Posts Tagged ‘digital marketing’

September 27th, 2021

Using Digital Marketing For Your Business

by Rahimah Sultan





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What is digital marketing?

Digital marketing is the act of selling products and services utilizing the internet through social media, SEO, email, and mobile apps. It’s basically any form of marketing involving electronic devices. It can be done online and offline.

For a well-rounded digital marketing strategy, both online and offline are important.


Why does digital marketing matter?

Digital marketing matters because that’s where the attention is. Google and Facebook control more eyeballs than any traditional media company.


There are four main categories of digital marketing:

1. Enhanced offline marketing

This type of marketing is entirely offline but is enhanced with electronic devices.

An example is restaurants using iPads for customers to create orders.

When you walk into an Apple Store these days you see people leaning over iPads, Macbooks, and iPhones.


2. Radio marketing

Radio marketing was introduced to the world by Guglielmo Marconi who transmitted the first wireless signals. While it took a few years for radio to reach the general public, people realized they could use it for selling.

This was the birth of digital marketing.

In recent years, radio moved to having hosts read a script you or they have written that promotes your product.

To set up a sponsorship find your local radio stations with a Google search. The stations should be able to provide data to help you select the right audience whose reflects your company’s target demographic.

For example, if you’re promoting infant car seats, you want to find a radio program whose average listener is female between the ages of 24 and 40.


3. Television marketing

Television marketing is the industry where the most money is spent each year. The average American 18 and older spend more than four hours a day watching TV. This includes shows that are streamed.

TV in the form we knew is dying out. If you plan on doing offline digital marketing, It’s best to “spend your time and money focusing on a marketing platform or channel of the future.”


4. Phone marketing

More Americans are using their phones to access the internet than desktop PC or laptop.

Every phone has two apps – calling and texting.

You can do cold calling (trying to sell people a product with no prior contact), although you can’t scale as on social media or with email.


Marketing via texting works better.

If you’re a restaurant, you can offer special deals, coupons, and discounts to get more customers and turn walk-ins into regulars.


Pharmacies use text reminders, as customer service, to alert customers when their prescription is ready to be picked up.


You can use QR codes for customers to access your webpage. There’s no special app needed, since all you need to do is scan the code with your smartphone to open the page.


The internet is not the only place for marketers to have success today, although every marketer will, eventually, have to master online marketing.


The offline and online marketing worlds are running into each other. Devices such as refrigerators, ovens, and even billboards are all being modernized to leverage digital media.


Using a few of these offline marketing tactics can help you avoid putting all your eggs into one basket and help diversify your lead generation beyond social media, content marketing, and such.



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November 19th, 2019

Internet Marketing Using Digital Channels And Social Media


by Rahimah Sultan








Internet marketing using digital channels and social media is a part of overall marketing.


There are many components to a digital marketing campaign.


Social media is only one of all the available channels for digital marketing.


Social media platforms bring many people together to exchange information.


Any form of marketing products or services using electronic devices is digital marketing.


This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.


Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.


For a well-rounded marketing strategy, you need to use both online and offline marketing.


While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.


There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.


Enhanced offline marketing also includes electronic billboards, and some are interactive.


Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.


The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.


When it comes to online marketing, there are several large categories:

Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.

Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)

Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions.

Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.

Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.

Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia

Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.


Read


Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.


Read


Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.


Here’s a great place to get started with your online marketing.


For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.


Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.


Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.


The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.



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June 30th, 2016

Internet Marketing Mistakes

by Rahimah Sultan

photo from blog

 
 
 

When you finally muster the confidence to start a business, you may think that the Internet is the easy road.

 

Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”

 

If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.

 

Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.

 
 
 
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December 11th, 2015

4 Tips for Digitally Marketing Your Home Business

by Rahimah Sultan

 

photo from blog

 

Digital marketing is the promotion of products or brands by one or more forms of electronic media. Unlike traditional marketing, digital marketing involves channels and methods that enable you to analyze marketing campaigns and understand what is working and what is not, in real time.

 

Building a strong foundation for your marketing is all important. In order to be successful with digital advertising, you must have the essential digital foundations in place before you can be successful with digital advertising. Here are four tips for digitally marketing your home business.

 

Branding

 

Before promotion comes branding. You must know what your niche is or what it is you want to convey to readers. Then you can build a website, social media presence, ad campaign, and other marketing materials to all match and work together to build brand awareness. You will then have a consistent look when you are ready to advertise.

 

Web Site

 

A website is your most important tool. It gives a first impression of what you and your company or home business are all about. It should be well organized and easy to navigate.

 

Prospective clients or customers will expect you to have a social media presence on which you consistently interact and where you share and provide content. You need to make sure you have social media presences on the main social media channels you want/need to be on. You do not need millions of visitors and you only need to be on a few channels.

 

SEO

 

SEO and keyword analysis are important to getting visitors to your site. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are all about getting your website recognized on the first page of Yahoo!, Bing, or Google search engine results when clients search for relevant keywords or phrases.

 

By optimizing your pages based on the content you are writing, and other key strategies, you leave no doubt as to what you are about to the search engines. For a healthy web presence build your website in a way that promotes positive search rankings, thus building your reputation and establishing your brand as a leader in your industry.

 

Landing Pages

 

Landing pages are a must in your campaigns. They are a way to direct your visitors to the information or product they are seeking. It is like a street sign pointing the way. It is calling them to sign up to check out your offer and buy. If you have no landing page, visitors to your website can become confused and then click away from your page and you lose them forever.

 

Know your niche, have a well-organized website, use SEO and well-designed landing pages, and set up your campaigns. These Four Tips for Digitally Marketing Your Home Business should help bring you marketing success.
 
 
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