Posts Tagged ‘email marketing’
Online Marketing Tips
by Rahimah Sultan
One of the most beneficial aspects of becoming an entrepreneur is that in today’s marketplace you have diverse marketing methods with a wide range of online tools available to help automate the process. Here are some online marketing tips to help you achieve your marketing goals.
Email Marketing Automation
Email marketing is central to your business. Find a company that has been around for some years and also provides a web-based solution for unlimited email processing, so you will have room for growth. Be sure to set up your emails and delivery schedule using an autoresponder as part of your email marketing automation.
WordPress Automation
Express yourself and showcase your products and services using a blog. With a free WordPress blog and plugins you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines.
WordPress works great for both desktop and mobile devices and also allows you to automate and schedule your social media posts.
Social Media
Social media platforms are great for advertising. Choose one or several that best suit the needs of your business. Facebook, Twitter, LinkedIn, Pinterest, and Instagram are some of the most popular.
Read The Best Times to Post on Facebook, Twitter… for posting suggestions.
Hopefully, these online marketing tips will aid you in achieving your marketing goals.
Start Building Your List Today
Click the Banner Below
Getting Your Emails Opened
by Rahimah Sultan
We all want our email marketing to be successful. Getting your emails opened is the goal. After all, we have great things to share with our audiences, and we want to gain their trust. So, if we can get more people opening and reading them, and what we are offering is relevant to then, we can get more sales.
Anne O’Dwyer has some suggestions to get all your emails opened by eager followers.
Keeping Your Email Marketing Out of Spam Folders
by Rahimah Sultan
Email marketing is a great strategy for reaching potential and existing customers. Done correctly, it is a timely, cost-efficient manner to promote your products and services to a large audience.
Some methods for keeping your email marketing out of spam folders are: the use of optin forms, careful wording, using quality content, including your contact details, and having a way for people to unsubscribe from your mailings.
Ready to Build Your Business?
Click the Banner Below
3 Tips for Structuring Emails
by Rahimah Sultan
I am sure you know the saying, “The devil in the detail.” When people say the devil in the detail they mean that small things in plans and schemes that are often overlooked can cause serious problems later on. When using email marketing you must pay attention to detail. These three tips for structuring emails can help you do that.
The term is usually used to refer to sending email messages with the intent of acquiring new customers, encouraging customer loyalty and repeat business, retaining customers, and winning back former customers. When you use email marketing for advertising it needs to look professional.
1) Use Eye-Catching Subject Lines
Subject lines should catch the attention of the reader. Think of something that would make you want to open an email. If you think you cannot come up with attention- grabbing subjects just look at others, that you come across online, for ideas.
2) No Misleading Subjects
Be creative without using misleading subject lines. The subject should always be related to what is in the body of the email. As you want to preserve your online integrity, do not try to trick people.
3) Avoid Spam Triggers
Avoid spam triggers in your subjects and in the body of your emails such as the overuse of the word free and the use of symbols (Fr*e or FR33) to disguise spammy words that will land your email in junk mail and spam folders. Spam filters look at your email as a whole. There are quite a few spam-checking tools available for checking emails before you send them.
When composing your emails use proper grammar rules, great subject lines that are not misleading, and avoid spam triggers. These 3 Tips for Structuring Emails can help you get started with your email campaign.
Click here for your autoresponder
Autoresponders: A Guide Part 3
by Rahimah Sultan
This is the final part of this three-part series on autoresponders.
In Part 1 we covered the benefits of using autoresponders and Welcome Emails, and Part 2 was a discussion of Content Offer and Survey Emails.
Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this final post, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. We also look at various examples of confirmation emails and how to make them more than just a transactional message.
This third and final post for the series is about follow-up and confirmation.
Follow-Up Emails
When you send a follow-up email for your campaign there will probably be an increase in the open rate.
By automatically scheduling a follow-up email when creating your campaign, you maximize the results of your email without extra work.
Confirmation Emails
Confirmation emails are used to ensure your prospect or customers really want to be involved with what you are offering.
Use Follow-up and Confirmation emails to improve your email open rate, communicate important information, and inspire a sale.
Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.
Autoresponders: A Guide Part 2
by Rahimah Sultan
This is a three-part series on the use of autoresonders.
Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns.
With Content Offer Emails you can educate your audience by sharing your knowledge and keeping them engaged with interesting and useful information.
Another way to get customers to engage is by sending an autoresponder that asks for their feedback triggered by a recent purchase. Collecting this kind of information can be of great benefit to your business, and customers appreciate the opportunity to share their thoughts.
Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.
Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.
Autoresponders: A Guide
by Rahimah Sultan
This is a three-part series on the use of autoresponders. Part 1 discusses the benefits and welcome emails.
Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner.
That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled.
An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.
Read this guide on the benefits of autoresponders and using welcome emails. Then come back next week for part 2.
Quick Tips to Improve Your Email Marketing Subject Lines
by Rahimah Sultan
This is a discussion of a few quick tips to improve your email marketing subject lines. To start, keep your message straightforward and avoid splashy promotional phrases, all capital letters, or exclamation marks in your subject lines. Subject lines using questions can often perform better.
Be aware of your list quality and how often you email. When readers know what they are going to receive, they are more likely to open emails. Your list of engaged subscribers are more inclined to open and read them. If you start with a good list but send too often, open rates decline. I am listing only a few quick tips.
Your subject line should be no more than 50 characters long. Follow grammar rules.
Do not use false or misleading promises. You will be viewed as untrustworthy.
Make it clear how your readers will benefit from your email. Let them know about that SEO information.
Use questions to get your readers’ attention. “Is your blog in need of content?”
Use numbers in your subject line. “Are you making these 5 blogging mistakes?”
Hopefully these quick tips to improve your email marketing subject lines will help with your open rates.
For more tips read Olivia Allen’s 19 Quick tips to Improve Your Email Marketing Subject Lines.
Ready to Build Your List?
Click the Banner Below
Increase Your Sales With Autoresponders
by Rahimah Sultan
An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.
Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations.
An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.
When someone responds to advertising you have mailed out online you have a series of responses set up that go out automatically. This starts to build a relationship between you and prospective clients or customers.
Autoresponders allow you to get your message and brand out to buyers and your community, encourage customer loyalty and repeat business, and retain and win back customers.
Your autoresponder allows you to have thank-you and reminder- messages all set up and ready to go out at certain intervals when someone joins your list or accepts one of your offers. This automated setup is the lifeline between you and your customer.
Click here to read a great article and learn how you can Increase Your Sales With Autoresponders.
Get Your Business System With Autoresponder Here
Email Marketing Done Right
by Rahimah Sultan
Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.
So, you have set up your business and you need to let the world know. Just how do you do this?
You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.
Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.
Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.
Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?
Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.
Email marketing done right is all about giving your customers useful information and building trusting relationships.
Need An Autoresponder?
Click here for yours now