Posts Tagged ‘email marketing’
Using Email Marketing to Grow Your List
by Rahimah Sultan
When building a business you need a way to keep in touch with people. Using email marketing to grow your list solves that problem.
When reading online marketing advice, you’re often bombarded with a lot of “noise” about what tactics to use, what software to use, where to buy leads and ads, tweeting, Instagram and other things that you probably know nothing about.
With all this it can be challenging to figure out what to focus on and where to spend your money and time, especially if you’re not a full-time entrepreneur.
According to marketing expert Derek Halpern, entrepreneurs need to be thinking about the T.A.P.P. method rather than focusing on metrics.
In The Only Technique You Need to Quickly Grow Your Email List, this is discussed in depth.
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Successful Email Marketing for Beginners
by Rahimah Sultan
Before the World Wide Web as we know it today, one piece of Internet history was AOL and its “You’ve got mail,” message.
That was our introduction to email.
Social media has replaced that with tweets, likes, and status updates. But we still love our email.
You could say that the inbox has become a place of solitude among the chaos. Here are some tips on successful email marketing for beginners.
People are overwhelmed with pitches and advertisements, and your messages look just like all the others. In order to be invited into their inbox you must take the following steps.
Phase I: Get permission
No email campaign was ever built without permission to start, so you need to begin building a list.
There are several ways you can do this. You can give away something for free or offer a newsletter or product updates.
You need a clear purpose for asking for an email address. A strong, clear, and concise call to action (CTA) is needed that states what will be received in exchange for the email address. Some of the things people want to know…
a) What will I get?
b) Will I be spammed?
c) How often will you email?
d) Will I get relevant offers or more junk?
Be specific in your CTA regarding what you’re offering. It could be a free how-to email series, a download such as an ebook or newsletter and product updates and releases.
Get Whitelisted
While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.
Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.
Phase II: Follow Up
Be consistent and do what you promise. If you say that you’ll be emailing once a week, don’t email daily. You’ll be setting yourself up for failure. The same applies if you tell someone it will be daily and you email once a week.
Almost all email service providers give you the option to create an autoresponder sequence, and you must take advantage of it.
You should send the initial follow-up email immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address. It also needs to contain a link to the freebie you are offering. Then use your autoresponder to schedule your follow-up emails.
Each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that your email list is a permission asset and it’s best to be cautious in order to keep your subscribers.
Use an Autoresponder
Use an autoresponder to schedule content to be delivered on a consistent basis over the course of several days, weeks or even several months.
The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers.
Be sure to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. Don’t send more than one per day.
Phase III: Analytics and Segmentation
You want to know the statistics of your campaigns. There are several, although three very important ones are open rate, click through rate (CTR), and unsubscribes.
If your open rate is low, it means that people have started to delete upon receipt, and you need to work harder on providing value and/or managing expectations.
If the CTR is low, you should focus on your copy.
If you have a high unsubscribe rate compared to optin-in rate, there’s a lot of work to do.
Determine when people are leaving. If it’s after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then change the way you present offers. If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.
Email analytics will give you very specific clues as to what you’re doing wrong. Of course you must be paying attention.
Segmentation is splitting your email list into groups of subscribers that have something in common and emailing them separately from the rest of your list.
For successful email marketing you must first get permission to email people, follow up with them using your autoresponder, and use analytics to determine what you may need to change for more success.
For beginning marketers these successful email marketing for beginners tips will help you get started.
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Autoresponders: A 3-Part Guide
by Rahimah Sultan
Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder. Every online business needs email marketing tools that allow you to follow up with prospects.
An autoresponder is the ideal way to handle your daily business operation and save you time and money. An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.
Getting started with autoresponders requires a bit of research to determine which one best fits your needs.
The following articles detail the setting up and use of autoresponders. It is actually a three-part guide.
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Marketing Success: Ad Headlines
by Rahimah Sultan
Ad headlines are used to capture attention. You have only about 10 seconds to capture people’s attention. The headline is used to get people to read the rest of the piece, the next paragraph. It needs to include some kind of promise and it needs to capture an emotion. When using an email it should address a problem and how to resolve it and who your audience is.
When creating great headlines you can rewrite a cliché, add an element of tension, or ask a question. You should give the reader a reason to read further, open the email or click to the website. Offer people something newsworthy and appeal to their curiosity. Be positive and offer quick an easy solutions.
Read 11 Ways to Write Powerful Ad Headlines here.
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Email Marketing: Writing Emails that Get Opened
by Rahimah Sultan
“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”
This infographic covers important points on how to write an email that gets opened, read and responded to.
It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.
Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.
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Email Marketing Done Right
by Rahimah Sultan
Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.
So, you have set up your business and you need to let the world know. Just how do you do this?
You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.
Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.
Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.
Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?
Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.
Email marketing done right is all about giving your customers useful information and building trusting relationships.
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Online Marketing Tips
by Rahimah Sultan
One of the most beneficial aspects of becoming an entrepreneur is that in today’s marketplace you have diverse marketing methods with a wide range of online tools available to help automate the process. Here are some online marketing tips to help you achieve your marketing goals.
Email Marketing Automation
Email marketing is central to your business. Find a company that has been around for some years and also provides a web-based solution for unlimited email processing, so you will have room for growth. Be sure to set up your emails and delivery schedule using an autoresponder as part of your email marketing automation.
WordPress Automation
Express yourself and showcase your products and services using a blog. With a free WordPress blog and plugins you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines.
WordPress works great for both desktop and mobile devices and also allows you to automate and schedule your social media posts.
Social Media
Social media platforms are great for advertising. Choose one or several that best suit the needs of your business. Facebook, Twitter, LinkedIn, Pinterest, and Instagram are some of the most popular.
Read The Best Times to Post on Facebook, Twitter… for posting suggestions.
Hopefully, these online marketing tips will aid you in achieving your marketing goals.
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Getting Your Emails Opened
by Rahimah Sultan
We all want our email marketing to be successful. Getting your emails opened is the goal. After all, we have great things to share with our audiences, and we want to gain their trust. So, if we can get more people opening and reading them, and what we are offering is relevant to then, we can get more sales.
Anne O’Dwyer has some suggestions to get all your emails opened by eager followers.
Keeping Your Email Marketing Out of Spam Folders
by Rahimah Sultan
Email marketing is a great strategy for reaching potential and existing customers. Done correctly, it is a timely, cost-efficient manner to promote your products and services to a large audience.
Some methods for keeping your email marketing out of spam folders are: the use of optin forms, careful wording, using quality content, including your contact details, and having a way for people to unsubscribe from your mailings.
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4 Tips on the Need for Auto Responders
by Rahimah Sultan
As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.
When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.
Respond to People
People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.
Be Relevant
Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.
Save Time and Stress
Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.
Get people to Know, Like and Trust You
Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.
Every online business needs email marketing tools that allow you to follow up with prospects.
Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.
Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.
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