by Rahimah Sultan

You want to publish your articles in the largest publications that you can, because they get you links when other webmasters use your article on their site, and you want to capture highly-qualified leads in order to build brand recognition and stay on your readers’ minds.

The following article covers optimization of your squeeze page in your article marketing.

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by Rahimah Sultan

Your content marketing strategy must begin with articles as the base. You can put them on your blog or publish them in article directories. It’s preferable to place them on your blog. Whichever you choose, you need to first create them. You can use the following as a guide to writing new content easily.

Generally, people will start with an introduction, list a few points, and write a conclusion. But that presents a problem if you’re stuck. So start with the end, the conclusion. What is it you want people to do as a result of having reviewed your content?

You include a call to action (CTA), but you must ask yourself why anyone would want to take action in the first place. If you don’t have a good answer then the chances that anyone else will are next to nil.

You have to start with the end in mind. Give people a reason for wanting to see what you have to offer. Tell them what it can do to help them solve a problem. Discuss some key points that lead to a logical conclusion.

You want to peak their interest so they’ll follow through and click on that link which leads to a free gift for joining your newsletter or sends them to a blog article that can help with something they’re struggling with or whatever you’re wanting them to take action on.

First, make an outline using your key selling points. This outline is simply a few key things jotted down for your benefit. List the main point and write a couple of lines about it, then go to the next important point and do the same. Use three or four key ideas.

Your outline should look something like this:

The problem – Don’t know how to…

My widget solves that problem by…
a)
b)
My widget solves the problem (how?)
a)
b)

Click here (CTA link) to check out the widget

You’re working backward, in no particular order, and listing the main points. Be sure that each bullet point and subtext leads logically to the next thing, and that in turn leads the reader to take some sort of action.

What would the reader need to feel in order to click on your link? Your conclusion needs to make people feel obligated to do what you say to get what they want.

When you finish discussing your points or ideas, the conclusion should make perfect sense.

Writing new content easily can be simpler than you think when you follow this approach of starting with the end in mind and logically laying out your key points to lead people to where you want them to go, i.e., your CTA.

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by Rahimah Sultan

You’ve got customers coming into your business every day and they are buying your products and services. Or you may be just starting a new venture. You might think the Internet is too complicated. You’re already too busy. So why do you need an online business? There are four reasons to have your business online that will probably make you reconsider.

Cost

With a traditional brick and mortar business, you have overhead costs for the space, stock, and staff. You can run an online business with just one person, a computer and Internet access. Setting up an online business requires a website. You’ll have to purchase a domain name and hosting which will cost a minimal amount – less than $50. You can do an online search for these and comparison shop.

Audience

You can potentially reach millions of people on the Internet, and target a specific audience to whom you can sell directly. These are prospects looking for your products and services.

Hours of Operation

With your online business you’re available 24 hours a day, seven days a week. Since you’re working from your computer you can be available when you choose, sell products and take customer inquiries at any time of day or night, because you’ll be using automated systems.

Products

You don’t have to have your own products to sell. In a brick and mortar operation, you would buy stock from a manufacturer or wholesaler and then sell it. With an online business you don’t have to buy product or worry about delivering the product or sorting out the payment systems.
The product owner takes care of all that. This business model is known as affiliate marketing. It’s a good place to start when you’re new to online business.

You need a good business plan that incorporates your final goal and the steps to reach it.

Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services. It’s doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.

In summary, the four reasons to have your business online are no overhead for a brick and mortar space, it’s cost effective, you can reach millions of people, No set hours of operation, and you can sell other people’s products as an affiliate marketer.

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by Rahimah Sultan

Multi-level marketing companies basically promise a chance to leave your 9-5 job, be your own boss, make lots of money and to make new friends in the process. The ongoing debate is whether these companies and programs are legitimate business opportunities.

According to Wikipedia Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling.


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by Rahimah Sultan

To be successful online you must have a marketing plan. This is your foundation and your online marketing strategy for success. SEO (search engine optimization), content marketing, and social media marketing should be included. You need SEO to allow search engines to find you, content marketing to help solve peoples’ problems and engage prospects and customers, and social media to help you listen to what people are saying and to generate leads.

You can read A Successful Online Marketing Strategy for more details.

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by Rahimah Sultan

Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.

With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.

The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.



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by Rahimah Sultan

A blog is a tool for publishing whatever you want. You define what that publication should be like based on your interests and goals. Blog article marketing is a process of writing articles, that support your interest, and publishing them on that blog platform. A blog is a technology that’s easy for both people and the Internet to understand.

You decide the purpose and the tone. Do you want to attract more leads for your product or service? Should the tone be formal or casual?

The basic format of a blog article includes a date, title, author, and the article body which includes text and images. You can include a call to action (CTA) at the end of your article with a link to your lead capture page (LCP) to bring in more leads.

Doing a blog right is about understanding what you can do with the technical capabilities of a blog platform.

(For more information, read my blog article https://marketingsuccessreview.com/blogging/4-benefits-of-article-marketing)

Blogging is one way to establish an online presence, especially if you have or want to start a business.

These Blog Article Marketing Tips can help you get started with your online presence and help to establish your authority.

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by Rahimah Sultan

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder. Every online business needs email marketing tools that allow you to follow up with prospects.

An autoresponder is the ideal way to handle your daily business operation and save you time and money. An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.

Getting started with autoresponders requires a bit of research to determine which one best fits your needs.

The following articles detail the setting up and use of autoresponders. It is actually a three-part guide.

Part 1

Part 2

Part 3

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by Rahimah Sultan

Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him. Affiliate marketing is the basis for all other Internet marketing strategies.

Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc. Since the invention of complex algorithms and advanced security, it’s safer to do business and shopping online. This even led to …  More

by Rahimah Sultan

Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.

Read this article for a few tips for online marketing.

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