by Rahimah Sultan

I am sure you know the saying, “The devil in the detail.” When people say the devil in the detail they mean that small things in plans and schemes that are often overlooked can cause serious problems later on. When using email marketing you must pay attention to detail. These three tips for structuring emails can help you do that.

The term is usually used to refer to sending email messages with the intent of acquiring new customers, encouraging customer loyalty and repeat business, retaining customers, and winning back former customers. When you use email marketing for advertising it needs to look professional.

1) Use Eye-Catching Subject Lines

Subject lines should catch the attention of the reader. Think of something that would make you want to open an email. If you think you cannot come up with attention- grabbing subjects just look at others, that you come across online, for ideas.

2) No Misleading Subjects

Be creative without using misleading subject lines. The subject should always be related to what is in the body of the email. As you want to preserve your online integrity, do not try to trick people.

3) Avoid Spam Triggers

Avoid spam triggers in your subjects and in the body of your emails such as the overuse of the word free and the use of symbols (Fr*e or FR33) to disguise spammy words that will land your email in junk mail and spam folders. Spam filters look at your email as a whole. There are quite a few spam-checking tools available for checking emails before you send them.

When composing your emails use proper grammar rules, great subject lines that are not misleading, and avoid spam triggers. These 3 Tips for Structuring Emails can help you get started with your email campaign.

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by Rahimah Sultan

This is the final part of this three-part series on autoresponders. 

In Part 1 we covered the benefits of using autoresponders and Welcome Emails, and Part 2 was a discussion of Content Offer and Survey Emails.

Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this final post, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. We also look at various examples of confirmation emails and how to make them more than just a transactional message.

This third and final post for the series is about follow-up and confirmation.

Follow-Up Emails

When you send a follow-up email for your campaign there will probably be an increase in the open rate.

By automatically scheduling a follow-up email when creating your campaign, you maximize the results of your email without extra work.

Confirmation Emails

Confirmation emails are used to ensure your prospect or customers really want to be involved with what you are offering.

Use Follow-up and Confirmation emails to improve your email open rate, communicate important information, and inspire a sale.

Read more…

Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.

by Rahimah Sultan

This is a three-part series on the use of autoresonders.

Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns.

With Content Offer Emails you can educate your audience by sharing your knowledge and keeping them engaged with interesting and useful information.

Another way to get customers to engage is by sending an autoresponder that asks for their feedback triggered by a recent purchase. Collecting this kind of information can be of great benefit to your business, and customers appreciate the opportunity to share their thoughts.

Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.

Read more…

Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.

by Rahimah Sultan

This is a three-part series on the use of autoresponders. Part 1 discusses the benefits and welcome emails.

Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner.


That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled.


An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.


Read this guide on the benefits of autoresponders and using welcome emails. Then come back next week for part 2.

Read more…

Your Hosting and More Here

by Rahimah Sultan

This is a discussion of a few quick tips to improve your email marketing subject lines. To start, keep your message straightforward and avoid splashy promotional phrases, all capital letters, or exclamation marks in your subject lines. Subject lines using questions can often perform better.

Be aware of your list quality and how often you email. When readers know what they are going to receive, they are more likely to open emails. Your list of engaged subscribers are more inclined to open and read them. If you start with a good list but send too often, open rates decline. I am listing only a few quick tips.

Your subject line should be no more than 50 characters long. Follow grammar rules.

Do not use false or misleading promises. You will be viewed as untrustworthy.

Make it clear how your readers will benefit from your email. Let them know about that SEO information.

Use questions to get your readers’ attention. “Is your blog in need of content?”

Use numbers in your subject line. “Are you making these 5 blogging mistakes?”

Hopefully these quick tips to improve your email marketing subject lines will help with your open rates.

For more tips read Olivia Allen’s 19 Quick tips to Improve Your Email Marketing Subject Lines.

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by Rahimah Sultan

An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations.




An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

When someone responds to advertising you have mailed out online you have a series of responses set up that go out automatically. This starts to build a relationship between you and prospective clients or customers.




Autoresponders allow you to get your message and brand out to buyers and your community, encourage customer loyalty and repeat business, and retain and win back customers.

Your autoresponder allows you to have thank-you and reminder- messages all set up and ready to go out at certain intervals when someone joins your list or accepts one of your offers. This automated setup is the lifeline between you and your customer.




Click here to read a great article and learn how you can Increase Your Sales With Autoresponders.

Get Your Business System With Autoresponder Here

by Rahimah Sultan

Although this may be stating the obvious, you should always take the time to double check your messages before sending. People form impressions about you through everything you do online. If you want to present a professional image to the public, always show yourself in the best light possible. Following are some tips for email marketing that are often overlooked, especially if you are not a seasoned marketer.

Headline

Consider your headline or subject. Keep it short and give a hint of what is in the body of the email. Do not over punctuate. You can use upper-case letters for the first letter of important words, and  avoid exclamation points.

Body

Begin the body with a salutation such as “Hello or Hi” (first name) if you are mailing your list. If you are mailing your list you no doubt have an autoresponder to enter these codes. However, if you are mailing to Safelists and Traffic Exchanges as a free member, and you do not have this option, just type in “Hello Fellow Marketer,” or Hi Fellow Entrepreneur or something similar. Do not leave brackets such as [First_Name] or {First Name}.

People prefer skimming to reading, so keep it short while pointing out the main purpose of your product or service. Then include a link that they can click for more information. Only use one clickable link or at most two, so it does not end up in a spam folder and never get seen. If you use two, place one after a few sentences or a short paragraph and the other just before the closing. Make sure the line length is no more than ten words across. If you use email swipe copy, check it before sending. I would avoid contractions like I’m, we’re, don’t, or you’re, etc. Type out the complete words — I am, we are, do not, or you are — as they may show up as symbols such as I’ve and one….

Closing and Signature

Be sure to use a closing that suits your personality, something like Warm regards, To your success or Much success, and include your real name and your “unlinked” website, Skype address, email or some way for people to contact you.

Example:

Have a Great Day,

Rahimah Sultan
Skype: rahimahsultan
http://marketingsuccessreview.com

These may not seem like earth-shattering Tips for Email Marketing, but they do make a difference when it comes to getting your emails opened and read.

by Rahimah Sultan

As Internet Marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. Just as we need a website and an autoresponder, we need places to advertise like safelists and traffic exchanges among others. I recently discovered another great Internet Marketing tool to add to my marketing arsenal. It is Hot Spot Mailer, owned by Maryanne Myers, and it has been around since May of 2009.

You need a widespread reach, targeted audiences, and cost-effective advertising for whatever business you are in. You can use this mailer for free or choose the upgrade. As I want to fill my marketing arsenal with paid one-time-only items–as opposed to a monthly fee–I upgraded. It is dirt cheap.

You are not limited to once a day or week on mailing an ad, as long as you have credits. You will definitely benefit from the upgrade. You can choose to have members emails come to your designated email address or you can use your HSM (Hotspotmailer) email box.

If you should happen to run short of funds at some future time, you will always have this mailer in your Internet marketing tools arsenal with no monthly fee.

by Rahimah Sultan

If you’re anything like I used to be then I’m sure you’ve had your share of troubles when it came to email marketing and the frustration of trying to make your first dollar…failing time and time again trying to use emails for cash.

No matter how hard I tried I couldn’t pull one lousy dollar from my list. ONE LOUSY DOLLAR!

I was convinced that email marketing and learning how to make money through emails was more complex than a Rubik’s cube. Through experience, I finally started figuring out what worked!

Emails For Cash is a product that will help you to skip some of the trial and error frustration I dealt with in my email marketing efforts.

This video course shows you step by step different strategies and methods for using email marketing and how to write and use emails.

Video #1 is an overview of email construction: Subjects, headings, body, links and the closing.

Video #2 covers Copy Writing Skills:
Using persuasive language that holds your readers’ attention and compels them to keep reading
Creating powerful headlines that describe the benefit of your product for the reader
Constructing your main message with bullet points to get the readers’ attention
Making the benefits to your readers clear
Having a powerful call to action telling them what to do such as click here or fill out the form
Providing ways for people to contact you
Composing emails with a free gift included

Videos #3 – #5 cover ways to profit with email marketing: Two examples are using a squeeze page or your own product.

Although the autoresponder used in this video course is AWeber, I prefer to use Host Then Profit because it is very much more than just an autoresponder. And, I use only one list with my funnel.

Always remember that in order to sell, you must also give away good quality freebies so that your customers don’t feel like you just want their money.

Never give up! Use Emails For Cash and craft emails that will bring you income.

Click The Emails For Cash
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by Rahimah Sultan

Operating an online business is more than having a website and hoping for visitors. You must do some work and your main focus should be List Building. You must do something to get your site viewed. There are a number of things to consider. With List Building Income, you get four modules that cover list building techniques and tips which include creating a system with squeeze pages and an autoresponder, free and paid methods of getting traffic, and ways to maximize your leads and sales conversion. Following is a partial overview of the product.

Module 01: How to Create an Easy, Proven System to Suck in Leads

This module contains tips on making professional squeeze pages and the content that should be placed on those pages. It also covers using autoresponders to keep in touch with subscribers. An autoresponder offers you a way to follow up with people who have subscribed to your list and give them more information and future offers that may benefit them in their business. Having a list and following up with them gains their trust and they will buy from you at some point, if you offer products that they can use in their niche, either your own or affiliate products.

You can use incentives like free offers to get subscribers. Of course these should be good products like a PDF or a video or something else that solves a problem in their marketing. It must be something useful. Be creative.

There are sources where you can get examples of squeeze pages using pictures, testimonials and videos to build confidence with your subscribers.

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Module 02: Free List Building Methods

Learn how to spread the word about your site or squeeze pages through article marketing that benefits you by people seeing those articles and clicking on your links inside.

Use Twitter social network for building credibility over time, and Facebook fan pages and groups. There is also SEO and blogging (content on websites that helps build your rank on Google). Google is not the only site but it’s the largest. Web business is all about good content that is relevant to your site or niche. There is also YouTube for video content. This is like writing articles only it’s a video. You can also use Ad swaps, giveaways and more.

So do some work and focus on List Building so you’ll have someone to buy your products.