Posts Tagged ‘internet marketing’
Facebook Marketing Tactics
by Rahimah Sultan
Facebook is actively introducing new tools and features to help marketers succeed. To help with your success, there are things you can do that include some underused Facebook marketing tactics.
You can optimize your open graph meta-data by using attractive images, and enticing titles and descriptions.
If you’re already creating videos you can upload them directly to Facebook to create more views and engagement.
You can use Facebook’s CTA buttons which are free.
You can post on weekends and at night, and do promote your best content.
These Facebook Marketing Tactics are each covered in the article 5 Effective Underused Facebook Marketing Tactics.
Online Marketing as an Alternative for Baby Boomers
by Rahimah Sultan
Lillie Lacy discusses some alternatives for the future of the Baby Boomers, who may not have saved enough for retirement. One choice is to keep working as long as possible, and another is to start an online business. Online marketing as an alternative for Baby Boomers is a beneficial choice, as it can be done from home and almost any place in the world.
‘As a group, they were the wealthiest, most active, and most physically fit generation up to that time, and amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income; therefore they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even “midlife crisis” products. The increased consumerism for this generation has been regularly criticized as excessive.’
Many people are using Internet Marketing as a means for extra money or a fulltime income and are very successful. Just think it through, make a plan and use online marketing as an alternative for Baby Boomers.
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Internet Marketing Tool
by Rahimah Sultan
As Internet Marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. Just as we need a website and an autoresponder, we need places to advertise like safelists and traffic exchanges among others. I recently discovered another great Internet Marketing tool to add to my marketing arsenal. It is Hot Spot Mailer, owned by Maryanne Myers, and it has been around since May of 2009.
You need a widespread reach, targeted audiences, and cost-effective advertising for whatever business you are in. You can use this mailer for free or choose the upgrade. As I want to fill my marketing arsenal with paid one-time-only items–as opposed to a monthly fee–I upgraded. It is dirt cheap.
You are not limited to once a day or week on mailing an ad, as long as you have credits. You will definitely benefit from the upgrade. You can choose to have members emails come to your designated email address or you can use your HSM (Hotspotmailer) email box.
If you should happen to run short of funds at some future time, you will always have this mailer in your Internet marketing tools arsenal with no monthly fee.
Blog Promotion for Internet Marketers
by Rahimah Sultan
In this article Blogger Darren Rowse discusses how to promote your blog without letting the rest of your blogging slide. He shares a particular comment that was in response to an article on how his blogs grew. This is his summary for the article.
There are a couple of things that I think we as bloggers always need to pay attention to – these being publishing regular high quality content on our blogs and looking after the readers we already have (community).
These activities are like a baseline. Take the focus off these at any point and your blog is likely to suffer fairly quickly.
Promoting a blog is something you should also have some baseline activities and rhythm around. For example sharing new content to social media (whether through automation or manually doing it) is good practice.
However I do think there are times where it’s probably well worth having a burst of concerted promotional effort to grow your blog.
Whether it be through guest posting, reaching out to mainstream media, attending/speaking at events or even paying for advertising – a burst of intentional promotional activity for a defined period can have some real benefits.
Click here for information on blogging, article marketing, and promotion for Your Business.
Four Types of Articles for Internet Marketers
by Rahimah Sultan
We all know that blogs can be for personal or business use, and the reason for blogging is to get people to your site to see what you are offering so you can make sales. The type of content used is determined by the purpose of your blog. This is an overview of Four Types of Articles for Internet Marketers: Junk, Product, Information, and Viral.
Junk
A junk article is only fodder and is of inferior quality that contains readily available material used to supply a heavy demand for gossip or some other such thing.
Product
You use a product article to describe what you are selling and how it is used. In order for this type of article to be effective, you must state how the particular product can solve a problem for your potential customer.
Informational
An information article requires a bit of work, and you can use it to maximize the quality of traffic to your site. This type has a narrow topic based on the keywords for your site, which draws in a particular kind of prospect. If you have used SEO correctly, someone searching for something to solve a particular problem can end up on your site and become a customer.
A WordPress blog in the root of your site is the way to go. You can use an SEO plugin like the All in One SEO Pack that allows you to optimize each article and each page on your blog for particular keywords. If you do one article per week focusing on one of your site’s long-tailed keywords, in 52 weeks you can get an amazing amount of organic (free) traffic to your site. Be sure to include a call to action, such as Click Here for More Information, in the article. Then make your call-to-action a clickable link that leads to a squeeze page, a sales page, an affiliate link or wherever you want to take them.
Viral
A viral article is one that takes advantage of trending news events, funny videos or something of that nature, and is used mainly for getting links as opposed to quality traffic.
Whether you choose one or all four types of articles, this overview of Four Types of Articles for Internet Marketers gives you some ideas for future posts. When you click the banner below you have an opportunity for access to more information on all aspects of setting up and growing a business, including extensive material on Article Marketing.
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10 Essential Tips In Email Marketing
by Rahimah Sultan
Email marketing is used when you obtain the email addresses of visitors to your blog or website by using an opt-in form.
The opt-in form is an area where you request the name and email address of a reader in exchange for a report or information article, usually offered free and as an addition to a sales page.
Once email addresses are procured, subsequent emails are sent, at various intervals, to the reader offering further free information and options to subscribe to membership sites or opportunities to receive further support and advice on a specific topic.
Email marketing is the sending of the periodic emails promoting further benefits.
Top tips when carrying out this type of marketing are:
1. Straight forward opt-in form – make sure the reader knows exactly how to request information using simple boxes and instructions such as one box for their name and another for their email address
2. Opt-out information – always reassure the reader that, should they wish to be removed from a mailing list, this is done without question and immediately
3. Be up front – provide your subscribers with all information regarding subsequent emails and frequency, what they can expect from you and what they will get or benefit from by your emails and information provided
4. Always provide a “call to action” – readers need to be instructed on what to do next so always request a call to action and what will be received by the reader once done
5. Easy reading – make your information easy to read with a basic format, titles, subtitles and key words so a reader can scan the information and get the important facts
6. Request feedback – ask the reader what they want and request feedback and comments on your content and reports. If it doesn’ deliver as promised, ask for advice on improving
7. Regularity – provide updates and information on a regular basis. Your readers will learn to expect newsletters, emails, and so on, on a regular basis so will not be surprised when they receive subsequent emails
8. Varied media – remember there are various ways to access the internet and many people use desktops, laptops, mobile apps, tablets to name a few so the layout of your information is important. Check the content on various devices and make amendments to make it attractive to the eye if possible
9. Remain approachable – let your own character and personality come through in your writing and you will gain association with your readers. If you stay human you can be viewed as a reliable source of information
10. Add value – make sure everything you say provides your reader with a valuable experience such as providing tips, lists, how to achieve something and worthwhile reading.
Tips for Promoting Your Website
by Rahimah Sultan
When you visit a website are you curious about who owns or operates it? Do you check it out, especially if it contains something that peaks your interest? What is the first page you look at?
Your ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. If you want to find out about a company, an organization or an individual, you will probably look at this page first. That is why I have included it in my Tips for Promoting Your Website. So, take advantage of this fact when promoting your website.
Personalize Your Page
One of the first impressions you can make on a potential consumer is from your ‘About Us’ page. This is good news for everyone because it is one of the best pages on your website for you to get creative with and truly personalize.
If your business has a particularly interesting, or unusual, back story relating to how it came about, that could be a fun way to make the most of your ‘About Us’ page. You can use fun images or a pleasing color scheme.
One thing to remember when you’re creating a good and effective ‘About Us’ page is to personalize it enough to suit you and your business. Reveal the how, why, and what your business ultimately stands for. Do not overload your consumers with too much information.
Your ‘About Us’ page should not be too long. Explain succinctly what your company does, and what the goal is, but in a fun and relatable manner.
Optimize your website
Be sure you optimize your website for relevant, repeat organic traffic from search engines. Your title, description and meta tags should reflect what your site is about. The description should be a sentence or two describing the content of the webpage. Now use the main words of the description for the keywords meta tag. If you have a blog update it regularly and optimize each post in the same manner so the search engines can find it.
Post actively on forums and blogs
You can participate in forums where your target audience is reachable. Post useful responses to questions, and include a signature with your website on your profile. You could possibly incorporate your own tips for promoting your website in a discussion. Do not spam as you most likely will be banned.
Publish an e-zine
An e-zine is an online magazine like a newsletter. You can publish your own or subscribe to others. You can find many free directories where you can add your digital newsletter and articles. Ezine Articles is one of the top directories.
Social Media Marketing
Use the strength of social media sites – mainly Twitter and Facebook – to reach your marketing objectives.
So, do not ignore the importance of your “About” page. Use it to your advantage.
You can benefit from the free online advertising tips discussed here. There are many no cost resources on the internet to promote your business, and of course you have the option of paid advertising. I’m sure that using these Tips for Promoting Your Website can be beneficial.
Your Commitment To Internet Marketing
by Rahimah Sultan
If you are starting a business are you fully committed to doing what it takes to make it a success? Have you decided what avenues to use for growth? What is your commitment to Internet Marketing for your business and how do you deal with the marketing?
Are you going to use a blog, social media, traffic exchanges, safe lists, and email marketing? Will you use both paid and free sources. You must include a marketing strategy in your business plan and it has to outline the way you will handle your marketing.
The first thing you must know before starting a business is your personality and philosophy. Are you a person who is passionate, persistent and who perseveres once you commit to something?
I was reading a magazine article by Dr. Philllip C. McGraw in which he stated, “The way you do anything is the way you do everything.”
He went on to say that at age 12 he discovered that he was an all-or-nothing person. If he let himself get careless in school, everything else started to slide. If he aimed to be the best in one area that commitment raised his game across the board.
If in your commitment to Internet Marketing you decide to use a blog as your platform you must make regular posts.
When using social media you have to follow through with ways that increases your audience, engagement, and sales.
With traffic exchanges and safe lists you have to pay for traffic or surf for credits or do both in order to send out mailings (Ads) daily.
So figure out your philosophy or guiding principle which in turn will determine your commitment to Internet Marketing for your business.
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SMO Strategies in Internet Marketing
by Rahimah Sultan
Social Media Optimization (SMO) involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. Using SMO Strategies in Internet Marketing opens up a communication avenue with current and future customers.
Did you know that having a solid social media optimization (SMO) strategy can also improve your SEO performance and organic rankings?
Good SMO strategies will drive traffic from social sites and search engines and shares, and leverage the power of social sharing to create benefits for your website.
When you create social media profiles and pages, for your business you are creating a platform for discussions/conversations and a community for your fans. Your social profile pages become a form of word-of-mouth advertising.
There are seven steps you can take to improve your SMO Strategies in Internet Marketing that include building your reputation, engagement, and becoming an authority.
“The author of this article states that, “Social media is an ideal platform to communicate your sales messages instantly and in a cost-effective manner. When you include social marketing to your overall marketing strategies, you open up a very powerful avenue of communication with your current and prospective customers.”
For some SMO Strategies in Internet Marketing, Click here to read Tips to Boost Any Business With Best Smo Strategies.
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Blogging: Your Message
by Rahimah Sultan
The term blog originated from weblog and then weblog became just blog. A weblog is just that, a web log that is an online journal or diary kept by individuals. The term is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominant way of self-publishing.
Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.
There are many platforms for blogs that including WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.
WordPress.com is free but you do not technically own your blog, it can be suspended at any time, and .wordpress is in your domain name; while WordPress.org is free, you have control, and there are search engine-friendly options, but you must pay a host to support it.
WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skills for uploading files to a web server using FTP (file transfer protocol) and such.
Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post can be as short as 250 words.
If you have been thinking about blogging, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.
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