Archive for the ‘Website Promotion’ Category

March 27th, 2022

Home-Based Business Ideas


by Rahimah Sultan







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Are you looking for home-based business ideas?


Opportunities to create a low-cost home-based business have never been easier.

New technology and software have made this possible.

There’s web development, affiliate marketing, personal training, and more.



Check out these seven ideas for a home-based business.





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March 14th, 2022

Email Marketing is Still Crucial



by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




You may think that, with the rise of social media marketing and digital technologies, marketers and businesses would shift away from email marketing.

That’s not the case. Email marketing is still a dependable tool. Research shows that, in the future, email will become some of the most widely used and popular communication platforms.

There is a range of effective and free email marketing tools that you can check out for organizing and scheduling your various marketing campaigns. Then decide what best suits your needs.


Why should you stick with email marketing?


Worldwide use of email is increasing because it allows you to:

1: Personalize

Email marketing allows for personalization. You can create customized content for your consumers based on their buying patterns, behaviors, and more. You can use automation software tools to see where your customers are in a sales funnel and create specific content for them.


2. Have Better Outcomes Than Most Other Marketing Channels


Email marketing delivers a better ROI (return-on-investment) than some other marketing methods.

For the best results, you should regularly monitor the metrics of your email marketing campaign by checking your click-through rates, engagements, bounce rates, and other factors.


3. Cut Costs

Email is both inexpensive and straightforward. You don’t need a large budget to advertise, or to produce and print ads, so there’s no need to hire a digital and video production crew.

You may need to hire a professional graphic designer to create pleasing visuals along with first-rate content.

Also, email is an effective way to connect with potential customers on mobile phones.


4. Create Brand Loyalty & Connections

You can use email marketing campaigns to improve brand awareness among your customers.

For example, you can send informational content concerning your mission and values, and interact with your targeted groups.

More than likely, with a better understanding of what you’re about, potential customers will be willing to engage and connect with you.

So, create consistent, long-term email marketing strategies to keep consumers anticipating your next email.


5. Integrate Seamlessly With Other Marketing Means

If you’re using other marketing methods, you can integrate them. You can seamlessly integrate your social media channels such as Facebook, Twitter, Instagram, and LinkedIn, by placing those platform icons in emails and asking readers to follow you.

To show consumers’ a preview of your business’s Instagram profile, you can display a collage of Instagram posts in your emails.


How can you future-proof your emailing strategy?


Use these three tips to keep up with the future of email marketing.



A) Use time-based triggers

To help keep your strategy relevant, use time-based triggers for your automation, like:

1. Follow-up emails set to go out a certain amount of time after your initial email
2. Automatic emails on birthdays
3. Follow-up emails for users who interact with your site
4. Abandon cart emails

These triggers reach users at the right time after completing a desired action.


B) Always keep your subscribers foremost in your mind.

You want them to engage with your business, so always think about what will be the best experience for them. You might add an interactive element or change a button color.


C) Test emails

Since the future of email marketing is always changing as well as subscribers’ interests, and tastes, you should always test your emails.

Testing lets you know what’s working for your audience. You can test many elements of your emails including subject line, button colors, image choices, personalization, length, CTA, etc.

Testing lets you know what your audience likes or doesn’t like, so you can continually improve your campaigns.

Keeping on top of email marketing trends is necessary for keeping your email marketing approach current and effective.

Keeping your audience uppermost in your mind when laying out your email marketing campaigns will help you deliver emails that drive success.


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February 14th, 2022

7 Reasons for a Digital Marketing Strategy

by Rahimah Sultan





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Your business needs a strategic marketing plan in order to remain ahead of your more digitally savvy competitors.

Take steps now to create, streamline, or optimize your marketing strategy and accelerate your results.

Digital and mobile channels are vital for acquiring and retaining customers.


What is digital marketing?


Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. — Wikipedia

Digital marketing is using digital technologies and media to achieve marketing objectives.


You can consider using the following examples of digital technologies and media options for your marketing campaigns:

Search engine marketing
Social media marketing
Pay-per-click (PPC)
Paid social
Online advertorial
Affiliate marketing
Organic search (SEO)
Organic social
Guest blogging
Co-branding
Backlinks
Sponsorship
Influencer outreach


You need a digital marketing strategy in order to avoid these common problems that arise when you don’t have one.


What are these problems?


1. Not having a clear goal of what you want to achieve online

You need a clear strategic goal for what you want to accomplish in terms of acquiring new customers and building better relationships with your current ones, and you need clear objectives in order to reach those goals.

2. Understanding your online marketplace

It’s important to research your online audience. The dynamics of using digital marketing will be different from long-established avenues which have different types of customer profile and behavior and marketing communications options.

3. Staying updated on the latest trends and innovations

In order to stay ahead of your competitors, you need to devote enough resources to digital to stay  up to date with the latest trends and advances in your sector.

4. No strong value proposition

A value proposition introduces your brand to consumers by showing what you stand for and why you deserve their business. It should be persuasive and help turn a prospect into a paying customer.

5. Not knowing your online customers well

Know the sentiment of visitors and what they think. Use other forms of website feedback tools to help create a more customer-centered website and brand rather than Google Analytics and such, which only show volumes of visits and not the sentiments of visitors or what they think.

6. You’re disintegrated

You need an integrated marketing strategy. Digital media work best when combined with traditional media channels.

7. Avoid duplication

If you have a larger company, don’t waste your money and time by way of duplication. Don’t misuse your funds by having different segments of the marketing organization buying different tools and using other agencies for completing similar online marketing assignments.

Invest in a marketing strategy, that works for everyone, to plan, manage and optimize your digital channels and platforms.

Internet marketing using a digital marketing strategy can accelerate your results and increase your ROI.

Although these 7 reasons for a digital marketing strategy are not the only problems that may be encountered, you should keep them in mind when setting up your marketing campaigns.


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January 30th, 2022

Blogging: Where Do I Start


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




If you’re just now thinking of doing business on the internet, the best thing you can do is consider what platform you’re going to use. You have to start somewhere.

Even if you’re doing affiliate marketing, which does not require a website, eventually you’ll probably want to step up your efforts to make money online and have your own “place” on the internet to which you can direct people to buy your products, services, and the products of companies you’re promoting.

Having your own website is ideal. It’s a place to which you can direct anyone and do business.


So, where do you start with blogging?


You should immediately start building your list of possible contacts and build relationships with them.

You can do this with a blog and email marketing.

There are a few things you should do before you start blogging.

Read more


Start Building Your List.






January 16th, 2022

Lead Magnets for Your Business

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




What is a lead magnet?

“Subscribe to our newsletter” no longer works as a list-building approach. Consumers are so weary of increasing the amount of email they receive.

No one wants an inbox full of spam or irrelevant offers.

A lead magnet requires your site visitors to give you information, such as an email address for access. It can be some content such as a whitepaper, ebook, or a newsletter.

This content drives awareness and also gives information that helps a prospective customer engage and take an interest in your product or service. This might be a free product sample, demo, trial subscription, or some product/service-related incentive.

Now, no one easily gives up their email. Your lead magnet should offer the reader value in exchange for opting in to receive messages from you in the future.

Your lead magnet is used to build a list of prospective customers.


What’s contained in good lead magnets?


The highest-converting and best lead magnets have certain things in common:

They’re relevant

Your offer must resonate with your intended audience.

Your objective is high quality leads not a high volume of low-quality ones. You don’t want to waste time following up low-quality leads.

Make sure your lead magnet serves a useful purpose with your segmented/targeted audience.


They have perceived value

The best lead magnets offer insider knowledge, a quicker way of doing something, expert insight, or an innovative and unique solution to a problem.

If it can be Googled, you’re not going to get a sign up.


They serve your business purposes

Keep the promise you made when you asked people for their email. Use your lead magnet to offer only what you can actually deliver.

The best lead magnets don’t offer to solve an entire problem, but enough of it that the person recognizes that you are the authority (or your product is the answer) and can take them the rest of the way.


Your lead magnet can include:

1) Cheat sheets

2) Checklists


3) Swipe files


4) Buyer’s guides or ebooks


5) Email courses


6) A recording of a talk you gave


7) Step-by-step blueprints


8) A whitepaper
, a report or guide that informs readers concisely about a complex issue. It helps your readers understand a complex issue and the steps they need to take to resolve it. Whitepapers are useful in B2B marketing, where clients often have a longer sales cycle and need a lot more information to make a purchasing decision.

9) Webinars

10) Editable templates for simplifying tasks.

11) Product samples or trials

12) Training videos

13) Quizzes, surveys, and polls


This list is not all-inclusive. There are more to be used, as well as any that you can imagine.

Your lead magnet is the first step in building a relationship of know, like, and trust with prospective customers, and in building your list.

The best lead magnets benefit both you and your customers. Your goal is not to trick or force a prospect to give up their email.

For a win-win situation, find an offer and format that helps your business goals and the needs of your target customers.


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January 2nd, 2022

Keywords and Digital Marketing for Your Business






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One of the most effective ways to attract potential customers to your website is using SEO correctly. By ranking on the top page of the SERP (Search Engine Results Pages) you generate organic traffic.

You want to increase your online visibility. If you have a strong internet presence, it helps consumers find and learn about you and ultimately purchase from you. As you search for online marketing tips, you’ll find advice about blogging for SEO, creating landing pages, and more. The bottom line is “there’s one vital part to digital marketing that can make or break these tactics and strategies: keywords.”

Keywords relate heavily to digital marketing because that’s how potential customers do searches like on Google, by typing in a particular word or phrase.

Keywords need to be something users will search for, relevant to your brand, and terms that can be seamlessly integrated into all your online content.

Once you know which keywords to focus on… Continue here


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September 20th, 2020

4 Main Types of Email Marketing

by Rahimah Sultan







What is email marketing?

It’s basically self-explanatory. The Wikipedia definition is:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Wikipedia


Email is one of the most trusted communication channels available to marketers. You have to have an email address to perform many things online that include online banking and opening a Facebook account, so just about everyone with internet access has a valid email address.


The most successful email marketing campaigns begin with a targeted email list of qualified leads who are interested in what you’re offering.


What are the types of email marketing?

There are many. In this article I shall discuss four main types of email marketing:

Welcome
Email Newsletters
Transactional Emails
Behavioral Emails


1. WELCOME EMAILS


Welcome emails are the first communication you’ll have with prospective customers. You need to nurture your contacts and give them a chance to get to know, like and trust you.


Welcome emails should offer a personal touch and introduce you without a sales pitch. You need to build a relationship, work on giving a good first impression. They should illustrate your knowledge and expertise and pave the way for future contact.


2. EMAIL NEWSLETTERS

An email newsletter works well for B2B (Business to Business) communication. You can use it as a method to educate customers and prospects about your products, as well as showcase employee profiles, company projects, and relevant graphics. Hubspot is a good marketing CRM (customer relations management) tool that’s free and you can upgrade  later to grow your business. (I get no fee for this. It’s just a suggestion.)


When creating an email newsletter You should consider a variety of factors including:

Content length
Type of information
Placement of images and text
Design
CTA (Call to Action)


As you work on your newsletter layout and content creation, remember your goal and be sure you’re working toward it by prioritizing the design and positioning of calls-to-action.


The advantages of email newsletters are:

Creating Brand Awareness: A newsletter, like a newspaper, creates a certain anticipation in readers. They get into the habit of receiving it, so make sure you’re sending it at regular intervals, be it daily or weekly, thus building a habit in your email subscribers which allows them to recognize your brand and associate it with a positive experience.


Repurposing Content: A newsletter usually contains already published information. You can do quick summaries of your most popular blog posts and link to the articles from your newsletter. This will bring your subscribers back to the company website and connect them with more company content.


Diversification of Content: You can use an email newsletter to include different kinds of content important to your business or organization. That can be popular blog posts, new offers, upcoming events, discounts, etc.


3.
TRANSACTIONAL EMAILS

Transactional emails are usually initiated by a prospect or customer interaction with a website or an app. For example, password resets delivery information and receipts, email receipts, invoices, billing statements, and order confirmations.


Transactional emails are used to enable a transaction already agreed upon by a customer and shouldn’t market or promote any product or service or generate additional revenue.


Usually, transactional emails don’t require permission, whereas you MUST get customer consent to send marketing emails. And, with marketing emails, there must always be an unsubscribe option for the customer.


Be sure you’re compliant with email sending laws in all the countries in which you do business.


4. BEHAVIORAL EMAILS

Behavioral emails are automated emails sent to people who have given their permission to have emails sent to them that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.


These emails are sent after a user interacts with a business on social media, the company’s website, email, and other channels. They help increase customer engagement and sales. With behavioral email, site visitors receive different types of emails, depending on their specific actions.


Email marketing principles are the same for anyone, not just big businesses.

Almost everyone who has Internet access has at least one active email address.

Email marketing gives you the opportunity to build personal relationships with your audience.

Email makes it easy to combine all your marketing campaigns.


Email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.


Although there are more, these four main types of email marketing will help you with your marketing strategy.


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March 31st, 2020

Online Marketing: More Tips for 2020


by Rahimah Sultan








Although we are at the end of the first quarter of 2020, there are more marketing tactics that you need. You can still use the basics, as they always apply in marketing, along with some changes.

“In 2020, a lot of familiar best practices will get a facelift, and underutilized tactics and software will become more vital for data-driven decision making.”

Brandon Andersen discusses these in his article titled 18 Marketing Tactics You Need In 2020 which you can click here to read.



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June 4th, 2019

Blogging in 2019

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



There’s a new strategy for setting up a blog and making money in 2019, that’s easier and faster.


Although the use of video content and social media platforms is so dominant, you might think blogging is out of date. That is not so. Companies, non-fiction authors, lifestyle entrepreneurs, and businesses with millions of potential customers are benefiting from blogging in 2019.

There is always the inevitable failure that comes with starting something new, and the same applies to starting a blog. You will make mistakes. Most people fail and retry several times before having success. This is costly in time and money.


If you want to start a blog, use the new way that speeds up the process of chasing a bad idea from months and even years to weeks or days.


Just getting your blog started is the hardest part. Take the step and see what happens.


Check out this AWESOME step-by-step guide by Jon Morrow and start blogging today.



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November 19th, 2017

Blogging for Business

by Rahimah Sultan

photo from blog

 

If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.

 

As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.

 

If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.

 

Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.

 

There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.

 

WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.

 

WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.

 

Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.

 

If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

 

If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

 

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