Posts Tagged ‘Blogging’
How to Write Great Blog Articles People Want to Read
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you publish a blog post or article and no one reads it, it’s still a post. Anyone can write one, although not everyone knows how to write great blog posts/articles people want to read.
Obviously, you first have to choose a topic.
How do you choose a topic?
If you’re familiar with a particular niche, you probably already have plenty of ideas you want to use. If not, then write about things people are searching for. If there are lots of searches, month after month on certain topics, that’s probably what people want to read about.
Here are some free tools for keyword research and SEO content optimization:
Moz.com
Google Keyword Planner
AHREFS
Semrush
Once you’ve chosen a topic, you need an angle or a viewpoint for your post or a direction. Choose an objective for your post/article.
That may be:
Sharing a solution to a tough problem
Refining an overwhelming topic into something understandable
Telling a suspenseful and emotional story that teaches a lesson
Identifying key trends on a topic, and using them to predict the future
Contributing original information about a field through your research and investigation
Now that you have a topic, select your format. Will it be a listicle or a how-to article?
1. A listicle format, also known as a list-post, are articles structured around lists. For example:
15 Blogging Tips For Beginners
10 Best Online Marketing Tools
10 Quick SEO Tips To Increase Organic Traffic
25 Tips For Content Marketing
50 Best Travel Tips: Advice From A Professional Traveler
2. A how-to article is self-explanatory, in that it shows how to perform a certain task. For example:
How To Start A Blog
How To Promote Your Business
How To Grow Your Business
How To Use Social Media To Grow Your Business
How To Write Great Blog Articles
Now that you have a topic and format, how do you write an article or a post that will rank on Google?
To write an article or a blog post that will rank on Google, you need to know about SEO (search engine optimization), the process of optimizing your site and content for search engines such as Google.
If your article or post is well optimized for a search engine, the higher you’ll rank on Google and it will have more visibility within the search results.
If SEO is well done, the ROI on your time and the money you’ve spent can be exceptionally high. When you’ve achieved a high rank for keywords that are directing traffic and sales to your site, you’re essentially getting “free” leads.
Of course, these organic leads are not totally free, since you’ve invested time and probably some money into your SEO efforts. But, unlike paid ads, organic traffic is a free source that keeps on giving.
Of the couple hundred plus Google ranking factors, there are three key areas you’ll need to familiarize yourself with:
On-page ranking factors—which relate to the content on your pages like keywords, title tags, and images that give Google a good understanding of your page.
Off-page ranking factors—that relate to indicators outside of your site like backlinks and social signals.
Technical ranking factors—which relate to your site’s performance such as accessibility, mobile compatibility, load speed, and more.
Now it’s time to write, but it’s really difficult to sit down and write from scratch – staring at a blank sheet of paper or a blank screen on your computer is daunting.
Since you’ve done research for keywords and decided on a topic, create an outline. With an outline, you just fill in the gaps. You don’t have to write an outline from scratch either. Use a template or make your own.
You’ll need to include:
1. The key takeaways for your readers
2. A smart headline
3. Arrange the major themes and section of the blog article outline
4. Insert relevant sources and any additional data and studies
5. Trim and clean up the outline
6. Write your article
Write a first draft using Google Docs or whatever program you prefer. Put down everything you think you’ll use pertaining to the article subject.
Now pick out a few key points as topics to discuss and use those for headings. Know that people like to skim before committing to reading an entire article. This gets you into formatting. Use each major key point as a heading for the different sections in the article. Be sure these headings are clear for easy skimming.
Break up the paragraphs into short paragraphs of no more than four sentences. You should vary the sentence length to make for easier reading.
Use bolding for emphasis, bullets, and numbered lists.
For complex points (or just for fun) you can add images, tables, charts, and infographics.
Be sure your article shows up well on mobile. Otherwise, your content – no matter how incredible – will not rank.
When you start writing you’ll need to come up with a great headline and introduction. So, state the problem you’ll write about, go into the details of solving it, then offer a solution.
Use the following points as a guideline.
1. Make your introduction catchy but authoritative.
2. The length of the article should be about 1,000 words minimum, depending on the subject matter. Content length varies by industry.
3. Sprinkle target keywords and similar ones throughout the article without going overboard and include important keywords early and frequently, of course, without overdoing them.
4. Use appropriate verbiage so as not to alienate your audience. Write in the first person and conversationally.
Links are very important because they keep viewers on your site and they build trust in Google’s eyes.
Some important ones are:
External links to amazing resources such as marketing tools
Internal links on your site – each blog article should include at least 2-3 links to other pages on your blog or main site
Make sure your anchor text actually links to something relevant. Don’t link the phrase “how to build a list” to an article about affiliate marketing.
In summary choosing your topic, angle, and format and putting effort into your content is a recipe for organic success.
Using this information on how to write great blog articles people want to read will enable you to get started writing great blog posts that people want to read.
Get Your Business System With Autoresponder Here
Affiliate Marketing Is More Than Just Posting Links
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Affiliate marketing is a marketing strategy with partners promoting and selling other companies’ products for commissions. When customers click on an affiliate link they are taken directly to a brand’s product or service website. Ideally, this leads to a sale, signup, or just clicks. The partner earns a commission according to how many users are redirected to the brand via that affiliate link.
But, affiliate marketing is more than just posting links and it involves much more than just joining an affiliate marketing program, promoting a link, and hoping people buy what you’re advertising….
Read
Get Your Business System With Autoresponder Here
Some Things You Need To Know Before You Start Blogging
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Blogging is NOT dead, although it has changed from what it used to be and is still changing. Some previously used blogging tactics no longer work. In order to remain relevant, bloggers must also continue to evolve.
Today there are over 600 million blogs on the internet. (source: blogging.org). To be successful now and in the future, the best thing you can do is position yourself as an authority figure in your niche.
Note: For more interesting blog data see.
Here are five blogging tactics – in no particular order – that no longer work:
1. Clickbait headlines
Clickbait headlines are the outrageous ones to get your attention and have no user-satisfactory content. They are misleading, sensational, or spammy. This also applies to YouTube videos. It makes your channel less and less effective for driving traffic.
You should focus on writing headlines that are based on the real value that you are delivering in your content.
2. Blogging about everything
If you blog about everything, you’ll confuse people. They won’t know what your area of expertise is. Stick to one or two topics.
People don’t want generic information but specific information from people they can trust and believe in and with whom they can actually have a personal connection.
3. Blogging about your personal life
People used to blog about their children, what they ate that day, or just share bizarre personal details that people connected with. That is simply entertainment content that belongs on social media (in particular Instagram) where that kind of content is more accessible and easier to consume.
Although you can still blog about your personal life, you’ll need a fantastic Instagram and/or YouTube channel to go with it.
When people want entertainment they look to social media. However, when they want answers to their problems, they choose Google, namely websites.
But, there are always exceptions. Just remember to entertain on social and use your website for education.
4. Posting all the time
Now that content is more prolific on the internet, the tactic of posting more content to try to get more traffic is also outdated. Your focus should be on the quality of content, not quantity. Create content that stands out.
Generally, it’s better to create one (1) high-quality blog post per month than publish 5-6 average or mediocre posts that are short-lived.
To help establish yourself as an authority figure, use longer, more detailed posts.
If you really know your material, you’ll be able to talk about it for a long time (or hundreds of pages…).
The exception to this rule is if you’re a brand-new blogger, starting a blog from scratch, you’re probably better off publishing more posts because publishing more content can help you get some initial traction on social platforms like Pinterest and YouTube. Writing different kinds of content more frequently can help you learn more about what your audience is most interested in.
5. Blogging with no supplemental video or audio content
If you wish it to survive in the future, your blog needs to evolve into a multi-media site.
The more options people have to consume your content, the better. Using the following mediums will help:
Your blog
YouTube
Pinterest
Google
Email List
Your blog is now a multi-media website. It’s no longer just a blog.
For long-term blogging success, you need to dedicate your time and energy to becoming an expert in your niche.
What are some other things you should know before you start blogging?
1. Building habits is essential especially when your time is limited. You need consistent blocks of time you can spend on your blog. That may be:
a) Early morning – get everything ready the night before
b) During lunch break at your day job – get away from your desk and grab a bite to eat while working on your blog
c) In the evenings – you can just outline your post if you find it hard to focus after a long day
d) On the weekends – block out half a day on Saturday or Sunday
Finding a time that you can consistently use for blogging, week after week, will make it easier to form the habit.
2. WordPress
WordPress is usually the best option. Within WordPress are two more options so be careful. Also, there are plugins for anything you want to do in WordPress. Read
3. It’s easier to write quality blog posts by using a great template.
4. End all blog posts with a call to action.
5. The most important part of your blog is the headline. Read.
6. Keyword research is vital for SEO which brings in traffic.
7. You should build an email list as soon as possible (from day one).
8. When used correctly, social media is an effective traffic source.
9. Making money from a new blog will take UP to 12 months minimum.
10. Digital courses and eBooks are a great way to monetize your blog.
11. Use affiliate marketing to grow your blog income.
12. Link building from other websites is crucial.
This is by no means a complete list. More things can be added but this will get you off to a great start.
What are the best blogging platforms?
When choosing a blogging platform you must take into consideration what is best for your needs.
If you’re just starting, use a platform that’s easy to set up and use. If you have no coding experience choose a platform that needs no code. Developing a blog isn’t simple and you don’t want to add new skills to your to-do list.
You’ll need to think about the layout and features you want and the blog tools you may need as your blog grows.
Some things to think about are:
Monetizing your blog with a newsletter now or in the future
A multi-media experience with lots of images and videos
Using it to build SEO for your small business site
Using it to build your reputation as a thought leader
Skills you need to learn to build your blog
Can a blogging platform help with these skills
When you have a clear plan for your blog, you’re ready to choose a platform.
Many who choose a platform start with cost. Some of the best blog software is free. Check each provider’s plan and how many tiers there are. Then check their primary and unique features. Pay special attention to the out-of-the-box features compared to add-ons.
Here’s a list:
WordPress: Best for customization
Wix: Best for drag and drop
Weebly: Best for e-commerce blogging
Drupal: Best for developers
Squarespace: Best all-in-one platform
CMS Hub: Best for marketers
Medium: Best for its built-in audience
Blogging is not dead. But you have to keep your strategies alive to be successful on the internet. These are just some things you need to know before you start blogging that will be helpful.
Get Your Business System With Autoresponder Here
5 Blogging Trends You Should Not Ignore
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Blogging has been around for a long time and while its basic foundation remains the same (write and publish), some changes do occur that may be passing trends or they may become permanent. You need to be on top of the latest blogging trends and keep up to date with content marketing strategies in order to remain competitive.
To keep you up to date on what’s going on now, this post will look into five of the trends you can expect moving forward. This will help you stay current with the latest practices and may inspire you to do something different on your blog.
1) Visuals
Visuals have always been a large part of blog content and are on the rise. And that’s a plus for your brand’s visibility and retention.
Although using visuals is good, you’ll need to use custom graphics as opposed to generic images. People tend to ignore stock photos these days.
With tailored graphics, you have the advantage of branding. When you use custom-made visuals, you can choose color palettes and fonts that resonate with your blog’s design and viewpoint. This makes your blog posts and pages look consistent and not patched together. You can also design visuals like charts, infographics, and graphs that directly reference the content they are part of.
If you’re not a designer, you can still take advantage of this blogging trend with tools like Canva, Visme, and Prezi. They’re perfect for beginners who are not knowledgeable about design. These tools come with pre-built templates, fonts, and color palettes that make designing custom graphics easier. They also have an option for creating/importing your own color palettes and fonts.
Since blogs are becoming longer and more detailed, design and interactivity become more important. Visual content offers readers a way to scan your content without reading the entire post.
2) Interactivity
Since people’s attention span has increasingly dropped over the years, interactivity has become a more important way to keep them engaged. You can embed interactive videos and also interactivity to those videos like hotspots and time triggers such as popups and CTAs to move viewers to certain areas of the video in order to reach a particular time stamp. You can use the Vimeo platform that can do this right out of the box.
By using a website such as Giphy, you can use animated images called GIFs to add some color and humor to your content in order to make it less boring. Once you’ve decided on a GIF, it can be inserted into your content by using either autoembeds or add it via an image block.
3) Originality
In an environment where websites tend to repackage the same information over and over, being original adds freshness to your blog, establishes your commitment to your readers, shows your thought leadership, and can immediately make you stand out.
There are several ways to make your content original. You can talk about a distinctive topic, provide a unique perspective, or conduct your own research. Conducting your own authentic research is the easiest way to level up your blog. However, not everyone has the bandwidth to do original research. So, you can reach out to others in your industry and conduct your own surveys using Google Forms and Typeform.
You can also tweet about your queries using the hashtag #JournoRequest on Twitter.
4) Content Experience
A shift from consuming content to experiencing it is a bigger blogger trend to focus on going forward. You can no longer simply deliver accurate information to your readers. You’ll have to consider other factors to make your content more appealing. You can do this by focusing on core web vitals and improving your overall content environment. Core web vitals are measurements of key aspects of page speed and user experience that also influence search ranking.
Some examples of a bad content ecosystem (environment) are:
Lots of popups or other interruptions and distractions like multi-step cookie notices
Autoplaying audio and videos
Web design problems such as low contrast among others
Bad website or information structure that leaves visitors not knowing what to do
Your goal is to make sure that each section of content is part of a bigger puzzle that makes sense.
5) Cross-Channel Promotion
One of the trends that will be dominant is cross-channel promotion, a marketing strategy that integrates all your marketing channels and unifies their plans, data, and goals across the board.
Just churning out blog posts is no longer enough to be successful on the internet. You now need to invest your efforts in other marketing channels like social media, SEO, and email marketing.
Unlike multi-channel marketing, which also uses several channels to attract customers with each channel working independently, this cross-channel promotion uses all channels to push out the same message at the same time.
The first thing you need to accomplish this is a Customer Data Platform (CDP). CDPs can help consolidate and organize consumer data from all your channels in one place. Three good sources are Bloomreach, Insider, and Segment.
Then you can use micro-segmentation to group your audience by different demographic details, characteristics, and buying behaviors so you can hyper-personalize your content and marketing channels to suit prospects where they are in their journey.
Some examples are starting an email with the reader’s name, writing content to target readers’ needs, adjusting mailing frequency to suit their needs, and otherwise catering to whatever else your audience is looking for. This is a great way to stand out while blogging.
Even though blogging is a well-established medium, there are trends that come and go. Staying on top of these developments allows you to decide which ones you want to use and when. Most of these 5 blogging trends you should not ignore heavily focus on user experience. The best trend to follow is figuring out how to better serve your readers with the content you write and how you present it. In doing so, you’ll end up with a better blog than when you started.
How to Get Started Blogging Now
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Individuals once kept online journals or diaries known as weblogs which later became blogs. This term is also known as a verb that means to add information or posts. Blogging has become progressively easier since the mid-1990s with easy-to-use publishing tools and is now the main way for self-publishing.
Whether you’re just starting with writing or are looking for clients, blogging is a fun versatile skill you can learn.
Although blogging isn’t a short-term endeavor, with time and consistent effort you can earn a lot of money, but you won’t get rich overnight.
If you have an idea that you’re really interested in, a proven strategy, patience and discipline to tend to your blog every day, over time you’ll build a valuable asset that can continue to earn you money for years to come.
What do you need to know about blogging?
If you want to launch your own blog, you’ll need to decide how you want to monetize it.
You can start a blog on any topic that interests you. This will give an opportunity to draw an audience. Once you’ve attracted an audience, there are plenty of ways to monetize your blog.
When launching your own blog from scratch, the time and effort you put in and the monetization methods you use determine how much and how fast you grow your blogging income. In this article, you’ll learn how to get started blogging now.
Following are 6 steps for getting started:
Step #1: Idea
You need to decide what you’re going to write about. What are your passions and interests?
In order to maintain the motivation and discipline to keep going, you must find something you enjoy and would want to absorb yourself in learning and writing about every day.
If you’re a beginner blogger, make sure there are others who share this interest and don’t make your topic too broad.
A blog about movies is too broad. On the other hand, one about movies from the Golden Age of Hollywood is more specific.
Rather than blogging from the position of an expert – which you don’t have to be – you can chronicle your journey and have your readers along for this ride.
Step #2: Name and publishing platform
You’ll need to choose a unique and interesting name and a platform for your blog. You want a name that clearly identifies what your blog is about and one that people “get” at first glance.
Definitely choose a “.com” extension as that’s what people search for and expect.
There are lots of paid and free options for publishing platforms available to new bloggers. WordPress is highly recommended as you can quickly and easily set up your blog for free and it’s safe and secure and easy to manage and customize.
Step #3: Editorial calendar
Take the time to plan your first few weeks or months of content so you’ll be set for success and then you’ll never be stuck figuring out what to write about when you should already be writing.
You can check out similar content on other blogs for ideas and you can write on those topics. Just know that what makes your blog unique is your voice and perspective – YOU.
Step #4: Write
Now it’s time to start writing your content. You need to have a great headline, be relevant and useful, or be entertaining depending on your topic. Keep people engaged and give them a reason to keep reading.
People love personal stories, how-tos, and reviews. Be creative when it comes to your ideas, formats, and formulas.
It’s your blog and you have the freedom to do as you wish.
Step #5: Audience
There are many ways to build your audience, although SEO (search engine optimization) is one of the main ones.
You can also build your blog audience with social media.
Be sure your content is high quality. You have to produce several drafts of content and several edits before posting. Don’t just publish the first thing you write.
Keep in mind that, in most niches, longer blog posts of 1,000 to 2,000 words have a tendency to rank better on Google than shorter ones.
Step #6: Monetization and promotional strategies
Even if you’re a beginner blogger, create your monetization and promotion strategies.
A few ways to do this include:
Ad networks
Sponsored content arrangements
Affiliate deals
Coaching or consulting services
Selling your own products
And more
You probably won’t be trying to monetize your blog right off, because it’s difficult to make money until you’ve started to grow your audience.
So, it’s essential you start building an email list right away — even if you think you’re not ready.
When you have an email list, you have permission to keep in contact with people who have shown interest in what you’re writing about and they have taken an action by subscribing.
This is key to monetizing because, in time, you can market affiliate deals or your own products or services to your list. The longer they remain on your list reading your blog, the more loyal to you they’re likely to be.
What should you do before you start blogging?
If you’re considering setting up a blog, you need to start building your list on the first day.
Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.
What are the best blogging platforms?
See this article for a guide to the best blogging platforms.
Blogging isn’t a strategy to get rich quickly. Time, patience, effort, and discipline are required.
These things coupled with a good idea can have you earning extra money, even if you’re a beginner.
Use these tips on how to get started blogging now to set up your blog and start creating some extra income today.
Avoid These Beginner Blogger Mistakes
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
People think it’s easy to blog for a living and that you sit at home all day writing on the internet. They think anyone can do it.
If you know the challenges that are coming, they’re pretty easy to avoid.
Here are some common mistakes, that most beginners make, and some tips for avoiding them.
Continue reading here.
Get Your Business System With Autoresponder Here
Get Started With Creative Writing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Creativity is using imagination or original ideas in producing artistic work. Creative writing is using words in an artistic way to express emotion.
There are different styles of creative writing including fiction, memoirs, poetry, movie and television scripts, plays, and songs. However, in digital marketing creative writing refers primarily to copywriting and storytelling in which you can use text-based and audio-visual formats for creative writing.
How Do You Write Creative Content?
You can use the following five tips to get started:
1. Define your brand or purpose
Give your brand or product purpose. Give it a human touch that is more than a name, logo, color, or tagline. What is the core philosophy, and what does the brand or product stand for? What kind of emotional response or reaction does it produce from your target audience?
Answering these questions will help you talk about what you’re offering effectively through creative writing, whether that’s a blog, impactful videos, or some other way.
2. Use storytelling to build an emotional connection
People love a good story.
They like hearing about interesting people who have overcome challenges that we can all relate to.
This technique can be used in an email series, on a landing page, or in a short video. Whatever the format, it should include three basic features:
Opening – Show how the character of the story had a normal life until something happened to change that.
Conflict – Show how his/her life was threatened if s/he didn’t respond to the problem. What did this journey look like as the challenge was undertaken?
Dialogue – Start a conversation about the journey.
3. Use interactive content
Don’t limit your creativity to blogs or articles. Now there is no shortage of interactive audio-visual options to use in your creative writing. This type of content is quick to scan and easily engages your target audience.
Some of the formats you can use are:
Images
Videos
Quizzes
Polls
Memes
Infographics
Calculators and tools
Webinars
Image sliders
Surveys
4. Use fewer words
Unlike a play, novel, or movie script, in digital marketing creative writing is usually short-form content because people generally have a short attention span. They want information immediately.
5. Read
If you’re not an avid reader, it’s a good idea to develop a reading habit because creative writing calls for inspiration from different sources.
Reading makes you empathetic as you can step into the characters’ shoes and understand their feelings. You can incorporate these feelings into your creative writing, and of course, reading also expands your knowledge and increases your vocabulary.
You can familiarize yourself with the creative writing of authors and experts by reading short stories, fiction, poetry, or anything that inspires you to think creatively.
What Else Can You Do To Get Started With Creative Writing?
1. Acquaint yourself with literary devices
Literary devices or literary techniques are specific structures that writers often use to add meaning or create more compelling stories for the reader. Some common examples are metaphor, alliteration, hyperbole, and imagery. These techniques can give the reader a greater understanding and meaning of the writer’s intent.
There’s no limit to creativity when using literary devices since they provide wide-ranging creative freedom which can generate impactful writing. Start practicing with metaphors, alliteration, and imagery and you’ll soon begin unleashing your creativity.
2. Use your own writing style
Analyze your writing to understand your strengths and weaknesses. When you write you want your target audience to recognize you. Is your style descriptive, persuasive, or maybe humorous while getting your point across? You should take the reader on a journey that includes a beginning, middle, and end as mentioned earlier – opening, conflict, and dialogue.
The goal of creative writing is to find new ways to tell stories that can surprise and delight audiences.
3. Challenge yourself
Every element of your writing requires unique thought processes. You can research writing exercises online and use them to improve your writing skills. Your readers will appreciate content that flows smoothly and effortlessly. It takes practice, but you can use these tips to get started with creative writing.
Get Your Business System With Autoresponder Here
How To Write Great Blog Posts
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You can find many tutorials on the mechanics of blogging, but, there is more to writing great blog posts than just the process.
You need a great topic, headlines that offer readers the answers to their concerns, engagement, streamlined text, and more.
You must write in a manner that keeps your readers engaged, so that they don’t just take a quick glance and move on.
You can use this three-part article as a guide.
Get Your System With Autoresponder Here
Earn With Affiliate Marketing in 2022
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him.
Affiliate marketing is the basis for all other Internet marketing strategies.
Affiliate marketing is still alive and increasing in popularity. Even if you’re just finding out about this business model, there’s still a lot of money to be made.
What is the goal of affiliate marketing?
For a business affiliate marketing is a means of acquiring customers and an alternative to advertising.
Affiliates are salespeople working for commissions.
In affiliate marketing, affiliate management companies, in-house affiliate managers, and third-party vendors are effectively utilized for email marketing and search engine marketing for the success of products.
Web traffic can be traced with the help of a third party or owners of the affiliate programs.
Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc.
Since the invention of complex algorithms and advanced security, it’s safer to do business and shop online. This even led to better scrutiny of terms and conditions by the merchants.
As affiliate marketing opened up more opportunities, it also increased marketing competition.
Due to this pressure, in-house affiliate programs for merchants were replaced by outsourced programs. The companies that offer this service have expert affiliate marketing and network program managers who have various affiliate program management techniques.
These affiliate networks have publishers associated with them who help with the advertising.
What is the origin of affiliate marketing?
Affiliate marketing was started by cdnow.com which had music-oriented websites. They placed a list of music albums on their site and paid others to put those links on their websites when a visitor bought an album through their site. The first company to link with cdnow.com was Geffen Records.
Two months later, a woman proposed an offer to Amazon to sell their books on her website for a certain percentage. They liked the idea and started the Amazon Associates Program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s sites and bought something.
Since its inception, the affiliate network has been adopted by various businesses like travel, telecom, gaming, personal finance, education, mobile, subscription sites, and retail.
The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM), and Cost per click (CPC).
The first two are the main methods used today. This is because in CPM and CPC, the visitor that turns up on a particular website might not be the targeted audience and a click would be enough to generate a commission.
CPS and CPA require that the visitor not only click on the link but also buy something or sign up for some service, which proves that the visitor is in a targeted audience. Only then does the affiliate get paid.
So the affiliate should try to send as much targeted traffic as possible to the advertiser to increase his/her returns. For this reason, affiliate marketing is also known as performance marketing. It totally depends upon the performance of the affiliate.
The affiliate team can be differentiated from a sales team by the nature of their jobs. The job of the affiliate team is to get targeted traffic to a certain point, then the sales team must influence the visitor to buy the product or service.
This is a very effective method because the money is being paid only when results have been achieved. The publisher incurs all the costs except that of initial setup and development of the program, which is incurred by the merchant.
Many businesses credit affiliate marketing for their success.
You can still make money with affiliate marketing in 2022.
Affiliate marketing may be your opportunity to make money online. You can earn money by connecting with brands and promoting their products. It’s free to join, and you don’t need special skills.
You must choose products that you use and can genuinely back, keep your product list short, and use various sources of traffic to generate sales for the product like your FB page, website, blog posts, emails, and other free tools. Be sure your website is correctly linked and positioned in search engines.
Spend time on research so you can choose a good program to earn good, fair pay. Your early commission rate may be low. A 10% commission rate is considered high.
If a product has just launched, and you know what you’re doing, you can write a review of it. If the review is ranked on the first page of Google as soon as possible, then you may have struck gold.
Before you decide to promote a product, know if it’s new and selling well.
Amazon will let you know by ratings and reviews.
If you’re a beginner and want to monetize your website, one of these three programs is a good starting place.
Amazon
Amazon is a global brand that is trusted and recognized by everyone. You make money on anything you sell, although they don’t have a Paypal option to pay you.
ShareASale
Share-a-sale is a network with many companies that use it to sell products. There is a search feature for finding things related to your niche. When you find what you’re looking for, you can join as an affiliate for that one specific product/item/service. They also do not have a Paypal option to get paid.
ClickBank
ClickBank is one of the more popular networks and has been around for quite some time. It has cleaned up and stopped accepting junk products.
The programs mentioned above are 100% Free to join, easy to use and when done correctly, have great commission payouts.
If you’re just starting, be patient, and you can earn with affiliate marketing in 2022.
Get Your System With Autoresponder
Make Your Marketing Easier With an Autoresponder
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you’re a serious marketer using email marketing, you know you need to use an autoresponder. But, if you’re just starting your business, you may not be familiar with certain email marketing tools and how to use them to effectively and efficiently email people. This article is intended to show you how to make your marketing easier with an autoresponder.
What is an autoresponder?
An autoresponder is an automated system that sends a reply to a customer using certain rules. It can contain one email or a series of emails that go to subscribers’ inboxes after a trigger event occurs, such as signing up for something of yours they’ve seen online. The goal of the email is to engage your audience, as soon as they take an action, through a series of follow-up messages.
They are the simplest form of email automation. They can include a welcome email, a thank-you email, or an abandoned cart reminder as well as more complex uses for lead-nurturing and other campaigns.
An autoresponder series of emails will:
1. Help you bond with your email list so they get to know, like, and trust you. Thus, boosting your traffic and sales
2. Lend a sense of continuity to your email marketing
3. Allow constant communication between you and your audience
What are some examples of when to use autoresponder emails?1. Follow-ups
This email is used for visitors to your site who have just given you their email addresses. This is mainly those who’ve signed up for your newsletter or whatever you promised when they filled in the form on your site. It’s a one-time email that goes out immediately after they’ve entered their contact information.
This is usually a welcome email saying hello and thank you for your interest. Then you can set up a series of emails to go out at particular intervals to keep engaged with this list.
2. Sales leads
These emails are for people who have expressed an interest in your product or service. They may have watched a video, so this email encourages them to start a free trial of some sort.
3. Customer service
The goal of customer-service emails is to establish clear expectations for response time, specify self-service resources, and communicate known issues.
4. Onboarding
Onboarding is the process of introducing a new user to a product or service and guiding them through the early steps of using it. The reason for this is to help them understand the product or service’s value and encourage them to engage with it more deeply which leads to increased user retention, satisfaction, and user lifetime value (LTV).
You can use tutorials, welcome messages, guided tours, and other resources designed to make the user’s first experience with the product as smooth and intuitive as possible.
5. Upselling
This email is used after your customers have been using your product or service for a set amount of time. It offers your customer an upgrade to a long-term plan.
Autoresponder emails are an essential part of your email marketing strategy because they allow you to send your subscribers the right message at the best time. Whether you are a blogger or an eCommerce store owner, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers, and save valuable time.
An autoresponder is a must-have tool if you have an online business and want to successfully and efficiently email people. It saves precious time.
Although you gain quick results with an autoresponder, remember the human element. Things change quickly these days, so “set it and forget it” no longer exists. You have to continue to test copy, see how your customers react to different types of autoresponders, and add new touch points.
Autoresponders will exponentially expand your reach without adding more time or effort to your workflow, once you figure out what works. So, make your marketing easier with an autoresponder.
Get Your Business System With Autoresponder Here