Posts Tagged ‘internet marketing’
Internet Marketing For Home Business Owners
by Rahimah Sultan
This is a great time of the year for me as I prefer cooler weather, and I like to walk and run outdoors in the fresh air, for daily exercise. There are a lot of squirrels where I live, and as I exercise I see them busily preparing for the cold months ahead by gathering and storing acorns.
As marketers, we have entered a new season of Internet Marketing for home business owners. Have you planned for the colder months? Summer has turned to fall and the holidays are fast approaching. Have you planned your seasonal marketing strategy? Do you have a blog for which you are providing updated content? Are you using search engine optimization techniques? Have you submitted your blog or other site to the major search engines? (See article)
As a home business owner you must continually market to get your site seen as much as possible in order to develop a client base for your products and services. Do you have a marketing plan? If not, make one today so that you will be well on your way to implementation before the holidays. Internet marketing for home business owners is very important if you are serious about succeeding in your business.
Write out a marketing plan that fits your budget and start implementing it now. You can use free resources if you are just starting your business, and then add paid sources of advertising as your budget permits. Use these tips to help with Internet Marketing For Home Business Owners.
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Launching Your Website
by Rahimah Sultan
So, you finally stopped dabbling in this thing or that for internet marketing and have set up your own website over which you have total control. Now you need some help with launching your website so the world will know about you and your services or products. Or maybe your site is not new. You just want more traffic. Hmmmm, how do you go about it?
I happened across this article that has some ideas. The author discusses how to create a good message that incorporates a gift which includes your branding, and where to broadcast this message. Of course your branding is the important thing in internet marketing. Then you use social networking sites and free and paid traffic sources to distribute your message when launching your website.
Put on your thinking cap and come up with places and traffic sources to either post the content or post a blurb with a link to the content? You want to leverage your internet marketing when launching your website.
Click here to read the article.
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Social Media Marketing Techniques For Getting A Dominating Position
by Rahimah Sultan
Russell Armstrong states, “For anyone who needs to clear out the cobwebs on their social channels and sharpen their effective social media marketing strategies, here are a few techniques to employ so you can take back control and rise in the ranks.”
Develop a Strategy and Follow It If you don’t have a solid plan in place, your content will probably be lost and never seen. For example, set a reasonable limit on how many tweets to publish every day. Adjust the number as needed, but definitely have a goal. Even publishing just five tweets a day gives you somewhat of a benchmark to work with.
You need to build trust by responding to tweets or posts on your channels. If you don’t reply people will turn to your competitors for answers or guidance.
While tracking is generally thought of as time-consuming and tedious, it needs to be done at least once a month.
Remain active on Google+ as that is essentially free advertising for your brand when other people search for you on Google.
There are five key platforms that you should use to grow your brand.
Click here to read the article.
How To Build Backlinks
by Rahimah Sultan
While doing some online research I came across an article on backlinks. The author, Lee Joseph LaCasse, discusses how to build backlinks when surfing. He details how to research a product you want to buy, by using the Firefox browser that has a page rank add-on, and then leave a comment on that site. You can then determine the page rank before leaving a comment which points back to your blog. Make sure what you say is relevant to the actual article. Most of the time the webmaster will approve it because that is a possible sale.
You can also get another link by leaving an anchor text embedded in your comment. Building back links this way accomplishes two things at one time. If you do this weekly your number of backlinks will quickly increase. The author also suggests a way to get backlinks without doing a Google search.
As you know, backlinks to your blog can get you higher rankings in the search engines which means there are more eyeballs on your site and more prospective buyers for your products and services.
You can read how to build backlinks by surfing, for more details.
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Online Marketing For Long Term Traffic
by Rahimah Sultan
In TJ Philpott’s article Publishing Content For Long Term Traffic he discusses three simple ways that using content can keep you in front of people online.
Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.
Blogging has become the rule now rather than the exception for maintaining an online presence.
Article directories are still a great platform for publishing content. People still use them to find what they are looking for, and article directories archive older publications so, that information can be accessed.
Video is becoming one of the most popular methods of sharing content, because people are visual and they would rather see and listen as opposed to read text. The fact that they can see and hear you builds trust and loyalty much faster. (Click to read article)
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Internet Sales Funnel
by Rahimah Sultan
The concept of the sales funnel begins at the very start of a marketing phase where you are trying to capture the interest of as many visitors and prospective customers as you can. Some techniques used for this are:
**Writing good and targeted content and articles on your blog
**Building a list using email signups through your blog by offering free gifts
**Using social networks to signup people in order to be able to broadcast your special offers or latest blog post
**Using a landing page and/or sales pages with a call to action (signup, buy, etc) and many more.
Before even considering the construction of your Internet Sales Funnel, you will need a product or service to offer to sell to your visitors.
These can be physical products, your own digital creations such as eBooks, videos or software and also things such as membership programs or consultation services. If you don’t have your own product you can use affiliate programs such as Clickbank, Amazon or affiliate programs available that you can use in conjunction with blogging from your website.
It is very important that before choosing a product to sell that you try to identify a niche which people are demanding and then supply this need to them.
An Internet Sales Funnel is really a marketing framework which represents all of the stages from your initial leads to actual sales.
Ezine writer Kate Franklin states, “Basically a sales funnel is a way of funneling prospects into your business and building trust.” Click here to read her article.
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Internet Marketing Rejection
by Rahimah Sultan
Rejection of any kind hurts. It’s no different with Internet Marketing Rejection. What matters is how you deal with it. Rejection does have a place and a purpose in your internet marketing business. You will not get a “yes” all the time. Rather than quitting, use rejection as a motivator. Keep learning about your business and find out what you can do differently or what you can improve.
Power of Rejection
Don’t hand your power over to rejection. Don’t let it rule your mind and control you. If you do, it could be devastating, because you can lose your money and not achieve your dreams and goals.
Rejection Mindset
We tend to take rejection personally because we invest so much time and effort in our product or service. So we need to change our mindset about Internet Marketing Rejection. It’s not personal. When someone does not want to use your services, it’s not about you. Most of the time the prospect’s reasons for saying “no” have nothing to do with you. It may not be the right time, it might not be a great fit for their business, or maybe they are having trouble making a decision at the moment. So you just move on, but you can stay in touch.
Dwelling on Rejection
Avoid dwelling on rejection. Instead focus on what you are working toward and do the daily tasks required to achieve that end. Learn all you can to improve your chances of success and work on your business daily.
Be honest with yourself about what you don’t know so that you can give yourself the opportunity to learn it and to grow, both personally and in your Internet Marketing business. Use the right tools to lessen the chances of Internet Marketing Rejection.
Internet Marketing Measuring for Business
by Rahimah Sultan
Google’s Matt Cutts, in discussing Google’s Internet Marketing Measuring for Business regarding guest posting, states that Google is geared towards recognizing utility. If Google doesn’t recognize utility, then Google will become weaker and someone else will take their place. Only a few people remember Alta Vista. They didn’t provide much in the way of utility….
He then goes on to discuss the importance of measurement.
Measuring What Is Important
Matt Cutts says that a publishing strategy based on Google ranking is not a strategy but a tactic and it’s not a good tactic. He goes on to say that if interesting material is provided, people will read it and they might return if more interesting information is provided. This is creating engagement. That combined activity plays into ranking. Success depends on achieving the underlying business goal.
Some common things that are measured are Page views, Subscriptions, Comments, Quality of comments, Syndication, Time on site, Videos watched, Unique visitors, Traffic sent to partner sites, and much more.
How Do We Know If We’re Interesting?
“There are a couple of different types of measurement marketers use. One is an emotional response, where the visitor becomes “positively interested”. This is measured by recall studies, association techniques, customers surveys and questionnaires. However, the type of response on-line marketers focus on, which is somewhat easier to measure, is behavioural interest. When people are really interested, they do something in response.”
Click here to read more Internet Marketing Measuring for Business information
Focused Internet Marketing
by Rahimah Sultan
Focused Internet Marketing is simply remaining focused on what you’re doing whether it’s sending out Ads, writing an article, building a website or whatever. When writing an article for your blog you finish much quicker if you keep your focus. Having a routine is helpful. One of the things to consider is managing your energy. You’ll do your best “thinking” work when you have the most energy.
I read an article that lays out eight effective strategies to this end that include:
* Managing your energy not your time
* Preparing the night before
* Not opening email until noon
* Turning your phone off and leaving it in another room, and more.
The author references a report from the World Health Organization regarding life expectancy which turns out to be 24,820 days and he states “Once I realized this, I started thinking about how I could develop a better morning routine. I still have a lot to learn, but here are some strategies that you can use to get the most out of your 25,000 mornings.” He also says “What you do each morning is an indicator of how you approach your entire day.”
Do consider these tips for your Focused Internet Marketing.
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Should I Use a Blog or a Website for My Internet Marketing?
by Rahimah Sultan
First of all a blog IS a type of website. Basically, anything on the Internet is a website. A website is any place you can visit online through a URL or a Domain. The answer to the question ‘Should I Use a Blog or a Website for My Internet Marketing’ is YES.
Let me explain. Blogs were created to make regular posts in chronological order, usually with the latest on top. A post is anything you want to write about or articles related to whatever your site is about. Now blogs use a set of tools that allow you to add, remove, and edit your online content. If you use a WordPress blog you do not have to know any code to have your own blog/website.
If you want to have a web presence, all you have to do is set up a static site on a WordPress platform and add plugins and custom themes (templates) to expand your blog/website with thousands of features.
Using a blog style website is the fastest and easiest way to get started online for a hobby or an Internet business. Should I use a blog or a website for my Internet marketing is now a moot point. Search engines love blogs. Every time you add new content it is picked up by them. If you post new and relevant content regularly, you will get return visitors to your blog.
Most WordPress themes allow you to set up a static website and then add the blogging component as a separate section of your website.
There’s no need to choose between a blog and a website when you can have them both. And you do not have to manage two separate sites.
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