Archive for the ‘Business Success’ Category

February 14th, 2018

Four Tips for Online Marketing in 2018

by Rahimah Sultan

photo from blog

 

Marketing trends are continuously evolving. Following are four tips for online marketing in 2018.

 
 

Influencer Marketing
Influencer Marketing Will Change. It is closing the gap with video advertising. Readers want shorter roundup posts with more authentic stories and actionable knowledge. Focus on “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

 

Artificial Intelligence
Artificial intelligence will enable marketers to do a better job with things like email-personalization, A/B testing, and more. Although we’ve been able to get names and data for a while, AI will soon progress to the point of potentially helping to figure out which messaging is working, and which needs improvement.

 

When it comes to websites, personalization will go a step farther by examining your site users’ history, and providing them with relevant content, for wherever they are in the buyer’s journey.

 

SEO
SEO is forever changing, and Google’s algorithm updates will shake up things for marketers. For example, keywords will require a greater emphasis on natural, long-tail key phrases, optimized for the increasing popularity of voice search—which, as you might imagine, works more like how we actually talk.

 

Instead of “marketing trends 2018,” make a question of it just as you would speak.

 

As voice search becomes more user-friendly, technology is shifting to voice understanding, as opposed to voice recognition. SEO elements like search history, keyword research, location data, and more, will all be affected by this change.

 

Search engines are getting a lot better at figuring out what people are looking for when they enter a question into the Google search box. You need to figure out what questions people are asking, and go after those questions with your SEO strategy.

 

Ad Blocking
Marketers need to be prepared to allocate budgets to working around ad-blocking technology. These include social media and influencer marketing—mentioned above, as well as inbound.

 

Blog posts and articles still work to improve the SEO of your website.

 

To recap, influencer marketing will change, artificial intelligence will enable marketers to do a better job with personalization, SEO will require a greater emphasis on natural, long-tail key phrases, and you can circumvent ad-blocking technology.

 

These four tips for online marketing in 2018 are not new. They build upon existing trends.

 
 

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January 25th, 2018

Basic Internet Marketing Tips

by Rahimah Sultan

 

photo from blog

 
 

Your business has unlimited potential to grow when it targets the internet as its market. You need to have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website.

 

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January 7th, 2018

Marketing: 10 Tips

by Rahimah Sultan

 

photo from blog

 

I thought tip number five in this article would be a good introduction.

 

Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.

 

You can read the Top 10 Internet Marketing Tips for Your Small Business for all the information.

 

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December 25th, 2017

6 Content Marketing Trends for 2018

by Rahimah Sultan
photo from blog

 

For 2018 two things are certain:

 

Content marketing will become even more important
Content creation and distribution will change radically

 

Although content marketing is effective, the channels, tactics and tools that marketers use will continue to evolve.

 

There are 13 content marketing trends that will dominate 2018. Six will be discussed in this article.

 

Trend No. 1– Remarketing Will Become the Engine of Lead Generation
If you have some existing customer data, setting up a remarketing campaign isn’t very difficult.
If you have an email list of people who clicked through on an offer without buying anything, you can create a Facebook custom audience to show them a discount coupon.

 

Or you might have a different custom audience for people who read 2 or more of your blog posts without signing up for any lead magnet.

 

If you have existing user data, you can start a remarketing campaign on these platforms:

 

Google Ad Remarketing
Facebook remarketing
AdRoll
RetargetLinks

 

Trend No. 2– Personalized Content Experiences
One-to-one marketing aka personalization, is the key to good customer experiences.

 

When you visit a landing page and enter your name and email to download an eBook, the next time you visit the same site, you’re greeted by name and also shown more eBooks related to a particular interest. It’s obviously already being done, but more and more marketers will begin using personalization.

 

Personalized emails include name, email address, company URL, company size, etc.

 

Trend No. 3– Brands Will Create More Super Niche Content/Sub-Brands
No matter what industry you’re in, you will need to create niche content if you want to thrive in 2018. For example, if you’re in the fitness industry you can sell related products and reports on fitness supplements.

 


Trend No. 4– Content Will Adapt to Natural Language Search

Due to voice search we’re moving into screen-less search. Voice searches already make up 20% of all Google searches on mobiles.

 

Since the way we speak is very different from the way we type, your content needs to adapt to natural language search. Instead of writing about “best small business marketing tools,” write about “What are the best marketing tools for small businesses?” Here are a few things you can do:

 

a) Write complete, full-sentence questions and answers in your articles, rather than breaking it up into several sentences.

b) Use long, specific phrases in your titles and headers.

c) When determining your target keywords, keep in mind the conversational nature of voice searches. Try to target longer, naturally phrased keywords.

 

Trend No. 5– There Will Be More Bite-Sized Content
Over the past few years marketers have created longer and longer content. Longer content does rank better in SERPs which is fine if that’s your intention. But if your target market is millennials you’re more likely to get positive ROI from shorter, visually-rich content.

 

Instead of creating long-form content, mix it up with long and short. Use tweetable graphics or sharable in-post graphics.

 

Trend No. 6– Influencer Marketing Will Change
Influencer is closing the gap with video advertising. Readers are sick of reading lengthy roundup posts with shallow, regurgitated insights, and they want more authentic stories and actionable knowledge.

 

Instead of aiming for volume, your key focus should be “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

 

Steps to take:

 

a) Identify key brand or product influencers, either manually or through a platform like TapInfluence.

b) Create a marketing campaign directed at those influencers.

c) Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers (such as a snackable content from an interview/analysis).

d) Track key metrics relating to reach, sales and brand awareness.

 

That content marketing is here to stay is beyond question, but the way you create and distribute content will change drastically in 2018.

 

From blog posts and social media updates, we should see a shift towards video and niche-focused, personalized content. Bite-sized content should come back into vogue and marketers will increasingly turn to remarketing to reach their audiences, especially in B2B.

 

For more in-depth information on these trends and the remaining 7 trends, read 13 Biggest Content Marketing Trends That Will Dominate 2018

 

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December 10th, 2017

Email Marketing Trends for 2018

by Rahimah Sultan

 

photo from blog

 
 
 

Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

 

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

 

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

 
 
 

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November 26th, 2017

Business Success: 3 Tips

by Rahimah Sultan

 

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There are many online marketing strategies you can use for business success. There is search engine marketing, social media marketing, and e-mail marketing among others.

 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing

 
 
 

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November 5th, 2017

Tips for Article Marketing

by Rahimah Sultan

 

photo from blog

 
 

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy… Continue

 
 
 
 

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October 21st, 2017

Affiliate Marketing Strategy Steps

by Rahimah Sultan

photo from blog

 
 

I ran across an article titled 10 Steps to a Successful Affiliate Marketing Strategy that laid out what affiliate marketers needed to do to succeed in 2015 and beyond? The operative words are…

 

Read Steps to a Successful Affiliate Marketing Strategy

 

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October 7th, 2017

A Few Tips About MLM

by Rahimah Sultan

 

photo from blog

 

There is an ongoing debate as to whether businesses and programs, that promise you a chance to leave your day job, are legitimate business opportunities or scams/pyramid schemes. Multi-level marketing (MLM) companies offer you a chance to be your own boss, make lots of money and new friends in the process.

 

Here are some major indicators of pyramid schemes:

 

* Programs that focus mainly on recruitment of new people
 

* Plans that claim you will make money through continued growth of your “downline” rather than through your own sales of products
 

* Programs that ask distributors to purchase expensive inventory
 

* Plans that ask you to sign a contract or pay money to participate in a multi-level marketing program, or any business opportunity, without letting you take time to read all of the paperwork
 

* Products or services are just vehicles for recruiting, and may be gimmicks and/or overpriced. Even high quality products may serve as a cover for recruitment activities.

 

Compensation Plans

 

A MLM company will have one of several Marketing Payment Structures. It can be a Matrix Plan, a Binary Plan, a Breakaway Plan or other.

 

The distinct feature of a Matrix Plan is its limited width. Unlike other MLM compensation plans, a Matrix restricts the number of distributors you can sponsor on your first level, usually to less than five. The most commonly used Matrix MLM plans are 4 x 7, 5 x 7, 3 x 9 and 2×12.

 

A Binary Plan is a Two-Legged (Left leg, Right Leg) structure where each new distributor or member is placed in either of the left or right subtree. One subtree is called a Power Leg or Profit Leg and the second subtree is a Profit Leg or a weak leg.

 

Advantages of a binary MLM plan are:

 

Spillover, unlimited depth, fast expansion, it’s volume driven, and there can be multiple business centers.

 

The Breakaway Plan, also known as the Stairstep Plan, has different status stages or steps. Once you reach a certain level you are allowed to “Breakaway” from your sponsor and run your company individually.

 

Advantages of the Stairstep Breakaway MLM Plan are:

 

The earning potential on more levels, no limit on the number of people who can be recruited into your first generation line, and there is no limitation on the number of recruits that your downline distributors are allowed to recruit.

 

It’s important to do your due diligence and check out all programs you may be thinking of joining. Discuss it with a spouse, a knowledgeable and experienced friend, an accountant, or lawyer. You can also check out the company with the BBB. If you feel that you are being high-pressured or that you’re not being given enough time to study and evaluate the details, look elsewhere.

 

Once you have found a legitimate MLM company that you want to be a part of, be prepared to put in the work to make it profitable. If you want success, be disciplined and treat it like a business and be willing to follow advice from others who have made it. Although using multi-level marketing for supplemental income can be a good plan, understand that it will take time to make it your full-time income source.

 
 

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September 29th, 2017

Steps To Sure Fire Marketing Success

by Rahimah Sultan

 

photo from blog

 
 

“Every business is simply a set of systems and marketing just happens to be the most important of these systems.”

 

As marketing is a business system, treating it as such helps to take away the mystery of its function in your business which permits you to create consistent, predictable results from the operation of your marketing system.

 

For details read 7 Steps To Sure Fire Marketing Success.

 
 

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