by Rahimah Sultan

Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog, a way to get your website indexed on search engines, a way for web promotion and backlinks, and it’s a vehicle for obtaining potential customers.

Cost

You can showcase your business, products and/or services for free or you can use paid advertising or both. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – another article or website.

Traffic

Write quality, keyword-rich, informative articles to pull in more online consumers and Internet users to view your site.

Website Indexing

When you use keyword-rich articles with proper SEO your site can be found by search engines which in turn allows more people to find you and your information.

Promotion and Backlinks

In your article writing, the links you include can give you more exposure and get more people viewing your site. Good quality articles are important for gaining more readers.

When writing a new article, link to one of your other articles. Using one article to promote another will increase reader interest.

Obtaining Customers

Blog article marketing is an effective way to convert readers into potential customers and boost online business.

Aim for writing a minimum of one article a week. Creating content regularly will also enable you to produce content more efficiently in the future. Use your articles to offer knowledge to your readers. People are always looking for free advice. Use your own voice when writing. Don’t try to sound like an expert, unless you are.

An article is a full-text document that is used for communicating information and creating awareness about your product or service. It has become the successful way to drive more traffic to your website.

If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.

Use blog article marketing to keep down advertising costs, pull in more online consumers and Internet users to view your site, for website indexing on search engines, for promotion and backlinks, and for obtaining customers for your products or services.

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by Rahimah Sultan

I ran across an article titled 10 Steps to a Successful Affiliate Marketing Strategy that laid out what affiliate marketers needed to do to succeed in 2015 and beyond? The operative words are…

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by Rahimah Sultan

There are many online marketing strategies you can use that include search engine marketing, social media marketing, and email marketing.

As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline…

Read the entire article here.

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by Rahimah Sultan

There is an ongoing debate as to whether businesses and programs, that promise you a chance to leave your day job, are legitimate business opportunities or scams/pyramid schemes. Multi-level marketing (MLM) companies offer you a chance to be your own boss, make lots of money and new friends in the process.

Here are some major indicators of pyramid schemes:

* Programs that focus mainly on recruitment of new people
 

* Plans that claim you will make money through continued growth of your “downline” rather than through your own sales of products
 

* Programs that ask distributors to purchase expensive inventory
 

* Plans that ask you to sign a contract or pay money to participate in a multi-level marketing program, or any business opportunity, without letting you take time to read all of the paperwork
 

* Products or services are just vehicles for recruiting, and may be gimmicks and/or overpriced. Even high quality products may serve as a cover for recruitment activities.

Compensation Plans

A MLM company will have one of several Marketing Payment Structures. It can be a Matrix Plan, a Binary Plan, a Breakaway Plan or other.

The distinct feature of a Matrix Plan is its limited width. Unlike other MLM compensation plans, a Matrix restricts the number of distributors you can sponsor on your first level, usually to less than five. The most commonly used Matrix MLM plans are 4 x 7, 5 x 7, 3 x 9 and 2×12.

A Binary Plan is a Two-Legged (Left leg, Right Leg) structure where each new distributor or member is placed in either of the left or right subtree. One subtree is called a Power Leg or Profit Leg and the second subtree is a Profit Leg or a weak leg.

Advantages of a binary MLM plan are:

Spillover, unlimited depth, fast expansion, it’s volume driven, and there can be multiple business centers.

The Breakaway Plan, also known as the Stairstep Plan, has different status stages or steps. Once you reach a certain level you are allowed to “Breakaway” from your sponsor and run your company individually.

Advantages of the Stairstep Breakaway MLM Plan are:

The earning potential on more levels, no limit on the number of people who can be recruited into your first generation line, and there is no limitation on the number of recruits that your downline distributors are allowed to recruit.

It’s important to do your due diligence and check out all programs you may be thinking of joining. Discuss it with a spouse, a knowledgeable and experienced friend, an accountant, or lawyer. You can also check out the company with the BBB. If you feel that you are being high-pressured or that you’re not being given enough time to study and evaluate the details, look elsewhere.

Once you have found a legitimate MLM company that you want to be a part of, be prepared to put in the work to make it profitable. If you want success, be disciplined and treat it like a business and be willing to follow advice from others who have made it. Although using multi-level marketing for supplemental income can be a good plan, understand that it will take time to make it your full-time income source.

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by Rahimah Sultan

“Every business is simply a set of systems and marketing just happens to be the most important of these systems.”

As marketing is a business system, treating it as such helps to take away the mystery of its function in your business which permits you to create consistent, predictable results from the operation of your marketing system.

For details read 7 Steps To Sure Fire Marketing Success.

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by Rahimah Sultan

In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are…

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by Rahimah Sultan

A sales funnel refers to the buying process that customers are led through when purchasing products/services. It is divided into several steps, which differ depending on the particular sales model.

The traditional model used marketing to fill the top of the funnel and sales for nurturing leads through to conversion. This model is still used, although customer behavior has changed. This shift is a result of how much research prospective customers do before engaging with you. If you’re selling a product or service, there are different points of contact between you and the buyer. You combine sales with marketing to ensure that qualified leads get personalized attention when necessary.

At the top of your funnel are prospective customers who have decided to connect with you through your lead magnet or sign-up form. Once you have their information, which is usually name and email, you can follow up with them. This starts the process of them getting to know, like and trust you. Now you can begin to tell them about your product/service, because they have opted in to receive more information. As a marketer you have to think about the entire purchasing process from the buyer’s perspective.

To set up a sales funnel you need a lead capture page (LCP), a sales page, and a way to follow up with prospects.

An Internet Sales Funnel is really a marketing framework that represents the stages from your initial contacts to actual sales. It’s basically a way of funneling prospects into your business and building trust. A sales funnel gives you a single place to advertise. Keep in mind these Aspects of An Internet Sales Funnel when setting up your business.

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by Rahimah Sultan

First of all, update your site. If your website has been around for a long time you have an SEO advantage which is not the case for newly created sites. On the other hand, it will probably have some outdated information and some bad links.

Second, you need to use some PPC and social media ads. Without paid promotion on the internet, it can be slow work getting noticed, and social media can be just as useful as Google in directing traffic to your site.

Third, integrate marketing tactics, and

Fourth, create more content. Content marketing is a good way to reach audiences while showcasing the knowledge base of your business.

Read 4 Internet Marketing Tips to Increase Online Traffic and revenue in 2017.

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by Rahimah Sultan
 

When it comes to internet marketing solutions, it’s easy to become overwhelmed with all the choices. You need to have one that is right for promoting your product or service and works within the resources you have available to you. That may include deciding whether to buy ads, building a better website, creating targeted landing pages, starting a blog, producing a video or something else.

Pick something, focus, and stick with it. Don’t jump from one thing to another. That is a recipe for failure.

Following is some internet marketing information that I hope will be useful.

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by Rahimah Sultan

What Is Internet Marketing?

Internet marketing is a number of marketing activities that can be done online which include affiliate marketing, email marketing, social media marketing, blogging, paid marketing, search engine optimization and more.

Before you do anything be sure to get all the information you can.

Understanding The Internet Marketing Field

There’s a lot to learn, however everyone has to start somewhere. There are a lot of terms that may or may not be confusing to you, depending on your knowledge of the field. There are four general phases to really understanding internet marketing and making money online.

1) What’s actually happening online and how is money made?

At the start you have to focus on value, not revenues. In the beginning you do the most amount of work for the least return.

If you’re short on cash and hoping to make some fast money online, you’ll be disappointed. There’s no such thing as getting rich quick. All these schemes are selling you short. You have to put in the time and do the work while adding enormous value.

There are things associated with internet marketing such as affiliate marketing, network marketing, multi-level marketing and more. Affiliate marketing is really tough unless you have an enormous following or you know how to build first-rate squeeze pages and great sales funnels. You need to know the virtual landscape before undertaking creating your own digital products and sales funnels.

2) What do you want to do?

Once you understand how things work you need to decide what you want to do. Do you want to be an affiliate marketer, a network marketer, a blogger?

Whatever you do you’ll need traffic. You need to drive traffic to your offers with squeeze pages or landing pages which have a call to action and a sign-up form. This is your first contact with customers or your follow up after you’ve made initial contact. Learn the right skills as you go so that you can become effective. It will take time. Just don’t give up.

3) Know how you will communicate.

You should actually decide this before you start online. Will you blog, build a list, use social media or do JVs? Whatever you do, be straight with people and learn to communicate effectively and understand every stage of the process.

4) What’s your passion?

Decide what you’re passionate about and pick a niche. Get a custom domain and set up a professional-looking site that will be your place of business to which everything will be linked. All of your advertising, SEO, social media, etc. will be directed here.

Create free enticing offers to capture names and email addresses with your squeeze pages to start building your funnels. This will all take time, and you will profit in the end. It may all seem confusing at first. Internet marketing is a constant complicated process. Beware of unscrupulous individuals bearing shiny trinkets. Follow and learn from reputable people online. Don’t fall for the hype.

So, view the big picture of what’s actually happening online and how money is made, decide what you want to do and how you wish to communicate, figure out your passion and pick a niche.