Archive for the ‘Promote Your Business’ Category

September 12th, 2018

Autoresponders: Three Campaigns

by Rahimah Sultan

photo from blog

 

When a prospect or customer signs up to receive your emails, there should be a response sent by an autoresponder. This should happen whenever someone clicks on a link and makes a purchase or when anyone signs up for a newsletter or membership in your program, to show your appreciation for their time and effort.

 

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The software sends a sequence of emails to a person who has taken some action. You write the emails, enter them into the autoresponder system, set up the triggering function for the series, and schedule when they should be sent.

 

Sequence Emails
People generally want more than the initial offering. For example, if readers bought your ebook on the basics of knitting, you could do a sequence of emails beginning with the different types of knitting needles, the second email would be about the yarn, the third on patterns, and so on.

 

Drip Email Campaign

For readers who are ready to buy something from you, are thinking about it but want more information, and those who are interested in being on your list but don’t know if they want to buy anything right now, use a drip email campaign.

 

If you had a recent campaign to get more leads by offering something free pertaining to one of your services, and you’ve captured their emails, send this group a series of emails with engaging content about how you created the service to solve a common problem many readers encounter in the running of their business. You can give a case study in one email and another case study in the second email in a story-telling form.

 

In the bottom of these two emails, offer a short bit of content about your book or service with a link or CTA (call-to-action) button to the book or service on solving the common problem.

 

Now split your readers into two groups:  Those who made a purchase (Group A) and those who didn’t (Group B). Group A will receive automated emails referencing elements of the book shown in emails as to how you can help them be more successful. Once they’ve received a few of the supporting email sequences that may also have links to videos, you can offer your readers a product demo and a free consultation.

 

In the meantime, Group B is getting occasional automated emails like Group A received, but they also get other emails with different content about other services you provide, including links to content with more information such as a video. Those in Group B who click on the book link show they’re still interested in the book and, potentially, your personalized service but just may not be ready yet.

 

Webinar Autoresponder Email Series

Marketers like to show their fol­lowers how they can carry out something in their business that will help them make more money. Using the drip email example above, a webinar can be offered at some point for Group A because they showed the most interest in the product.

 

Group A has already seen a video or two as part of the sequence emails they received. Now you can send an email inviting readers to attend a webinar where they can see the service in action and how it can help them decide on using your product or information. When the webinar invitation goes out, readers fill out the form and send it back. This generates the reservation acceptance email that carries a link that is automatically code-created with that person’s identification and takes the person to the webinar link when the time comes to join up.

 

A day before the event you send a reminder email and again right before the webinar begins. Readers just need to click on the link several minutes before it starts. The link takes them right to the webinar page where each reader is recognized as a pre-registered attendee (because of the ID link code).

 

When the webinar is over, get the list of attendees and those who didn’t. Create separate channels (lists) for each group. Put aside those who attended but didn’t sign up for the service.

 

For the registered non-attendees of Group A in the “drip” campaign, now moved into a Group A short-term email list, send an autoresponder message saying they were missed at the webinar but there’s a link for a replay if they’d still like to see it.

 

If your short-term list of members clicked on the replay link but not the link to get your service, send an automated email several hours later, asking if they’d like to have a consultation to know more. They can click on a link in the email to generate a callback from you or set up an appointment with you.

 

After 24 hours, send out another autoresponder email reminding them that the discount will be over in 24 hours, so they need to act now. If no actions were taken, you can move non-responding people to another email list to receive regular emails about products and services you have to offer, including emails that just offer valuable content without any sales approach.

 

Sequence emails, drip email campaigns, and a webinar autoresponder email series are three types of email campaigns you can set up for a boost to your business.

 

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July 26th, 2018

4 Main Stages for Your Sales Funnel

by Rahimah Sultan

photo from blog

 

A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, re-targeting ads for bringing people back into the loop if they’ve left, and email follow ups.

 

Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.

 

The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.

 

Here are four main stages for your sales funnel:

 

Read magnet
Lead magnet
Introductory offer
Core offer

 

One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.

 

As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.

 

Your Read Magnet makes it all about the reader, before ever asking for the opt-in.

 

Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.

 

It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.

 

Your Lead Magnet
Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.

 

You want people on your page consuming content and opting in for your lead magnet, which can be:

 

1) Cheat sheets
2) Checklists
3) Swipe files
4) Buyer’s guides
5) Email courses
6) A recording of a talk you gave
7) Step-by-step blueprints

 

This is by no means an all-inclusive list. Be creative.

 

Introductory Offer
Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”

 

Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.

 

A few tips…

 

1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should be 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer

 

A few things to offer, among many:

 

A video course
Done-for-you graphics
Audio course
Mini group coaching calls
$1 trial for your product or software

 

Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.

 

You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.

 

Core Offer
Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.

 

Your core offer can be an online course, high-ticket coaching, done-for-you services, some software, mentorship, a physical product, etc. It’s your call.

 

A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.

 

You can use these four main stages for your sales funnel to move your business forward.

 

Source: How To Create a Dangerously Effective Automated Sales Funnel

 

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January 25th, 2018

Basic Internet Marketing Tips

by Rahimah Sultan

 

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Your business has unlimited potential to grow when it targets the internet as its market. You need to have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website.

 

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December 31st, 2017

Some Internet Marketing Solutions

by Rahimah Sultan

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In the online business world there are three key things needed to grow your business. These Internet Marketing Solutions include targeted traffic, something to sell, and a marketing funnel. These key factors are needed for all products and services sold online.

 

Targeted Traffic

 

The first element you need to grow your online business is a steady flow of targeted customers visiting your website and online sales pages. These are people who are…

 

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December 10th, 2017

Email Marketing Trends for 2018

by Rahimah Sultan

 

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Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

 

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

 

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

 
 
 

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December 3rd, 2017

The Truth About Content Marketing

by Rahimah Sultan

 

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Content marketing today appears much different than it used to look. There are new tactics, trends, data, and content tools that have transformed our approach, and it’s easy to forget the core purpose of content. There are several things that all brands, marketers, and industry leaders need to know about content marketing today.

 

It takes effort, you have to be consistent, social media is not the only way to distribute content, plugging your products is not its only function, your blog can’t do it alone, it fuels and offers PR opportunities, and you have to walk before you can run.

 

John Hall details these points in his article The Truth About Content Marketing And What Brands Need To Know

 

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November 26th, 2017

Business Success: 3 Tips

by Rahimah Sultan

 

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There are many online marketing strategies you can use for business success. There is search engine marketing, social media marketing, and e-mail marketing among others.

 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing

 
 
 

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September 16th, 2017

Aspects Of An Internet Sales Funnel

by Rahimah Sultan

 

photo from blog

 

A sales funnel refers to the buying process that customers are led through when purchasing products/services. It is divided into several steps, which differ depending on the particular sales model.

 

The traditional model used marketing to fill the top of the funnel and sales for nurturing leads through to conversion. This model is still used, although customer behavior has changed. This shift is a result of how much research prospective customers do before engaging with you. If you’re selling a product or service, there are different points of contact between you and the buyer. You combine sales with marketing to ensure that qualified leads get personalized attention when necessary.

 

At the top of your funnel are prospective customers who have decided to connect with you through your lead magnet or sign-up form. Once you have their information, which is usually name and email, you can follow up with them. This starts the process of them getting to know, like and trust you. Now you can begin to tell them about your product/service, because they have opted in to receive more information. As a marketer you have to think about the entire purchasing process from the buyer’s perspective.

 

To set up a sales funnel you need a lead capture page (LCP), a sales page, and a way to follow up with prospects.

 

An Internet Sales Funnel is really a marketing framework that represents the stages from your initial contacts to actual sales. It’s basically a way of funneling prospects into your business and building trust. A sales funnel gives you a single place to advertise. Keep in mind these Aspects of An Internet Sales Funnel when setting up your business.

 

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September 1st, 2017

Increase Online Traffic and Revenue with These 4 Internet Marketing Tips

by Rahimah Sultan

 

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First of all, update your site. If your website has been around for a long time you have an SEO advantage which is not the case for newly created sites. On the other hand, it will probably have some outdated information and some bad links.

 

Second, you need to use some PPC and social media ads. Without paid promotion on the internet, it can be slow work getting noticed, and social media can be just as useful as Google in directing traffic to your site.

 

Third, integrate marketing tactics, and

 

Fourth, create more content. Content marketing is a good way to reach audiences while showcasing the knowledge base of your business.

 

Read 4 Internet Marketing Tips to Increase Online Traffic and revenue in 2017.

 

 

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August 25th, 2017

Internet Marketing Information

by Rahimah Sultan
 

photo from blog

 

When it comes to internet marketing solutions, it’s easy to become overwhelmed with all the choices. You need to have one that is right for promoting your product or service and works within the resources you have available to you. That may include deciding whether to buy ads, building a better website, creating targeted landing pages, starting a blog, producing a video or something else.

 

Pick something, focus, and stick with it. Don’t jump from one thing to another. That is a recipe for failure.

 

Following is some internet marketing information that I hope will be useful.

 

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