Archive for the ‘Home Business’ Category

September 20th, 2020

4 Main Types of Email Marketing

by Rahimah Sultan







What is email marketing?

It’s basically self-explanatory. The Wikipedia definition is:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Wikipedia


Email is one of the most trusted communication channels available to marketers. You have to have an email address to perform many things online that include online banking and opening a Facebook account, so just about everyone with internet access has a valid email address.


The most successful email marketing campaigns begin with a targeted email list of qualified leads who are interested in what you’re offering.


What are the types of email marketing?

There are many. In this article I shall discuss four main types of email marketing:

Welcome
Email Newsletters
Transactional Emails
Behavioral Emails


1. WELCOME EMAILS


Welcome emails are the first communication you’ll have with prospective customers. You need to nurture your contacts and give them a chance to get to know, like and trust you.


Welcome emails should offer a personal touch and introduce you without a sales pitch. You need to build a relationship, work on giving a good first impression. They should illustrate your knowledge and expertise and pave the way for future contact.


2. EMAIL NEWSLETTERS

An email newsletter works well for B2B (Business to Business) communication. You can use it as a method to educate customers and prospects about your products, as well as showcase employee profiles, company projects, and relevant graphics. Hubspot is a good marketing CRM (customer relations management) tool that’s free and you can upgrade  later to grow your business. (I get no fee for this. It’s just a suggestion.)


When creating an email newsletter You should consider a variety of factors including:

Content length
Type of information
Placement of images and text
Design
CTA (Call to Action)


As you work on your newsletter layout and content creation, remember your goal and be sure you’re working toward it by prioritizing the design and positioning of calls-to-action.


The advantages of email newsletters are:

Creating Brand Awareness: A newsletter, like a newspaper, creates a certain anticipation in readers. They get into the habit of receiving it, so make sure you’re sending it at regular intervals, be it daily or weekly, thus building a habit in your email subscribers which allows them to recognize your brand and associate it with a positive experience.


Repurposing Content: A newsletter usually contains already published information. You can do quick summaries of your most popular blog posts and link to the articles from your newsletter. This will bring your subscribers back to the company website and connect them with more company content.


Diversification of Content: You can use an email newsletter to include different kinds of content important to your business or organization. That can be popular blog posts, new offers, upcoming events, discounts, etc.


3.
TRANSACTIONAL EMAILS

Transactional emails are usually initiated by a prospect or customer interaction with a website or an app. For example, password resets delivery information and receipts, email receipts, invoices, billing statements, and order confirmations.


Transactional emails are used to enable a transaction already agreed upon by a customer and shouldn’t market or promote any product or service or generate additional revenue.


Usually, transactional emails don’t require permission, whereas you MUST get customer consent to send marketing emails. And, with marketing emails, there must always be an unsubscribe option for the customer.


Be sure you’re compliant with email sending laws in all the countries in which you do business.


4. BEHAVIORAL EMAILS

Behavioral emails are automated emails sent to people who have given their permission to have emails sent to them that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.


These emails are sent after a user interacts with a business on social media, the company’s website, email, and other channels. They help increase customer engagement and sales. With behavioral email, site visitors receive different types of emails, depending on their specific actions.


Email marketing principles are the same for anyone, not just big businesses.

Almost everyone who has Internet access has at least one active email address.

Email marketing gives you the opportunity to build personal relationships with your audience.

Email makes it easy to combine all your marketing campaigns.


Email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.


Although there are more, these four main types of email marketing will help you with your marketing strategy.


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May 29th, 2020

Affiliate Marketing Programs of 2020

by Rahimah Sultan







I’m sure that when you join affiliate programs your primary goal is to make lots of commissions by recommending products.


There are affiliate programs in many categories like web hosting, website builders, fitness, sports, music and many more.


If you don’t have a website, you can set up one with WordPress.


In his article, 105 Best Affiliate Programs of 2020, Adam Enfroy covers the best high-paying affiliate programs of 2020 for beginners.



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May 14th, 2020

MLM: Is It Legitimate?



by Rahimah Sultan









Multi-level marketing is called many things: network marketing (most common), direct sales, affiliate marketing, referral marketing, dual-level marketing, consumer-direct marketing, home-based business franchising, home-based business opportunity, and inline marketing.

But, using one of these terms to define a business DOES NOT automatically make it an MLM.

Multi-level marketing companies basically promise a chance to leave your 9-5 job, be your own boss, make lots of money and to make new friends in the process. The ongoing debate is whether these companies and programs are legitimate business opportunities.

According to Wikipedia Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling.

So, due diligence is required before joining any of these programs.

Here is a great article on MLM.

This post includes an updated 2020 list of the top MLM companies in the US and international ones.


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October 28th, 2019

Online Marketing: Get Your Business Online

by Rahimah Sultan





The obvious purpose of internet marketing is to sell goods, services or advertising over the internet, although that’s not the only purpose. A company may be marketing online to communicate a message about itself or to conduct research.

Basically, internet marketing refers to the strategies that are used to market a product or service online.

You need to be online in order to help potential customers and clients find your business.

The importance of online marketing is put forward in this article titled What Is Internet Marketing? by Susan Ward.






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September 24th, 2019

Home-Based Business Options

by Rahimah Sultan






At this point you may be considering working from home to supplement your income or you may already have a hobby or a side business.

Before starting make sure you have the right tools in place – the main one being a fast Internet connection.

Working from home can be fun if you choose the right opportunity. Following are some home-based business options to help you make a decision.

Uber Driver

You are required to have a valid in-state driver’s license and auto insurance, and you must pass a background check. Click here for details.

Survey Taker and More

Filling out simple surveys online can be one of the easiest ways to make money. Although it can be easy income, you must be patient as it can take some time. If you sign up for several, you can expect a variety of work and increase your chances of making real money.

By googling “best survey sites” you’ll get a list from which you can choose. Among these are:

InboxDollars
Swagbucks
Global Test Market and many more

Bookkeeper

Bookkeeping is great for trained accountants and you don’t have to be certified. You just have to have the knowledge that you can get from courses.

Doula

A doula is someone who provides emotional and physical support during your pregnancy and childbirth. Doulas are not medical professionals.

Copywriter

Copywriters usually have degrees in one of four fields; advertising, marketing, English or communication. However, you can do the job without one of these degrees if you’re a great writer.

Marketing Consultant

As a marketing consultant you can help a business with traditional marketing materials as well as blogging and social media.

Some other home-based business options include hobbies.You can turn your hobby into a money-making venture. If you like writing you can blog or become an EBook author.

Sell your workshop products, and market your sewing, gardening, electronic repairs.

Services

At-home day care is a good fit for stay-at-home parents. Make sure you comply with your local regulations.

Elder care, lawn care, dog walker, meal planner, party planner, resume writer, tutoring, and music teacher are just a few of many.

More entrepreneurial opportunities open up as technology develops.

If you like the idea of no commuting for a job and none of the traditional work system, use your ingenuity and start a home business doing what you like. These home-based business options can help you get started.



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June 16th, 2019

Business Success With Social Media Marketing

by Rahimah Sultan



These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.



New entrepreneurs need to pay attention to 6 things: authenticity, finding your niche, being consistent across all platforms, getting offline and meeting people, content, and Facebook and Google Ads.



Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.



 

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May 19th, 2019

Why You Should Use Autoresponders

by Rahimah Sultan

 

If you’re just starting out with online business, you may not be familiar with autoresponders.



An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.



You should use autoresponders to help automate your business which saves a lot time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason why you should use autoresponders.



You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.



If you already have a mailing list, you can use autoresponders to:



— Send out any type of greeting such as for birthdays and related offers


— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)


— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)


— Automatically send follow-up information about your other products/services



Some tips for sending autoresponses



Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”



After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.



Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.



Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for users to unsubscribe from your emails.



If you have a special announcement or promotion, general news updates or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

Saving time to work on other aspects of your business is the main reason why you should use autoresponders.




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July 17th, 2018

Making Money From Home with Affiliate Marketing

by Rahimah Sultan

 

photo from blog

 

Is this the year for you to start making money online? You probably know that people have made enormous amounts of money with this online business model. You can start making money from home with affiliate marketing.

 

If you aren’t sure that it still works (or how to make it work for you), check out this guide. It’s broken into the following chapters:

 

1) What is affiliate marketing?
2) Finding the right affiliate programs
3) How to choose your first affiliate product
4) Affiliate marketing tools
5) Affiliate marketing FAQs

 

Affiliate marketing allows you the freedom to work from home or any place in the world with Internet access.

 

Success in getting each step done will fuel your motivation to keep going until your first sale.

 

Seeing your first commissions come in will be all the motivation you need to achieve the affiliate marketing business of your dreams.

 

Click here to read the article

 
 

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June 13th, 2018

Online Marketing Strategy for Business Success

by Rahimah Sultan

photo from blog

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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April 12th, 2018

3 Tips for Establishing Your Online Presence

by Rahimah Sultan






So what do you need to establish your online presence?

You want people to know about you, to know you are open for business online. People need to know you exist in order to connect with you.

Setting up shop on the Internet entails the same process as creating an offline business. You have to come up with a name, find a suitable location, and advertise it.

Following are three tips for establishing your online presence.



Address


Just as with an offline business, you first need to decide on a name. Your online address or domain begins with buying virtual real estate so you can brand yourself. You need to look for some online real estate to which you can attach your name. This means purchasing a domain name that is unique, easy to spell and sound out, and not already taken.

You need a name that defines you.


Make your domain name relevant to your content, service or business. Keep it short and look for an exact match. Ideally, you want your own name. If it’s not available, look for something as close as possible.

You can use your name or place a hyphen between your first and last name or use your name along with some aspect of the business.

Choose wisely or it could become costly or even impossible to change it later. Use the “com” extension as opposed to “org” or “net” for business names whenever possible.

There are many domain name providers you can use. Run an online check for a few and compare prices. When buying a domain name, purchase the name only and do NOT sign up for anything else they offer like web hosting special security or other available services.

When you select a web hosting account, you’ll have access to what you need for setup.


Location


Now that you have your domain you need to choose a web hosting account. This is where your domain (website / business) will be housed. This will be where your shop or business is located online.

Buy your own hosting package so that you have total control. Once you have your hosting you can then install a WordPress blog for free, as it will be part of your package. It is the most popular blogging software in the world, it has unlimited plugins and themes, free templates and much more.

This is your asset that is totally under your control, and it can be monetized. Do not use free blog hosts, as you will have absolutely no control if you later decide to change anything. Any work you do on it will be for nothing. I suggest a WordPress blog over which you have total control.


Advertising


If you have an offline business that you are bringing online, use blog posts to talk about how to perform what you do. It could be consulting, making jewelry, presenting seminars, speaking engagements, writing books, affiliate marketing, creating online courses, writing eBooks, etc.

You can monetize your blog by including an appropriate link, in your posts, to something you are selling. This can be your own products, affiliate links or other offers.

You can get visitors to your site (blog), through social media, visible content on search engines, reading and commenting on other blogs, linking to other blogs, and regularly blogging. Post a minimum of once a week, especially, when just beginning to blog.

There are many advertising resources available both free and paid. Know that you will not develop a huge following overnight. It takes time, patience and perseverance. In time, some of your site visitors will become buyers.

You want people to know that you exist, so create your online presence with a domain name appropriate for your business, get a hosting package, set up business on a WordPress blog, and advertise to let people know what you have to offer.

Use these three tips for establishing your online presence.


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