by Rahimah Sultan

If you’re a marketer looking for opportunities in affiliate marketing (Read ) you need to continually improve your strategies if you want success and profits.

Learn how to outrank your competition, select a profitable affiliate program, use low-cost tools for your campaigns, and stay away from bad links among other things.

There is constant demand for consumers’ attention so it’s important that marketers remain creative in order to set yourselves above your competitors.

Read more here…

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by Rahimah Sultan

 

You can start or boost your business using the internet and various platforms. A good place to begin is with affiliate marketing.

 

‘The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.’

 

There are two important rules to use when promoting products that are not your own:

 

1. Only recommend products with which you are familiar.

 

2. Never tell anyone directly to buy a product.

 

You can read my source for Smart Strategies for Affiliate Marketing here.

 
 
 

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by Rahimah Sultan

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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by Rahimah Sultan

 

 
 

Your business has unlimited potential to grow when it targets the internet as its market. You need to have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website.

 

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by Rahimah Sultan

 

 

I thought tip number five in this article would be a good introduction.

 

Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.

 

You can read the Top 10 Internet Marketing Tips for Your Small Business for all the information.

 

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by Rahimah Sultan

 

For 2018 two things are certain:

 

Content marketing will become even more important
Content creation and distribution will change radically

 

Although content marketing is effective, the channels, tactics and tools that marketers use will continue to evolve.

 

There are 13 content marketing trends that will dominate 2018. Six will be discussed in this article.

 

Trend No. 1– Remarketing Will Become the Engine of Lead Generation
If you have some existing customer data, setting up a remarketing campaign isn’t very difficult.
If you have an email list of people who clicked through on an offer without buying anything, you can create a Facebook custom audience to show them a discount coupon.

 

Or you might have a different custom audience for people who read 2 or more of your blog posts without signing up for any lead magnet.

 

If you have existing user data, you can start a remarketing campaign on these platforms:

 

Google Ad Remarketing
Facebook remarketing
AdRoll
RetargetLinks

 

Trend No. 2– Personalized Content Experiences
One-to-one marketing aka personalization, is the key to good customer experiences.

 

When you visit a landing page and enter your name and email to download an eBook, the next time you visit the same site, you’re greeted by name and also shown more eBooks related to a particular interest. It’s obviously already being done, but more and more marketers will begin using personalization.

 

Personalized emails include name, email address, company URL, company size, etc.

 

Trend No. 3– Brands Will Create More Super Niche Content/Sub-Brands
No matter what industry you’re in, you will need to create niche content if you want to thrive in 2018. For example, if you’re in the fitness industry you can sell related products and reports on fitness supplements.

 

Trend No. 4– Content Will Adapt to Natural Language Search
Due to voice search we’re moving into screen-less search. Voice searches already make up 20% of all Google searches on mobiles.

 

Since the way we speak is very different from the way we type, your content needs to adapt to natural language search. Instead of writing about “best small business marketing tools,” write about “What are the best marketing tools for small businesses?” Here are a few things you can do:

 

a) Write complete, full-sentence questions and answers in your articles, rather than breaking it up into several sentences.

b) Use long, specific phrases in your titles and headers.

c) When determining your target keywords, keep in mind the conversational nature of voice searches. Try to target longer, naturally phrased keywords.

 

Trend No. 5– There Will Be More Bite-Sized Content
Over the past few years marketers have created longer and longer content. Longer content does rank better in SERPs which is fine if that’s your intention. But if your target market is millennials you’re more likely to get positive ROI from shorter, visually-rich content.

 

Instead of creating long-form content, mix it up with long and short. Use tweetable graphics or sharable in-post graphics.

 

Trend No. 6– Influencer Marketing Will Change
Influencer is closing the gap with video advertising. Readers are sick of reading lengthy roundup posts with shallow, regurgitated insights, and they want more authentic stories and actionable knowledge.

 

Instead of aiming for volume, your key focus should be “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

 

Steps to take:

 

a) Identify key brand or product influencers, either manually or through a platform like TapInfluence.

b) Create a marketing campaign directed at those influencers.

c) Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers (such as a snackable content from an interview/analysis).

d) Track key metrics relating to reach, sales and brand awareness.

 

That content marketing is here to stay is beyond question, but the way you create and distribute content will change drastically in 2018.

 

From blog posts and social media updates, we should see a shift towards video and niche-focused, personalized content. Bite-sized content should come back into vogue and marketers will increasingly turn to remarketing to reach their audiences, especially in B2B.

 

For more in-depth information on these trends and the remaining 7 trends, read 13 Biggest Content Marketing Trends That Will Dominate 2018

 

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by Rahimah Sultan

 

 
 
 

Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

 

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

 

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

 
 
 

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by Rahimah Sultan

 

If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.

 

As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.

 

If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.

 

Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.

 

There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.

 

WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.

 

WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.

 

Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.

 

If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

 

If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

 

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by Rahimah Sultan

 

 
 

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy… Continue

 
 
 
 

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by Rahimah Sultan

 

 
 

“Every business is simply a set of systems and marketing just happens to be the most important of these systems.”

 

As marketing is a business system, treating it as such helps to take away the mystery of its function in your business which permits you to create consistent, predictable results from the operation of your marketing system.

 

For details read 7 Steps To Sure Fire Marketing Success.

 
 

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