Wednesday, February 19th, 2014

Advertising Online

by Rahimah Sultan
photo from blog


While watching TV the other day, a particular commercial caught my attention. I usually just tune them out. As it was approaching President’s Day in the United States, this particular advertisement was for an automobile sale coming up on that particular day, as it is a popular day for stores to start their sales. So, I was thinking of this advertisement in terms of advertising online.


Monday February 17th was President’s Day in the United States. While deciding the content for this blog post, I did some fact checking regarding the day. Here’s what I got from Wickipedia.


Presidents’ Day is an American holiday celebrated on the third Monday in February. Originally established in 1885 in recognition of President George Washington, it is still officially called “Washington’s Birthday” by the federal government.


Although Lincoln’s birthday, February 12, was never a federal holiday, approximately a dozen state governments have officially renamed their Washington’s Birthday observances as “Presidents’ Day,” “Washington and Lincoln Day,” or other such designations.


George Washington’s birthday is on February 22.


The ad I mentioned above has run for some years with these two presidents in one form or another – Lincoln in his top hat and Washington in his wig. The remarkable thing this year was the addition of the non-traditional hip hop musical style of Paul Revere and the Night Riders bringing up the rear.


In the TV ad the attention grabber was the two presidents – beginning. The middle was the entrance of Paul Revere and the Night Riders performing hip hop, and the sell was a particular automobile. As is often stated, the times they are a changin’. Is there no reverence left? 🙂


Internet marketing and advertising is like advertising on TV or anyplace. There’s a story with a beginning, a middle and the end. You have a few seconds to get peoples’ attention (beginning), then draw them in (middle), then sell them something (end).


With only a few seconds to grab peoples’ attention when advertising online, you have to have a stand-out headline or title.


Then you draw them in (middle) using some bullet points about your program or service or a video; after which you direct them to take action (end) by filling out a form with their name and email for more information.



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