by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

What are some tips for blogging success?


Here are a few ways to approach blogging.

1. Prioritize speed

If you have an idea you want to publish, work on it as soon as possible rather than taking several weeks to get the idea just right.

If you’re a new blogger, remember that a blog post isn’t something that has to break new ground, or is a thesis, or a dissertation.

2. The more you write, the easier it becomes because you’ll get more ideas.

3. You’re writing should be to answer a question.

4. Writing helps you to think.

5. Some writers are addicted to lists. Know you’re style (and if you don’t writing may help you find one) and go with it.

6. Don’t be concerned with your favorites getting views. Have fun and write what you want.

7. When just starting, or building a social media presence, don’t expect much regarding views or social engagement.

Blogging (or podcasting or creating a community) is a long-term game. It might take years to build an audience.

8. If you write a lot, expect to make mistakes. Some typos are bound to slip through.

9. Don’t worry about people not understanding you’re point. You can’t write something that everyone will not understand the same way.

10. Don’t try to optimize your posts for social media platforms that you don’t understand.



Now, more on how to write blog articles that get more engagement.

You should first determine what you want to write about, your area of expertise, or a niche.



What are the best niches for blogging?

Following are the most popular blog niches in which to make money.

Niche 1: Digital Marketing.

The rapidly evolving field of Digital Marketing involves the strategies used to promote products and services online.

It includes:

SEO (Search Engine Optimization): Techniques to make your content more visible to potential visitors which in turn improves your website’s ranking on search engines like Google.

Content Marketing: Creating valuable content (blog posts, videos, podcasts, etc.) to attract and engage your target audience.

Social Media Marketing: Effectively leveraging platforms like Facebook, Twitter (now “X”) Instagram, Pinterest, and LinkedIn to build a following and promote your blog or services.

Email Marketing: Building an email list for nurturing leads, direct outreach, and selling products or services.

PPC (Pay-Per-Click) which involves placing ads in search results or on relevant websites and paying when someone clicks on them.

Niche 2: Tech and AI.

Technology and Artificial Intelligence (AI) are constantly altering the world around us.

A blog centered on this niche can cover:

Tech Trends and Innovations – that explain emerging technologies, groundbreaking gadgets, and future tech predictions.

Software Reviews – that provide in-depth reviews and comparisons of popular and new software, apps, and productivity tools.

AI Applications – that explore the impact of AI on industries from healthcare to finance, offering insights and future possibilities.

VR (Virtual Reality) and AR (Augmented Reality) – that demystify these immersive technologies and their increasing adoption.

Web3 and Blockchain – which unpack the world of decentralized technologies, cryptocurrencies, and NFTs.

Tech-savvy bloggers with a passion for innovation can position themselves as an authority in this field. By riding the wave of technological development, you can consistently have fresh content ideas and opportunities to tap into a curious and engaged audience.

Niche 3: Blogging and Making Money Online.

There’s a massive audience interested in learning how to build a profitable blog and how to navigate the world of online income generation. This niche offers the opportunity to share your expertise and to guide others on their blogging journeys.

Here’s what you could include:

Building a Blog includes choosing a profitable niche, finding a web host, setting up your website, and creating your first pieces of content.

Finding Your Audience which involves identifying your ideal reader, understanding audience demographics, and building a community.

Monetization Models that explore different income streams like affiliate marketing, sponsored content, memberships, digital products, and advertising.

Side Hustles which share ideas for diversifying income through consulting, freelancing, and selling services related to your blog.

Niche 4: Health and Fitness.

The health and fitness industry is vast, with consumers constantly seeking guidance and inspiration for healthier living.

Here are some possible subtopics:

Nutrition – Sharing reliable information about healthy eating, searching out different dietary trends, and dispelling diet myths.

Exercise – You can provide workout routines and exercise tutorials for various fitness levels and explore different workout styles (HIIT, weightlifting, etc.).

Mental Health and Wellness in which you discuss mindfulness practices, meditation techniques, stress management, and strategies for improving mental well-being.

Holistic Health where you promote a balanced approach to well-being and cover alternative therapies, lifestyle practices, and natural remedies.

Niche 5: Personal Finance and Investing.

People are increasingly concerned about their financial health. You can dedicate your blog to personal finance and investing and offer valuable guidance that empowers individuals to take control of their financial future.

You could cover:

Budgeting and Saving by providing strategies for managing expenses, building emergency funds, and creating a budget.

Debt Management to help readers understand different types of debt and offer strategies for becoming debt-free.

Investing Basics that explain stocks, bonds, ETFs, and retirement accounts to help beginners see how to build wealth through investing.

FIRE Movement (Financial Independence, Retire Early) explores the concept of extreme saving and investing strategies aimed at early retirement.

Real Estate Investing – Examine potential income opportunities through rental properties, real estate platforms, and flipping houses.

Niche 6: Recipes and Food.

As people are always seeking delicious recipes and inspiration for meals, food blogs consistently enjoy widespread popularity.

The potential scope of this niche includes:

Specific Cuisines and Dietary Trends that focus on a particular cuisine (Italian, Mexican, etc.) or cater to specific diets (vegan, vegetarian, gluten-free, paleo, etc.).

Meal Planning and Prep – Provide tips on meal planning, smart grocery shopping, and batch cooking.

Food Photography and Styling where you share how to beautifully capture food on camera to create an enticing blog and social media presence.

Food Trends and Reviews where you explore the latest food crazes and review food products or popular restaurants.

Sustainable Eating where you promote mindful consumption, locally sourced ingredients, and waste reduction.

Niche 7: Personal Development and Self-Care.

In today’s fast-paced world, people are seeking ways to improve themselves and prioritize their well-being.

This niche encompasses a broad variety of topics:

Goal Setting and Motivation: Provide techniques for outlining goals, staying motivated, and overcoming obstacles.

Mindfulness and Stress Management explores meditation, breathing exercises, and strategies for reducing stress.

Relationships and Communication – Help readers communicate effectively, build strong relationships, and manage conflict.

Happiness and Self-Esteem – Share insights into cultivating positivity, boosting self-confidence, and gratitude practices.

Self-Discovery and Purpose – You can guide readers on a journey to understand their values and strengths and find meaning in life.

Niche 8: Lifestyle.

Lifestyle blogs cover an array of subjects that offer inspiration and advice on how to live well.

Here’s the potential scope:

Travel: Share travel guides, trip planning tips, itineraries, destination highlights.

Fashion and Beauty – Showcase personal style, review on-trend products, and provide makeup and skincare tutorials.

DIY and Home Improvement – Offer easy-to-follow DIY projects, interior design inspiration, and home organization tips.

Gardening and Sustainable Living – Share techniques for composting, growing your own food, and eco-friendly practices.

Special Interests and Hobbies – Explore specific passions like music, photography, crafting, or gaming.

Niche 9: Parenting.

The scope of parenting is vast and ever-evolving. A successful parenting blog can provide resources, support, and a sense of community for new and experienced parents alike.

What you could address:

Pregnancy and Baby Care – Offer guidance on prenatal care, newborn development, baby gear essentials, and feeding.

Parenting Styles and Child Development – Discuss different parenting approaches, navigating milestones for various age groups, and child psychology.

Family Activities and Education – Provide ideas for homeschooling, educational resources, and fun activities.

Product Reviews: Review baby gear, toys, and family-friendly products or services.

Parent Self-Care and Relationships – Emphasize the importance of parents caring for themselves, maintaining strong relationships, and managing the challenges of parenthood.

Niche 10: Technology, Software & Gadgets.

In our rapidly changing digital world, there’s always a demand for information and insights on the latest tech advancements.

Here’s the potential scope for this niche:

Gadget Reviews and Comparisons: Provide in-depth assessments of smartphones, cameras, laptops, wearables, smart home devices, and other cutting-edge technology.

Software Reviews and Tutorials: Unpack popular software applications, productivity tools, and emerging cloud solutions.

Tech News and Trends: Stay ahead of the curve by reporting on new releases, industry shifts, and groundbreaking technologies.

Gaming: Plunge into the world of video games with reviews, walkthroughs, and insights into upcoming releases.

Tech Troubleshooting and How-To blogs help readers solve common tech problems with step-by-step guides.

This is just a sampling of how to write blog articles that get more engagement. Building a profitable blog takes time and dedication. It’s about consistent effort and providing genuine value to your readers.

Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

As email marketing is evolving, what worked last year or even last month might be outdated. Spam filters are smarter, people are more selective about what they open, and inboxes are more crammed full. So, how can you make sure your emails do not end up unopened, ignored, or even trashed? If you want more clicks, actual engagement, and conversions, you must stay ahead of the curve.

Let’s discuss 10 email marketing trends to help you get more clicks and opens with your email marketing.


1. AI

AI is now the main player, not just the behind-the-scenes assistant in email marketing. AI-powered email marketing will redefine how brands create, optimize, and automate campaigns making emails more engaging, personalized, and efficient than before.

AI can now write high-converting email copy, generate subject lines that capture attention, and even design email templates that line up perfectly with brand guidelines.

AI isn’t just helping marketers work faster, it’s making email automation more intuitive, smarter,  and more human-like.

Some key points:

~ AI anticipates user behavior and sends the right emails at the proper time to the right people.

~ AI makes it feel personal without manual effort, whether it’s an automated re-engagement email or a follow-up email for a recent purchase, or an email for inactive subscribers.

~ AI-powered A/B testing allows marketers to boost engagement and conversions and adjust campaigns instantly based on real-time data.


Those who include AI-powered email marketing strategies will have a serious competitive edge.

AI is the key to better performance and higher conversions without, the extra workload, whether it’s optimizing email automation, improving customer engagement, or refining email personalization.


2. Tougher Email Security Rules

If your emails aren’t correctly authenticated, they may never make it to an inbox.

Stricter email security procedures like **SPF, DKIM, and DMARC are being enforced by email providers to stop phishing and spam.

That’s great for security, but it also means marketers need to be more active about email authentication. This matters because:

**SPF (Sender Policy Framework): Confirms only authorized servers can send emails on your behalf.

DKIM (DomainKeys Identified Mail): Verifies that your email hasn’t been altered before reaching the recipient.

DMARC (Domain-based Message Authentication, Reporting & Conformance): Gives email providers rules on what to do with unauthenticated emails—like rejecting or flagging them as spam.

If you don’t set up these protocols correctly, it could mean fewer emails going to inboxes and lower engagement.

Marketers who take authentication seriously will see better email deliverability and greater customer trust.


3. Hyper-Personalization

Hyper-personalization goes next level. Adding someone’s first name is no longer enough.  Customers expect emails that understand them.

This is where AI-driven hyper-personalization comes in. AI pulls insights from real-time data, social media activity, and past interactions to craft emails that feel truly relevant, instead of guessing what a subscriber wants.


Highly relevant, human-like interactions mean email marketers have:

~ More relevant messaging: AI personalizes emails based on a recipient’s latest activity, not just past purchases.

~ Smarter segmentation: Instead of broad email lists, AI refines audience targeting based on real-time engagement.

~ Better conversions: The more relevant an email feels, the more likely a customer is to open, click, and act on it.


Brands that win will be the ones making personalization feel effortless, and AI is making that even easier.


4. Smarter Tracking

There’s a problem with bot clicks that’s ever-growing. You might be dealing with bot clicks (automated security scans that mimic real engagement) if your email marketing campaign reports show a high click-through rate but little to no conversions.

As email providers implement stricter security measures and anti-phishing protocols, email marketers need better tracking strategies to distinguish real user behavior from false signals.

To identify and reduce bot clicks:

~ Monitor click-to-open rates. If clicks significantly outnumber email opens, chances are bots are inflating your engagement numbers.

~ Using human verification signals like heatmaps and session tracking tools can help separate real customer engagement from automated scanning.

~ Delay click tracking. Many email service providers (ESPs) allow delayed link activation which ensures that only human clicks count.

~ Segment by user behavior. Cross-reference email interactions with past engagement, purchase history, and landing page activity to filter out bot-generated clicks.


If you implement smarter tracking methods, you’ll have more accurate insights into your campaigns, thus allowing them to optimize based on real engagement and not false inflation.


5. Apple Intelligence

Apple Intelligence is changing email again. With the introduction of Apple Intelligence Apple’s latest update, iOS 18.1, is making waves in email marketing. This AI-powered system is reshaping how emails are categorized, read, and engaged by making marketers rethink their approach.

Apple Mail now includes priority messaging and tabs, a feature borrowed from Gmail.


Emails are automatically sorted into categories based on urgency and relevance, so promotional emails could be deprioritized if they don’t meet the correct criteria. The real game-changer is AI summaries.

Apple’s AI scans long emails and condenses them into short highlights, allowing users to decide whether to read the full message.

For email marketers, this shift changes everything. If an email isn’t engaging enough from the start, subscribers may never read beyond the AI-generated summary.


Marketers must now focus on:

~ Writing stronger subject lines and opening sentences that immediately grab attention

~ Making email content concise, personalized, and valuable to encourage readers to open the full message

~ Monitoring changes in engagement, as click-through rates and open rates may fluctuate with AI-driven filtering

~ Using email hyper personalization and segmentation to make sure messages are categorized correctly and don’t get lost in inboxes


As an email marketer, you need to quickly adapt.


6. Accessibility

Accessibility has become obligatory. Here are some key accessibility practices:

• Use alternative text for images to ensure that visually impaired users can access critical information if images don’t load.
  
  
• Adopt semantic HTML to improve readability for screen readers by using proper heading structures, lists, and meaningful labels.
  
  
• Optimize for dark mode to ensure emails are legible regardless of user settings.
  
  
• Test emails with accessibility tools with platforms like Sinch’s Email on Acid to help identify and fix accessibility issues before sending.
  

With inbox AI reducing the need to open emails, marketers need to adapt their email strategy to stay visible and valuable.


7. Keeping Emails Relevant in an AI-Filtered World

To keep emails relevant you should:

Front-load important details because AI takes information from the beginning of an email. If offers, key messages, or CTAs are buried in the middle or at the end, they may never be seen.

Make subject lines work harder. The subject line must generate curiosity or offer something AI can’t summarize, driving people to open the full email.

Use engaging formatting as AI may summarize text, but it can’t replace the experience of a well-designed email. Interactive elements, images, and dynamic content still encourage real engagement.

Offer exclusive value inside. If users know they’ll find discount codes, personalized offers, or gated content only by opening, they’ll be less likely to rely on AI summaries.

Test and adjust based on new behaviors. As AI inbox features evolve, click-through rates and engagement patterns could shift. As a marketer, you should monitor analytics closely and improve your content accordingly.


8. Environmental Email Footprint

Although email might seem like a low-impact digital marketing channel, the environmental footprint of email campaigns is larger than most realize.

Every email sent needs energy, from the data centers storing them to the devices used to read them. This contributes to millions of tons of CO2 emissions each year.

With sustainability becoming a priority, businesses are now adopting eco-friendly email marketing strategies to reduce digital waste and minimize their carbon footprint.

Marketers are making emails more sustainable with:

Lighter optimized emails that reduce unnecessary images, videos, and large attachments and lowers the energy needed to send and store them.

Targeted and efficient email lists that are cleaned up by removing inactive subscribers which reduces unnecessary sends thereby cutting energy consumption.

Improved email automation that triggers emails based on real user behavior, ensuring fewer unnecessary emails are sent.

Minimalist email design using plain text emails or lightweight HTML templates which cuts down on processing power while still delivering impact.


9. Newsletters

Newsletters, which used to be just another part of an email marketing strategy, are now becoming a retention powerhouse.  They’re now one of the smartest ways to keep customers engaged long-term.

A well-executed newsletter keeps people coming back, even when they’re not ready to buy.

Instead of relying on one-off email campaigns that might get lost in AI-driven inbox filters, you can focus on consistent, valuable content that strengthens loyalty over time.

To make your newsletter a must-read

If every email is a sales pitch, subscribers will quickly tune out so, lead with value, not promotions.

Personalize beyond the first name. AI tools and email segmentation make it possible to tailor newsletters based on user behavior, preferences, and past engagement.

To boost engagement, add interactive content like quizzes, surveys, or live polls to make newsletters feel like a two-way conversation.


10. Smarter Segmentation

With smarter segmentation powered by AI, the days of broad email campaigns sent to an entire subscriber list are over. AI analyzes user behavior in real-time, making segmentation more dynamic and personalized.

AI-driven segmentation sorts subscribers based on browsing history, past purchases, and engagement patterns, ensuring every message feels relevant.

Predictive targeting anticipates when a customer is most likely to interact, allowing for smarter email marketing campaigns that land at the right moment.

Cross-channel insights integrate data from email interactions, website activity, and social platforms to refine audience targeting further.

Smarter segmentation and AI-driven collaboration mean fewer wasted emails, better engagement, and marketing teams that can focus on strategy instead of tedious manual tasks.

Brands that embrace this shift will create more targeted, high-performing email campaigns without adding to their workload.

The Future of Email is Smart, Secure and Personalized

Email marketing is evolving, and the latest email marketing trends show that generic mass emails just don’t work anymore.

AI is reshaping inbox filtering, engagement is becoming more about relevance than reach, and segmentation is getting sharper. The winners are the ones making their emails feel personal, valuable, and timely.

The challenge is how to scale personalization without turning it into a time-consuming mess. AI-powered inbox filters from Gmail and Apple Mail are getting better at prioritizing meaningful, human-like emails. That means you as a marketer have to work harder to craft messages that stand out, not just with great subject lines, but with content that feels tailored to the recipient.

This discussion on how to get more clicks and opens with your email marketing should give you some ideas for your email marketing.


Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

When considering the best marketing strategy to use in your business, you should clearly understand your product and demographics to be effective.

For growing your online visibility, develop a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.

To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your message or brand.

We’re NOT talking tactics, but actual strategy.

You can read the article here



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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

What is a lead magnet?

A lead magnet is a bit of content or a freebie that attracts potential customers to your business.

It’s a marketing approach in which you offer a free resource, such as an e-book, a discount, a tool, a free product sample, a demo, a trial subscription, a whitepaper, a newsletter, or some product/service-related incentive, in exchange for a visitor’s contact information.

No one easily gives up an email address. Your lead magnet should offer the reader value in exchange for opting in to receive messages from you in the future.

This content drives awareness and gives information that’s helpful to prospective customers and engages their interest in your product or service.


You can use a good lead magnet to help turn your visitors into leads. Your purpose is to build a list of prospective customers.


The main goal of your lead magnet is to start and nurture a relationship with potential purchasers.

A good lead magnet should be specific, easy to take in, and immediately useful.



What are the key factors of effective lead magnets?

This is how to create lead magnets that work

Lead magnets need specific features to entice and convert prospects. These factors focus on providing value and making your offer clear and easy to claim.

Your lead magnets should offer immediate gratification such as checklists, templates, or short guides. The faster people can use them, the better.

The offer should attract leads interested in your products or services and it must align with your business goals, thus ensuring higher-quality contact information.

Be sure to highlight benefits clearly and use bullet points to list what people will get. This helps them to decide quickly if it’s worth sharing their personal information.

Do keep it simple and focused on the offer. Use clear headings and subheadings. The design of your lead magnet and landing page is essential.

To avoid lower conversion rates, the form should request only essential information, usually name and email.

The call-to-action button should stand out. You can use contrasting colors and action words like “download”, “Get”, or “Access”.

To boost credibility and increase conversions include trust elements like social proof and testimonials.

Make sure your lead magnet is mobile-friendly since many people browse on phones. So, test on various devices.

To design a successful lead magnet, start by understanding your audience’s problems. Then, develop content that addresses those challenges. Be sure your lead magnet is high-quality and visually appealing. Then, promote it through your website, social media, and other channels.

You can research your audience to identify these needs by using interviews, surveys, or social media listening to create lead magnets that truly help them.

To build trust and show that you understand your customers, use a good lead magnet that speaks directly to your audience’s immediate concern and offers a quick win or solution.

Select the Right Type of Lead Magnet

Your lead magnet type should fit your audience’s needs. For in-depth topics ebooks and guides work well, while checklists are good for quick, actionable tips.

For audiences who prefer video or audio content webinars and podcasts are appropriate.

Whitepapers work best for more technical or research-based fields.

If you have a software company, free trials are great for users to test products risk-free. Digital products such as templates or printables offer instant value.

Consider what you can quickly and consistently create and pick a format that matches your content and your audience’s preferences.

Content Creation and Delivery

Create high-quality content that solves a specific problem for your audience. Research your target market’s challenges and address them exactly.

Your lead magnet should contain concise, clear language that is easy to take in and break up the text with headings, bullet points, and images.

Make certain you have a smooth delivery method. If it’s a download, be sure the file isn’t too large. Use a reliable platform for webinars.

Before launch, test your lead magnet. Get feedback from a small group and improve it based on their suggestions.

Optimize the Thank You Page and Follow-Up

Design an effective thank you page. Provide clear instructions on how to access the lead magnet and add a brief message expressing gratitude.

Think about including bonus content on the thank you page. This can exceed expectations and build goodwill.

Prepare an automated follow-up email sequence. Send a welcome message with the lead magnet attached or linked. Include tips on how to use it.

Use your follow-up emails to offer additional value, share related content or resources, and invite questions or feedback to start a conversation.

Landing Page Optimization


For lead magnet success you must have a well-designed landing page. Keep the design clean and focused on the offer. Use clear, compelling headlines that highlight the value of the freebie. Include a brief description of what users will get.

You can add social proof, such as testimonials or user counts, to build trust. Keep the sign-up form simple, asking for minimal information. There should be a strong call to action button that visually stands out.

To guide attention use contrasting colors and whitespace. Check that the page loads quickly on all devices. Remove navigation menus to keep visitors focused on the offer.

These are elements for an effective landing page:

Eye-catching headline

Bulleted list of benefits

High-quality image or video of the lead magnet

Short, persuasive copy

Prominent opt-in form


The key, to creating lead magnets that work, is understanding your audience’s needs and preferences, and then customizing your approach to effectively reach them. By using lead generation, you can not only attract but also keep high-quality leads ready for conversion.

This article offers insights into how to create lead magnets that work for your business.

Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

While AI (artificial intelligence) may be faster at producing content than humans, it’s not necessarily more accurate or even more efficient than human-generated content. Overall, human content performs better.

Faster doesn’t equal better. Even though human-generated content takes longer to create… Read Article Here

Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

Blogs are evolving even as video content is gaining more attention. They’re not stagnating, just adapting by offering a fuller experience that may now include:

Podcasts
Videos

Infographics


This keeps readers engaged and offers different content preferences. Offering a media mix helps people find the detailed information they want.

Blogs have a continuing place in the digital world. Millions of people still read blogs every day, including younger generations. Even with the advancement of AI and other technologies, they aren’t going away. They’re adapting and staying relevant.

Some benefits of blogging are:

Boosting Your Visibility with Google

Blogging is essential to get noticed. Google holds over 90% of the search engine market where most people start their online journey. You can rank in top positions with a blog and receive more organic traffic, as blogs sit in the top five spots about 23% of the time, according to Search Engine Land. This means more eyes on your brand and more organic traffic.

Building Trust with Your Audience

A blog is a powerful way to show your expertise by sharing well-researched and insightful content that positions you or your company as an authority. This is essential in a digital environment where people can’t see or touch products before buying. Blogs clear confusion, answer customers’ questions, and build trust.

Creating Community Loyalty

Although community engagement is key, as companies with solid communities see more customer loyalty, social sharing and encouraging comments turn your blog into a place where readers can connect with you, your brand, and each other.

As loyal customers are worth more over their lifetime, it’s vital to keep them engaged.

You can extend your reach and deepen relationships by sharing blog content on social media.

Leveraging Networking and Collaboration

A trustworthy blog can provide new opportunities. Influencers, industry experts, and like-minded professionals often want to collaborate with authoritative businesses and a compelling audience.

This can lead to:

Guest posts
Joint ventures
Interviews

Expanding Your Reach and Building Relationships

To diversify and bring new voices into the mix, you can collaborate with others, which broadens your reach and creates more growth opportunities. Your blog can become a hub for industry knowledge and thought leadership which makes it a valuable tool for building lasting professional relationships.

Establishing Thought Leadership


Blogging is a unique opportunity to show your expertise. Your blog is your place to share your knowledge and perspective on business advice, product insights, or DIY tips.

Publishing relevant and valuable content helps you become a go-to source for information in your niche. This authority turns into higher sales, stronger customer loyalty, and better engagement.

Customers are more likely to buy from brands they trust, and a blog that consistently provides value can build that trust without being too focused on sales.

Enhancing User Engagement

Blogs offer an in-depth method of engaging with your audience, while short videos and social media posts grab attention quickly. Blogs allow you to showcase your personality, explore topics more deeply, and create meaningful connections.

Readers can have a more immersive experience with blogs than video or social media alone. They can engage with your content at their own pace, explore related articles, and re-read sections that interest them.

Building Lasting Impact

This degree of engagement makes blogging especially valuable for businesses looking to create a lasting impact with their content. A well-written blog can resonate with readers on a deeper level, fostering long-term loyalty and trust in your brand.



Do people still read blogs?


Although AI like ChatGPT is surging, blogs remain important players in the digital world. They’re not out of the picture but are thriving. Blogs are assets for building brand awareness and connecting with consumers. They offer a way to put out content that feels genuine, unlike the polished nature of news articles.



Why do people still prefer reading blogs?


Blogs are efficient, user-friendly, and accessible, which keeps them popular. When people need information, reading is sometimes quicker than watching a video. Users can skim through headings and skip to what they need, which is how people naturally use information. It’s easier to click around for more details or to go back to certain sections. This keeps them popular.

Blogging is profitable although it’s not a shortcut to success. When launching any business, you must have dedication, planning, and consistent effort.


Your blog can be a powerful platform for promoting products or services, developing a stream of revenue, and building an audience. Making money through blogging takes time and commitment. You have to invest hours writing high-quality content, optimizing for SEO, and building an engaged community. But, blogs are still relevant.


Try this viral mailer that pays

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

While doing my research, I found that although AI is faster at producing content than humans, it’s not necessarily more accurate or even more efficient than human-generated content. Overall, human content performs better.

Faster doesn’t equal better. Even though human-generated content takes longer to create, it gets more visitors.


So, what is this advantage that humans have over AI chatbots?

It basically comes down to context and emotion.

AI isn’t capable of always understanding the context of content. Although it can write 2,000-word articles on any number of complex topics, it can’t often fit this information into the context of larger concepts. So, AI-generated content can miss out on nuance and important related and relevant insights.

In order to help readers understand and digest the subject matter easily, human content writers are better able to make big-picture connections.

Another area where AI falls short is emotion and empathy. You can ask a chatbot to write a blog article with a certain tone, but the results can be unnatural and ineffective. People are emotional creatures.

Content writers have life experiences they draw upon to write content that inspires sadness, fear, happiness, or anger because they’ve felt these emotions. They can also be subtle with their delivery, another area where AI-generated content frequently fails.

All of this is not to say that you should avoid using AI. You just need to know when to use it strategically and how to effectively leverage it.


Following are a few tips for using AI in your content creation activities:


Data Collection and Analysis

Although you can’t always trust the data and citations provided by AI, you can trust them with the data you provide yourself. Chatbots are great for summarizing and analyzing data so you can provide more insights to your readers.

Use it to brainstorm. ChatGPT, AnswerThePublic, and other chatbots are able to deliver dozens of blog topic ideas in a few minutes. You can be as specific or general with what you want in your request.

Use it to write a first draft. Although you need to spend time humanizing AI content, you can ask chatbots to create articles by using prompts like the one above. This means adding context, removing redundancies and inaccuracies, and adding to your brand’s voice.

Use it to conduct consumer research. For digital ad testing, content testing, and more you can use tools like Poll the People to conduct surveys and then analyze them.

You can and should use AI freely, but don’t become over-reliant on it. You should view it like any other tool in your digital marketing cache.



Is AI good for keyword research?

If you’ve ever spent hours analyzing spreadsheets, digging through search volume numbers, or trying to predict the best-performing keywords, you’re probably looking for a smarter, faster way to handle keyword research.

AI-powered keyword research can be your definitive SEO partner, helping you to predict trends,  discover hidden keyword opportunities, and better understand user intent.

AI isn’t about replacing your expertise—it’s about expanding it. AI now becomes your SEO assistant. It’s about making your SEO strategies more effective and efficient.

You can use AI tools to save time and effort, speed up keyword research, provide smart keyword suggestions, and analyze large datasets quickly.

Among other tasks, you can use AI for search engine results page (SERP) analysis, for searching competitor strategies, and for searching sentiment insights.

AI can automate tasks, but, as stated earlier in this article, it can’t replace your expertise. For best results, combine AI data with your knowledge.

Relying too much on AI tools, without oversight, can lead to errors. Plus, AI tools for keyword research can be costly and they require a learning curve.

From Semrush to ChatGPT, select tools that fit your strategy needs—whether that’s creative brainstorming or deep analysis.


AI is transforming keyword research, making it more accurate, faster, and more insightful than ever before. By using AI keyword research tools to help create your SEO strategies, you can uncover hidden opportunities, stay ahead of the competition, and save time. Just remember, the most powerful approach combines AI’s data-crunching abilities with your unique industry expertise and creativity. Leaverage this technology when and where it makes the most sense for you.

The future of SEO is here. Take your online journey to the next level by using AI in your small business. Continue your online journey and start experimenting with AI tools today— Don’t get left behind.



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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

As a marketer, considering the creation of the best marketing strategy, you need to have a clear understanding of your business, product, and demographics before choosing one that will be effective for your needs.

To grow your online visibility, you need a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.

To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your… Read Article


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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.

According to MarketWatch, about 54% of working Americans focus on side hustles or small businesses and freelancing to plan for savings and emergencies and create passive income for normal expenses and planning for the future. The majority of this number is comprised of 71% of Gen Z and 68% of Millennials.

Although launching a business can be exciting, you can easily become overwhelmed without proper planning. Starting a business from your home is like starting any business with one exception. You won’t need to lease commercial space.

If you’re thinking about starting a home-based business, you probably already know the type of business you plan to launch. If not, the first step is to identify your concept. If you have an idea, fine-tune it before launching your home-based business.


What does it take to start an HBB?


Here’s how you should proceed to get your freelance venture or small business up and running:

1. Choose a business concept that aligns with your interests, career background, or newly developed skills.

2. Outline your strategy and create a business plan.

3. Be disciplined and set SMART (specific, measurable, achievable, relevant, time-bound) goals toward achieving your long-term goal.

4. Set up a dedicated workspace and prepare all your essential remote working tools, software, etc.

5. Build your brand identity and expand it through your online presence across social media platforms, and visibility on Google using your website, and through email marketing channels.

6. Before fully launching, prepare to track your finances and business banking.

7. Test your idea on a small group of people, gather feedback, and fine-tune your business model, service, or product offering.

8. Running a business all on your own can be isolating, and mentally and emotionally challenging. Focus on ways to maintain work-life balance and a network with others while operating your business from home.

9. Constantly learn and improve, and as your business picks up find methods to work smarter instead of harder and to shorten hours.


In a nutshell, this is what it takes to start a home-based business.

Starting a home-based business can be exciting and rewarding, although there will be challenges as with anything new.



What are the advantages of owning a home-based business?


Some advantages of owning a home-based business:

No Commuting

No Commuting is the most obvious one, as it saves time and bus fare or car expenses unless you have to travel to visit customers.

Lower Overhead

Since you won’t have to buy or rent business space elsewhere or maintain a separate office, you’ll probably only have the cost of business licenses and taxes.

Tax Advantages

Check with your Chamber of Commerce for tax advantages.

Operating a home-based business can be a way to recover your business expenses and sometimes reduce the amount of income tax you have to pay. To qualify for a reduction in income taxes, your office space area needs to pass the “exclusive use” test, meaning you must be able to show that a part of your home is your primary place of business and is used regularly and exclusively for conducting business.

Family Time

If you have children, operating a home-based business can allow you more flexibility with child care and more time to spend with family.

When your children are old enough, you can legally employ them in your business, as long as you follow the rules. There are certain restrictions, especially for children under the age of 18.

Always consult with an attorney before taking steps to employ your children in your business so that you can ensure compliance with all federal, state, and local regulations, which may vary greatly depending on locality.



What are the disadvantages of owning a home-based business?



An HBB is not for everyone; there are some disadvantages:

Municipalities regulate home-based businesses, and particular neighborhoods may have agreements against them. If you’re renting, landlords tend not to be home-based business-friendly.

Might Not Work for You

A home-based business might not work for you, even if allowed where you live. Signage, parking, and the need for home-based insurance might make running a home-based business a bad idea. Conflict can be created between other tenants and your landlord who may be irritated at the non-resident traffic.

Isolation

Countless people, who run home-based businesses, suffer from feelings of isolation and being out of the loop. This can be particularly intense for people who have spent much of their career in highly collaborative office areas and suddenly have no one to talk to when they switch to an entirely home-based business career.

Interferes with Family life

Some people find that running a home-based business causes a conflict in their family life. They may find that running a business out of the home means that business needs are regularly taking away family time. This blurring of the lines between home and business means they never feel off the clock even after hours.



Starting a home-based business provides you with a unique opportunity to grow at your own pace, achieve the seemingly impossible in your career, and work flexibly at the same time. It allows strong potential for significant professional growth.

If after performing due diligence and research you decide you have what it takes to start a home-based business, use this information to get started today.


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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

It can be embarrassing when somebody else finds a grammar mistake in your work, but don’t let it get to you. We all make grammar mistakes.


What is a grammar mistake?


A grammar mistake is any incorrect usage of a word or a deviation from established grammatical rules.

As language continually evolves, a phrase or word choice that’s used today may have been a grammar mistake in the past.

We’ll view 13 common grammar mistakes to avoid in writing so you’ll know how to identify, fix, and steer clear of them.

Your goal is to have clear, polished, mistake-free writing. So, we’ll look at 13 common grammar mistakes and show you how to fix them.


1.   Who vs. that


Use who when referring to a person. That is used for inanimate objects.

Example          My brother is the one who wrote the book.

Example          I bought a purse that is light to carry.

Example          They’re part of an organization that promotes organic farming.


2.   Affect vs. effect

Affect is a verb that means to cause something to happen. Effect is a noun that indicates a result.

Example          How will the continuous rain affect construction?

Example          The increasing layoffs will have a major effect on the economy.


3.   Who’s vs. whose

Who’s is a contraction of who is. Whose is a relative pronoun; a possessive form of who.

Example          Who’s ready to go?

Example          Whose bookbag is this?

4.   Who vs. whom

Who is the subject in a sentence, while whom is the object.

Example          Who will be going to the banquet this weekend?

Example          To whom shall I address the package?


5.   Less vs. fewer

Less is used to describe an abstract or otherwise uncountable amounts of items. Fewer is used for countable numbers of items.

Example          The students had less time to practice today.

Example          If fewer people used disposable water bottles, there would be less plastic in landfills.


6.   I.e. vs. e.g.

I.e. which is short for, id est, is used to clarify statements. E.g., short for exempli gratia, is used to provide examples.

Example          I’ll be off again tomorrow, (i.e., I’m still very sick).

Example          I’ve read lots of books over the past year (e.g., Undaunted, A Tree Grows in Brooklyn, and How Green was my Valley).

Always add a comma following these abbreviations, and enclose them in parentheses.


7.   Then vs. than

Then indicates when something will happen. Than is used to compare things or people.

Example          First we’ll have lunch; then go to a movie.

Example          All my brothers are taller than me.


8.   Each and every

Each refers to two items or the individual items in a group. Every refers to three or more items or to the group as a whole.

Example          Each of my children came to visit me this year.

Example          Every one of my coworkers is going to the restaurant.


9.   May vs. might

May is generally used in the present tense to ask for permission and to indicate something that is likely to happen. Might is used with the past tense and to describe things that either didn’t happen or are unlikely to happen.

Example          May I bring a guest to the party?

Example          There might have been time for review, but the fire alarm went off.


10. Farther vs. further

Farther refers to literal distance. Further means “more.”

The mountain looked farther away than ever.

We’ll have no further communication.


11. Past vs. passed

Past can be a noun, an adjective, a preposition, or an adverb. It refers to something that has already happened. Passed is a verb.

Example          My cousin told us stories about the past.

Example          The bus passed on our right side.


12. Passive voice

While not inherently incorrect, many writers use the passive voice when the active voice would be a more correct, clearer choice.

Passive voice: The layout was prepared by me.

Active voice: I prepared the layout.


13. Possessive nouns

Possessive nouns are versions of nouns that show ownership. They often use apostrophes.

Example          That’s John’s letter opener.


For a plural possessive noun, the apostrophe goes after the s.

Example          The marchers’ instruments.

There are different schools of thought about what to do when a singular possessive noun ends in the letter s. Some say the apostrophe goes at the end, without adding an s.

Example          That’s Jonas’ car.

The Chicago style requires that when a name ending in s becomes possessive, you add an apostrophe and an s.

Example          That’s Jonas’s car.


These are just 13 common grammar mistakes to avoid in writing, but there are many others that people make. Practice, reading extensively, and using grammar-checking tools will help you spot mistakes and make corrections. With time, practice, and patience, you’ll be able to improve your grammar skills and become a more confident writer.

I recommend Grammarly as a checking tool. It’s free.


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