by Rahimah Sultan

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

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by Rahimah Sultan

The base of your content marketing strategy should be articles. You can put them on your own blog, which is best, or submit them to article directories.

Although most are taught to start the article content with an introduction, there is another way to go about writing your article. You can begin with the conclusion. Sean Mize discusses this in his article, A Proven System to Write New Content Quickly and Easily.

Click here to read the article.

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