by Rahimah Sultan

You must use good website promotion techniques to get your site noticed. This article covers a few tips on web site promotion for home business owners.

Website promotion is an ongoing process for attracting visitors to your website. It includes techniques such as web content development, search engine optimization and search engine submission.

Content

High quality unique content is one of the most effective ways to improve your online presence. Without good content your website could go unseen. Good content gives you lead generation, increased traffic and search engine rankings. Be sure your search engine optimization (SEO) is done correctly. If you are just starting a home business this might be new to you. Just do some research or get someone to help you. There are plenty of resources available.

Search Engine Submission

Submit your website directly to major internet service providers, such as Google, Yahoo, MSN, and others. Major search engines will eventually find your website if you do not submit it to them, but many webmasters believe it speeds up the process. Most of your traffic will probably come from search engine clicks so you want to make sure you list your site with the popular search engines. It will take a few days for your site to begin showing up in searches.

Connections

Submitting your website to other high ranking sites and blogs will help you gain back links (Read Article) to your website. Google and other search engines measure and rank your website by the importance and quality of other websites linking to you. Be very careful where you place your links. Be sure these links are not associated with spammy directories or link farms. These types of sites can have a detrimental effect on your rankings.

Website Promotion

Promote your website as many ways as possible. Here are a few:

Use a blog to gain followers and get useful information and feedback from potential customers.
Advertise on internet message boards, discussion forums and online communities.
Put your URL on everything connected with your business: letterhead, business cards, flyers, etc.
Build business partnerships with businesses offering complementary products.
Write ezines about your business, products and services.
Use social media.
Join Google +.
Use images and videos.

Start with the basics and as you become more knowledgeable and comfortable with the various processes, include more strategies. Your success online depends on your ability to attract visitors to your website. These tips on web site promotion for home business owners will help.

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by Rahimah Sultan

Picking a domain name should be easy, right?



If you’re thinking of just using your business name, you should think again. A good bit of thought should be given to selecting a domain name. Picking a domain name is like getting married. You’re going to have to live with it until the end. I am suggesting four things to consider when choosing a domain name.

People that use your site will come to know it by the domain name. Repeat visitors will often just type in the domain name to get to the site. For example, do you search for “Amazon” when you want to buy a book or do you simply type in amazon.com? If Amazon were to change its domain name to Shop, there would be a lot of confusion. The same goes for your domain name. Once you pick it stick with it.

Domain Name Choices

Even if the obvious choice is your business name that might not be the best. There are four significant issues to consider.

1) Unwise Choice

Is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises… More

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by Rahimah Sultan

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder.


An autoresponder is the ideal way to handle your daily business operation and save you time and money. Getting started with autoresponders requires a bit of research to determine which one best suits your needs.

If you have a limited budget there are places online where you can get free ones. Just know that they normally place ads on your emails, which will more than likely give your customers the wrong impression of you.


But if your budget is truly limited, it’s best to start with free and then upgrade as your finances allow, because an autoresponder is an absolute must for making money.

The first thing you’ll need to do when you get your autoresponder is set it up with follow-up messages or articles that relate to your business or products, so that the email messages you send out contain material that relates to your offers.


Do try to create some of your own if you can. If you use pre-written emails, change them up a bit to reflect your own style of writing.

When you load your autoresponder try to load it with at least 52 messages. This way, you’ll have something to send for each week of the year. If you have trouble there are places online where you can get your material for free. If you simply don’t have the time, start with a few messages and add more as you can.

Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature. Your signature will be displayed at the bottom of every message your autoresponder sends, and it should be your name and the link to your business. You can also add a short description of your business. Your name and link to your business shows your customers you are a professional.

Once you have everything set up you can start sending out emails. Your autoresponder can be set up to send messages automatically. You can send out emails daily, weekly, or monthly. The choice is yours. Most autoresponders are flexible, easy to use, and will send out your messages when you decide.

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by Rahimah Sultan

Operating a work from home business is the perfect opportunity for you to be your own boss provided you’re prepared to do so! Working alone can be very exciting however experiencing small business success at home requires 5 simple components or measures you must consider or take as reviewed below!

Structure

This is to say you’ll need to establish set working hours and not deviate from them simply because you’re working alone and can do what you please! Whether you work for somebody else or have decided to be your own boss, if you’re not productive your ‘paycheck’ will suffer as will your job security or business!

Self Motivation

Establishing the ‘proper’ environment is a well and good as mentioned above however without the proper motivation you’ll get little accomplished! Are you self motivated because if you’re not, trying to be your own boss will likely result in failure so this is something you MUST consider beforehand!

Remember, when working alone you’ll need not only to plan your work on a daily, weekly and monthly basis, but you’ll also need to work your plan! Motivation will be needed to not only work through problems that may arise, and they will, but to also resist the temptation to ‘take time off’ whenever you please just because you can!

Focus

The degree of small business success you may or may NOT experience is dependent upon the quality of effort you… Click to read more

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Copyright © Rahimah Sultan

Set a Routine

Set a schedule and stick to it. Decide what days you’re going to publish articles for your home business and get them out on those days. If you’re new to blogging and unable to write articles daily, then do it two or three times a week. Regular posting can enable you to move up in search engine ranking, and it keeps you in front of your audience.

If blogging is only one aspect of your home business, and you’re not in a position to outsource work, you may not have the time to post articles several times a week. In that case, there are many sources for published articles that allow you to republish, as long as you keep the article intact and the author’s resource box.

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Businesses that have made a difference are the ones that have been able to stand the test of time. Even though you may be just starting your business/home business, build a strong business history. There are some things you can do to build a positive image and secure future success. First, you must do things correctly and legally, following all the rules, and don’t cut corners in order to give yourself the upper hand or to make a quick buck.

Be organized and keep detailed records, as organization is a key to success. There are many important aspects of keeping precise records of your financial dealings, not the least of which is avoiding a major pain at tax time and keeping yourself clear of IRS audits. If you don’t keep clean financial records, it can be difficult if not impossible to claim some of the tax breaks your company is entitled to. Some companies ride so close to the black line, that it can be those tax deductions that help turn a profit for the year. Business experts advise keeping your records for a minimum of three years.

Keeping track of your business transactions doesn’t have to be complicated or too technical. For many years, businesses have managed record keeping through a simple system of writing down all transactions and putting them into some sort of file. You can do the same, or if you’re more comfortable with using a computer and software then you can use that to make your record keeping even easier. However, computer files can be lost in a system crash or even accidentally erased. Be sure to take the time, once a month or so, to make backup files of all your important records. If you are in charge of a second business, make sure you keep those records separate.

Day to day operations can create a “can’t see the forest for the trees” mentality. If you have the records and an easy system with which to look back over your numbers, you’ll never have to rely on your feelings or memory to gage how well your business is doing. And, don’t count totally on your account, although at times it’s unavoidable. It is in your best interest, as a business owner, to at least have a working knowledge of the books. Anyone could fall victim to a less-than-scrupulous accountant. The more you know about your business’s records, the less likely you are to become someone’s prey. Besides, with the knowledge and ability to take care of your books, you can cut back on what is oftentimes a very expensive bit of payroll. Always act in a professional manner, no matter the situation and create skilled business ties at the beginning of your venture, so that inquiries regarding your operation can be answered in a positive light.

Copyright © Rahimah Sultan

I’m an entrepreneur with a focus on internet marketing. I’ve been in offline MLM in the health and wellness area, and I am now focused on building my Internet business that includes blogging, social media and affiliate marketing.

Article Source: http://EzineArticles.com/?expert=Rahimah_Sultan

by Rahimah Sultan

Every online business needs email marketing tools that allow you to follow up with prospects. A good autoresponder for your business is an absolute must to immediately provide information to prospective customers and then follow up with them at preset time intervals.

There are some fantastic autoresponder services available, but they’re just that – autoresponders only. Why stop with just an autoresponder when you can get a full service system for less money?


Why not use what the top MLM and Internet marketers use for their businesses? GVO Webhosting offers all the tools you need to succeed online. Not only do you get autoresponders and web hosting, you also get an email marketing and newsletter system, your own live webinar room, and professional video hosting and creation services.

Get live training at GVO Academy FREE with your Hosting Account. Master internet marketing from the bottom-line basics to the latest advanced secrets. GVO Academy and its incredible group of instructors will coach you right at your computer through live workshops, streaming videos, and Q&A sessions.

Get all these tools now for a very low monthly fee. As your business grows, you can upgrade in this full-service system and still get more services for less cost.

Do your one-stop business setup shopping here. You get everything you need in this turnkey marketing package including a good autoresponder for your business.

This article was edited on 8/1/22

By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Every day, internet use is still increasing worldwide.

Marketing has always been about reaching customers where they are. Print advertisements, billboards, and TV commercials all attempt to do just that.

The internet offers exceptional advantages that other marketing mediums can’t, including the option to personalize content, the opportunity to build far-reaching relationships with customers, and its scope of reach.

The internet can be overwhelming with all the videos, recipes, news articles, and e-commerce sites. So, how are you supposed to differentiate your business to reach the right audience?

Internet marketing is the answer.

Internet marketing leverages digital channels that include social media, websites, and search engines, to reach your ideal audience.


What is Internet Marketing?

Internet marketing, also known as online marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.

These marketing strategies include SEO, web design, social media, email, PPC, and other internet-related methods.

What’s the Role of Internet Marketing?

Your customers and prospects are looking for you online.

In traditional marketing, the approach was to direct messages to prospects and customers in the form of advertising, direct mail, and other vehicles. Now, the people you want to reach are already online looking for you, your products, and solutions. So, make it easy for them to find you.

Here are two separate goals you’ll have with internet marketing and the necessary steps to take to achieve them.


1. Attract new customers

To attract new customers, you’ll want to use online marketing strategies. Focus primarily on paid social media ads, search engines, and web design.

You might use Facebook’s Lookalike Audiences to get your message in front of prospects who match your core demographics, or you could pay a social media influencer to share images of your products with that already well-established community.

You can attract new customers to your product or brand with paid social media, but you need to conduct market research and A/B testing before investing too much in one social media channel.

You’ll also need to maintain a powerful SEO presence to attract new customers.

Be sure to spend time and resources on your website design. Your site needs to be easy to navigate and helpful. It must also be user-friendly as well as mobile-friendly.


2. Cultivate brand loyalists

To increase brand awareness, cultivate a strong online community, and retain customer loyalty, you’ll want to use email, blogging, and social media.

Send personalized emails to past customers that contain discounts based on their previous purchases, to wish them a happy birthday, or remind them of upcoming events.

For email campaigns, you’ll need an email list. Here’s how to build your list.

You might use social media to showcase your brand and hear directly from your customers. Consider hosting a Twitter chat, creating fun contests on Facebook, or posting surveys on Instagram.

Online/internet marketing is the broad term and overarching strategy that includes content marketing as one process within that strategy.

Content marketing is the actual process of creating and distributing content to reach audiences.

Online marketing includes sharing that content through search engines, email, and social media. It also includes paid advertising as well as a wide range of strategies that you might use to reach online audiences.

While most of the strategies that fall under online marketing involve content creation, online marketing also includes the non-content creation tasks of internet marketing, such as PPC bidding, and website design.

The function of internet marketing is to help you reach, attract, and convert online audiences to your business.


Using these Internet Marketing Goals and Tips can help you in that effort.



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