Archive for the ‘Internet Marketing Solutions’ Category

October 11th, 2021

AI and Automation In Online Marketing


by Rahimah Sultan






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There are several trends and technologies that have emerged over the last several months that point to what the future likely holds. There is increasing use of chatbots, a focus on voice-driven search optimization, and the use of artificial intelligence. Added to these top three are podcasts and video.

Due to an increasingly cluttered communication environment, marketers are seeking ways to better engage with their target audiences. Personalization is a trend they believe holds promise.

“Technology is having a real impact for marketers, improving efficiencies and boosting customer satisfaction. Here, experts weigh in on what marketers can expect going forward.”

Please read this article for more information on these developments.




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April 12th, 2018

3 Tips for Establishing Your Online Presence

by Rahimah Sultan






So what do you need to establish your online presence?

You want people to know about you, to know you are open for business online. People need to know you exist in order to connect with you.

Setting up shop on the Internet entails the same process as creating an offline business. You have to come up with a name, find a suitable location, and advertise it.

Following are three tips for establishing your online presence.



Address


Just as with an offline business, you first need to decide on a name. Your online address or domain begins with buying virtual real estate so you can brand yourself. You need to look for some online real estate to which you can attach your name. This means purchasing a domain name that is unique, easy to spell and sound out, and not already taken.

You need a name that defines you.


Make your domain name relevant to your content, service or business. Keep it short and look for an exact match. Ideally, you want your own name. If it’s not available, look for something as close as possible.

You can use your name or place a hyphen between your first and last name or use your name along with some aspect of the business.

Choose wisely or it could become costly or even impossible to change it later. Use the “com” extension as opposed to “org” or “net” for business names whenever possible.

There are many domain name providers you can use. Run an online check for a few and compare prices. When buying a domain name, purchase the name only and do NOT sign up for anything else they offer like web hosting special security or other available services.

When you select a web hosting account, you’ll have access to what you need for setup.


Location


Now that you have your domain you need to choose a web hosting account. This is where your domain (website / business) will be housed. This will be where your shop or business is located online.

Buy your own hosting package so that you have total control. Once you have your hosting you can then install a WordPress blog for free, as it will be part of your package. It is the most popular blogging software in the world, it has unlimited plugins and themes, free templates and much more.

This is your asset that is totally under your control, and it can be monetized. Do not use free blog hosts, as you will have absolutely no control if you later decide to change anything. Any work you do on it will be for nothing. I suggest a WordPress blog over which you have total control.


Advertising


If you have an offline business that you are bringing online, use blog posts to talk about how to perform what you do. It could be consulting, making jewelry, presenting seminars, speaking engagements, writing books, affiliate marketing, creating online courses, writing eBooks, etc.

You can monetize your blog by including an appropriate link, in your posts, to something you are selling. This can be your own products, affiliate links or other offers.

You can get visitors to your site (blog), through social media, visible content on search engines, reading and commenting on other blogs, linking to other blogs, and regularly blogging. Post a minimum of once a week, especially, when just beginning to blog.

There are many advertising resources available both free and paid. Know that you will not develop a huge following overnight. It takes time, patience and perseverance. In time, some of your site visitors will become buyers.

You want people to know that you exist, so create your online presence with a domain name appropriate for your business, get a hosting package, set up business on a WordPress blog, and advertise to let people know what you have to offer.

Use these three tips for establishing your online presence.


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December 31st, 2017

Some Internet Marketing Solutions

by Rahimah Sultan

photo from blog

 

In the online business world there are three key things needed to grow your business. These Internet Marketing Solutions include targeted traffic, something to sell, and a marketing funnel. These key factors are needed for all products and services sold online.

 

Targeted Traffic

 

The first element you need to grow your online business is a steady flow of targeted customers visiting your website and online sales pages. These are people who are…

 

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August 25th, 2017

Internet Marketing Information

by Rahimah Sultan
 

photo from blog

 

When it comes to internet marketing solutions, it’s easy to become overwhelmed with all the choices. You need to have one that is right for promoting your product or service and works within the resources you have available to you. That may include deciding whether to buy ads, building a better website, creating targeted landing pages, starting a blog, producing a video or something else.

 

Pick something, focus, and stick with it. Don’t jump from one thing to another. That is a recipe for failure.

 

Following is some internet marketing information that I hope will be useful.

 

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January 2nd, 2017

Affiliate Marketing

by Rahimah Sultan

 

photo from blog

Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him. Affiliate marketing is the basis for all other Internet marketing strategies
.

 

Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc. Since the invention of complex algorithms and advanced security, it’s safer to do business and shopping online. This even led to …  More

 
 
 
 

October 30th, 2016

Internet Marketing Solutions: 3 Tips

by Rahimah Sultan

 

photo from blog

 

You need three key things to grow an online business: Targeted traffic, something to sell, and a marketing funnel.

 

Learn how to copy the experts so you don’t have to try to work it all out yourself – how to build a website, which products are best sellers or how to send responsive emails.

 

Here are three Internet Marketing tips to help you move forward with your business adventure.

 

1) Affiliate marketing is a simple online method and you’ll make faster progress if you work with the guidance of a good coach or mentor. Choose someone who is very successful and has years of experience.

 

When you have chosen a trusted mentor, just follow that expert’s plan of action. You can search “YouTube for experts in your niche or do a Google search and find the best marketers, the best article writers, or Google experts (Martin Shervington explains Google+), for Facebook (take a look at Marie Smith) or Twitter experts (Yasmin Dendror “Understanding Twitter”). (“SEO step by step” Caimin Jones).” The time spent on research is worth it.

 

2) Offer an incentive. Create some sort of free bonus offer for everyone who signs up to your email list. This will get people excited about giving you their information because they’re going to get something of value for free. It could teach them something that they did not previously know about the world of internet marketing or whatever niche you are promoting. You simply add an opt-in box, a short description of your gift, and then drive traffic to your site.

 

3) Build Relationships. Now that you’re all set up with your blog or other platform and are ready to advertise, you need a way to stay in contact with prospective customers. You can do this with an autoresponder which is a program that automatically generates a set response to all messages sent to a particular e-mail address.

 

Although an autoresponder is usually set up with prewritten emails set to go out at certain intervals, you can also use it to send out broadcasts whenever you wish. You can set up a couple of automatic emails such as a “thank you” for signing up to your list as well as an email with the download link for the free gift. Then you can send out broadcasts whenever you wish, as opposed to relying on an autoresponder sequence.

 

In summary, Internet Marketing Solutions: 3 Tips includes doing some research to find mentors to help with setting up your online business, offering an incentive for people to join your list, and following up with those people to build relationships so you have someone to buy your products and services.

 

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October 8th, 2016

Email Marketing: Writing Emails that Get Opened

by Rahimah Sultan

 

photo from blog

 

“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”

 

This infographic covers important points on how to write an email that gets opened, read and responded to.

 

It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.

 

Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.

 

You can read the article here

 

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August 27th, 2016

Affiliate Marketing

by Rahimah Sultan

 

photo from blog

 

Affiliate marketing is the basis for all other Internet marketing strategies. It originally involved lots of spamming, trademark infringement, false advertising and more. Now it is safer to do business online because of advanced scrutiny of terms and conditions by the merchants. As affiliate marketing opened up more opportunities, it also increased marketing competition.

 

Affiliate marketing was started on music-oriented websites. They placed a list of music albums on their site and paid others to put those links in their websites when a visitor bought an album through their site.

 

In affiliate marketing, the publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant.

 

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May 5th, 2016

Affiliate Marketing

by Rahimah Sultan

 

photo from blog

 

In affiliate marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized for E-mail Marketing and Search Engine Marketing for the success of the product. Web traffic can be traced with the help of a third party or owners of the affiliate programs. Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc. Since the invention of complex algorithms and advanced security, it’s safer to do business and shopping online. This even led to better scrutinizing of …
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June 8th, 2015

Internet Marketing Solutions

photo from blog

 

In the online business world there are three key things needed to grow your business. These Internet Marketing Solutions include targeted traffic, something to sell, and a marketing funnel. These key factors are needed for all products and services sold online.

 

Targeted Traffic

 

The first element you need to grow your online business is a steady flow of targeted customers visiting your website and online sales pages. These are people who are genuinely interested in your products or services. You can buy traffic or use free sources or both. Paid traffic includes pay per click, banner advertisements, solo ads and ezine advertising. Article marketing, search engine optimization, video marketing and blogging are some free ways of getting targeted traffic.

 

Product or Service

 

Part of your Internet Marketing Solutions includes something to sell. It can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers. If you do not have a product of your own, there are many places to find good products to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few. Just make sure they are good products that solve people’s problems. This is especially important for your prospective buyers. You want them to trust you and your recommendations.

 

Marketing Funnel

 

You need a follow up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to a list of prospects to be contacted at a later date. They may like what you are offering but need more time to get to know and trust you before making a purchase. Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars and social media.

 

To be successful with your internet marketing business you must use effective advertising. You must use these three key Internet Marketing Solutions.

 
 

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