Archive for the ‘Business Success’ Category

September 26th, 2022

Digital Marketing is Changing

By Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




There are many elements to digital marketing, and all of them move at a very fast pace which makes it difficult to know everything necessary to have a digital marketing career, even though you may have set up a social media campaign.


What is digital marketing?


Digital marketing covers all marketing activities that take place online, as more people use the internet to browse, connect, and make purchases. Also, the increase in mobile use continues to rise.


What are the digital marketing channels?

There is a variety of digital channels available to drive traffic including the following seven main digital marketing channels:

Search Engine Optimization (SEO)
Pay-Per-Click advertising (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Affiliate Marketing


As the digital landscape keeps evolving, there are more than those listed above.


What are the benefits of digital marketing?

Digital marketing allows you to engage with prospects and customers in a way that builds relationships, hopefully, long-lasting ones.

Reach new audiences

As you know already, there are billions of people you can engage with and influence online. When it comes to digital there are no boundaries. Since your social media posts or blog articles can be read by anyone anywhere at any time, the possibilities to engage are limitless. You can use automation for scheduling to reach people on the right days and at the correct times.

Also, you can create interesting content for new audiences by creating a targeted campaign to reach a particular group across relevant digital channels.

Segmentation

This means that you can target audiences based on their location, gender, age, job role, goals, desires, and interests, in your online marketing campaigns.

But, you need to know who you want to connect with before you target anyone. One of the best ways to do this is by creating a buyer persona. This is a profile representing your ideal customer. By using buyer personas, you can tailor your marketing content and reach out on the channels that are relevant to those personas, and connect with them to meet their needs and begin solving their problems. You can have a few personas to reflect your diverse audience.

To gauge who your customers are, what they want, and what they’re looking for you to solve, run surveys and polls on your social media channels, interview current customers on a one-to-one basis, and check out your competitors’ interaction with their customers online.

You can also do some market research using the following:

SurveyMonkey

Site analytics

Your site analytics show where your visitors came from, the keywords they used, and how long they stayed on your site, and the devices and platforms they used to get there.

Cost efficiency

Digital marketing campaigns are trackable and cost-efficient as opposed to magazine and newspaper ads.

Whether your campaigns are paid search, display advertising, or social media, you can cap your spending to keep track of costs. You can set a daily, weekly or even a monthly budget so you never overspend.

Measurable results

Digital marketing is measurable. You can track KPIs (Key Performance Indicators) across digital channels for metrics that matter, not likes or comments or social media channels. Track KPIs that show measurable results like conversion rates, sales, and revenue – things that matter.

Personalize campaigns

Of course, campaigns that are relevant and personalized perform great. Email marketers use this tactic to improve engagement. It’s the same across digital channels.

Easy adaptation

Digital is fast so you can adapt and change campaigns or content quickly. If you realize that one of your social media campaigns isn’t preforming, you can change the location or tweak the message to see if things change. Do A/B testing to avoid wasting time and money on a campaign that will never work.

Engage audiences at different stages


If you’ve read or studied marketing, you will have heard about sales funnels which have four stages through which a customer passes and needs nurturing. Your content must be geared to each of these stages before the purchase is made.

Levels the playing field

Global and small brands benefit from digital marketing. It levels the playing field for all. If you understand your personas, have identified the key digital channels to use, and found what content works, your small business is headed for success.


When setting your digital marketing strategy, you need to:

Set smart goals
Know your target audience
Conduct analysis
Choose your channels
Keep an eye on trends to gain a first-mover advantage
Determine your budget

As digital marketing is changing, you can be successful using this information.


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July 4th, 2022

Internet Marketing Tips for Home Business

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



If you already have an online business that is making money, you know the basics of Internet marketing and growing your business. There are still many people who are unsure about launching a business on the internet and what to expect, and many have a website without any real online presence.


Why do you need an online presence?

There are many ways of making money online, but if you have your own product or service, you need to advertise so people know you exist.

In order to grow your business online, you need a steady flow of targeted customers and prospects visiting your website and sales pages just as you do with a brick-and-mortar business.

There are many sources for free and paid advertising that include:

Social media
Search engine and directory listings
Marketing offline
Content marketing
Blogging
Google My Business on Google
Google Adwords
Email marketing


Paid ads can become really costly very quickly so you have to watch them very closely, especially if you’re just starting out unless you have an unlimited budget.


What else is necessary to grow your business?

In order to grow your business you need:

1. Targeted traffic

Targeted traffic is a visitor that falls within the niche of your website. For example, if your website is about athletic wear and someone lands on one of your articles after doing a search for “best athletic wear for women”, that visitor is targeted. Targeted visitors are people who are genuinely interested in your products or services.

You can buy traffic, use free sources, or both. Paid traffic includes pay-per-click, solo ads, ezine advertising, and banner advertisements.

2. Product or service

Included in these internet marketing tips for home business, of course, is something to sell. This can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers.

If you don’t have your own product, you can find good ones to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few to check out. Just make sure they are good products that solve problems for people. This is especially important for your prospective buyers. You want them to trust you and your recommendations.

3. Marketing funnel (sales funnel)

A Sales Funnel for your Online Marketing

You must use effective advertising. This includes a lead capture page (LCP) with a lead magnet (a freebie or a discount you offer in exchange for names and email addresses) for visitors to fill in to get more information about your products/services. When they fill in the form they’ll be directed to a link to get what you’ve promised.

Now they’re on a list you’ve set up at your hosting company so you can follow up with them and establish a relationship in order for them to get to know, like, and trust you. This process of advertising, using an LCP, and a follow-up system is your sales funnel.

You need a follow-up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to a list of prospects to be contacted at a later date. They may like what you’re offering but need more time to get to know and trust you before buying. Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars, and social media.

So, using these internet marketing tips for home business to start or grow your business, you’ll be able to establish your online presence to let people know you exist, get targeted traffic to your website to grow your business, advertise your product/service, and follow up with your prospects.


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June 6th, 2022

How To Write Great Blog Posts

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




You can find many tutorials on the mechanics of blogging, but, there is more to writing great blog posts than just the process.

You need a great topic, headlines that offer readers the answers to their concerns, engagement, streamlined text, and more.

You must write in a manner that keeps your readers engaged, so that they don’t just take a quick glance and move on.

You can use this three-part article as a guide.




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May 23rd, 2022

Work From Home With Affiliate Marketing

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re looking for an alternate stream of income, affiliate marketing may be your opportunity.


Affiliate marketing is a growing industry and is set to grow even more by 2024. More than 80% of advertisers use affiliate marketing.


The most popular niches are Fashion, Sports & Outdoors, Health/Wellness & Beauty, Travel, and Home & Garden, in that order. Due to covid, Travel may have dropped down the list a bit.


Amazon Associates is still the largest affiliate network.


In the past, affiliates were traditional bloggers or media publishers who had websites they could use to promote and review affiliate products. They tried to earn an income by promoting multiple brands from a range of popular affiliate programs, and even competing products.


Now, influencers are the stars of the internet. Data suggests consumers trust an influencer over an advertisement or traditional celebrity endorsement. Genuine influencers only promote products they like and trust.




What is affiliate marketing?

Affiliate marketing is an advertising model for publishers to earn a commission by promoting a product or service made by someone else.


You don’t have to worry about high startup costs, as affiliate programs are normally free to join.


In affiliate marketing, you refer a product or service by sharing it on a blog, social media platform, podcast, or on a website. You (the affiliate) then earn a commission every time someone purchases through the unique link given to you to use for advertising that product or service.


Commission rates vary according to the company and the offer. There are some programs that offer a flat rate per sale as opposed to a percentage.


There are several types of affiliate marketing in existence, and some are used strictly for generating income.


The best type of affiliate marketing is one that is honest and genuine and in which you become a trusted source on the topic.




If you’re thinking about working from home, here are some business ideas to consider.


What are the pros and cons of affiliate marketing?



Pros


Affiliate marketing is a no- to low-cost business venture you can profit from.


It’s easy to execute, as you have no developing, supporting, or fulfilling of offers to do.


It’s low risk since there are no costs to join programs and you can generate passive income.


With successful affiliate marketing, it’s easy to scale your earnings without hiring additional help, and you can introduce new products and services to your current audience and build campaigns for additional products while your existing work continues to generate revenue.


Know that great affiliate marketing is built on trust. It’s best to only highlight things that you personally use or would recommend. Becoming a great marketer for a certain product requires a lot of work, even when the product interests you or fits within an existing hobby.



Cons

Affiliate marketing requires time and patience. It’s not a get-rich-quick scheme. You’ll need to research the most relevant and credible products to promote. You have to spend time blogging, hosting virtual events, publishing free content on social media, and doing other lead-generating activities.


Since it’s commissioned-based, you have no boss.


Temporary browser cookies are used to track people’s actions from your content. You’re paid when the desired action is taken by someone.


Affiliates have no control over the program. You must obey the rules and guidelines set by the company as to how to present their product or service.



How do affiliates get paid?


There are five common ways affiliates get paid:


Pay per sale – earn a commission for each sale you make.


Pay per action – earn a commission for a specific action.


Pay per install – you’re paid for every installation you generate from your website traffic
promoting mobile apps and software so that people download or install them.


Pay per lead –
pays every time someone signs up for something. This method is common for beginners, as it’s easier to generate leads than to sell products to an audience.


Pay per click
– earn a commission on every click on your affiliate link. This method is used by big merchants desiring to build brand awareness. Customers don’t need to sign up for or buy anything, just to visit the merchant’s website.


What are the top affiliate networks?


The top affiliate networks are:


Affiliate Future
AvantLink
CJ Affiliate
ClickBank
FlexOffers
LinkConnector
ShareASale


To work from home with affiliate marketing starting today, decide on a niche, choose a platform, find relevant marketing programs, create valuable content, and follow FTC guidelines.



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May 9th, 2022

14 Marketing Trends for the Future of Your Business


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


The marketing world moves ever so quickly. Keeping up with these changes isn’t always easy, although it’s vital to stay ahead of them, in order to succeed and maintain a sense of relevance with your audience. It’s no longer enough to create a brand, product, or service and expect it to sell.

In order to start seeing success with your marketing strategies, you need to stop pushing your products on people and instead focus on the needs and desires of your target audience. Instead of focusing on a message for them to buy your product, be more focused on the features your ideal customer is looking for. People want to be approached as individuals. So, focus on building relationships and providing value, then deliver your pitch.

Due to big data and the internet, you’re now able to create hyper-personalized experiences based on what customers do online, thus enabling you to build better long-term relationships with them. This, in turn, leads to more brand loyalty and larger revenue opportunities down the line.



What should you do now?

In the past, effective marketing tactics were about using the right platforms for promotion, targeting specific audiences or demographics by using keywords and hashtags on social media sites and using retargeting campaigns on those sites where possible.

Going forward, business owners will be required to take risks, listen more intently when engaging with customers online, and invest in their branding in order to remain competitive.



What are some changes you need to be ready for?

1.  Know your purpose

Purpose overrules product features. Why are you doing what you’re doing? If you have a big idea or a problem you want to solve, then that is your purpose.


2. Know your customer

 They are at the center of everything. Knowing your customer personas and dividing them into clear segments allows you to specifically target each segment.


3.  Create a personalized and relevant customer experience

As soon as they choose to connect with you, consumers expect a seamless experience from your business. You can do this only if you utilize the power of technology and data. These two things will help you create a personalized and relevant customer experience when existing and prospective customers interact with you.


4.  Be sure marketing remains at the center of your growth strategy

Marketing messages need to be personally relevant and aligned to an individual’s situation and values, as opposed to demographics, such as age and gender.

Marketing begins with knowing your customer segment. Using segmentation and personas can bring deeper insights to media strategies, and creative marketing approaches can be carried through the entire customer experience.


5.  Use digital tools to make interactions more personal

Embrace digital technology. Digital tools allow you to make interactions more personal. You may even be able to deliver personalized products, depending on your product or service.


6.  Get serious about the potential of social media platforms

If your business relies on online sales, getting serious about the potential of social media platforms needs to be at the top of your list.


7.  Use a multichannel strategy

How do you interact with your customers? You may use chatbots, contact emails, and a phone-based contact center. All of your channels are equally important, as they impact the customer’s opinion of you or your organization.


8.  Focus on delivering a mobile strategy

The mobile experience for your customers should be at least as good as a desktop-based website. The key elements of a successful mobile site are simple navigation, clear site-search options, and quick load times.


9.  SEO is more integrated

SEO (search engine optimization) is one of the oldest and most valuable forms of digital marketing. Since algorithms have continuously become smarter and more contextual, your SEO needs to be focused on integration that provides an outstanding and meaningful experience to users, and less on “hacks” and “tricks.”


10. Look for opportunities to partner with influencers in their space

Influencer marketing continues to grow. Since the influencer is endorsing the product, influencer campaigns naturally provide context and relevance.


11. Focus on what really drives your business growth

You need to become more strategic and focus on what really drives your business growth. As automation, AI (artificial intelligence), and machine learning take away a lot of the grunt work of digital marketing, you must become more strategic, as the options in digital marketing continue to grow.


12. Assume Facebook will continue to dominate

Facebook isn’t going anywhere. It has billions of users and the numbers continue to grow every month.


13. Be sure your website is optimized

Websites continue to get faster. Although website traffic is overwhelmingly mobile, most websites still don’t have fully mobile-optimized experiences. Speed will become ever more important.


14. Become more focused

You should become more focused and do fewer things better. With the explosion of digital marketing options, many businesses are spread too thin across too many channels. The smart thing to do is focus on dominating one channel.


The majority of business growth comes from the foundational tools used in digital marketing. It’s easy to become distracted by shiny new digital objects. Although marketers love new trends and want to be on the leading edge of new technologies and platforms, you shouldn’t forget to focus on your foundation. Optimizing your base digital implementation will more than likely provide a better return on investment than experimenting and getting distracted with every new tool.

As you move forward, I hope you keep these 14 marketing trends for the future of your business in mind as you continue to build and grow.


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April 11th, 2022

The Changing Face of Content Marketing

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

The content marketing environment continues to become more complex, focusing on customer experience and strategy.

To navigate this space, you must prioritize your content approach and optimization of your content methods.

Currently, the top 3 content marketing developments include a focus on being more human, targeting, and setting measuring goals that can be reviewed on a regular basis.

In order to achieve your goals, include strategy and planning in every decision in the content marketing process from beginning to promotion.


What do you need for content marketing success?

   * Increased brand awareness

   * Attraction of more traffic to your website

   * Generation of leads


You can increase brand awareness through content marketing by:

1) Creating non-branded, searchable content to gain the attention of those who are not familiar with your brand and who are looking for more information on a relevant topic.

2) Publishing on other websites, with large readerships, that match your target audience.

3) Diversifying your content over blog posts, videos, podcasts, webinars, whitepapers, case studies, etc.


What are some of the best content marketing tools?

1.  Marketing Hub

HubSpot’s Marketing Hub offers an array of tools and systems that grow along with your business, allowing you to scale seamlessly.

2.  WordPress

WordPress is the most widely used CMS (content management system) in the world. It is best for blogging, creating portfolios, and publishing editorial content.

WordPress is an open-source CMS on which you can host and build websites. You can host your own site or use WordPress.com.

WordPress has plugin architecture and a template system you can use to customize any website to fit your business, blog, portfolio, or online store.

It’s a highly customizable platform that is widely used by bloggers.

3.  Google Docs

Google Docs is a free, widely used and simple tool for editing and collaborating with content writers.  If you can use word processor applications, Google Docs is for you.

4.  Grammarly

Grammarly is used for editing and proofreading your content before publication. It works across multiple communication mediums, from email to documents to social media.

Their browser extension works with Chrome, Safari, and Firefox, and offers a free basic grammar and punctuation plan.

5.  Yoast

This tool is one of the best SEO WordPress plugins, and it’s very easy to use.

6.  Vidyard

Vidyard is a video marketing platform used to help you with hosting, sharing, and promoting video content on your website.

It’s best for creating B2B marketing videos, digital marketing, and content creation.

7.  Loom

Loom is great for creating video presentations and tutorials. It’s versatile and user-friendly. You can use it to answer questions or explain complex topics that require a visual aid.

8.  Google Analytics

This tool is for understanding your audience and tracking site metrics like how people found your site and observe visitor behavior.

This free tool is one of the most widely used platforms online, and the basic configuration is easy to use.

9.  Google Optimize

This is best for A/B testing changes to your site’s pages.

10. TheStocks.IM

This is great for sourcing stock images and free photos. It aggregates multiple free photo sites into one place such as Unsplash and Pixabay.

Just type the topic or object you’re searching for into the search box, and it will pull up images across all the platforms it sources from.

11. Canva

You can design your own marketing materials using Canva. Its UI (user interface) is great for design beginners. You can pick a template to start or create your own design from scratch.

It’s great for all kinds of content marketing imagery, like blog cover photos, social media images, Twitter cover photos, and more.

12. Adobe Photoshop

Adobe Photoshop is the gold standard for editing photographs and images, and designing custom materials. Use it to edit photographs, create Facebook images, blog cover photos, and screenshot tutorials.

These are just a few of the content marketing tools out there. Although there are many more, this list is a beginning.

For content marketing success you need to increase brand awareness, attract more traffic to your website, and you need to generate leads.

Knowing how to do this and having the tools to do so is only part of the process. Due to the changing face of content marketing, you must have a well-planned strategy for success.


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March 14th, 2022

Email Marketing is Still Crucial



by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




You may think that, with the rise of social media marketing and digital technologies, marketers and businesses would shift away from email marketing.

That’s not the case. Email marketing is still a dependable tool. Research shows that, in the future, email will become some of the most widely used and popular communication platforms.

There is a range of effective and free email marketing tools that you can check out for organizing and scheduling your various marketing campaigns. Then decide what best suits your needs.


Why should you stick with email marketing?


Worldwide use of email is increasing because it allows you to:

1: Personalize

Email marketing allows for personalization. You can create customized content for your consumers based on their buying patterns, behaviors, and more. You can use automation software tools to see where your customers are in a sales funnel and create specific content for them.


2. Have Better Outcomes Than Most Other Marketing Channels


Email marketing delivers a better ROI (return-on-investment) than some other marketing methods.

For the best results, you should regularly monitor the metrics of your email marketing campaign by checking your click-through rates, engagements, bounce rates, and other factors.


3. Cut Costs

Email is both inexpensive and straightforward. You don’t need a large budget to advertise, or to produce and print ads, so there’s no need to hire a digital and video production crew.

You may need to hire a professional graphic designer to create pleasing visuals along with first-rate content.

Also, email is an effective way to connect with potential customers on mobile phones.


4. Create Brand Loyalty & Connections

You can use email marketing campaigns to improve brand awareness among your customers.

For example, you can send informational content concerning your mission and values, and interact with your targeted groups.

More than likely, with a better understanding of what you’re about, potential customers will be willing to engage and connect with you.

So, create consistent, long-term email marketing strategies to keep consumers anticipating your next email.


5. Integrate Seamlessly With Other Marketing Means

If you’re using other marketing methods, you can integrate them. You can seamlessly integrate your social media channels such as Facebook, Twitter, Instagram, and LinkedIn, by placing those platform icons in emails and asking readers to follow you.

To show consumers’ a preview of your business’s Instagram profile, you can display a collage of Instagram posts in your emails.


How can you future-proof your emailing strategy?


Use these three tips to keep up with the future of email marketing.



A) Use time-based triggers

To help keep your strategy relevant, use time-based triggers for your automation, like:

1. Follow-up emails set to go out a certain amount of time after your initial email
2. Automatic emails on birthdays
3. Follow-up emails for users who interact with your site
4. Abandon cart emails

These triggers reach users at the right time after completing a desired action.


B) Always keep your subscribers foremost in your mind.

You want them to engage with your business, so always think about what will be the best experience for them. You might add an interactive element or change a button color.


C) Test emails

Since the future of email marketing is always changing as well as subscribers’ interests, and tastes, you should always test your emails.

Testing lets you know what’s working for your audience. You can test many elements of your emails including subject line, button colors, image choices, personalization, length, CTA, etc.

Testing lets you know what your audience likes or doesn’t like, so you can continually improve your campaigns.

Keeping on top of email marketing trends is necessary for keeping your email marketing approach current and effective.

Keeping your audience uppermost in your mind when laying out your email marketing campaigns will help you deliver emails that drive success.


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February 14th, 2022

7 Reasons for a Digital Marketing Strategy

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Your business needs a strategic marketing plan in order to remain ahead of your more digitally savvy competitors.

Take steps now to create, streamline, or optimize your marketing strategy and accelerate your results.

Digital and mobile channels are vital for acquiring and retaining customers.


What is digital marketing?


Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. — Wikipedia

Digital marketing is using digital technologies and media to achieve marketing objectives.


You can consider using the following examples of digital technologies and media options for your marketing campaigns:

Search engine marketing
Social media marketing
Pay-per-click (PPC)
Paid social
Online advertorial
Affiliate marketing
Organic search (SEO)
Organic social
Guest blogging
Co-branding
Backlinks
Sponsorship
Influencer outreach


You need a digital marketing strategy in order to avoid these common problems that arise when you don’t have one.


What are these problems?


1. Not having a clear goal of what you want to achieve online

You need a clear strategic goal for what you want to accomplish in terms of acquiring new customers and building better relationships with your current ones, and you need clear objectives in order to reach those goals.

2. Understanding your online marketplace

It’s important to research your online audience. The dynamics of using digital marketing will be different from long-established avenues which have different types of customer profile and behavior and marketing communications options.

3. Staying updated on the latest trends and innovations

In order to stay ahead of your competitors, you need to devote enough resources to digital to stay  up to date with the latest trends and advances in your sector.

4. No strong value proposition

A value proposition introduces your brand to consumers by showing what you stand for and why you deserve their business. It should be persuasive and help turn a prospect into a paying customer.

5. Not knowing your online customers well

Know the sentiment of visitors and what they think. Use other forms of website feedback tools to help create a more customer-centered website and brand rather than Google Analytics and such, which only show volumes of visits and not the sentiments of visitors or what they think.

6. You’re disintegrated

You need an integrated marketing strategy. Digital media work best when combined with traditional media channels.

7. Avoid duplication

If you have a larger company, don’t waste your money and time by way of duplication. Don’t misuse your funds by having different segments of the marketing organization buying different tools and using other agencies for completing similar online marketing assignments.

Invest in a marketing strategy, that works for everyone, to plan, manage and optimize your digital channels and platforms.

Internet marketing using a digital marketing strategy can accelerate your results and increase your ROI.

Although these 7 reasons for a digital marketing strategy are not the only problems that may be encountered, you should keep them in mind when setting up your marketing campaigns.


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November 22nd, 2021

Beginner Blogger Mistakes to Avoid (Part 2)


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



In part 1 of Beginner Blogger Mistakes to Avoid, we discussed 6 mistakes.

Following are the remaining mistakes to avoid:


7. Not tying specific posts into the larger picture.

Specific posts should relate to the broader picture and to your readers’ concerns.


Solution: Identify the problems and concerns they’re facing.

What will be the benefit for readers taking action?

What do they think are the consequences of not taking action?


8. Using stream-of-consciousness writing style.

You don’t want your writing to be a brain dump. People usually scan a blog post. So, it needs to be well organized.


Solution: Use a template, outline, and section headers.

Write an outline before you begin your post.

Make a list of the top things you want readers to get from your post. Then, pare those into larger section headers. Putting in a section header every few paragraphs. This makes your blog post more enjoyable and easier to read.


9. Relying on the conceptual rather than concrete.

Don’t rely on conceptional and vague ideas. Include actual, actionable steps to be taken for success.


Solution: Include actionable steps to achieve success.

Content creation should be useful. Your audience should be given something. It could be a “how-to” recommendation for a particular strategy or simply a suggestion for a tool or tactic to make a process easier.


10. Not using data as evidence.

When you make claims in your post, use data and research to back them up.


Solution: Use data to support your statements.

If you say that people prefer one social media platform over another, you need to show proof of your argument.

Some places to find great data include:

Hubspot Research

Pew Research Center

Marketing Sherpa

HubSpot’s State of Inbound Report


11. Not adding enough context.

Not using examples to back up that what you say is important.


Solution: Use visual aids and additional content to illustrate your ideas.

Saying that one product is a better bargain than another is fine. Don’t just make the statement and move on. Add more content to show why by actually comparing the two and showing the additional benefits of the one over the other. Write for the person who’s just learning about your topic.

For more specificity, you can hyperlink to other posts that relate to your current topic.


12. Borderline Plagiarizing

Don’t copy and paste content to your blog. Your post must be in your own words and in your style of writing.


Solution: Give proper credit.

If you quote someone’s content, you must cite the source.


13. Not Editing.

You’re not done when you finish writing the post.


Solution: You must take time to edit your writing.

Proofread your post. Check for typos, sentence structure, there/their type mistakes, format, and flow.


14. Trying to be perfect.

Don’t try to be perfect. It won’t work. You’ll always find one more thing to correct.


Solution: Publish. You can update later.

After you’ve put in about thirty minutes editing, just publish the post. You can always update it at a later time.


15. Not being consistent.

It’s important to be consistent for your sake and so your subscribers learn to know what to expect.


Solution: Use a calendar.

Before you start blogging, set up a planning strategy that includes how often to post, dates to post, when to do related duties to prepare for each post such as research, the actual writing, etc.

You can use Google Calendar, excel spreadsheets, other sources or just make your own when first starting to blog.


16. Concentrating on fast traffic.

Your focus should be on long-term traffic.


Solution: The ROI of your blog is the accumulation of organic traffic over time.

Publish content that has durable relevance on a consistent basis, to help drive traffic. This is known as “evergreen” content. It’s great quality and is relevant year after year with minimal attention required.


17. Not growing your subscription list.

To get traffic, leads, and eventual customers you need to get subscribers. You can add a call to action (CTA) to your blog to grow subscribers.


Solution: Set up a subscription CTA and email newsletter.

Use your email marketing tool to set up a welcome email for new subscribers and place a simple sign-up form at the top of your blog. You can also use PPC advertising, email, and dedicated landing pages for subscribers that direct people through channels like social media and other pages on your website.

Some other things you can do include offering incentives for signups, promoting on your “About Us” page, adding footers that act like CTAs to blog articles, and using SEO (search engine optimization) for each article you post.

These are beginner blogger mistakes to avoid.

Not making these mistakes and using the suggested solutions to avoid them should set you well on your way to productive blogging.


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November 7th, 2021

Beginner Blogger Mistakes to Avoid (Part 1)

by Rahimah Sultan






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When you tell people that you blog for a living, they think it’s easy, that you just sit at home all day on the internet writing. They say anyone can do that!

But, when they actually try it, they realize it’s much harder than they thought. At first, they make many mistakes like any beginner.

The challenges are pretty easy to avoid if you know they’re coming.

Below are some common mistakes most beginners make and some tips for avoiding them.


What is a blog?

A blog is short for weblog, a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. — Wikipedia

Blogs can help you establish authority in your industry, drive traffic to your website, convert traffic into leads, and grow your business.


What are the most common blog post mistakes?

1. You think of ideas that only interest you.

No matter how great you think your post is, you’re writing for other people.


Solution: Blog posts should reflect your company’s or your site’s larger goals.

You’re blogging to offer solutions to your audience’s problems and to grow your business. All of your blog posts should be written with these goals in mind and have a natural tie-in to issues in your industry while addressing specific questions and concerns of your prospects.


2. You forget about your persona.

If you want your blog content to generate traffic, leads, and sales, it must resonate with your audience and make them take action. You have to have an idea of the person you’re trying to reach – age group, interests, male, female, income range, etc.


Solution: Understand your persona’s problems and frustrations and solve them.

You can bridge the gap with your content by defining your buyer persona and the things that are important to them.


3. Your writing is too rigid.


You should write like you talk, in a style that is effortless to read.


Solution: Write blogs that are personable.

So, relax your style of writing and be more conversational. Use contractions. Throw in a pun or two.


4. You think people care about you as a writer.

People care more about what you can teach them than they do about you and your experiences.


Solution: Show your personality without obscuring the subject.

You can introduce parts of your personality in your writing to make people feel at ease. Some people crack jokes, some reference pop culture, and others use vivid descriptions in their writing.

The choice is yours. Make your tone personal and engaging, as if you’re in a face-to-face conversation.


5. You digress

Although you’re encouraged to let your personality shine through when you’re writing, don’t abuse the privilege. Don’t bring up too many personal experiences that bury the point you’re trying to make.

Don’t digress into these personal anecdotes and analogies too much — your readers aren’t sitting in front of you, which means you can’t guarantee that you have their undivided attention. They may lose patience and bounce from your article.


Solution: Assert your argument repeatedly.

Restate your point in every section of the article, to prevent your writing from losing its audience. Commit to an overarching message and deliver it gradually, repeating it several times throughout the post.

State your main point upfront. Don’t spend several paragraphs telling a story of how you came to do a certain thing before getting to the main focus of your post.


6. Not narrowing your topic.

Don’t use topics like:

“Internet Marketing”

“How to do Social Media Marketing”

“Digital Marketing”

These topics are too broad. To get the most short-term and long-term benefits of your blogging, you need to be very specific.


Solution: Start with a clear, concise idea.

A working title isn’t final — it’s just a solid perspective to keep your writing on track. Once you get this stage right it’s much easier to write your posts.

This is a link to some sources to get ideas. (I get no commission)

https://coursemethod.com/blog-topic-generator-tool.html



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