Archive for the ‘Business Success’ Category

August 10th, 2018

Smart Strategies for Affiliate Marketing

by Rahimah Sultan

photo from blog

 

You can start or boost your business using the internet and various platforms. A good place to begin is with affiliate marketing.

 

‘The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.’

 

There are two important rules to use when promoting products that are not your own:

 

1. Only recommend products with which you are familiar.

 

2. Never tell anyone directly to buy a product.

 

You can read my source for Smart Strategies for Affiliate Marketing here.

 
 
 

Start Building Your List Today
Click the Banner Below

 


 
 
 
 
 
 
 
 
 
 

April 12th, 2018

3 Tips for Establishing Your Online Presence

by Rahimah Sultan

 

photo from blog

 

So what do you need to build your online presence? You want people to know about you, to know you are open for business online. People need to know you exist in order to connect with you. Setting up shop on the Internet entails the same process as creating an offline business. You have to come up with a name, find a suitable location, and advertise it. Following are three tips for establishing your online presence.

 

Address
Just as with an offline business, you first need to decide on a name. Your online address or domain begins with buying virtual real estate so you can brand yourself. You need to look for some online real estate to which you can attach your name. This means purchasing a domain name that is unique, easy to spell and sound out, and not already taken. You need a name that defines you.

 

Make your domain name relevant to your content, service or business. Keep it short and look for an exact match. Ideally, you want your own name. If it is not available, look for something as close as possible. You can use your name or place a hyphen between your first and last name or use your name along with some aspect of the business. Choose wisely or it could become costly or even impossible to change it later. Use the “com” extension as opposed to “org” or “net” for business names whenever possible.

 

There are many domain name providers you can use. Run an online check for a few and compare prices. When buying a domain name, purchase the name only and do NOT sign up for anything else they offer like web hosting special security or other available services.

 

Location
Now that you have your domain you need to choose a web hosting account. This is where your domain (website / business) will be housed. This will be where your shop or business is located online. Buy your own hosting package so that you have total control. Once you have your hosting you can then install a WordPress blog for free, as it will be part of your package. It is the most popular blogging software in the world, it has unlimited plugins and themes, and free templates and much more. This is your asset that is totally under your control, and it can be monetized. Do not use free blog hosts, as you will have absolutely no control if you later decide to change anything. Any work you do on it will be for nothing. I suggest a WordPress blog over which you have total control.

 

Advertising
If you have an offline business that you are bringing online, use blog posts to talk about how to perform what you do. It could be consulting, making jewelry, presenting seminars, speaking engagements, writing books, affiliate marketing, creating online courses, writing eBooks, etc.

 

You can monetize your blog by including an appropriate link, in your posts, to something you are selling. This can be your own products, affiliate links or other offers.

 

You can get visitors to your site (blog), through social media, visible content on search engines, reading and commenting on other blogs, linking to other blogs, and regularly blogging. Post a minimum of once a week, especially, when just beginning to blog.

 

There are many advertising resources available both free and paid. Know that you will not develop a huge following overnight. It takes time, patience and perseverance. In time, some of your site visitors will become buyers.

 

You want people to know that you exist, so create your online presence with a domain name appropriate for your business, get a hosting package, set up business on a WordPress blog, and advertise to let people know what you have to offer. Use these three tips for establishing your online presence.

 

Start Building Your List Today
Click the Banner Below

 

 
 
 
 
 
 
 
 

February 14th, 2018

Four Tips for Online Marketing in 2018

by Rahimah Sultan

photo from blog

 

Marketing trends are continuously evolving. Following are four tips for online marketing in 2018.

 
 

Influencer Marketing
Influencer Marketing Will Change. It is closing the gap with video advertising. Readers want shorter roundup posts with more authentic stories and actionable knowledge. Focus on “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

 

Artificial Intelligence
Artificial intelligence will enable marketers to do a better job with things like email-personalization, A/B testing, and more. Although we’ve been able to get names and data for a while, AI will soon progress to the point of potentially helping to figure out which messaging is working, and which needs improvement.

 

When it comes to websites, personalization will go a step farther by examining your site users’ history, and providing them with relevant content, for wherever they are in the buyer’s journey.

 

SEO
SEO is forever changing, and Google’s algorithm updates will shake up things for marketers. For example, keywords will require a greater emphasis on natural, long-tail key phrases, optimized for the increasing popularity of voice search—which, as you might imagine, works more like how we actually talk.

 

Instead of “marketing trends 2018,” make a question of it just as you would speak.

 

As voice search becomes more user-friendly, technology is shifting to voice understanding, as opposed to voice recognition. SEO elements like search history, keyword research, location data, and more, will all be affected by this change.

 

Search engines are getting a lot better at figuring out what people are looking for when they enter a question into the Google search box. You need to figure out what questions people are asking, and go after those questions with your SEO strategy.

 

Ad Blocking
Marketers need to be prepared to allocate budgets to working around ad-blocking technology. These include social media and influencer marketing—mentioned above, as well as inbound.

 

Blog posts and articles still work to improve the SEO of your website.

 

To recap, influencer marketing will change, artificial intelligence will enable marketers to do a better job with personalization, SEO will require a greater emphasis on natural, long-tail key phrases, and you can circumvent ad-blocking technology.

 

These four tips for online marketing in 2018 are not new. They build upon existing trends.

 
 

Start Building Your List Today
Click the Banner Below

 
 


 
 
 
 
 
 
 
 

January 25th, 2018

Basic Internet Marketing Tips

by Rahimah Sultan

 

photo from blog

 
 

Your business has unlimited potential to grow when it targets the internet as its market. You need to have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website.

 

Read More

 
 
 

Start Building Your List Today
Click the Banner Below

 


 
 
 
 
 
 
 
 

January 7th, 2018

Marketing: 10 Tips

by Rahimah Sultan

 

photo from blog

 

I thought tip number five in this article would be a good introduction.

 

Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.

 

You can read the Top 10 Internet Marketing Tips for Your Small Business for all the information.

 

Start Building Your List Today
Click the Banner Below

 


 
 
 
 
 
 
 
 

December 25th, 2017

6 Content Marketing Trends for 2018

by Rahimah Sultan
photo from blog

 

For 2018 two things are certain:

 

Content marketing will become even more important
Content creation and distribution will change radically

 

Although content marketing is effective, the channels, tactics and tools that marketers use will continue to evolve.

 

There are 13 content marketing trends that will dominate 2018. Six will be discussed in this article.

 

Trend No. 1– Remarketing Will Become the Engine of Lead Generation
If you have some existing customer data, setting up a remarketing campaign isn’t very difficult.
If you have an email list of people who clicked through on an offer without buying anything, you can create a Facebook custom audience to show them a discount coupon.

 

Or you might have a different custom audience for people who read 2 or more of your blog posts without signing up for any lead magnet.

 

If you have existing user data, you can start a remarketing campaign on these platforms:

 

Google Ad Remarketing
Facebook remarketing
AdRoll
RetargetLinks

 

Trend No. 2– Personalized Content Experiences
One-to-one marketing aka personalization, is the key to good customer experiences.

 

When you visit a landing page and enter your name and email to download an eBook, the next time you visit the same site, you’re greeted by name and also shown more eBooks related to a particular interest. It’s obviously already being done, but more and more marketers will begin using personalization.

 

Personalized emails include name, email address, company URL, company size, etc.

 

Trend No. 3– Brands Will Create More Super Niche Content/Sub-Brands
No matter what industry you’re in, you will need to create niche content if you want to thrive in 2018. For example, if you’re in the fitness industry you can sell related products and reports on fitness supplements.

 


Trend No. 4– Content Will Adapt to Natural Language Search

Due to voice search we’re moving into screen-less search. Voice searches already make up 20% of all Google searches on mobiles.

 

Since the way we speak is very different from the way we type, your content needs to adapt to natural language search. Instead of writing about “best small business marketing tools,” write about “What are the best marketing tools for small businesses?” Here are a few things you can do:

 

a) Write complete, full-sentence questions and answers in your articles, rather than breaking it up into several sentences.

b) Use long, specific phrases in your titles and headers.

c) When determining your target keywords, keep in mind the conversational nature of voice searches. Try to target longer, naturally phrased keywords.

 

Trend No. 5– There Will Be More Bite-Sized Content
Over the past few years marketers have created longer and longer content. Longer content does rank better in SERPs which is fine if that’s your intention. But if your target market is millennials you’re more likely to get positive ROI from shorter, visually-rich content.

 

Instead of creating long-form content, mix it up with long and short. Use tweetable graphics or sharable in-post graphics.

 

Trend No. 6– Influencer Marketing Will Change
Influencer is closing the gap with video advertising. Readers are sick of reading lengthy roundup posts with shallow, regurgitated insights, and they want more authentic stories and actionable knowledge.

 

Instead of aiming for volume, your key focus should be “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

 

Steps to take:

 

a) Identify key brand or product influencers, either manually or through a platform like TapInfluence.

b) Create a marketing campaign directed at those influencers.

c) Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers (such as a snackable content from an interview/analysis).

d) Track key metrics relating to reach, sales and brand awareness.

 

That content marketing is here to stay is beyond question, but the way you create and distribute content will change drastically in 2018.

 

From blog posts and social media updates, we should see a shift towards video and niche-focused, personalized content. Bite-sized content should come back into vogue and marketers will increasingly turn to remarketing to reach their audiences, especially in B2B.

 

For more in-depth information on these trends and the remaining 7 trends, read 13 Biggest Content Marketing Trends That Will Dominate 2018

 

Start Building Your List Today
Click the Banner Below

 


 
 
 
 
 
 
 
 

December 10th, 2017

Email Marketing Trends for 2018

by Rahimah Sultan

 

photo from blog

 
 
 

Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

 

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

 

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

 
 
 

Start Building Your List Today
Click the Banner Below

 


 
 
 
 
 
 
 
 

November 26th, 2017

Business Success: 3 Tips

by Rahimah Sultan

 

photo from blog

 
 
 

There are many online marketing strategies you can use for business success. There is search engine marketing, social media marketing, and e-mail marketing among others.

 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing

 
 
 

Start Building Your List Today
Click the Banner Below

 


 
 
 
 
 
 
 
 

November 5th, 2017

Tips for Article Marketing

by Rahimah Sultan

 

photo from blog

 
 

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy… Continue

 
 
 
 

Start Building Your List Today
Click the Banner Below

 

 
 
 
 
 
 
 
 

October 21st, 2017

Affiliate Marketing Strategy Steps

by Rahimah Sultan

photo from blog

 
 

I ran across an article titled 10 Steps to a Successful Affiliate Marketing Strategy that laid out what affiliate marketers needed to do to succeed in 2015 and beyond? The operative words are…

 

Read Steps to a Successful Affiliate Marketing Strategy

 

Start Building Your List Today
Click the Banner Below