Archive for the ‘Promote Your Business’ Category

December 10th, 2017

Email Marketing Trends for 2018

by Rahimah Sultan

 

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Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

 

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

 

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

 
 
 

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December 3rd, 2017

The Truth About Content Marketing

by Rahimah Sultan

 

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Content marketing today appears much different than it used to look. There are new tactics, trends, data, and content tools that have transformed our approach, and it’s easy to forget the core purpose of content. There are several things that all brands, marketers, and industry leaders need to know about content marketing today.

 

It takes effort, you have to be consistent, social media is not the only way to distribute content, plugging your products is not its only function, your blog can’t do it alone, it fuels and offers PR opportunities, and you have to walk before you can run.

 

John Hall details these points in his article The Truth About Content Marketing And What Brands Need To Know

 

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November 26th, 2017

Business Success: 3 Tips

by Rahimah Sultan

 

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There are many online marketing strategies you can use for business success. There is search engine marketing, social media marketing, and e-mail marketing among others.

 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing

 
 
 

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September 16th, 2017

Aspects Of An Internet Sales Funnel

by Rahimah Sultan

 

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A sales funnel refers to the buying process that customers are led through when purchasing products/services. It is divided into several steps, which differ depending on the particular sales model.

 

The traditional model used marketing to fill the top of the funnel and sales for nurturing leads through to conversion. This model is still used, although customer behavior has changed. This shift is a result of how much research prospective customers do before engaging with you. If you’re selling a product or service, there are different points of contact between you and the buyer. You combine sales with marketing to ensure that qualified leads get personalized attention when necessary.

 

At the top of your funnel are prospective customers who have decided to connect with you through your lead magnet or sign-up form. Once you have their information, which is usually name and email, you can follow up with them. This starts the process of them getting to know, like and trust you. Now you can begin to tell them about your product/service, because they have opted in to receive more information. As a marketer you have to think about the entire purchasing process from the buyer’s perspective.

 

To set up a sales funnel you need a lead capture page (LCP), a sales page, and a way to follow up with prospects.

 

An Internet Sales Funnel is really a marketing framework that represents the stages from your initial contacts to actual sales. It’s basically a way of funneling prospects into your business and building trust. A sales funnel gives you a single place to advertise. Keep in mind these Aspects of An Internet Sales Funnel when setting up your business.

 

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September 9th, 2017

Internet Marketing Training/Tips

by Rahimah Sultan

 

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“You’re leaving a lot of money behind if you have not started to take benefit of the opportunities offered on the Internet for your organisation. Utilizing Internet marketing strategies and methods, you can develop your service bigger than you ever thought, with consumers all over the world.”

 

Continue reading

 
 

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September 1st, 2017

Increase Online Traffic and Revenue with These 4 Internet Marketing Tips

by Rahimah Sultan

 

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First of all, update your site. If your website has been around for a long time you have an SEO advantage which is not the case for newly created sites. On the other hand, it will probably have some outdated information and some bad links.

 

Second, you need to use some PPC and social media ads. Without paid promotion on the internet, it can be slow work getting noticed, and social media can be just as useful as Google in directing traffic to your site.

 

Third, integrate marketing tactics, and

 

Fourth, create more content. Content marketing is a good way to reach audiences while showcasing the knowledge base of your business.

 

Read 4 Internet Marketing Tips to Increase Online Traffic and revenue in 2017.

 

 

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August 25th, 2017

Internet Marketing Information

by Rahimah Sultan
 

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When it comes to internet marketing solutions, it’s easy to become overwhelmed with all the choices. You need to have one that is right for promoting your product or service and works within the resources you have available to you. That may include deciding whether to buy ads, building a better website, creating targeted landing pages, starting a blog, producing a video or something else.

 

Pick something, focus, and stick with it. Don’t jump from one thing to another. That is a recipe for failure.

 

Following is some internet marketing information that I hope will be useful.

 

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August 6th, 2017

Using Email Marketing to Grow Your List

by Rahimah Sultan
 

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When building a business you need a way to keep in touch with people. Using email marketing to grow your list solves that problem.

 

When reading online marketing advice, you’re often bombarded with a lot of “noise” about what tactics to use, what software to use, where to buy leads and ads, tweeting, Instagram and other things that you probably know nothing about.

 

With all this it can be challenging to figure out what to focus on and where to spend your money and time, especially if you’re not a full-time entrepreneur.

 

According to marketing expert Derek Halpern, entrepreneurs need to be thinking about the T.A.P.P. method rather than focusing on metrics.

 

In The Only Technique You Need to Quickly Grow Your Email List, this is discussed in depth.

 

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July 31st, 2017

Two Places To Use for Your Content Marketing

by Rahimah Sultan

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Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

 

There are three necessary elements for creating great quality content for your audience. It must be useful and solve problems, and it needs to show them how to do something. You need a platform to get your message out to people. I shall be discussing two places to use for your content marketing.

 

You can grow your brand and cultivate relationships with content marketing. This will add the depth and visibility that you need in order to be successful in the marketplace. You have many choices open to you for creating varied content and a personalized strategy for your business.

 

Content marketing includes informative content like blogs and infographics in the early brand-building stages. Once your prospects are ready to make a purchase, you can provide more options such as eBooks or product videos.

 

Blogs

A blog is a great content marketing asset. Setting up a WordPress blog is simple, and you have control of it. It’s like a store which you fill with products (information) for customers. Be sure to use WordPress.org and NOT WordPress.com.

 

There are SEO keyword techniques you can use that enable the search engines to find your blog site. Keywords are the words and phrases that Internet users type into the search box of a search engine, such as Google, to find the websites that match what they are looking for. If you are creating content in WordPress on your own domain, WordPress SEO is a must.

 

This plugin will allow you to configure the SEO settings for each piece of content you write and analyze it for keyword optimization. The right on-page optimization makes it easier for search engines to rank you more accurately so your audience can find you organically.

 

As you write and post articles about your business you will begin to get free targeted traffic.

 

Content Marketing Channels

 

There are many marketing channels for you to choose from that include social media like Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, Tumblr, and WhatsApp.

 

Choose the marketing channels that best suit your needs starting with one at a time, so you don’t become overwhelmed. Learn how to use one to your advantage before adding another.

 

Get acquainted with your target audience, engage in conversations that position you as a thought leader and build your brand by getting them to know, like and trust you.

 

Once you get an audience you can deliver messages directly to them with relevant content that inspires them to take action at any point in the buyer’s journey.

 

Content marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.

 

You should be able to get started with these two places to use for your content marketing.

 

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June 29th, 2017

Article Marketing: Optimizing Your Squeeze Page

by Rahimah Sultan

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You want to publish your articles in the largest publications that you can, because they get you links when other webmasters use your article on their site, and you want to capture highly-qualified leads in order to build brand recognition and stay on your readers’ minds.

 

The following article covers optimization of your squeeze page in your article marketing.

 
 

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