by Rahimah Sultan

I just found some great information on optimizing your squeeze page in your ezine articles.

Squeeze pages are landing pages that are set up to get your visitors to give you their information so that you can build your list of prospective customers. They ask visitors to subscribe to whatever product or service you’re offering such as newsletters, videos, consulting, among other things. They are more than an opt-in box on your site, since there is usually only one choice.

The article shows you how you can build a list of highly qualified leads using your articles to do so. It details things to consider before linking to your squeeze page in the ezine articles.

If you’re including a link to your website, is it relevant, easy to navigate, transparent, is the material compelling, and is there balance. If so go ahead and link to your blog or website and your squeeze page in the Resource Box of your article submission.

If you’re not planning to include a link to your blog or website, you need to consider other things and then link to your squeeze page in the Resource Box of your article submission. Here’s a great flow chart to help.

Check out these great tips for Optimizing Your Squeeze Page in Your Ezine Articles.

Click Here To Read Entire Article

by Rahimah Sultan
 

There are many options available for advertising your business. Six advertising tips are listed here that could be the best way to reach larger audiences within a short period of time for the least amount of money.

Create a website

You can create a website and then place a link to it on other sources that accept ads.

You can optimize your pages and submit them to search engines. Some take money for placing an ad or link on their website, some take money only if a visitor clicks on the link or website and some take money only if the visitor visits a link and buys a product or service. There are many options available for the type of ad to be placed. These include pop-up ads, banner ads, wallpaper ads, video ads, etc. A low-budget option is sending emails to targeted customers.

Presentations of your products

Another way to advertise is giving presentations for your products. Brochures and business cards can be inserted into the business presentation package. Be sure to have accurately designed business cards that include all the vital information about the business like the name of the company, location, services provided, hours, phone number, cell number and contact person. Personalized business cards are a good way to reach customers.

Distribute newsletters with information about your latest offers and discounts. Informational letters of a page length and e-mails can also be sent on a regular basis.

All of this can be accomplished a lot easier by contacting companies who can provide the mailing list of a particular locality, for a small price. You can check the yellow pages for such companies. After getting the information get in touch with the company to get a copy of the latest mailing list. The fees differ from company to company.

Yellow pages

All businesses both large and small place ads in the yellow pages and have benefited. When you place the ad you should include your contact information and products and services.

Radio and TV stations

Radio and TV stations offer better prices during non-peak times, especially after midnight. Check with your local stations for pricing, time slots and discounts.

Newspapers

One can always use newspapers for advertising. First decide on your target audience – age group, sex, and location. Then choose the local newspaper and section where the ad will be placed depending on the audience to be targeted. The classified section of newspapers has special offers. Check the details of the pricing structure for the size of the advertisements, number of words, font size, etc.

Word of mouth

Last but not least, there’s always word of mouth. You can grow your network by joining organizations that deal with advertising like trade associations and chambers of commerce. Active participation in events of these organizations eventually helps you to reach a larger number of prospective clients.

Start using these 6 advertising tips in your business today.

by Rahimah Sultan

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder.


An autoresponder is the ideal way to handle your daily business operation and save you time and money. Getting started with autoresponders requires a bit of research to determine which one best suits your needs.

If you have a limited budget there are places online where you can get free ones. Just know that they normally place ads on your emails, which will more than likely give your customers the wrong impression of you.


But if your budget is truly limited, it’s best to start with free and then upgrade as your finances allow, because an autoresponder is an absolute must for making money.

The first thing you’ll need to do when you get your autoresponder is set it up with follow-up messages or articles that relate to your business or products, so that the email messages you send out contain material that relates to your offers.


Do try to create some of your own if you can. If you use pre-written emails, change them up a bit to reflect your own style of writing.

When you load your autoresponder try to load it with at least 52 messages. This way, you’ll have something to send for each week of the year. If you have trouble there are places online where you can get your material for free. If you simply don’t have the time, start with a few messages and add more as you can.

Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature. Your signature will be displayed at the bottom of every message your autoresponder sends, and it should be your name and the link to your business. You can also add a short description of your business. Your name and link to your business shows your customers you are a professional.

Once you have everything set up you can start sending out emails. Your autoresponder can be set up to send messages automatically. You can send out emails daily, weekly, or monthly. The choice is yours. Most autoresponders are flexible, easy to use, and will send out your messages when you decide.

Autoresponders: Getting Started Click here for yours now

by Rahimah Sultan

This is part two of Marketing Roadmap Success: Getting Free Traffic. In part one we covered getting backlinks, SEO and better SEO positioning. We will now discuss social networks, forums / discussion boards / online communities, video sharing, and review sites.

As stated before, the series contains seven videos. This article covers the last four of the seven Marketing Roadmap Success strategies for getting free traffic to your site.

1)  Social Networks

Facebook and Twitter are both social networking tools, like an online community. You can use them to find people you know, business partners, and business groups and prospective connections. To sign up is free, and you can easily integrate the two so that people can keep up with you and get to know you better. This is a way of building trust between you and prospective clients.

 
2)  Forums, Discussion Boards and Online Communities

Forums, discussion boards, and online communities are similar to blog posting and comment posting so there are not a lot of different things to learn. You just have to follow the guidelines for each. To find forums and the like, just do a search online for ones that suit your needs. Used correctly these methods can get you good backlinks and good traffic back to your site.

3)  Video Sharing Sites

Video sharing gets traffic back to your site, especially if you use You Tube and Facebook and integrate them with Twitter.  The tools you’ll need for videos depend on the kind of videos you want to make. There are paid and free versions of video tools. Using this technique with other online advertising methods can multiply your exposure.

4)  Review Sites

A lot of people go to review sites to decide whether or not they want to buy a certain product. There will probably be a review site for whatever niche or market you’re in: travel, movies, books, games, holidays, cars and products. You can contact the industry owner and find out how to get listed for a review.

Otherwise you can find a lot of individuals who are website owners, one-person businesses and internet or affiliate marketers.  You can go to forums and find review sites. The video covers the procedure for doing this. Find sites and be ready for them to honestly review you.

By incorporating these four strategies into your marketing, you can get increased backlinks and exposure for your Marketing Roadmap Success: Getting Free Traffic strategies.

by Rahimah Sultan

This is part one of Marketing Roadmap Success: Getting Free Traffic. Although there are many different types of marketing roadmaps, in this particular Video Series we will talk about seven ways to get free traffic to your site or business. This article covers getting backlinks, SEO and better SEO positioning. Better search engine optimization positioning allows you to get better exposure, more traffic, and more targeted traffic to your site or business.

The series contains seven videos. This article covers three of the seven marketing roadmap success strategies.

1)  Blogging Strategy

First, build a blog and post an article that relates to your website. For more search engine exposure, post frequently. When creating a blog choose a title based on keywords related to your niche or site, and use an easy to read template. The first article should be educational content with information or tips to keep people coming back to read more of your articles. This should not be advertising. Then at the end of the article, redirect people to your website. This enables you to get more targeted traffic.

2)  Blog Commenting

Reading other peoples’ blogs and commenting on their articles is another way to get targeted traffic to your site. There is a discussion of free software and using Google for getting backlinks and how to search for blogs and valuable sites to leave comments on to get long-term traffic for your site.

3) Wiki Traffic

A Wiki site is a massive website, knowledge base or online library. Google looks upon Wikipedia as a great site with a good source of content. The video series details this process and how to use Wikipedia safely and legally to get good traffic back to your site without you getting banned.

If you follow each video step by step, even though they might cover different subjects that all fall under the category of free traffic, you’ll start to see traffic come to your site or business within a day of implementing these Marketing Roadmap Success: Getting Free Traffic strategies.

by Rahimah Sultan

What is Affiliate Link URL Masking?

If you are an affiliate marketer you have links that look like the following examples.
1) http://www.amazon.com/Kindle-Wireless-Reading-Display-Globa lly/dp/B003FSUDM4/ref=amb_link_353259562_2?pf_rd_m=ATVPDKIK X0DER&pf_rd_s=center-10&pf_rd_r=11EYKTN682A79T370AM3&pf_rd_ …

2) http://secure.hostgator.com/~affiliat/cgi-bin/affiliates/clickthru.cgi?id=bcdefg

3) http://www.safelisttactics.com/?rid=118???

These links could and should be masked with shortened links like the following.

1) http://tinyurl.com/Kindle

2) http://tinyurl.com/6u9d26e

3) http://tinyurl.com/safelists-mktgg

Although there are numerous programs available, these are examples using tinyurl.com

Reasons for Link Masking

As with the first two examples above, sometimes your domain is too long and complicated to spell and/or write. Or you may be using free hosting that does not give you a dedicated domain but just a subdirectory of their domain. Using a shorter, more understandable and eye pleasing link will add a big boost to your online marketing.

Another big reason to mask affiliate links is to keep people from stealing your money. Anyone who is actively promoting other people’s products and/or services as an affiliate could be losing money from hard earned commissions because of those UGLY long affiliate URLs that target you as an affiliate, and scare away your visitors and/or potential customers.

Affiliate link masking sounds pretty obvious. All you’re doing is replacing that UGLY long affiliate URL with a nice cloaked (forwarded inside an invisible frame), professional domain name like the short ones listed in the above examples, that remain sticky.

Sticky simply means that the URL remains the domain name you chose, once your visitor has clicked on it, and it doesn’t redirect back to the UGLY long affiliate URL you started with. This makes you, the affiliate, look professional in the eyes of your visitors and/or potential customers. They don’t know if you are an affiliate or the actual web site owner. A web site’s stickiness is important to online advertisers because the longer visitors stay on the site the more exposure they have to potential advertising.

And lastly, people just don’t like to click on strange looking long links.

How does URL Masking work?

In case of URL Masking the Domain Forwarding server sends the client a Frames page where the Frame Source contains the destination URL you have specified. This ensures that the URL in the address bar of the browser does not change when the client sees the destination page.

As Web surfers become more knowledgeable of how affiliate programs work, more people will omit your affiliate ID or use someone else’s ID when ordering. Either way, you may lose commissions you’re supposed to get. Using full window frame page is probably the most effective (though not perfect) way to prevent such loss. In fact, practically all affiliate link cloaking software uses this method. The address bar won’t display your affiliate URL unless the affiliate site has a frame breaker (e.g.: Gmail). If visitors book mark the site, they will come back to your frame page. This means they use YOUR affiliate ID every time, and this could translate into sales.

Although masking your URL address can be very effective for marketing, in some cases it’s not necessary and disturbs the normal navigation of the user. So be sure to use URL masking only when it’s really necessary, and help convert more of your visitors into SALES!

There are many services online that offer this. Simply go to Google and do a search.

If you are a serious Affiliate Marketer and/or are just starting out online with affiliate programs then this is something you’ll definitely want to look into. Not only will you look professional in the eyes of your visitors and/or potential customers you’ll also be safe guarding your hard earned affiliate commissions with affiliate link URL masking. When visitors come to your site, the link is their first impression, and first impressions matter, especially when doing business online.

by Rahimah Sultan

Operating a work from home business is the perfect opportunity for you to be your own boss provided you’re prepared to do so! Working alone can be very exciting however experiencing small business success at home requires 5 simple components or measures you must consider or take as reviewed below!

Structure

This is to say you’ll need to establish set working hours and not deviate from them simply because you’re working alone and can do what you please! Whether you work for somebody else or have decided to be your own boss, if you’re not productive your ‘paycheck’ will suffer as will your job security or business!

Self Motivation

Establishing the ‘proper’ environment is a well and good as mentioned above however without the proper motivation you’ll get little accomplished! Are you self motivated because if you’re not, trying to be your own boss will likely result in failure so this is something you MUST consider beforehand!

Remember, when working alone you’ll need not only to plan your work on a daily, weekly and monthly basis, but you’ll also need to work your plan! Motivation will be needed to not only work through problems that may arise, and they will, but to also resist the temptation to ‘take time off’ whenever you please just because you can!

Focus

The degree of small business success you may or may NOT experience is dependent upon the quality of effort you… Click to read more

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In Merv Stevens’ article How To Start Website Business, he states that everyone has skills, whether it’s writing or approaching others and starting a conversation. He says that to put your best foot forward and increase your chances of success, you have to think about the things that you do best when you research affordable home based business opportunities.

Stevens, of WealthSuccessVentures.com,  discusses four points in that regard.

1) Understanding the value of persistence
2) Emulating those that are successful
3)Looking for products that are consumable
4)Considering businesses that offer passive income opportunities

On the first point, he states that in order to succeed you can’t give up. Too many people give up on perfectly good affordable home based business opportunities far too soon. There are thousands of success stories of men and women who absolutely refused to accept defeat.

On the second point of emulation, be sure you know who is providing the online courses that help you start up and run affordable home based business opportunities. Do your homework and make sure the people providing these courses have successful track records.

The third thing is to offer products that are used up and re-ordered, so that there will be a constant demand for what you offer. These can be food, soap, skin care products or other items that people use every day.

And finally, look for affordable home based business opportunities that provide passive income. These are best for making a lot of money. For instance, network marketing offers the opportunity to get paid on what you and your team do. If you get a good group under you, you’re paid whether you do anything or not.

Affiliate programs, where you advertise and make sales for a commission, is another way of getting passive income. Many of these programs are very affordable home based business opportunities, since they cost little or nothing to join.

It’s hard to choose. But, settle on something you’re comfortable with. Choose quality products and never give up. Affordable home based business opportunities with passive income features let you earn income while you sleep. This is how to start a website business.

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by Rahimah Sultan

Decide whether you want a home job or a home business. Do you want to work from home for someone else, have a business that you run from home, or have an Internet business that generates income with a few hours work each day. Once you are clear about what you want, then you have a better idea of how to proceed.

Now you must decide on an area or niche. To do this, think about what you have always wanted to do or your passion, if you will. Do you like helping people or weaving baskets or giving advice or writing or using computers or maybe cooking? Take time to really come to know what you like and want. Forget the job mentality altogether. Just focus on what would really make you happy and fulfilled.

Once you have decided, start looking for sources of information in that area. If you want to have an Internet business, then go online and search the topic(s) you want. Just start getting information. Don’t sign up for anything…

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by Rahimah Sultan

Blogging is one of the best ways to make money online. Blogs are a very popular way of promoting your products and services. They are easy to install, easy to administer, easy to update, and search engines love them. Here are three ways to boost traffic to your blog and start making money online.

1) Update your content regularly

Search engines and blog services love regular updates. It’s very likely that you will get targeted traffic from search engines if you post regularly. I average an article a week. There are pros and cons for this. Some say daily and others say less often is better. It’s really dependent upon your content and your readers. If you’re a beginner you might post less as you may not have the good quality content that long time bloggers have or you don’t want to suffer burn out.

2) Post in forums

You can post in in forums, but don’t spam them. Post something fresh and interesting and put a link to your blog in your signature. Don’t just post in any forum. For example if you’re selling something to do with music, don’t post in forums that have nothing to do with music. Be sure to abide by the guidelines of each forum you use. Forum posting provides valuable one-way links to you that are good for search engine position in Google, Yahoo and Bing.

3) Submit to blog search engines

There are masses of search engines available, that list only blogs. Just do a Google search and you’ll find plenty. These blog search engines will help you with targeted traffic. Be sure to write a good title and a good description for your article so people will easily find it and click on your link.

If you just follow these three steps you’ll start seeing lots of traffic to your blog. Don’t forget to update your blog with fresh unused content that you write yourself. And remember that having a blog is one of the best ways to make money online.

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