Some Internet Marketing Solutions
by Rahimah Sultan
In the online business world there are three key things needed to grow your business. These Internet Marketing Solutions include targeted traffic, something to sell, and a marketing funnel. These key factors are needed for all products and services sold online.
Targeted Traffic
The first element you need to grow your online business is a steady flow of targeted customers visiting your website and online sales pages. These are people who are…
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6 Content Marketing Trends for 2018
by Rahimah Sultan
For 2018 two things are certain:
Content marketing will become even more important
Content creation and distribution will change radically
Although content marketing is effective, the channels, tactics and tools that marketers use will continue to evolve.
There are 13 content marketing trends that will dominate 2018. Six will be discussed in this article.
Trend No. 1– Remarketing Will Become the Engine of Lead Generation
If you have some existing customer data, setting up a remarketing campaign isn’t very difficult.
If you have an email list of people who clicked through on an offer without buying anything, you can create a Facebook custom audience to show them a discount coupon.
Or you might have a different custom audience for people who read 2 or more of your blog posts without signing up for any lead magnet.
If you have existing user data, you can start a remarketing campaign on these platforms:
Google Ad Remarketing
Facebook remarketing
AdRoll
RetargetLinks
Trend No. 2– Personalized Content Experiences
One-to-one marketing aka personalization, is the key to good customer experiences.
When you visit a landing page and enter your name and email to download an eBook, the next time you visit the same site, you’re greeted by name and also shown more eBooks related to a particular interest. It’s obviously already being done, but more and more marketers will begin using personalization.
Personalized emails include name, email address, company URL, company size, etc.
Trend No. 3– Brands Will Create More Super Niche Content/Sub-Brands
No matter what industry you’re in, you will need to create niche content if you want to thrive in 2018. For example, if you’re in the fitness industry you can sell related products and reports on fitness supplements.
Trend No. 4– Content Will Adapt to Natural Language Search
Due to voice search we’re moving into screen-less search. Voice searches already make up 20% of all Google searches on mobiles.
Since the way we speak is very different from the way we type, your content needs to adapt to natural language search. Instead of writing about “best small business marketing tools,” write about “What are the best marketing tools for small businesses?” Here are a few things you can do:
a) Write complete, full-sentence questions and answers in your articles, rather than breaking it up into several sentences.
b) Use long, specific phrases in your titles and headers.
c) When determining your target keywords, keep in mind the conversational nature of voice searches. Try to target longer, naturally phrased keywords.
Trend No. 5– There Will Be More Bite-Sized Content
Over the past few years marketers have created longer and longer content. Longer content does rank better in SERPs which is fine if that’s your intention. But if your target market is millennials you’re more likely to get positive ROI from shorter, visually-rich content.
Instead of creating long-form content, mix it up with long and short. Use tweetable graphics or sharable in-post graphics.
Trend No. 6– Influencer Marketing Will Change
Influencer is closing the gap with video advertising. Readers are sick of reading lengthy roundup posts with shallow, regurgitated insights, and they want more authentic stories and actionable knowledge.
Instead of aiming for volume, your key focus should be “collaboration” with influencers to create content that speaks to your and the influencer’s audience.
Steps to take:
a) Identify key brand or product influencers, either manually or through a platform like TapInfluence.
b) Create a marketing campaign directed at those influencers.
c) Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers (such as a snackable content from an interview/analysis).
d) Track key metrics relating to reach, sales and brand awareness.
That content marketing is here to stay is beyond question, but the way you create and distribute content will change drastically in 2018.
From blog posts and social media updates, we should see a shift towards video and niche-focused, personalized content. Bite-sized content should come back into vogue and marketers will increasingly turn to remarketing to reach their audiences, especially in B2B.
For more in-depth information on these trends and the remaining 7 trends, read 13 Biggest Content Marketing Trends That Will Dominate 2018
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31 Home-Based Business Ideas
by Rahimah Sultan
Working from home offers independence and freedom, and there also some great home-based business tax deductions.
If you want a situation where you can work from home, then you need to figure out what it is that you would love to be doing and keep at it until you reach that goal.
Great ideas and business degrees only go so far. Persistence and determination are the true sources of success for most businesses.
You can read 31 Legitimate & Profitable Home Based Business Ideas for a list of legitimate home-based business opportunities.
These are just ideas that may spark inspiration. It will take diligence and hard work to make something of it.
Email Marketing Trends for 2018
by Rahimah Sultan
Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.
Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.
Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.
You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.
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The Truth About Content Marketing
by Rahimah Sultan
Content marketing today appears much different than it used to look. There are new tactics, trends, data, and content tools that have transformed our approach, and it’s easy to forget the core purpose of content. There are several things that all brands, marketers, and industry leaders need to know about content marketing today.
It takes effort, you have to be consistent, social media is not the only way to distribute content, plugging your products is not its only function, your blog can’t do it alone, it fuels and offers PR opportunities, and you have to walk before you can run.
John Hall details these points in his article The Truth About Content Marketing And What Brands Need To Know
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Business Success: 3 Tips
by Rahimah Sultan
There are many online marketing strategies you can use for business success. There is search engine marketing, social media marketing, and e-mail marketing among others.
Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing…
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Blogging for Business
by Rahimah Sultan
If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.
As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.
If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.
Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.
There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.
WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.
WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.
Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.
If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.
If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.
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4 Tips on the Need for Auto Responders
by Rahimah Sultan
As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.
When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.
Respond to People
People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.
Be Relevant
Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.
Save Time and Stress
Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.
Get people to Know, Like and Trust You
Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.
Every online business needs email marketing tools that allow you to follow up with prospects.
Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.
Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.
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Tips for Article Marketing
by Rahimah Sultan
I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy… Continue
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Marketing: 10 Tips
by Rahimah Sultan
I thought tip number five in this article would be a good introduction.
Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.
You can read the Top 10 Internet Marketing Tips for Your Small Business for all the information.
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