Friday, April 4th, 2014

List Building: Part Two

by Rahimah Sultan

photo from blog

 

Part one of List Building covered the first two modules of the product List Building Income. (Click here to read)
Today’s article covers modules three and four.

 

Module 03: Paid List Building Methods

 

If you have money in your budget for advertising, you can purchase traffic to help build a subscribership to your list.

 

PPC (pay-per-click) is one of the most popular and effective ways to buy traffic for your list. You can also use Facebook ad campaigns, with which you can target ads to certain populations or niches. To avoid overspending, you MUST monitor your paid campaigns at all times. Other paid sources include ezines, newsletters, Coreg Leads and more.

 

Always use some sort of lead capture page (a squeeze page) when advertising your products or services.

 

If you are new to online business, do use the free traffic getting methods to see how things work before turning to the paid methods.

 

 

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Module 04: Maximizing Your Leads and Sales Conversion

 

This module focuses on some extra tips to help maximize your leads and convert them into sales.

 

These include the following:

 

Keep your squeeze page simple and easy to navigate. Just list a couple of features or benefits. This is not a sales page. Then ask for name and email, as this is a first contact.
How to use a video on your squeeze page or a reverse squeeze page (use the giveaway up front then ask the visitor to opt in)
Try other marketers squeeze pages that are doing well.
Use psychology to appeal to visitors emotions. Make your ad personal and make the visitor feel as if they must have what you’re offering.
Develop trust, reassure visitors that their information will not be used for any other purpose, and stick to that.
How to use bullet points, promotion offers  and more.

 

Remember that a list is necessary to compete and sustain a business online. It takes some work but in time with persistence and patience you’ll succeed with your List Building.

 

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