Archive for the ‘Home Business’ Category

May 20th, 2024

7 of the Most Common Types of Content Marketing and Some Future Trends

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



With the surge of AI where everybody can publish generic blog posts, remember the foundation of high-quality content is sharing authentic, first-hand experiences.

In its latest search engine updates, Google says content should be helpful and come from human experience.



What is content marketing?


Content marketing is the publishing of written and visual material online to attract more leads to your business. These materials can include e-books, infographics, blog posts, videos, web pages, and more.

It isn’t just publishing a shallow piece of content that offers little value. The focus is on making valuable content that your audience can discover themselves while browsing.

Content marketing is the planning, creating, distribution, sharing, and publishing of content through channels like social media, blogs, websites, podcasts, press releases, apps, print publications, and more. The goal of content marketing is to reach your target audience and increase brand awareness, engagement, sales, and loyalty.

Some of the most common types of content marketing are:

1. Online Content Marketing

Online content marketing is any material you publish online, but specifically, it applies to your web pages.

With a strong online content marketing strategy you’ll be able to rank higher in the search engine results pages (SERPs) and get in front of the right people at the right time and immediately engage visitors with specific content about your products or services.

2. Social Media Content Marketing

There are billions of social media users worldwide so it’s easy to see why many businesses invest in social media marketing.

There are several platforms to work with including Facebook, Instagram, Pinterest, X (formerly Twitter), LinkedIn, and Snapchat. Each one offers various ways to create and share content, like photos, pre-recorded videos, pre-recorded videos, live videos, and stories.

3. Infographic Content Marketing

Infographics display content, information, and data in an easy-to-understand graphic format that includes a mix of simple wording, short statements, and clear images. These are a great way to effectively communicate your content. They work well if you’re trying to simplify an educational or a complex topic so all audience members can understand it.

4. Blog Content Marketing

A blog is a great source of inbound content that allows you to be creative in your choice of topic and writing. You can use your blog to promote related content using links and social share buttons as well as incorporate product information.

5. Video Content Marketing

According to research, 91% of businesses video as a marketing tool.

You can use video marketing to help build a strong bond with your audience, boost conversions, and improve ROI. You can also choose to share your video content on landing pages, social media platforms, or on a co-marketer’s website.

6. Podcast Content Marketing

Experts predict that in the future over 71 million people will listen to podcasts. That’s 10 million more than the current listeners across the Spotify and Apple Podcast platforms. This is the reason many businesses and media outlets create and share their own podcasts.

Since podcasts can be about any topic, you have plenty of room for a lot of creativity.

You decide the pace of episodes, guests, where you advertise the podcast, and the length of each episode.

7. Paid Ad Content Marketing

You can reach a broad audience with paid ads and position yourself in all the places you want to be seen. Pairing paid ads and inbound marketing is especially beneficial.

Paid ads can be shared on landing pages, social media, banners, and in sponsored content.



What are some content marketing trends?


Google says content should be helpful and come from human experience. This is one of numerous ways to increase your traffic.

Here are some ways content marketing is moving forward and how to use them to your advantage.

1.  Use of AI

The role of AI is to scale and improve, not to come up with the original insight that hasn’t been shared before.

AI writing tools base output on information already somewhere on the internet – other blogs.

For your content to work for you, it has to stand out. The best way to make that happen is by sharing expert insights. AI can’t give you unique, experience-based ideas.

Producing content requires much more than just pumping out text. For it to be valuable for readers, it needs a proper strategy, in-depth research, first-hand knowledge of the industry, and a person to put it all together in a way that’s relatable to readers.

It’s best to use AI to generate top-level outlines, like a skeleton to set a flexible foundation that can be modified later. Then using your expertise, you can elaborate on the details and add insights and depth that only a human can present.

2.  First-Hand Experience

Prioritize sharing first-hand experience. The public loves other people’s stories. If you don’t have expertise in a particular area, you can interview people who do and base your article on their insights.

3.  Source Content

One of the top-ranking factors for content marketing is backlinks, so publish “Be the Source” content to get more traffic, links, and shares from your content marketing.


4.  Authority

Participate in establishing authority in your area of expertise.

Google prefers content created by knowledgeable and reputable people. Setting up yourself as an authority in your area of expertise improves the credibility of your content.

This is really important now when there’s a lot of AI-generated content on the internet.

You want your content to have a face and a story. This will boost your content’s relevance and trustworthiness in the eyes of users and in search engines. Search engines like Google must decide between high- and low-quality content.

5.  Leverage

Use community contributions to boost the credibility and depth of your content by tapping into the collective expertise and experiences of a diverse group.

You can do this by:

a) Collaborating with industry experts in your field to create content and inviting them to share insights.

b) Organizing Q&A sessions with experts or influential people in your industry through live streams, webinars, or interviews.

c) Develop collaborative projects where several contributors can add their expertise. This could be a blog post, a webinar, a research paper, or an industry-related guide.

d) Leverage UGC (User-Generated Content). Urge your audience to contribute their ideas or experiences. This can be through comments, social media interactions, or guest posts.
Promote their work on your platforms as part of the collaboration.

Be sure to give proper credit when you use other people’s content, whether it’s from experts or UGC.

6.  User-Generated Content

A bit more about UGC.

Users or customers create and share content about your brand or product which may include images, reviews, social media posts, or videos, which you can then use in your marketing endeavors.

Instead of using traditional search engines like Google for information, many young people turn to platforms like YouTube, TikTok, and Instagram. Especially when they’re looking for how-to guides or local restaurant recommendations.

There are two main benefits of using UGC:

They prioritize content that comes from other customers, such as unboxing, reviews, and lifestyle videos featuring your product and now that users are creating content for you, you get to:

1. Accelerate the content generation process
2. And you get authentic content that your audience can relate to

7.  Repurpose Content

A great way to scale up your content marketing, without starting over each time you want to create a post for a new format, is repurposing your content on different platforms. Content repurposing is now a hot content marketing trend.

But, over the last few years, people’s standards for content have risen a lot. You can no longer just copy and paste a section a section from your blog post and publish it on social media nor can you just read an article into a microphone and call it quits.

But you can match the content to each format.

For example, repurposing a blog post for a YouTube video requires you to add elements at the beginning like a relatable story, use strategies that work well for the video, and rewrite portions to make sense in the new format.

Another example is reusing steps and tips, as you don’t have to repurpose a total piece of content. As an alternative, take the best sections from a current piece of content and reuse them elsewhere. Using this approach allows you to highlight specific, valuable parts of your content on platforms or in different formats.

8.  Emerging Topics

Another way for your content to stand out is jumping on developing trends BEFORE they take off.

Use Google Trends to confirm that a keyword is growing or shrinking. And check out the “Related queries” section for your chosen topic.

First, check out a keyword you think might be trending up.

Then, go to the bottom of the page and check out the “Related queries” list.

Although Google-related queries are helpful, a check for exploding topics is better.

9.  Improve Content Design

Improve your content design and user experience to suit Google’s algorithms for site speed, navigation ease, and user interaction when ranking websites. When your site loads fast, answers users’ queries, and is easy to navigate, people will stay on your site and interact with it, and they’re more likely to visit other pages of your site.

To improve UX (user experience), you need to:

a) Improving site speed

b) Being thoughtful about pop-up use

c) Design an easy-to-navigate page layout

d) Make call-to-actions and monetization contextually relevant

e) Link only to genuinely helpful content

f) Answer user intent early in your content and not hide important information at the bottom

10. Explainer Visuals

Custom explainer visuals like videos and graphics like screenshots and custom diagrams, are essential in explaining complex concepts.

Focus on creating content that is informative, engaging, and visually appealing.

Design graphics that visually represent data or explain steps needed to do something complex. Establish a YouTube presence. It’s a great place to distribute your content, and Google features YouTube videos on the first page of SERP.

Embedding YouTube videos in your article makes it more engaging and it’s an even greater way to distribute your YouTube videos. If you have a blog and a YouTube channel, embed your videos in your articles to help readers understand the topic even deeper and to increase your video views.

11. Distribute Your Content via Email


Continue distributing content by “personalized” email which involves providing value, encouraging interactions, and building trust. Email is still an important marketing trend.

12. Streamline Content Operations

Streamlined content operations refer to the structured and efficient management of content creation and distribution processes that include:

Setting clear content objectives
Having clear roles and responsibilities
Mapping your content creation process
Organizing tasks and projects
Incorporating effective tools for content planning, writing, and SEO optimization
Continuing to optimize and repurpose your content


Here you have 7 of the most common types of content marketing and future trends. Now you can put a strategy together and work on creating content that will offer real value to your audience and significantly increase your website traffic.


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May 6th, 2024

Get Started in Affiliate Marketing This Year

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Affiliate marketing is a versatile flow of revenue that you can leverage no matter what your niche or industry. It’s a great way to monetize your web traffic and earn added income.

While it is possible to “earn money while you sleep,” as you’ve seen advertised, it takes work. Affiliate marketing is certainly one of the best ways to generate nearly passive income online, but you must go about it the correct way. This article covers some general information that you can use, if you want to get started in affiliate marketing this year.


What is affiliate marketing?


Affiliate marketing is promoting and selling someone else’s product or services for a commission. Although it’s a simple concept, the actual process can involve a lot of moving parts.

In affiliate marketing there are sellers who create affiliate programs and make available unique links that the affiliates use to promote the seller’s products. These links are unique to each affiliate marketer to track which marketer makes a sale.


How Does Affiliate Marketing Work?

When someone clicks on the affiliate link, a cookie (a small file used by web servers to save browsing information), is stored in their browser. This cookie lets the seller know who sold the product or service and lets the affiliate earn the commission even if the person decides not to buy immediately. Cookies have an expiration date, so to get credit for a sale, the purchase must be made before the cookie expires.

For example, if you’ve clicked on an affiliate link that expires in 30 days but decided not to buy the product and you go back a few days later and make the purchase, the affiliate marketer will get credit for that purchase because it occurred within the 30-day window of the cookie being stored.


Who Are the Participants?

There are three to four key participants in affiliate marketing that include:

Affiliates: people who promote the product or service

Sellers: the creators of the product or the people who are selling the product or service

Networks: networks managing the affiliates (optional)

Consumers: end-users of the product or service


Now, let’s take a closer look at each of these participants.


Affiliates

Affiliates, sometimes called publishers, can be individuals or businesses. More often than not, affiliates are content creators in the same niche of the product they’re promoting. They promote products and services through content like social media posts, blogs, videos, and a number of other types of content. Affiliates can also use paid ads to bring in traffic, but there are typically rules around the keywords that affiliates can use for the products they’re promoting, such as not using the brand name or trade names of the products.

Sellers

The sellers, who can be individuals or companies, create the products or services that affiliates promote. They also pay affiliate commissions for sales.

Networks (optional)

An affiliate network connects publishers with companies who want to promote their products or services like influencers or blog owners.

Many sellers choose to work with an affiliate network to manage their affiliate marketing programs. This network handles third-party checks and manages relationships between sellers and affiliates. ShareASale, Awin, Amazon Associates, ClickBank, and Rakuten Advertising are some of the top affiliate marketing networks.

Consumers

Consumers are the people who buy products and services through affiliate links.


How Do Affiliate Marketers Get Paid?

Usually, affiliates are paid when a person completes some type of action like a click, form submission, or sale.


How Much Do Affiliates Make?

Affiliate earnings can vary greatly depending on what industry they’re in, the program they join, the commission rate, the price of the products they’re promoting, their marketing skills, and audience size.



What are the benefits of affiliate marketing?


Passive Income

You can make income any time of day or night with affiliate marketing, which makes it a nearly passive income option. You only have to create content and do promotions. You don’t have to be actively participating in the transaction to make it occur. With a system set up to keep things running, you have the potential for a large return with very little continuing effort.

Flexibility

You have incredible flexibility to do what you want and still bring in revenue for your business. You don’t have to create, store, produce, ship, or provide support for the product, you just sell it. This saves you many hours of work. Just choose products you like and think your audience will like, create the content for promoting the products, and then do the actual promotion.

Cost-Effective

It takes money and sometimes a lot of money to start your own business, especially one selling physical products. Affiliate marketing offers you a low-cost way to start your own business and you’ll only need to consider the time it will take to create content and promote.

Low Risk

Another benefit of affiliate marketing is that it’s low risk. As an affiliate, you don’t have to invest money to create or store products. Your only role is marketing and promoting the products to your followers and paid traffic (if you decide to go that route). Even if you use blogging to promote affiliate products, it won’t take a lot of money and if you decide it’s not working out and you quit, it won’t be huge loss. There are large numbers of affiliate products and services you can promote. If one doesn’t work, try another.

No Customer Support

An affiliate marketer doesn’t have to worry about customer support for the products and services you sell. For many affiliate marketers, this is a great relief and gives you the freedom to start your own business without thinking about how to deal with actual customers.

Be sure that the products or services you promote to your followers are of good quality that you would actually use. You want people to get to know, like, and trust you. So, be particular with the affiliate products and services you promote.


You can promote affiliate products through product reviews, in your email newsletter, product comparisons, paid ads, on your blog, and more.

Now that you have a relatively good idea of what it’s all about, you could get started in affiliate marketing this year, even today.


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April 8th, 2024

Future Developments in Digital Marketing

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



The concept of marketing began with the Gutenberg printing press.

Magazines came into being by the 18th century. Soon after came advertisements and billboards, followed by radio and television ads.

Then came digital marketing in the 1990s. The industry rapidly expanded to monumental proportions within two decades.

We were at major crossroads regarding the future of digital marketing in 2018.

Today we think we’re on track then everything takes a sudden turn and we have to figure out future developments in digital marketing.

By 2028 the strategies and practices we apply today will seem very far away.


So what will digital marketing look like in 10 years?


Mobile Content

Mobile will continue to be important.

In a very short period, smartphones have changed the way we communicate and the way we get information. Google searches occur more frequently on mobile devices than on desktops.

Recently, digital marketers have focused on mobile optimization because users won’t click away if a website is compatible with smartphone devices. The longer users stay on websites, the better those sites will rank on search engines. Websites will have more reason to go mobile because of Google’s mobile-first index.

To provide desktop users with the best and most relevant search results, Google has indexed websites as if they were doing so from a desktop.

Websites that aren’t already mobile-compatible are now taking the largest hit and will continue to do so. Although there’s responsive design that’s made it easier to create the same site for both PCs and mobile devices, websites that aren’t already mobile-compatible are now taking the largest hit.

Mobile content will become more of an element. As it’s hard to say exactly how content creation will change over the next few years, SEO keywords may start to turn more toward mobile searching. Long-form content could start to fall by the wayside as mobile content takes precedence. Digital marketers are already gearing their content more towards smartphone audiences.

Voice Search

The concept of voice searching has gained momentum and will continue. Millions use intelligent devices like Amazon’s Alexa and Google Assistant. Our cars and smartphones already permit us to make voice searches on the go.

Video Marketing

Video marketing isn’t going away anytime soon. As people are doing more browsing on mobile devices, they want to interact more with the content they see.

Live video streaming is ramping up and although it might seem it’s reserved for social media, you should still publish video content for websites.

Quality Long-form Content

Although the future of digital marketing appears to have no room for long-form content, digital marketers will be solving the secrets to voice and mobile search as well as producing videos.

People still want meaningful accurate information. The way they’re able to find it might be changing so digital marketers will have to adapt to those changes.

There will be all the more reason to create better and stronger blog articles, web page content, e-mails, etc., as anytime a consumer tries to find long-form content it’s nevertheless an opportunity to market to them.

Digital Marketing Tools and AI

These kinds of tools can measure link quality and help websites filter out broken links. They’re already more advanced and becoming more so.  In 5-10 years from now, they’ll likely be even better at focusing on quality links.

In the future digital marketing tools may also be able to tell us more about our audiences. Then digital marketers will be able to improve SEO metrics and tactics.

Marketers will be better able to analyze their audiences and that will not only increase productivity but also improve user experience. Chatbots and custom product recommendations are growing big in e-commerce.

In short, long-form content does have a place in the future of digital marketing, and research tools and AI will improve the way we engage with customers online.

Social Media

As social media consumption is ever-evolving, the kinds of content you need to draw users will keep changing.

People seem to look at videos much longer than static pieces of content on social media platforms, such as Instagram and Facebook, and are more willing to make a purchase once they’ve seen videos of products in action.

The power of visual content will continue to grow over the next several years. Therefore, as a modern-day marketer, it’s important that you continuously restructure your digital marketing plan to keep it adaptable to the content consumption changes ahead.

Another major prediction is that reaching your followers on Facebook organically will be nearly impossible.

According to Facebook, there is so much content published on this platform each day it’s becoming a lot choosier about what it places on users’ feeds. This social media giant is all about making sure any content that appears on a user’s feed is as relevant to them as possible.

It’s obvious that Facebook is increasingly becoming a paid advertising and marketing platform and you’ll see this even more.

Dark social, which is traffic on the Web that you can’t track through a Web analytics program, will rise. For example, it’s essentially the private sharing that takes place when people share a link to content through a mobile messaging app. Research shows that the majority of content shared online comes from dark social.

To make the most of dark social, you should include “share” buttons on the social media platforms you use. If your buttons are highly visible, your content may be shared more.

Pinterest has been shifting its focus away from offering inspiration to promoting action.

Many businesses view LinkedIn’s video ads as an effective and compelling way to reach their audiences.

It’s predicted that YouTube will remain a huge digital marketing player in the near future and will be used for generating leads.

As people are becoming more concerned about who has access to their data, social media platforms are tightening up their data sharing policies. So, persona-based marketers are now dealing with how to get around that. Although social media advertising isn’t dying, from here on out there will be more restrictions on how companies get user data.

As platforms seek to improve consumer privacy, one of the largest changes will be to how we track advertising through third-party cookies. However, this doesn’t mean that first-party cookies won’t still be applied to track interactions with your site, so no need to panic.

To stay updated on the latest changes from Google you can use their Privacy Sandbox News.

It explains the latest changes are that from January 4, 2024, they will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. (Tracking Protection). They’ll roll this out to 1% of Chrome users globally, a key milestone in their Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024.


How do you succeed in today’s digital marketing world?


To stand out in the marketing field, you should do more than simply broadcasting as most people do. Most people are broadcasting on channels. If you don’t take the time to search and discover new information and respond to users with these tools, all you’re doing is advertising like you would in a newspaper. You absolutely must engage with your audience and learn from them.

You must understand the time and money it takes to use various marketing channels.

Do the research needed to learn where your target customers spend time and consume content.

Before launching a marketing strategy establish a buyer persona. Use buyer priorities for developing and researching an appropriate keyword strategy. This will help you with choosing proper social media marketing channels.

The cost to acquire new clients and prospects is rising so it’s in your best interest to improve all actions your clients perform and have automated follow-ups of their interactions with you.

You should take a totally different approach with the people who have visited your website, and were maybe going to purchase your product, than you would with those who have never displayed interest in your offering.

Using retargeting techniques, you can show your messages in the right order and at the proper time and get more bang for your buck long-term.

It’s more important than ever before to stay on top of industry changes and trends as they will change how you relate to your audience.

It’s very difficult to predict the future developments in digital marketing long-term, but keeping your eye on current trends will help you avoid being caught off guard later.


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March 25th, 2024

Blogging Trends You Should Not Ignore


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


While blogging’s basic foundation is still the same (write and publish) some changes do occur that may be short-lived trends or they may become permanent. In order to remain competitive you need to stay abreast of the latest blogging trends and keep up to date with content marketing approaches. To keep you up to date on what’s going on now, this post…


Read article here


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February 26th, 2024

Current Email Marketing Changes


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Whether you’re an experienced marketer or just getting started, these email marketing trends will help you create relevant, engaging, content for now and the future.

As we move forward, trends will redefine how we connect with our audience, measure success, and create our email marketing strategies.

We’re now venturing into the realms of heightened engagement, smarter analytics, and more intuitive user interactions.


Do the latest email marketing trends matter?

Yes. Here are some reasons why email marketing trends matter.

1. Consumer habits and preferences continually evolve with the changing digital landscape. What interested them in the past may not resonate this year.

2. The digital space constantly fluctuates with new technologies appearing quickly. Keeping up-to-date on the latest trends means using new tools and techniques (such as AI and interactive design) to substantially enhance the performance of your email campaigns.

3. Differentiation is key in a crowded digital market. If you adopt the latest trends, you can capture your subscribers’ attention and stand out in their inboxes, capture their attention, and stay ahead of competitors who might be slower to incorporate new methods.

4. The fundamental goal of any marketing plan is to effectively engage customers and drive a strong return on investment. The latest trends in email marketing often offer new ways to increase engagement, enhance personalization, and, ultimately, increase the ROI of your campaigns.

5. With directives like GDPR and changing email standards, staying updated with the latest trends also means ensuring compliance and adhering to best practices.



What are the hottest email marketing trends?


Moving forward, the email marketing landscape is in position for some groundbreaking shifts. These changes are about deep, impactful transformations that respond to the evolving digital environment.

There will be trends that will redefine how we craft our email marketing strategies, connect with our audience, and measure success. There’ll be an exploration of innovations that go beyond the traditional, venturing into areas of heightened engagement, smarter analytics, and more intuitive user interactions.

Email authentication is finally advancing from a best practice to a requirement, especially for high-volume senders. Enforcement is beginning now, signaling a significant shift in the industry’s approach to email authentication.


The following are the new requirements:

1. Authentication

1. Senders must set up SPF (Sender Policy Framework), a layer of protection in email infrastructure, and DKIM (DomainKeys Identified Mail), which allows the receiver to check that an email that claimed to have come from a specific domain was actually authorized by the owner of that domain. These protocols are essential for authenticating your emails and proving they’re sent from a legitimate source??.

2. Along with SPF and DKIM, a DMARC (Domain-based Message Authentication, Reporting, and Conformance policy is mandatory. It enables email senders to specify how to handle emails authenticated using SPF or DKIM. Then, these senders can opt to send those emails to the junk folder or block them altogether. This policy doesn’t need to be enforced at the beginning. However, achieving DMARC enforcement is still a best practice for safeguarding against domain spoofing and abuse??.

Only the main points are touched on here, due to the complicated nature of these protocols.

3. The domain in the sender’s “From” header must align with either the SPF or DKIM domain, ensuring uniformity and consistency in the sender’s identity??.

4. It’s essential to maintain valid forward and reverse DNS (Domain Name System) which are also known as PTR records. These records contribute to the legitimacy and traceability of the sending domains and IPs. Domain Name System (DNS) translates a domain name into an IP address to find the owner’s site.

5. Enabling a visible and accessible one-click unsubscribe option is essential for subscription-based messages. This practice augments user experience and aligns with Gmail’s requirements for sustaining low spam rates??.

6. Keep spam rates low, below 0.3%. This metric reflects the sender’s reputation and the effectiveness of their email practices??.


The industry is increasingly focused on security and authenticity. Compliance with these guidelines is crucial for ensuring high deliverability and preserving a good sender reputation. Although these new requirements are from major email service providers like Google and Yahoo, you can expect other inbox providers to announce similar regulations.



2. Generative AI

In the current email marketing changes, Expanded Generative AI is a major leap forward in email marketing technology. It allows marketers to create more effective, personalized email campaigns while saving time and resources. This enhanced AI technology goes beyond basic automation and enables the creation of highly personalized, dynamic content at scale.

AI can generate powerful email content personalized to individual preferences based on user data and past interactions.

Generative AI greatly reduces the time and effort needed to create varied and engaging email campaigns.

Although you might think that AI-generated content may not be very engaging, it has the potential to be the most engaging. As a marketer, you are limited in the personalization and segmentation of your marketing campaigns. The same restrictions don’t apply to Generative AI.



3. Interactive email experiences

With the current email marketing changes, you’ll see emails changing from static messages into dynamic, engaging experiences. There’ll be more embedded widgets and features incorporating elements like surveys, polls, and quizzes directly within the email.

Rich media integration using videos, gifs, and other things to make emails more visually appealing and engaging.

There’ll be real-time content updates based on user actions or external factors, like stock levels or weather conditions.

You’ll see game-like elements incorporated like spin-to-win features and scratch cards, plus, interactive CTA (call-to-action buttons) that animate, change color, or expand upon hover or click, providing immediate feedback to the user.



4. Minimalistic designs

Layouts will be cleaner, color schemes will be simplified, and minimal text with easy-to-read fonts will be used for succinctness and clarity. The focus will be on content and faster load times.



5. Mobile focus

With the current email marketing changes, designing emails with a mobile focus is a must, since the majority of emails being opened are on mobile devices. Although we know this, it still seems that mobile design is an afterthought. That might be because we’re often designing and planning email campaigns from a desktop.



6. BIMI adoption

Brand Indicators for Message Identification (BIMI) is an email authentication protocol that allows brands to display their logo next to their email in the inbox, thus, enhancing brand visibility and trust. Although it’s relatively new, you’ve probably seen a few well-known brands using this in the inbox.



7. New metrics focus



Marketers and senders will start looking at metrics beyond open rates, and businesses will use other key performance indicators (KPIs) to gauge the value and performance of their email campaigns like:

Engagement over time
Email influence on the customer journey
Subscribe lifetime value
Conversion rate, and
List growth rate


These current email marketing changes emphasize the continuous advancement of email marketing.


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February 12th, 2024

Developing Your Digital Marketing Strategy

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




As a marketer, considering the creation of the best marketing strategy, you need to have a clear understanding of your business, product, and demographics before choosing one that will be effective for your needs.

To grow your online visibility, you need a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.

To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your message or brand.

We’re NOT talking tactics here, but actual strategy. Tactics are what you use to implement your strategy.



What is a marketing strategy?


When developing your digital marketing strategy, there are a few key elements to consider.


1. Understand Your Customer

Your digital marketing strategy will not be successful unless you have a clear understanding of who is buying your product, why they’re buying it, and where they buy it.


1. Create a profile of your audience using data and demographics

2. Speak your customers’ language

3. Understand what their pain points are and how to switch on emotions

4. To help customize content and predict buying patterns, create buyer personas

5. Be culturally aware

6. Consider influencer partnerships

7. Focus on results and action-oriented experience rather than your product

8. Use automation tools to segment and target


2. Review

Creating an effective strategy requires auditing and assessing. You need to know the digital marketing channels and assets you currently have and use.

So conduct a complete channel and content audit and include everything on a spreadsheet for a full picture of your marketing activities across owned, earned, and paid media.

Then link each part to your goals. If your main goal is to drive revenue, look at each channel and asset (you may only want to look at top performers if you have a lot of content) and map it to revenue.

By doing this, you’ll get a better understanding of what is currently driving revenue and what isn’t. You can then put more effort into what’s successful explore new content pieces or channels for any further effect.

3. Focus on the End Result

In marketing and product development, there’s usually more emphasis on product and revenue than on the products’ purpose.

What really matters is to whom you’re marketing and why. When you demonstrate what the product does, people will remember why they need it in the first place.

4. Review and Improve

When developing your digital marketing strategy, you must include KPIs (key performance indicators that fit with your crucial business goals.

Have a plan in place to understand your goals and objectives and monitor the metrics to get insights about the KPIs that matter. To do this:

~ Forget about vanity metrics(numbers that aren’t crucial to long-term success like Facebook likes

~ Use KPIs to measure success, but don’t have them set in stone

~ Set up continuous intervals for understanding, analyzing, measuring, and reporting

~ Know how to isolate critical metrics if it seems like something is not working


What are the most effective digital marketing strategies?


The digital marketing strategies you’ll use depend on your needs and goals – to grow leads or build brand awareness.

Any strategy you use should align with your brand and message. Here are a few that are proven to get results and help you build online visibility and generate leads.

Content Marketing

Offer valuable content and use digital channels to promote it. An example is tying an Instagram post to a specific offer using a landing page. This could be done by promoting an E-book that is relevant to your audience which contains a form to get a visitors’ details.

When using content marketing, don’t stick to just one content type. You can use a blog, create videos, create a valuable E-book, or host a webinar using in-house staff or experts to drive leads and engagement.

Social Media Marketing

You can reach and influence 4.6 billion people across the globe with social media marketing. And depending on the network, you can target specific age groups and locations. While you can use social media for brand, product, or service promotion, it can also be used in developing a community. This will allow you to have meaningful engagement with prospects or customers and create brand advocates that will promote your brand without being asked. Each channel requires its own strategy and metrics.

SEO

SEO (Search Engine Optimization) is an important digital marketing strategy for making your brand, product, or service more visible online.

The goal of SEO is to optimize your content – a homepage, landing page or blog – so it gets found easily by existing and prospective customers. It not only helps to drive traffic but improves user experience and helps boost your authority.

A few elements of SEO you should consider are:

Keywords
Backlinks
Links
Meta descriptions
Images
and
The key is to use SEO to target the people searching online that are most likely to be interested in what you’re offering.

Paid Advertising

Organic marketing can go a long way to help drive traffic and generate leads, but using a paid channel can help you to be targeted and reach different audiences.

These are only a few of the most effective digital marketing strategies.

So know your business, product, and demographics before developing your digital marketing strategy then choose the most effective one for your needs.


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January 29th, 2024

Want To Be A Solopreneur?

by Rahimah Sultan


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.







The rise of digital platforms and the gig economy (freelance work and side hustles) have shifted the perspective from one of large teams, extensive resources, and complex structures to one of making running a one-person business realistic and appealing.


How do you get started?


The challenge is navigating many options and determining the business concept that aligns with your skills, passions, and market needs.

You can feel overwhelmed by choices or fear the potential risks of running a business by yourself.

In this article, we explore compelling solopreneur business ideas that cater to different skills and interests, making sure you can find an idea that resonates with your unique goals.

Some favorite one-person business ideas include:

Newsletters: Use platforms like Beehiiv to monetize your passion. Only FYI. No money is exchanged for this link.

Blogging:
Use AI SEO tools to create engaging content.

YouTube:
Blend educational content with ad income and product sales.

UGC (user-generated content):
Excel as a social media influencer.

Service-based ventures:
Jump into fields like consulting or personal training.

Selling Courses:
Share your expertise and make money from online courses.




The starting point, for choosing the right one-person business idea, is matching your passion with a smart business structure.

If you’re looking to leap into the world of online business ideas or are just excited about being your own boss, you have a range of options that are practical, profitable, and perfect for you.


What are some solopreneur business ideas?


Below are some of the best one-person business ideas that can get you started on the exciting journey of running your own business.


1.  Online Dating Consultant

Are you good at giving dating advice and understanding the nuances of relationships? Becoming an Online Dating Consultant could be just the ticket to a profitable one-person business.

In this position, you’re a consultant and trusted confidant helping people find their way around the often-confusing world of online dating.

You can build a loyal customer base, who rely on your expertise to find love and meaningful connections, by offering personalized advice and strategies.

2.  Newsletter Business

Whether you go solo or collaborate with a business partner, starting a Newsletter Business is a terrific way to run your own business.

Using platforms like Passion Froot or Beehiiv‘s native platform can make writing and sending engaging newsletters easy while also opening up avenues to monetize your content. Only FYI. No money is exchanged for this link. This solopreneur business idea is not only about sharing your thoughts but is a strategic move to build an audience and create a steady income stream. You can also increase your earnings by promoting other products within your newsletter.

3.  Freelance Writing

Another smart move, in the area of a one-person business is to start a freelance writing business especially if you’re skilled in content writing and SEO.

This has become more feasible with the introduction of AI writing software like Surfer AI or Writesonic. These tools can help you effectively produce high-quality SEO content, thus allowing you to take on more clients and scale your business.

NOTE: If you choose to use AI-produced content, fact-check it before publishing. Your integrity and reputation are on the line!

With a freelance writing business, you have the flexibility and creative freedom to tap into the growing demand for digital content. It’s an excellent opportunity if you have a way with words and want to leverage your writing skills in a rewarding, self-driven business.

4.  Build AI Software

Since you no longer need a team to set up shop, use Bubble.io and Make.com to help you build your AI app. This is one of the best ways to make money using AI and your ideas.


5.  Graphic Designer



Graphic design is a highly sought-after skill that may be appealing to you if you want to be a solopreneur.

Your skills as a graphic designer are invaluable and can be used online, in local advertising design, and content marketing. You might consider using AI image generators like Canva to simplify your workflow, enhance your designs, and maintain a high standard of professionalism.

6.  Social Media Manager

In this role, you’ll manage your clients’ social media accounts and enhance their social presence. Using AI content generation tools, you can create content that resonates with and engages audiences and that also expands a brand’s message. The role is more about building a community, engaging followers, and strategically driving business growth rather than just posting updates. Your knowledge of social media platforms navigation can substantially impact a business’ online success.


These are just a few of the many options to consider, if you want to be a solopreneur. Others include:

Dog Walking
Pet Sitting
Pet Grooming
Opening a Coffee Shop
Online Course Creator
Funnel Builder
Web Design
Personal Training,
Blogging
and whatever you are passionate about.


Choosing the right one involves balancing what you love and existing market demands. When starting a one-person business, you’ll face opportunities as well as challenges.

The most successful businesses fill a market gap and also resonate with your entrepreneurial skills and interests.

If you want to be a solopreneur, these suggestions will help you get started.



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January 15th, 2024

Turn Your Visitors Into Leads


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


You can use a good lead magnet to help turn visitors into leads. A lead magnet is a marketing method where a brand offers a free resource such as a discount, an e-book, a tool, etc. in exchange for a visitor’s contact information. The main goal of a lead magnet is to start and nurture a relationship with potential customers.

This is one option you can take to turn your visitors into leads.


What makes an effective lead magnet?



Six things that make an effective lead magnet. They are:


Helpful and actionable. A lead magnet addresses a specific problem that your target audience is encountering and provides a practical solution.

Compelling. Present something exceptional and irresistible.

Instantly accessible. Make your resource immediately accessible.

High-quality. Your resource may be one of the first contacts with your brand so make a good impression.

Relevant to your product or service. To ensure you get a more qualified audience and possibly higher conversion rates, make your lead magnet relevant to your product or service.

A Clear conversion path. Normally a lead magnet consists of a landing page with a sign-up form, a thank you page with access to the free resource, and a follow-up message or a sequence of messages.


Here are some lead magnet ideas:

1. Free tools

With this type of lead magnet, you offer potential customers a tool or service for free. This works because these days everyone expects to get something for free online.

You’ll attract visitors by offering to solve a problem for free while increasing your brand awareness. It will allow you to show a sneak peek of your product and offer an upgrade, and put the lead on a nurturing program so you can follow up with that person.

2. Early access waiting lists

An early access/waiting list is a kind of lead magnet you use to collect contact information in exchange for a lead accessing your product before everyone else. This might work for you if you have a product that you want to get exposure for immediately or if you want to launch to a limited number of people before going all out. You can use it to get feedback from that small group of people before the entire internet sees it.

3. Discounts and bonuses

With this lead magnet, you offer visitors a discount or a bonus as an incentive to give you their contact information. This solves two challenges at the same time. It gives people a nudge to shop for your brand while getting a direct marketing channel to people interested in your offer.

4. Free consultation

Free consultation lead magnets gather contact information in exchange for some kind of service or for the opportunity to consult with an expert about a particular matter at no cost. This is an ideal solution for all kinds of agencies and service providers.

This allows you to get in direct contact with your audience and personalize your message, it could lead you to a chance to do something that could lead to further opportunities, and it has the potential to create the reciprocity effect.

5. Courses

This type of lead magnet requires you to create premium educational material to turn your visitors into leads.

Here, you’re giving out a lot so you can ask for more in return. Education never ends for those who are about their profession so a quality free course can get you a “foot in the door” to offer paid courses. You don’t need to create a special course just for lead generation. You can use part of your premium course or repurpose existing content.

6. Ebooks

Since some problems are just too broad to tackle with one blog article, you can use an e-book. Ebooks are irresistible lead magnets because they offer free education on complex, professional topics that you’ll find hard to come by anywhere else.

E-books attract people who are interested in learning more about your niche. These people are likely good candidates for lead nurturing campaigns.

Ebooks are considered premium content. Ebooks and can be a part of a greater content delivery program and can even be made with repurposed content.

This gives you a rare opportunity to get someone’s attention for more than five minutes.

These are just some of the possibilities for using lead magnets.

There are many more that include:

Product trials and samples
Product demos
White papers
Webinars and virtual summits
Reports
Newsletters
and more.


How do you create a lead magnet?


Lead magnets are generally created in the following ways:

1. Find a proven topic. You can use keyword research, competitive research, or look for engaging topics on social media.

2. Choose content type
. The best content type depends on your topic.

3. Create your resource. Check out tools to help with this. For example, if you’re creating a course, use Teachable for the technical part. You only have to come up with content. This is FYI for which I receive no money.

4. Publish your lead magnet. To save a lot of time, use a dedicated tool like ConvertKit which can help you set up sign-up forms on your site and deliver your content. This is FYI for which I receive no money. Some lead magnets do not need a self-hosted landing page.

5. Promote it. Promote your lead magnet in your relevant blog posts, link your high-traffic pages, or share using your email or social media.

6. Follow up. Once you’ve delivered content, follow up with a short message or use a lead nurturing campaign as in an autoresponder.


An effective lead magnet can turn your visitors into leads and can help boost your business. You must decide whether leads are more important or high volumes of organic traffic and potentially more brand awareness.

A solution may be to try and get the best of both worlds by having your lead magnets search engine optimized.


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January 1st, 2024

Digital Marketing Trends

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.





As digital marketing trends move forward, you’ll need to own your audience. Social media platforms are facing uncertain futures and that puts your business at risk. We don’t own those platforms or channels…




Read More




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December 18th, 2023

11 Types of Copywriting to Use in Your Business

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Businesses have always needed to reach prospective customers and to effectively communicate what they have to offer.

In our modern information age, this is even more important. People today are constantly receiving more and more competing messages through all forms of media.

Many businesses are investing heavily in marketing and copywriting to stand out from the rest. Copywriting, both in print and online, is an essential part of most modern business.


What is copywriting?

Copywriting is the method of composing persuasive marketing and promotional information that encourages people to take some kind of action, such as making a purchase, clicking on a link, donating to a cause, or scheduling a consultation.


Are there many kinds of copywriting?

There are many types of copywriting. In this article, we’ll cover 11 types of copywriting to use in your business. Let’s get started.

1.  Direct Response

This type of copywriting aims to get an immediate, measurable response and is very direct, as is implied. It’s clearly a promotional bit of writing that asks you to take an instantaneous action such as buying a product or service or signing up for a free newsletter.

Another key element of direct-response marketing is it’s measurable. The results of a campaign can easily be tracked whether it’s an online or print campaign. As a result of tracking, you’ll know the response rate, and how effective the campaign is.

There is what is known as “image” or “brand advertising,” which only notifies or reminds potential customers of a brand or product and cannot be tracked. So, you won’t know how effective those ads were.

2.  Business-to-Consumer (B2C)

These are companies that sell directly to consumers. Some examples you’ll recognize are supermarkets, most brick-and-mortar shops, and many online businesses like Amazon Zappos, and Dell.

These businesses use a full range of copywritten materials, both in print and online including direct response and content marketing.

If you want to purchase something online, you research it, and when you’ve finished researching you decide to order online or visit a local store to buy it.

The ads or offers you clicked on were direct-response marketing in action. If you go to a store to buy, you’ll probably see some printed marketing materials, such as product sheets, brochures, special promotions, or coupons. This is all part of B2C copywriting and it’s used by every business you can imagine that sells directly to customers.

3.  Business-to-Business (B2B)

As the name states, BTB businesses sell to other businesses and not to the public.

These companies tend to use even more written sales materials than the B2Cs. Their services and products are often very high-ticket purchases that need to be carefully considered. These would include manufacturers, factories, other industrial businesses, and hospitals.

4.  Content Writing

Content marketing is a term that refers to using informational content to attract and build relationships with prospective customers in the short term, with the long-term goal of converting them into buyers. It’s a huge industry.

Although content marketing is done mainly online, some is done in print and some may use both.

For example, an online company will have product descriptions on its website, and may also print brochures containing the same information to hand out at trade shows or other events.

5.  Social Media Copywriting

To reach their customers, most businesses use more than one social media channel. Social media has billions of users.

1. Facebook is consumer and video-focused.

2. Twitter is used for short, catchy, and sharable content, making it great for digital marketing firms and PR professionals.

3. Instagram is focused on brand awareness and audience engagement.

4. YouTube, the second largest search engine, is video-focused.

5. LinkedIn is used by job seekers and brands for networking, sharing trends, and finding employees and contractors.

6.  Ad Copywriting


Ad copywriters require readers to take a specific action with copy that is succinct, informative, and in demand, such as subscribing to a list, purchasing a product, or downloading a white paper.

7.  Creative Copywriting

To help build a brand, sell a service or product, or add to the customer experience, a creative copywriter adds fun, clever, witty, engaging catchphrases.  

Creative copywriters help increase brand awareness, and they can also produce the perfect newsletter or product packaging.

8.  Digital Copywriting

Digital copywriters create content for website pages. As a digital copywriter, you may write for a new website, write additional pages, or revise existing pages.

Since this is often combined with an SEO strategy, you need a good understanding of the use of keywords. As a digital copywriter, you can also write:

**Short-form copywriting of less than 500 words
**Video and chatbot scripts for the user experience
**Web3.0 which is related to crypto and blockchain
**Blogging for brands to raise awareness and educate
**Social media posts to share information
**Ads to run on social media channels


The focus of digital copywriting is how search engines index websites, and how users find and interact or use the content.

9.  Marketing Copywriting

The goal of your writing, as a marketing copywriter, is to connect with the target audience and lead them down the marketing funnel from:

Awareness to consideration to conversion to loyalty and finally, advocacy for your brand.

Then you create content throughout the funnel around what makes the service or product unique.

10. SEO Copywriting

This type of copywriting involves creating content that’s designed to attract organic search traffic, using keywords and metrics to choose topics and optimize content for search engines.

In SEO copywriting you want to make sure you’re using the right words and phrases associated with your content.

11. Technical Writing

Technical writers create process and procedure manuals, white papers, website content, and e-books. You must be able to remove jargon or technical terms that cause readers to stumble.


Some types of copywriting are sales-focused, such as obvious advertisements like the ones you see online or in newspapers. Then, other types are more information-based and contain very little “salesy” language, such as product brochures.

Most businesses use both approaches in marketing materials. So, there you have it, 11 Types of Copywriting to Use in Your Business.


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