by Rahimah Sultan

The term blog originated from weblog and then weblog became just blog. A weblog is just that, a web log that is an online journal or diary kept by individuals. The term is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominant way of self-publishing.

Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.

There are many platforms for blogs that including WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.

WordPress.com is free but you do not technically own your blog, it can be suspended at any time, and .wordpress is in your domain name; while WordPress.org is free, you have control, and there are search engine-friendly options, but you must pay a host to support it.

WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skills for uploading files to a web server using FTP (file transfer protocol) and such.

Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post can be as short as 250 words.

If you have been thinking about blogging, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

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by Rahimah Sultan

Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

 

Search Engine Optimization
Content Marketing
Social Media Marketing

 

SEO should include:
Relevant Keywords
Valuable Content that is Shared
A Website that Loads Quickly
Both Images and Content
Backlinks from Respected Websites

 

Content marketing is important because it helps build your brand and inspire confidence in you.

 

Blogs, training videos, podcasts, and even video games can be used in your successful online marketing strategy. Be sure your content is good quality so it will not adversely affect your rankings and damage your brand. It must be free of grammar and spelling errors so that you look professional. Remember that the content you put on your site might be the first impression a prospective client gets of you.

 

You can use other people’s materials with permission and proper attribution. However, if you author the material, it positions you as an expert.

 

Once you have provided something of value and positioned yourself as an expert, you are much more likely to build the trust necessary to sell something. You can feature your products or services with a banner ad on your blog or by inviting the prospect to click through to the ecommerce portion of your website.

 

Social Media Marketing

 

In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that is interesting, not just promotional. Remember, social media is just that – social!

 

Gaining a certain number of followers or obtaining a target click through rate can be wonderful short-term objectives. However, the final objective of Internet Marketing is sales.

 

The Internet in general and social media specifically can be wonderful tools for generating sales. But, like all tools, they have to be used properly to produce the desired results.

 

Always keep the marketing basics in mind in your strategy. Ask yourself these three questions:

 

1) Why would a prospective customer buy my product or service rather than the offerings of a competitor?
2) Is there a segment of the market that would value the things that differentiate my product or service and is it large enough to support my business?
3) What is the most cost-effective way to reach this segment with the message that my product or service is different?

 

Then, only launch an Internet-Marketing campaign if it is the most cost effective way to reach your specific target market with your message.

 

Using a successful online marketing strategy is the way to open the door to sales.

 
 

 
 
 
 
 
 

by Rahimah Sultan

As I was taking my morning walk, I was thinking about life’s patterns in general and business ones in particular. We establish certain daily routines that govern what actions we need to take to accomplish what we set out to do. If we work for someone else that employer has a job description with our tasks listed and it usually includes the phrase and other related duties. I was thinking about my Internet Marketing Strategies and what to do to improve them.

 

As a business owner and Internet Marketer, what marketing strategies can you use to improve your success? Have you written out your job description that includes a plan for marketing strategies and the related duties to accomplish your goal(s)?

 

You must take stock of where you are and consider where you want to be and how to get there. You must have a very clear purpose and goal. Here are three things to consider.

 

Market Your Own Product or Someone Else’s

 

If you do not have a product of your own, there many places to find good products to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few. Just make sure they are good products that solve people’s problems. This is especially important for your list of prospective buyers. You want them to trust you and your recommendations.

 

Choose Your Platform

 

Will you be using a blog, social media, mobile media or others? A WordPress blog (Read Article) is an excellent advertising platform over which you have total control.

 

Online Advertising Techniques

 

These can include text and banner ads, content advertising, videos and more. Content marketing on your own blog is the best way to go. You can write articles about anything you want and monetize them.

 

So, put together a job description for yourself that includes the related duties you need to reach your goal and include these three Internet Marketing Strategies for your business.

 

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