4 Tips on the Need for Auto Responders
by Rahimah Sultan
As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.
When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.
Respond to People
People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.
Be Relevant
Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.
Save Time and Stress
Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.
Get people to Know, Like and Trust You
Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.
Every online business needs email marketing tools that allow you to follow up with prospects.
Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.
Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.
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Tips for Article Marketing
by Rahimah Sultan
I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy… Continue
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Blog Article Marketing
by Rahimah Sultan
Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog, a way to get your website indexed on search engines, a way for web promotion and backlinks, and it’s a vehicle for obtaining potential customers.
Cost
You can showcase your business, products and/or services for free or you can use paid advertising or both. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – another article or website.
Traffic
Write quality, keyword-rich, informative articles to pull in more online consumers and Internet users to view your site.
Website Indexing
When you use keyword-rich articles with proper SEO your site can be found by search engines which in turn allows more people to find you and your information.
Promotion and Backlinks
In your article writing, the links you include can give you more exposure and get more people viewing your site. Good quality articles are important for gaining more readers.
When writing a new article, link to one of your other articles. Using one article to promote another will increase reader interest.
Obtaining Customers
Blog article marketing is an effective way to convert readers into potential customers and boost online business.
Aim for writing a minimum of one article a week. Creating content regularly will also enable you to produce content more efficiently in the future. Use your articles to offer knowledge to your readers. People are always looking for free advice. Use your own voice when writing. Don’t try to sound like an expert, unless you are.
An article is a full-text document that is used for communicating information and creating awareness about your product or service. It has become the successful way to drive more traffic to your website.
If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.
Use blog article marketing to keep down advertising costs, pull in more online consumers and Internet users to view your site, for website indexing on search engines, for promotion and backlinks, and for obtaining customers for your products or services.
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Affiliate Marketing Strategy Steps
by Rahimah Sultan
I ran across an article titled 10 Steps to a Successful Affiliate Marketing Strategy that laid out what affiliate marketers needed to do to succeed in 2015 and beyond? The operative words are…
Read Steps to a Successful Affiliate Marketing Strategy
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Three Online Marketing Tips
by Rahimah Sultan
There are many online marketing strategies you can use that include search engine marketing, social media marketing, and email marketing.
As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline…
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A Few Tips About MLM
by Rahimah Sultan
There is an ongoing debate as to whether businesses and programs, that promise you a chance to leave your day job, are legitimate business opportunities or scams/pyramid schemes. Multi-level marketing (MLM) companies offer you a chance to be your own boss, make lots of money and new friends in the process.
Here are some major indicators of pyramid schemes:
* Programs that focus mainly on recruitment of new people
* Plans that claim you will make money through continued growth of your “downline” rather than through your own sales of products
* Programs that ask distributors to purchase expensive inventory
* Plans that ask you to sign a contract or pay money to participate in a multi-level marketing program, or any business opportunity, without letting you take time to read all of the paperwork
* Products or services are just vehicles for recruiting, and may be gimmicks and/or overpriced. Even high quality products may serve as a cover for recruitment activities.
Compensation Plans
A MLM company will have one of several Marketing Payment Structures. It can be a Matrix Plan, a Binary Plan, a Breakaway Plan or other.
The distinct feature of a Matrix Plan is its limited width. Unlike other MLM compensation plans, a Matrix restricts the number of distributors you can sponsor on your first level, usually to less than five. The most commonly used Matrix MLM plans are 4 x 7, 5 x 7, 3 x 9 and 2×12.
A Binary Plan is a Two-Legged (Left leg, Right Leg) structure where each new distributor or member is placed in either of the left or right subtree. One subtree is called a Power Leg or Profit Leg and the second subtree is a Profit Leg or a weak leg.
Advantages of a binary MLM plan are:
Spillover, unlimited depth, fast expansion, it’s volume driven, and there can be multiple business centers.
The Breakaway Plan, also known as the Stairstep Plan, has different status stages or steps. Once you reach a certain level you are allowed to “Breakaway” from your sponsor and run your company individually.
Advantages of the Stairstep Breakaway MLM Plan are:
The earning potential on more levels, no limit on the number of people who can be recruited into your first generation line, and there is no limitation on the number of recruits that your downline distributors are allowed to recruit.
It’s important to do your due diligence and check out all programs you may be thinking of joining. Discuss it with a spouse, a knowledgeable and experienced friend, an accountant, or lawyer. You can also check out the company with the BBB. If you feel that you are being high-pressured or that you’re not being given enough time to study and evaluate the details, look elsewhere.
Once you have found a legitimate MLM company that you want to be a part of, be prepared to put in the work to make it profitable. If you want success, be disciplined and treat it like a business and be willing to follow advice from others who have made it. Although using multi-level marketing for supplemental income can be a good plan, understand that it will take time to make it your full-time income source.
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Steps To Sure Fire Marketing Success
by Rahimah Sultan
“Every business is simply a set of systems and marketing just happens to be the most important of these systems.”
As marketing is a business system, treating it as such helps to take away the mystery of its function in your business which permits you to create consistent, predictable results from the operation of your marketing system.
For details read 7 Steps To Sure Fire Marketing Success.
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Marketing: 3 Tips for Success
by Rahimah Sultan
In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are…
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Aspects Of An Internet Sales Funnel
by Rahimah Sultan
A sales funnel refers to the buying process that customers are led through when purchasing products/services. It is divided into several steps, which differ depending on the particular sales model.
The traditional model used marketing to fill the top of the funnel and sales for nurturing leads through to conversion. This model is still used, although customer behavior has changed. This shift is a result of how much research prospective customers do before engaging with you. If you’re selling a product or service, there are different points of contact between you and the buyer. You combine sales with marketing to ensure that qualified leads get personalized attention when necessary.
At the top of your funnel are prospective customers who have decided to connect with you through your lead magnet or sign-up form. Once you have their information, which is usually name and email, you can follow up with them. This starts the process of them getting to know, like and trust you. Now you can begin to tell them about your product/service, because they have opted in to receive more information. As a marketer you have to think about the entire purchasing process from the buyer’s perspective.
An Internet Sales Funnel is really a marketing framework that represents the stages from your initial contacts to actual sales. It’s basically a way of funneling prospects into your business and building trust. A sales funnel gives you a single place to advertise. Keep in mind these Aspects of An Internet Sales Funnel when setting up your business.
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Blogging for Business
by Rahimah Sultan
If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.
As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.
If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.
Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.
There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.
WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.
WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.
Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.
If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.
If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.
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