Sunday, April 7th, 2013

E-zine Marketing is One Option for Advertising

by Rahimah Sultan

photo from blog

 

E-zine marketing is one option for advertising. One common mistake that many new web site owners make when they start their online business is thinking that lots of people are going to visit their site. They spend money for that professional look, add all the relevant information and then sit back and wait for the visitors. But they don’t come.

 

Why? You need a marketing campaign. There are several ways to go about this.

 

One option is to write articles or have them written for you and then submit them to paid or free e-zines. Of course, you must find the right e-zines or web sites to post your articles to. Make sure they are top ranked and not fly-by-night ones who will take your money and not publish. A vast majority of ezines are a waste of time and money.

 

A few points to keep in mind are:

1. You get what you pay for.
2. You must offer something that relates to the niche market.
3. Target your advertising to your audience.
4. The best things are not always free.

 

Where you should advertise depends on your product or service. So, do your homework before you begin your campaign.

Advertise Your Business Now

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