by Rahimah Sultan

Your content marketing strategy must begin with articles as the base. You can put them on your blog or publish them in article directories. It’s preferable to place them on your blog. Whichever you choose, you need to first create them. You can use the following as a guide to writing new content easily.

Generally, people will start with an introduction, list a few points, and write a conclusion. But that presents a problem if you’re stuck. So start with the end, the conclusion. What is it you want people to do as a result of having reviewed your content?

You include a call to action (CTA), but you must ask yourself why anyone would want to take action in the first place. If you don’t have a good answer then the chances that anyone else will are next to nil.

You have to start with the end in mind. Give people a reason for wanting to see what you have to offer. Tell them what it can do to help them solve a problem. Discuss some key points that lead to a logical conclusion.

You want to peak their interest so they’ll follow through and click on that link which leads to a free gift for joining your newsletter or sends them to a blog article that can help with something they’re struggling with or whatever you’re wanting them to take action on.

First, make an outline using your key selling points. This outline is simply a few key things jotted down for your benefit. List the main point and write a couple of lines about it, then go to the next important point and do the same. Use three or four key ideas.

Your outline should look something like this:

The problem – Don’t know how to…

My widget solves that problem by…
a)
b)
My widget solves the problem (how?)
a)
b)

Click here (CTA link) to check out the widget

You’re working backward, in no particular order, and listing the main points. Be sure that each bullet point and subtext leads logically to the next thing, and that in turn leads the reader to take some sort of action.

What would the reader need to feel in order to click on your link? Your conclusion needs to make people feel obligated to do what you say to get what they want.

When you finish discussing your points or ideas, the conclusion should make perfect sense.

Writing new content easily can be simpler than you think when you follow this approach of starting with the end in mind and logically laying out your key points to lead people to where you want them to go, i.e., your CTA.

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by Rahimah Sultan

To be successful online you must have a marketing plan. This is your foundation and your online marketing strategy for success. SEO (search engine optimization), content marketing, and social media marketing should be included. You need SEO to allow search engines to find you, content marketing to help solve peoples’ problems and engage prospects and customers, and social media to help you listen to what people are saying and to generate leads.

You can read A Successful Online Marketing Strategy for more details.

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by Rahimah Sultan

Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.

With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.

The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.



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by Rahimah Sultan

Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.

It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.

Read the article here

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by Rahimah Sultan
 

 
 
One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.

Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.

Click here to read The 5 Golden Rules of Content Marketing for more details.

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by Rahimah Sultan

In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements for the end. You will lose people as they will click away before ever seeing them.

Above all remember you must always have good-quality content.

Read 10 Lessons Journalists Can Teach Content Marketers, for Internet marketing tips.

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by Rahimah Sultan

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

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by Rahimah Sultan

The base of your content marketing strategy should be articles. You can put them on your own blog, which is best, or submit them to article directories.

Although most are taught to start the article content with an introduction, there is another way to go about writing your article. You can begin with the conclusion. Sean Mize discusses this in his article, A Proven System to Write New Content Quickly and Easily.

Click here to read the article.

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by Rahimah Sultan

When blogging, you need to use fresh quality content. It is critical to your business success. So what happens when you run into a snag or experience writer’s block and are at a loss as to what to blog about? What if the pace becomes very hectic?

One available option is to occasionally use guest bloggers. Guest bloggers can help establish valuable connections, and this means more traffic to your business.

Click here to read Carolyn Cohn’s article: The Effectiveness of Guest Blogging.

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by Rahimah Sultan

There are several reasons you should blog and do it often. It could bring more visibility to your site and establish your authority. If you occasionally cannot think of a topic, you can use curated content as long as you do it properly. You can also use your most popular articles and rewrite them so the information is current.

For more information on content marketing read this article.

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