Posts Tagged ‘content marketing’

May 26th, 2017

Online Marketing Strategy for Success

by Rahimah Sultan
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To be successful online you must have a marketing plan. This is your foundation and your online marketing strategy for success. SEO (search engine optimization), content marketing, and social media marketing should be included. You need SEO to allow search engines to find you, content marketing to help solve peoples’ problems and engage prospects and customers, and social media to help you listen to what people are saying and to generate leads.

 

You can read A Successful Online Marketing Strategy for more details.

 
 
 

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March 22nd, 2017

25 Tips for Content Marketing

by Rahimah Sultan

 

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Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.

 

With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.

 

The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.

 

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October 1st, 2016

Content Marketing: Three Essential Elements

by Rahimah Sultan

 

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Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.

 

It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.

 

Read the article here

 

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August 4th, 2016

Marketing Success

by Rahimah Sultan
 
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One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.

 

Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.

 

Click here to read The 5 Golden Rules of Content Marketing for more details.

 
 

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July 21st, 2016

Internet Marketing Training: 10 Lessons

by Rahimah Sultan

 

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In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements for the end. You will lose people as they will click away before ever seeing them.

 

Above all remember you must always have good-quality content.

 

Read 10 Lessons Journalists Can Teach Content Marketers, for Internet marketing tips.

 
 

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June 9th, 2016

Content Marketing Strategy

by Rahimah Sultan

 

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Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

 

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

 

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

 

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March 4th, 2016

Tips for Content Marketing

by Rahimah Sultan

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The base of your content marketing strategy should be articles. You can put them on your own blog, which is best, or submit them to article directories.

 

Although most are taught to start the article content with an introduction, there is another way to go about writing your article. You can begin with the conclusion. Sean Mize discusses this in his article, A Proven System to Write New Content Quickly and Easily.

 

Click here to read the article.

 

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February 4th, 2016

When To Use Guest Blogging

by Rahimah Sultan

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When blogging, you need to use fresh quality content. It is critical to your business success. So what happens when you run into a snag or experience writer’s block and are at a loss as to what to blog about? What if the pace becomes very hectic?

 

One available option is to occasionally use guest bloggers. Guest bloggers can help establish valuable connections, and this means more traffic to your business.

 

Click here to read Carolyn Cohn’s article: The Effectiveness of Guest Blogging.

 
 

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December 29th, 2015

Content Marketing Is the ‘Only Marketing Left’

by Rahimah Sultan

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There are several reasons you should blog and do it often. It could bring more visibility to your site and establish your authority. If you occasionally cannot think of a topic, you can use curated content as long as you do it properly. You can also use your most popular articles and rewrite them so the information is current.

 

For more information on content marketing read this article.

 

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October 28th, 2015

15 One-Sentence Chunks of Online Marketing Advice You Can Use Today

by Rahimah Sultan

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In his 15 One-Sentence Chunks of Online Marketing Advice You Can Use Today, Jonathan Long took five popular online-marketing options — search engine optimization, local SEO, pay-per-click, content marketing and social media — and wrote down the first three one-sentence pieces of advice that came to mind.
 

Read more…

 
 

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