffed with keywords, even if they were grammatically incorrect. Now you have to perform article marketing with new strategies.


You need to:

Have original content

As article marketing has changed, you can no longer use keyword stuffing or mass produce low-quality content. Your content has to be original.


Write longer articles

In the past you could get away with a blog article of 350 to 500 words, but now longer articles seem to be the trend. Readers want more in-depth information to satisfy their interest. Search engines are designed to weed out short, promotional, and low-value content. So you need to write longer, well-researched informative articles. There is no real rule regarding article length so aim for between 300 to 1000 words of good quality content.


Have originality

Create original content intended for just one website. If you’re considering SEO strategy, article marketing is a valid digital advertising technique that has moved on from its earlier ranking roots. Google’s Keyword Planner is a free tool you can use whenever you need to do SEO research or revamp a site.


Use the power of guest posts

In addition to submitting to article directories, find bloggers who focus on similar subjects and work within similar industries and offer them high-quality articles as guest posts.


Be resourceful

Since article directories are no longer the hottest thing going, consider approaching ezine and newsletter owners with custom content. This won’t generate useful backlinks, but it will get your articles seen by potential customers or clients. Do incorporate links to reputable websites and provide valuable content to guests rather than trying to beat search engine algorithms.

If you want to succeed you can no longer submit an article to thousands of article directories and expect the traffic to come pouring in. You need to do article marketing with new strategies if you want to succeed.




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by Rahimah Sultan

Although we are at the end of the first quarter of 2020, there are more marketing tactics that you need. You can still use the basics, as they always apply in marketing, along with some changes.

“In 2020, a lot of familiar best practices will get a facelift, and underutilized tactics and software will become more vital for data-driven decision making.”

Brandon Andersen discusses these in his article titled 18 Marketing Tactics You Need In 2020 which you can click here to read.



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by Rahimah Sultan

As we approach the end of the first quarter of 2020, you may want to review and revise your marketing plans if you haven’t already done so.

I found this article by Robin Colner titled A Guide to successful marketing in 2020. She covers the 10 most important actionable tips for marketing success in 2020.

She discusses mastering the disappearing art of storytelling by creating and posting stories with multiple images and calls-to-action daily on Facebook and Instagram using apps, increasing production of live-streamed video content through the creation of a series to explain your product and services, and experimenting with messenger bots to improve customer service.

 To get all the tips click here.



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by Rahimah Sultan

The highest performing email strategy used by business is the autoresponder. Autoresponders provide the user with context while building trust, and they:

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dishonest.
Make sure your new subscribers do not forget you.

As a business owner, two of your biggest concerns are likely finding new customers and not having enough time in the day. So, email marketing is essential to growing your customer base.

The email autoresponder is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest product or service.

An autoresponder is a series of emails, generally focused on a particular topic, sent in a preset sequence at scheduled intervals. This process can begin when someone opts in to your general email list or you can create new lists for those who want the content.

Select a smart topic for your autoresponder in order for your autoresponder series to be a hit. To do this you can select some of your current customers and ask them via email, phone or survey what they would like to see from you.

Social media is a great research tool or you can check out some blogs in your niche and look at comments and what is being shared.

Check your own content for shares, comments, and analytics. If your site has a search tool, see what visitors have searched for. You can also use keyword research to check the popularity of various keyword searches in your niche.

Here are a few free tools you can use instead of paying for high level keyword suggestion tools.

1. Google Adwords: Keyword Planner

Google has been a favorite for many years

2. Adword & SEO Keyword Permutation Generator

It’ll point you toward some ideas that you may not have previously considered. The downside of this tool is that the list you get may not make sense, so you have to sort through it for the keywords that make sense for your site or content.

3. IMforSMB Bulk Keyword Generator

Although this tool is good for particular types of sites such as local service companies, you can still use it by replacing some of the keywords with your own, in the search results.

4. Keyword In

Use this for a simple way to combine your keywords and generate a list of potential keywords.

Although I’ve only listed four free keyword tools, you can “Google” keyword research tools for more. Now, let’s move on.

1. Decide what you want to accomplish with your autoresponder.

A. Send new subscribers a sequence of welcome emails

When a prospect or customer clicks on a link and makes a purchase or when anyone signs up for your newsletter or membership in your program, they should get an immediate response via your autoresponder, to show your appreciation for their time and effort. This email can contain a free thank you gift, a link to a how-to-set-up something or a series of educational emails.

B. Use it as a lead magnet to attract new subscribers to your list

This could be a free mini-course or a free challenge that promises to send a series of emails with lessons, over the course of a certain time frame of several days or weeks.

C. Create a sales funnel to make sales on autopilot

You can incorporate educational videos, sales videos, and follow ups to sell your products/services.

D. Promote up-sells and cross-sells

To get repeat customers, you can set up an autoresponder sequence for those who have purchased a digital camera, for example, and offer them accessories for it, or you can send a re-order reminder to customers who have bought skin-care products.

2. Segment your list

You can divide your list into smaller groups such as buyer persona, interests, stage in the sales cycle and more.

By doing this you can send specific and more relevant information to each segment for better results.

3. Choose the proper email software

Do your segmentation from the moment someone subscribes to your email list. That way you can present offers based on how they found your content, whether a visitor has already opted in to another offer, etc.

You’ll need email automation in order to schedule and send your email series.

4. Set up your entire email sequence

Decide on a schedule, how many emails to place in your autoresponder, and the delivery intervals.

You may want to send them on consecutive days or space them out over a week or longer, or only once a week. Test what works or emulate a series you’ve seen and like.

Decide how your emails should look. You can use plain text or HTML, sidebar or single column, many images or one or none. Whatever you decide, be sure they can be easily read. Use short paragraphs and leave plenty of white space.

Conclusion

The highest performing email strategy used by business is the autoresponder. Most businesses can use autoresponder email marketing as an effective automated tool to build and grow their business.




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In recent years, there’s been a lot of talk about article marketing still having a place in entrepreneurs’ toolkit. Like most digital marketing techniques, article marketing has just changed. It provides valuable SEO and is still considered a worthwhile marketing method.


At one time, even poorly written articles and those that weren’t original or grammatically correct performed well in the SERPs. With the change in Google and other search engine algorithms, relevance and context began to be rewarded.


1. Original content makes better blogs

After Google rolled out these algorithmic changes it’s apparent that article marketing has changed. It is no longer about keyword packing or mass-producing low-quality content. Instead, today’s entrepreneurs need to produce original content. One way to do this effectively is to…


More…


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by Rahimah Sultan

Most people know the definition of affiliate marketing which is selling something for a company or someone and receiving a commission for that sale. You’re independent and on your own, not just a salesperson working for a company. Although there are no limits that need to be met, the more you sell the more you earn.

You can effectively earn passive income with affiliate marketing by promoting for many companies at the same time. There are no limitations and you don’t need to create your own products or services to earn money selling anything in this format. Check out Pat Flynn’s Smart Passive Income for the definition of affiliate marketing.

Basically, there are two sides to affiliate marketing. You can become a merchant and have others promote your product or service, in exchange for giving them a commission from the sales that they make or you can be the affiliate marketer for one or several products or services that you’d like to promote and market those to consumers in order to make money.

In this article I shall cover only the affiliate side.

Most people start by taking the affiliate route which is easier, although building enough traffic to make a significant income just from affiliate sales isn’t quick or easy.

Sometimes to even be able to promote a product or service, affiliates have to go through an affiliate network, because the merchant only manages their affiliate program on that particular network.

Many times a network such as Clickbank or Amazon serves as an intermediary between the affiliate and the merchant. Then the affiliate network also serves as a database of lots of products from which you, the affiliate marketer, can choose to promote.



BECOMING AN ONLINE AFFILIATE MARKETER INVOLVES 4 STEPS

You can become an affiliate marketer by taking the following steps.



Step 1: Review products in your niche

Since you probably already use and like several products, all you have to do to begin is publicly speak about them. It can be any product, although it needs to be something with which you have first-hand experience.

Do you love to read? If so, you can do book reviews. If you use online marketing products and tools that you like, become an affiliate and promote them. You can become an affiliate for hair products, clothing, beauty products, travel companies, internet hosting, online courses, toys, and on and on and on. There are endless numbers of things for which you can become an affiliate marketer.



Step 2: Build an email list with your prospects

Here are three options you can use to collect email addresses from your website visitors:

Number 1: Hello Bar

Hello Bar puts a call to action on top of your website. Whenever someone visits your website, they’ll see this bar at the top. You can use it to offer visitors something for free for their email information.

Number 2: Exit Gate

You can also use Hello Bar to create an exit gate. This is a popup that will overlay the screen when visitors are about to leave your website. It is triggered by their mouse moving to the top area of the browser.

You can also redirect people to your lead magnet to get their email address.

Number 3: Sidebar Widget

Have only one call to action in your sidebar offering people something in exchange for their email address. If you have too many things for people to do, they will probably do nothing.

Once you have a few contacts on your email list, be sure to keep them engaged by sending regular updates with more information about your products or services. Once in a while, send them a specific call to action to purchase something, but don’t overdue the selling by offering a paid product every time you send an email.



Step 3: Educate your audience with live webinars

When you have a lot more contacts on your email list, you can host a live webinar and demonstrate a particular product. You can tell people your experience with the product, show them how it works, tell them the pros and cons of using it, etc.

If you can promise to get the product in front of a couple hundred people, you can probably get a deal from your merchant for a discount or a bundle to get people to buy.

You can point to your affiliate link at the end of the webinar as a soft sell which seems only natural since you just talked about the product for an hour.



Step 4: Grow your business with PPC advertising

Once you have a way of making back your money, you can start thinking about paid advertising. You can use PPC (pay-per-click) on Facebook and Google to get people to sign up for your webinar, grow your email list, and make more sales.

You can use keywords in ads related to your product or service. It’s best to improve your SEO (search engine optimization) and promote sign-ups to your email list.

Once people are on your email list you can contact them again, by setting up an autoresponder email sequence encouraging them to attend your webinar or encouraging them to buy.



In conclusion, affiliate marketing is based on revenue sharing. You can become a merchant and have others promote your product or service in exchange for giving them a commission from the sales they make or you can be the affiliate marketer.

The 4 steps you can employ are:

1. Reviewing products in your niche
2. Building an email list
3. Educating your audience and making sales by using live webinars
4. Using PPC advertising to grow your business


If you want to get started with online marketing, affiliate marketing is a good way.


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by Rahimah Sultan

What will dominate content marketing in 2020? As this new year and decade is upon us, you may be wondering what will dominate marketing trends. This ever-evolving discipline is impacted by a number of factors that include trends, tips, and insights.

There’s content marketing that focuses on results, more live streaming, and emphasis on search intent.

Check out how to use these trends for your 2020 marketing success in this article by Brody Dorland,





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by Rahimah Sultan

There are many definitions of a sales funnel on the internet. This article, What is a sales funnel and how is it useful? clears things up a bit. It covers sales funnels, stages, and the benefits of a sales funnel.


            Read: 4 Main Stages For Your Sales Funnel


A sales funnel is a way of tracking and showing your prospects’ conversion rates between pipeline stages. Your sales pipeline is the path your customers take, separated into stages. A sales funnel report is important to any sales strategy.


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