by Rahimah Sultan

Russell Armstrong states, “For anyone who needs to clear out the cobwebs on their social channels and sharpen their effective social media marketing strategies, here are a few techniques to employ so you can take back control and rise in the ranks.”

Develop a Strategy and Follow It If you don’t have a solid plan in place, your content will probably be lost and never seen. For example, set a reasonable limit on how many tweets to publish every day. Adjust the number as needed, but definitely have a goal. Even publishing just five tweets a day gives you somewhat of a benchmark to work with.

You need to build trust by responding to tweets or posts on your channels. If you don’t reply people will turn to your competitors for answers or guidance.

While tracking is generally thought of as time-consuming and tedious, it needs to be done at least once a month.

Remain active on Google+ as that is essentially free advertising for your brand when other people search for you on Google.

There are five key platforms that you should use to grow your brand.

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by Rahimah Sultan

With everyone focused on Search Engine Optimization (SEO), many overlook the importance of Social Media Optimization (SMO). For business owners and entrepreneurs using social media optimization across social media platforms is crucial to generate results.

Social Media Optimization is the process of making content that is generated for a specific brand easily shareable across several different social media platforms and sites referred to as the social media web.

The focus on SMO is not necessarily to drive larger loads of traffic to your site, but to get your content seen in order to get organic traffic. Social networks are actually driving more traffic to professional websites than Google, the most popular search engine.

One way to effectively spread branded content across the social web without requiring users to visit your website is the use of widgets and badges. Badges count as backlinks, which can improve Search Engine rankings. Another optimization strategy is the social sign-in strategy which eliminates the need for filling out a long form.

Click here to read Russell D. Armstrong’s Step Up Your Promotion With Social Media Optimization

by Rahimah Sultan

You must use good website promotion techniques to get your site noticed. This article covers a few tips on web site promotion for home business owners.

Website promotion is an ongoing process for attracting visitors to your website. It includes techniques such as web content development, search engine optimization and search engine submission.

Content

High quality unique content is one of the most effective ways to improve your online presence. Without good content your website could go unseen. Good content gives you lead generation, increased traffic and search engine rankings. Be sure your search engine optimization (SEO) is done correctly. If you are just starting a home business this might be new to you. Just do some research or get someone to help you. There are plenty of resources available.

Search Engine Submission

Submit your website directly to major internet service providers, such as Google, Yahoo, MSN, and others. Major search engines will eventually find your website if you do not submit it to them, but many webmasters believe it speeds up the process. Most of your traffic will probably come from search engine clicks so you want to make sure you list your site with the popular search engines. It will take a few days for your site to begin showing up in searches.

Connections

Submitting your website to other high ranking sites and blogs will help you gain back links (Read Article) to your website. Google and other search engines measure and rank your website by the importance and quality of other websites linking to you. Be very careful where you place your links. Be sure these links are not associated with spammy directories or link farms. These types of sites can have a detrimental effect on your rankings.

Website Promotion

Promote your website as many ways as possible. Here are a few:

Use a blog to gain followers and get useful information and feedback from potential customers.
Advertise on internet message boards, discussion forums and online communities.
Put your URL on everything connected with your business: letterhead, business cards, flyers, etc.
Build business partnerships with businesses offering complementary products.
Write ezines about your business, products and services.
Use social media.
Join Google +.
Use images and videos.

Start with the basics and as you become more knowledgeable and comfortable with the various processes, include more strategies. Your success online depends on your ability to attract visitors to your website. These tips on web site promotion for home business owners will help.

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by Rahimah Sultan

While doing some online research I came across an article on backlinks. The author, Lee Joseph LaCasse, discusses how to build backlinks when surfing. He details how to research a product you want to buy, by using the Firefox browser that has a page rank add-on, and then leave a comment on that site. You can then determine the page rank before leaving a comment which points back to your blog. Make sure what you say is relevant to the actual article. Most of the time the webmaster will approve it because that is a possible sale.

You can also get another link by leaving an anchor text embedded in your comment. Building back links this way accomplishes two things at one time. If you do this weekly your number of backlinks will quickly increase. The author also suggests a way to get backlinks without doing a Google search.

As you know, backlinks to your blog can get you higher rankings in the search engines which means there are more eyeballs on your site and more prospective buyers for your products and services.

You can read how to build backlinks by surfing, for more details.

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by Rahimah Sultan

As I was taking my morning walk, I was thinking about life’s patterns in general and business ones in particular. We establish certain daily routines that govern what actions we need to take to accomplish what we set out to do. If we work for someone else that employer has a job description with our tasks listed and it usually includes the phrase and other related duties. I was thinking about my Internet Marketing Strategies and what to do to improve them.

As a business owner and Internet Marketer, what marketing strategies can you use to improve your success? Have you written out your job description that includes a plan for marketing strategies and the related duties to accomplish your goal(s)?

You must take stock of where you are and consider where you want to be and how to get there. You must have a very clear purpose and goal. Here are three things to consider.

Market Your Own Product or Someone Else’s

If you do not have a product of your own, there many places to find good products to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few. Just make sure they are good products that solve people’s problems. This is especially important for your list of prospective buyers. You want them to trust you and your recommendations.

Choose Your Platform

Will you be using a blog, social media, mobile media or others? A WordPress blog (Read Article) is an excellent advertising platform over which you have total control.

Online Advertising Techniques

These can include text and banner ads, content advertising, videos and more. Content marketing on your own blog is the best way to go. You can write articles about anything you want and monetize them.

So, put together a job description for yourself that includes the related duties you need to reach your goal and include these three Internet Marketing Strategies for your business.

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by Rahimah Sultan

According to Jon Allo, the most popular affiliate marketing niches are health, wealth and romance which are evergreen niches, because people will always have problems they want solved.

As an affiliate marketer you find a product that you like and then you promote it. You want to find useful products in affiliate marketing niches that solve people’s problems.

If you do not like these niches there are plenty of others to consider that include:
Self Help
Insomnia
Gourmet Foods And Coffee
Parents And Children
Pets
Household and Home
Hobbies and Leisure

When deciding on an online business that includes affiliate marketing you must consider several things, among them just the basics that some people do not think about. (See article) As an affiliate marketer, you can promote digital products and combine them with tangible ones.

If you choose any of the affiliate marketing niches mentioned and they are digital products, you can also offer tangible products that compliment them such as calming candle lights, health supplements, stress-busting devices, and even massage technology for the self-help niche. If you choose the pets niche you can promote pet food and toys along with a digital course on caring for a pet.

Do your research to determine what you need for setting up your online business. Then decide whether or not you want to include affiliate marketing niches.

Click to Read Jon Allo’s article.

by Rahimah Sultan

As an affiliate marketer, your main objective is to sell the products and services offered by your partner merchants. In order to have Success With Affiliate Marketing Programs you will need to increase your web site traffic. Following are a few tips to success with affiliate marketing.

It stands to reason that the most successful sites on the internet are the ones with the most traffic. The best way to get more traffic is through search engine optimization (SEO).

Another way to get more traffic is by joining article directories. To join an internet directory, you will have to submit your site for approval, and it will be categorized accordingly. Only submit with keywords relevant to your niche.

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A third way to increase traffic is to use fresh content. Your site must have fresh, useful content as well as tools that will help your target audience.

Then you must build relationships with your potential customers.

By using these four approaches you can have Success With Affiliate Marketing Programs.

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by Rahimah Sultan

If you’re anything like I used to be then I’m sure you’ve had your share of troubles when it came to email marketing and the frustration of trying to make your first dollar…failing time and time again trying to use emails for cash.

No matter how hard I tried I couldn’t pull one lousy dollar from my list. ONE LOUSY DOLLAR!

I was convinced that email marketing and learning how to make money through emails was more complex than a Rubik’s cube. Through experience, I finally started figuring out what worked!

Emails For Cash is a product that will help you to skip some of the trial and error frustration I dealt with in my email marketing efforts.

This video course shows you step by step different strategies and methods for using email marketing and how to write and use emails.

Video #1 is an overview of email construction: Subjects, headings, body, links and the closing.

Video #2 covers Copy Writing Skills:
Using persuasive language that holds your readers’ attention and compels them to keep reading
Creating powerful headlines that describe the benefit of your product for the reader
Constructing your main message with bullet points to get the readers’ attention
Making the benefits to your readers clear
Having a powerful call to action telling them what to do such as click here or fill out the form
Providing ways for people to contact you
Composing emails with a free gift included

Videos #3 – #5 cover ways to profit with email marketing: Two examples are using a squeeze page or your own product.

Although the autoresponder used in this video course is AWeber, I prefer to use Host Then Profit because it is very much more than just an autoresponder. And, I use only one list with my funnel.

Always remember that in order to sell, you must also give away good quality freebies so that your customers don’t feel like you just want their money.

Never give up! Use Emails For Cash and craft emails that will bring you income.

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by Rahimah Sultan

In TJ Philpott’s article Publishing Content For Long Term Traffic he discusses three simple ways that using content can keep you in front of people online.

Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.

Blogging has become the rule now rather than the exception for maintaining an online presence.

Article directories are still a great platform for publishing content. People still use them to find what they are looking for, and article directories archive older publications so, that information can be accessed.

Video is becoming one of the most popular methods of sharing content, because people are visual and they would rather see and listen as opposed to read text. The fact that they can see and hear you builds trust and loyalty much faster. (Click to read article)

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