by Rahimah Sultan

Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.

So, you have set up your business and you need to let the world know. Just how do you do this?

You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.

Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.

Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.

Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.

Email marketing done right is all about giving your customers useful information and building trusting relationships.

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by Rahimah Sultan

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

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by Rahimah Sultan

We all want our email marketing to be successful. Getting your emails opened is the goal. After all, we have great things to share with our audiences, and we want to gain their trust. So, if we can get more people opening and reading them, and what we are offering is relevant to then, we can get more sales.

Anne O’Dwyer has some suggestions to get all your emails opened by eager followers.

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by Rahimah Sultan

In his 15 One-Sentence Chunks of Online Marketing Advice You Can Use Today, Jonathan Long took five popular online-marketing options — search engine optimization, local SEO, pay-per-click, content marketing and social media — and wrote down the first three one-sentence pieces of advice that came to mind.
 

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Read the article here…



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by Rahimah Sultan

Educated buyers want help and expertise. If you have something compelling to say and you market those ideas then you can increase your credibility and build an audience that will listen to you. A blog or newsletter is a great way to get content to your audience. Decide who that is and start jotting down helpful, instructive advice to make life easier. Use visual, insider and “wacky” content.

It’s called content marketing. You’re on the receiving end every day. If you need examples, check out all those helpful tips and articles in your email box and social media designed to make you stop, click, read, and act.

Although this article was written by Mike McCarron who is the transportation industry, it is information that all marketers can use. Read more…

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by Rahimah Sultan

If you are starting a business are you fully committed to doing what it takes to make it a success? Have you decided what avenues to use for growth? What is your commitment to Internet Marketing for your business and how do you deal with the marketing?

Are you going to use a blog, social media, traffic exchanges, safe lists, and email marketing? Will you use both paid and free sources. You must include a marketing strategy in your business plan and it has to outline the way you will handle your marketing.

The first thing you must know before starting a business is your personality and philosophy. Are you a person who is passionate, persistent and who perseveres once you commit to something?

I was reading a magazine article by Dr. Philllip C. McGraw in which he stated, “The way you do anything is the way you do everything.”

He went on to say that at age 12 he discovered that he was an all-or-nothing person. If he let himself get careless in school, everything else started to slide. If he aimed to be the best in one area that commitment raised his game across the board.

If in your commitment to Internet Marketing you decide to use a blog as your platform you must make regular posts.

When using social media you have to follow through with ways that increases your audience, engagement, and sales.

With traffic exchanges and safe lists you have to pay for traffic or surf for credits or do both in order to send out mailings (Ads) daily.

So figure out your philosophy or guiding principle which in turn will determine your commitment to Internet Marketing for your business.

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by Rahimah Sultan

This is a great time of the year for me as I prefer cooler weather, and I like to walk and run outdoors in the fresh air, for daily exercise. There are a lot of squirrels where I live, and as I exercise I see them busily preparing for the cold months ahead by gathering and storing acorns.

As marketers, we have entered a new season of Internet Marketing for home business owners. Have you planned for the colder months? Summer has turned to fall and the holidays are fast approaching. Have you planned your seasonal marketing strategy? Do you have a blog for which you are providing updated content? Are you using search engine optimization techniques? Have you submitted your blog or other site to the major search engines? (See article)

As a home business owner you must continually market to get your site seen as much as possible in order to develop a client base for your products and services. Do you have a marketing plan? If not, make one today so that you will be well on your way to implementation before the holidays. Internet marketing for home business owners is very important if you are serious about succeeding in your business.

Write out a marketing plan that fits your budget and start implementing it now. You can use free resources if you are just starting your business, and then add paid sources of advertising as your budget permits. Use these tips to help with Internet Marketing For Home Business Owners.

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by Rahimah Sultan

Picking a domain name should be easy, right?



If you’re thinking of just using your business name, you should think again. A good bit of thought should be given to selecting a domain name. Picking a domain name is like getting married. You’re going to have to live with it until the end. I am suggesting four things to consider when choosing a domain name.

People that use your site will come to know it by the domain name. Repeat visitors will often just type in the domain name to get to the site. For example, do you search for “Amazon” when you want to buy a book or do you simply type in amazon.com? If Amazon were to change its domain name to Shop, there would be a lot of confusion. The same goes for your domain name. Once you pick it stick with it.

Domain Name Choices

Even if the obvious choice is your business name that might not be the best. There are four significant issues to consider.

1) Unwise Choice

Is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises… More

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This article was edited on 8/1/22

By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Every day, internet use is still increasing worldwide.

Marketing has always been about reaching customers where they are. Print advertisements, billboards, and TV commercials all attempt to do just that.

The internet offers exceptional advantages that other marketing mediums can’t, including the option to personalize content, the opportunity to build far-reaching relationships with customers, and its scope of reach.

The internet can be overwhelming with all the videos, recipes, news articles, and e-commerce sites. So, how are you supposed to differentiate your business to reach the right audience?

Internet marketing is the answer.

Internet marketing leverages digital channels that include social media, websites, and search engines, to reach your ideal audience.


What is Internet Marketing?

Internet marketing, also known as online marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.

These marketing strategies include SEO, web design, social media, email, PPC, and other internet-related methods.

What’s the Role of Internet Marketing?

Your customers and prospects are looking for you online.

In traditional marketing, the approach was to direct messages to prospects and customers in the form of advertising, direct mail, and other vehicles. Now, the people you want to reach are already online looking for you, your products, and solutions. So, make it easy for them to find you.

Here are two separate goals you’ll have with internet marketing and the necessary steps to take to achieve them.


1. Attract new customers

To attract new customers, you’ll want to use online marketing strategies. Focus primarily on paid social media ads, search engines, and web design.

You might use Facebook’s Lookalike Audiences to get your message in front of prospects who match your core demographics, or you could pay a social media influencer to share images of your products with that already well-established community.

You can attract new customers to your product or brand with paid social media, but you need to conduct market research and A/B testing before investing too much in one social media channel.

You’ll also need to maintain a powerful SEO presence to attract new customers.

Be sure to spend time and resources on your website design. Your site needs to be easy to navigate and helpful. It must also be user-friendly as well as mobile-friendly.


2. Cultivate brand loyalists

To increase brand awareness, cultivate a strong online community, and retain customer loyalty, you’ll want to use email, blogging, and social media.

Send personalized emails to past customers that contain discounts based on their previous purchases, to wish them a happy birthday, or remind them of upcoming events.

For email campaigns, you’ll need an email list. Here’s how to build your list.

You might use social media to showcase your brand and hear directly from your customers. Consider hosting a Twitter chat, creating fun contests on Facebook, or posting surveys on Instagram.

Online/internet marketing is the broad term and overarching strategy that includes content marketing as one process within that strategy.

Content marketing is the actual process of creating and distributing content to reach audiences.

Online marketing includes sharing that content through search engines, email, and social media. It also includes paid advertising as well as a wide range of strategies that you might use to reach online audiences.

While most of the strategies that fall under online marketing involve content creation, online marketing also includes the non-content creation tasks of internet marketing, such as PPC bidding, and website design.

The function of internet marketing is to help you reach, attract, and convert online audiences to your business.


Using these Internet Marketing Goals and Tips can help you in that effort.



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