Posts Tagged ‘marketing’
Digital Marketing Trends Move Forward
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Over the past few years, a lot has happened and content marketing has changed and adapted to peoples’ needs. Here are 6 things that will be key as digital marketing trends move forward.
Focus will be on outcomes instead of outputs
Marketing is shifting from focusing simply on outputting a certain number of pieces of content to the results generated by the content.
You should reassess your strategy and turn your content marketing into outcome-consumed creations that work toward understanding your content performance, setting KPIs (key performance indicators) and goals, and knowing how to adapt your future strategies.
Don’t remain bogged down in the way of thinking that you have to write a certain number of blog posts in a month. Instead, focus on writing a post that will generate new leads. Although it may take longer to write and fine-tune your strategy, it’s better than just putting out lots of pieces that produce no gains.
Centralization will be king
If your business structure includes different departments, often, the people who create content aren’t the ones who market it. You can create an editorial board with varying members from across the company to oversee content creation and to contribute ideas and opinions from the separate departments.
Every potential team member should be involved from the start of a project and develop good habits of regular project-wide calls. Then everyone will be on the same page.
Single-source truth comes to the fore
There will be no more having marketing and sales working separately to try to achieve the same goal. Find out what’s truly important by getting together. If your PPC ads are getting a lot of impressions and sales aren’t getting leads, then you must align things by using a single-focused source of truth.
Letting everyone work with the same software and tools is a great way.
Governance will come to the forefront
You should have a DAM (digital assets manager) if you deal with lots of assets, mainly those that need to be credited to the creator and have expiry dates. Creating comprehensive training plans is a must to be sure that everyone is on the same page as you add new procedures and programs to your business.
Personalization will be scaled
Personalization is more than just including [FNAME] in an email subject line. It’s about gathering data to create personal insights and following trends so that your purchasers get the wanted information when and how they want it.
Start at the beginning. When you gather your contacts and leads, think about what information you’ll need down the line. Then comes segmentations and creating workflows to nurture leads and meet them with a personalized experience at every touch point.
We’re all people and we like to be spoken to as such. We are more likely to be engaged with a product or service if we feel like it’s there to serve us rather than the other way around.
Need to own audience
As digital marketing trends move forward, you’ll need to own your audience. Social media platforms are facing uncertain futures and that puts your business at risk. We don’t own those platforms or channels, so if the owners make bad decisions, we’re at risk of losing our audience.
You have a direct line to people who choose to engage with you through your owned channels such as your email newsletter and blog.
You can encourage your followers to move to your email newsletter and website by offering them incentives.
So, as digital marketing trends move forward, so can you with these 6 strategies in mind and by using creativity to make a difference.
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MLM Marketing Online
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
To build a business in this day and age, you need to use some form of MLM online for the duplication process.
The old form of MLM required people to attend meetings, and conferences, and to do in-person recruiting to build their teams and grow their businesses.
Now, everyone wants to be able to be on their phone or laptop and successfully recruit new distributors and build a money-making side business. Here are two strategies for doing MLM marketing online.
Strategy #1 – Social Media
Social media has taken over, and there are people who have never known a world where social media didn’t exist.
Every day people spend hours online. It’s how many socialize, get entertainment, news, and communicate and participate with others.
So anyone in MLM should be using social media to market their business. It’s not hard to do and is a simple way to meet people and prospect them for your business.
There’s a right way and a wrong way to do this. Most people fail because they forget to act like humans and just start spamming their business and product links on their personal profiles, on pages, in groups, and in private messages on messenger to perfect strangers.
This does not work.
When it comes to links for your MLM business or product, do NOT:
Post them on your personal page
Post them in groups
Post them on pages or as a reply to other peoples’ comments and
NEVER send a link to anyone in a message without first having their permission
For success in MLM, you only have to meet as many people as you can, get them to know, like, and trust you, and then ask them if they’re open to looking at your opportunity.
If you do this on a daily basis, you’ll be successful.
Let’s use Facebook as an example.
You should be adding friends daily, about 5 at a time and up to 20 a day. Don’t overdo it, as you will be shut down by FB.
You can join pages and groups that interest you, and start talking with these people and adding them as friends.
Facebook has a feature where they suggest friends to you. These are friends of friends you already have.
Add those people and send them a message that states something like:
Facebook suggested we become friends. I sent a friend request. I see we both know so and so. How are you?
Get to know your new friends by commenting on their posts, messaging them, and having normal conversations.
You’re growing your network, so take your time and don’t rush. When the time is right in the relationship, you can ask them if they’re receptive to looking at your business.
With some friends, it could take 2 to 4 days, while others may take a month or longer.
It doesn’t matter, because you’re consistently adding people as friends and engaging with them.
Strategy #2 – Create Influence
Influence is a strong and powerful thing. Just about all of the top earners have it in some form. Unlike offline influence, which is hard and takes a long time, online influence is quite simple and straightforward.
You can do it by creating your personal Facebook profile (or any social media profile) and by using what is called Attraction Marketing.
You start by focusing on whom you want to recruit, and by picking a target audience. These are people who you do or can relate to; realtors, hikers, bikers, people interested in good health, etc.
Now that you’ve chosen your target market you need to set up your profile in a way that they’ll find attractive. You need a nice personal picture and a compelling cover photo. Your about me section should sound appealing.
Don’t mention or refer to your business or product in any way, shape, or form.
Now, start posting things that your target market will find interesting, informative, educational, and entertaining.
Let people get to know, like, and trust you by posting things about yourself and your life. Show them posts of you out and about enjoying life and having a good time with friends, family, etc.
Then you can post about your business or product but do it sparingly.
Only post about your MLM business or product about 10% of the time. When you do post about the business, just give hints. Don’t give everything away.
Instead, make people curious by giving them a little bit of information about what you’re doing but not everything, like a movie preview.
Don’t say the name of your business or product. Don’t post a link, and don’t make spammy posts like: “I’m looking for 4 people to help me make $1200 in the next month.”
Attraction Marketing uses marketing techniques such as blogging, Facebook advertising, video marketing, and email marketing to set you up as an authority in your chosen niche.
When you use these marketing methods, people get to know, like, and trust you as an expert in your niche. They’ll look up to you and will want to work with you and buy from you.
Using these 2 strategies for MLM marketing online should enable you to easily transfer skills from the old form of MLM business building to today’s online method.
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Back to Basics in Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
In order to succeed, the market must know you. A strategic marketing effort is an indispensable part of your business. If people don’t know you exist, there will be no one to buy your product or services.
What is marketing?
Typically, marketing is the activity and practices carried out to publicize and deliver offerings of value to prospects and customers. It’s the effort to promote and sell products and services. Marketing has evolved over time from traditional methods to digital marketing.
It’s the effort to promote and sell products/services. Marketing has evolved through time, from the more traditional methods to the recent digital marketing industry.
Both traditional and digital marketing are similar in that they aim to develop a mutually beneficial relationship with prospects and customers. However, digital marketing methods have become more prevalent due to the shift in people’s purchasing behavior to online.
There is a set of proven marketing tactics that you can use in any combination that suits you while getting back to basics in marketing. They are:
Product
Price
Promotion
Place
Process
People
Physical evidence
What do I need to do to ensure marketing success?
1. Define your marketing strategy
To be successful, you must have a well-defined marketing strategy. You need to:
Know your business and marketing goals
Know what you’re promoting and selling
Research and know your market
Profile your customer and competitors
List and develop strategies to supplement your goals
2. Use SEO
To rank high in Google’s SERPS, you must have correctly done search engine optimization (SEO). If done right, various SEO strategies can help drive more traffic to your website by ranking you high.
Use relevant keywords and phrases in your content, but not so many as to be penalized by Google for “stuffing.”
There are many keyword tools you can use to help capitalize on preferred keywords and phrases.
Use quality link-building. Including hyperlinks from other websites is an effective SEO tactic.
Linking to authoritative websites can help boost your ranking, as these are link-worthy sites that increase your website’s authority level.
Only link to sites that are relevant to yours, so Google will not demote your ranking. You can check out the popular link-building tools that can help bring in quality link-building opportunities.
3. Use a Trusted Web Host
Google likes fast websites. The web host and the hosting company you choose can greatly influence search ranking.
4. Use Quality and Updated Content
Your content is the currency that forms the base of all your marketing strategies. Good quality and relevant content are what Google uses for ranking.
Your website must make sense and be beneficial so your audience will return for more.
5. Use Video Marketing
Because people are visual, videos have become the driving force for most digital marketing ventures.
Video is a powerful storytelling medium that connects with your audience emotionally through sound, motion, and attractive visuals. It also offers a better online user experience to your audience.
Videos also break up chunks of text, improving readability. ‘How to’ and technical videos are more effective than technical manuals. Live videos promote more interaction with people allowing them to feel like being part of the conversation by commenting during live sessions.
Use unique crafting content for your videos to make you stand out. Video marketing can be a powerful and effective way to engage and entertain your audience while conveying your core message.
6. Leverage Social Media
Social media is the preferred choice for most marketers. The number of social media users is daily increasing. Use your social media marketing effort on platforms such as Facebook, Pinterest, Twitter, Google+, Instagram, and others. Each channel has its own strengths. Use these strengths to increase your organic reach and increase awareness and get a higher conversion rate.
Be sure to incorporate social media plug-ins in your content so your audience won’t hesitate to share your content via social media. This will increase your outreach.
7. Use Simple and Short Forms
Gaining access to relevant data is crucial for a successful marketing strategy, however, collecting data from your audience is a delicate matter, because the way you do so can either encourage the user to voluntarily opt in or leave.
Your audience’s privacy is of utmost importance. Your web forms should be simple and contain a minimal number of fields. Focus only on what you need.
Your forms need to be simple, direct, and easy to understand to help your audience to decide to opt in to share their information with you.
8. Use Email Marketing
Email marketing is still one of the best ways to reach out and promote your business. However, you must have a list and use well-crafted emails that target your preferred audience.
9. Use Automation
Embrace automation to help with everyday repetitive tasks. Identify these and get the tools you believe will free up your time for others things that require specific attention and detail. Your productivity will increase as you spend your time efficiently.
10. Use AIDA
To capture users’ attention, use AIDA which is short for Attention, Interest, Desire, and Action. This is an age-old formula proven to work on almost every marketing channel. The purpose is to capture the user’s attention (Attention), create a sense of need in the user (Interest), tug their heartstrings (Desire), and finally provide solutions that push the user to buy (Action). All your marketing strategies must revolve around this formula.
Although we’ve learned from the past that the basic and proven marketing tactics are here to stay, they aren’t etched in stone. You must always do the things that are necessary to tweak your strategy for maximum benefits. The above are some of the popularly used smart hacks that you can use to build your marketing foundation while focusing on your unique selling points to stand out among the many and get back to basics in marketing.
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14 Marketing Trends for the Future of Your Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
The marketing world moves ever so quickly. Keeping up with these changes isn’t always easy, although it’s vital to stay ahead of them, in order to succeed and maintain a sense of relevance with your audience. It’s no longer enough to create a brand, product, or service and expect it to sell.
In order to start seeing success with your marketing strategies, you need to stop pushing your products on people and instead focus on the needs and desires of your target audience. Instead of focusing on a message for them to buy your product, be more focused on the features your ideal customer is looking for. People want to be approached as individuals. So, focus on building relationships and providing value, then deliver your pitch.
Due to big data and the internet, you’re now able to create hyper-personalized experiences based on what customers do online, thus enabling you to build better long-term relationships with them. This, in turn, leads to more brand loyalty and larger revenue opportunities down the line.
What should you do now?
In the past, effective marketing tactics were about using the right platforms for promotion, targeting specific audiences or demographics by using keywords and hashtags on social media sites and using retargeting campaigns on those sites where possible.
Going forward, business owners will be required to take risks, listen more intently when engaging with customers online, and invest in their branding in order to remain competitive.
What are some changes you need to be ready for?
1. Know your purpose
Purpose overrules product features. Why are you doing what you’re doing? If you have a big idea or a problem you want to solve, then that is your purpose.
2. Know your customer
They are at the center of everything. Knowing your customer personas and dividing them into clear segments allows you to specifically target each segment.
3. Create a personalized and relevant customer experience
As soon as they choose to connect with you, consumers expect a seamless experience from your business. You can do this only if you utilize the power of technology and data. These two things will help you create a personalized and relevant customer experience when existing and prospective customers interact with you.
4. Be sure marketing remains at the center of your growth strategy
Marketing messages need to be personally relevant and aligned to an individual’s situation and values, as opposed to demographics, such as age and gender.
Marketing begins with knowing your customer segment. Using segmentation and personas can bring deeper insights to media strategies, and creative marketing approaches can be carried through the entire customer experience.
5. Use digital tools to make interactions more personal
Embrace digital technology. Digital tools allow you to make interactions more personal. You may even be able to deliver personalized products, depending on your product or service.
6. Get serious about the potential of social media platforms
If your business relies on online sales, getting serious about the potential of social media platforms needs to be at the top of your list.
7. Use a multichannel strategy
How do you interact with your customers? You may use chatbots, contact emails, and a phone-based contact center. All of your channels are equally important, as they impact the customer’s opinion of you or your organization.
8. Focus on delivering a mobile strategy
The mobile experience for your customers should be at least as good as a desktop-based website. The key elements of a successful mobile site are simple navigation, clear site-search options, and quick load times.
9. SEO is more integrated
SEO (search engine optimization) is one of the oldest and most valuable forms of digital marketing. Since algorithms have continuously become smarter and more contextual, your SEO needs to be focused on integration that provides an outstanding and meaningful experience to users, and less on “hacks” and “tricks.”
10. Look for opportunities to partner with influencers in their space
Influencer marketing continues to grow. Since the influencer is endorsing the product, influencer campaigns naturally provide context and relevance.
11. Focus on what really drives your business growth
You need to become more strategic and focus on what really drives your business growth. As automation, AI (artificial intelligence), and machine learning take away a lot of the grunt work of digital marketing, you must become more strategic, as the options in digital marketing continue to grow.
12. Assume Facebook will continue to dominate
Facebook isn’t going anywhere. It has billions of users and the numbers continue to grow every month.
13. Be sure your website is optimized
Websites continue to get faster. Although website traffic is overwhelmingly mobile, most websites still don’t have fully mobile-optimized experiences. Speed will become ever more important.
14. Become more focused
You should become more focused and do fewer things better. With the explosion of digital marketing options, many businesses are spread too thin across too many channels. The smart thing to do is focus on dominating one channel.
The majority of business growth comes from the foundational tools used in digital marketing. It’s easy to become distracted by shiny new digital objects. Although marketers love new trends and want to be on the leading edge of new technologies and platforms, you shouldn’t forget to focus on your foundation. Optimizing your base digital implementation will more than likely provide a better return on investment than experimenting and getting distracted with every new tool.
As you move forward, I hope you keep these 14 marketing trends for the future of your business in mind as you continue to build and grow.
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Email Marketing is Still Crucial
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You may think that, with the rise of social media marketing and digital technologies, marketers and businesses would shift away from email marketing.
That’s not the case. Email marketing is still a dependable tool. Research shows that, in the future, email will become some of the most widely used and popular communication platforms.
There is a range of effective and free email marketing tools that you can check out for organizing and scheduling your various marketing campaigns. Then decide what best suits your needs.
Why should you stick with email marketing?
Worldwide use of email is increasing because it allows you to:
1: Personalize
Email marketing allows for personalization. You can create customized content for your consumers based on their buying patterns, behaviors, and more. You can use automation software tools to see where your customers are in a sales funnel and create specific content for them.
2. Have Better Outcomes Than Most Other Marketing Channels
Email marketing delivers a better ROI (return-on-investment) than some other marketing methods.
For the best results, you should regularly monitor the metrics of your email marketing campaign by checking your click-through rates, engagements, bounce rates, and other factors.
3. Cut Costs
Email is both inexpensive and straightforward. You don’t need a large budget to advertise, or to produce and print ads, so there’s no need to hire a digital and video production crew.
You may need to hire a professional graphic designer to create pleasing visuals along with first-rate content.
Also, email is an effective way to connect with potential customers on mobile phones.
4. Create Brand Loyalty & Connections
You can use email marketing campaigns to improve brand awareness among your customers.
For example, you can send informational content concerning your mission and values, and interact with your targeted groups.
More than likely, with a better understanding of what you’re about, potential customers will be willing to engage and connect with you.
So, create consistent, long-term email marketing strategies to keep consumers anticipating your next email.
5. Integrate Seamlessly With Other Marketing Means
If you’re using other marketing methods, you can integrate them. You can seamlessly integrate your social media channels such as Facebook, Twitter, Instagram, and LinkedIn, by placing those platform icons in emails and asking readers to follow you.
To show consumers’ a preview of your business’s Instagram profile, you can display a collage of Instagram posts in your emails.
How can you future-proof your emailing strategy?
Use these three tips to keep up with the future of email marketing.
A) Use time-based triggers
To help keep your strategy relevant, use time-based triggers for your automation, like:
1. Follow-up emails set to go out a certain amount of time after your initial email
2. Automatic emails on birthdays
3. Follow-up emails for users who interact with your site
4. Abandon cart emails
These triggers reach users at the right time after completing a desired action.
B) Always keep your subscribers foremost in your mind.
You want them to engage with your business, so always think about what will be the best experience for them. You might add an interactive element or change a button color.
C) Test emails
Since the future of email marketing is always changing as well as subscribers’ interests, and tastes, you should always test your emails.
Testing lets you know what’s working for your audience. You can test many elements of your emails including subject line, button colors, image choices, personalization, length, CTA, etc.
Testing lets you know what your audience likes or doesn’t like, so you can continually improve your campaigns.
Keeping on top of email marketing trends is necessary for keeping your email marketing approach current and effective.
Keeping your audience uppermost in your mind when laying out your email marketing campaigns will help you deliver emails that drive success.
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Avoiding Burnout While Working From Home
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
What is burnout?
Burnout is the accumulation of work-related stress coupled with continued pressure to perform at an increased level over time without sufficient breaks and downtime.
What are the signs of stress?
1. Fight response
People who have a fight response to stress may have increased irritability and anger. They may have an urge to lash out, raise their voice, be accusatory toward others or the situation. This response can also show in their physical demeanor such as tightening of parts of the body and muscles, and high blood pressure.
2. Freeze response
The freeze response is manifested in an inability to concentrate, the mind freezing or locking up, brain fog, and forgetfulness. Those suffering this response may be avoiding certain situations and distancing themselves from others, and are becoming demotivated at work and in other parts of life.
3. Flight response
The flight response can cause people to become restless, fidgety, and unable to sleep. People suffering this response to stress may be having anxiety-like symptoms, such as a tight chest, affected breathing, stomach pains and excess sweating.
How do you manage stress?
If you notice any of these symptoms, it’s important to manage them as quickly as possible in order to avoid burnout and to keep your brain and body functioning in a healthy way.
Following are some things you can do to avoid burnout.
Sleep
Establish a consistent bedtime routine, so your body and brain know when to start winding down. Go to bed and wake up at the same time every day.
Do not exercise, use caffeine, nicotine or alcohol for a half hour before going to bed, and limit blue light exposure from mobile devices. This will improve sleep and good quality rest.
Exercise and movement
Aerobic exercise will pump endorphins through the body, reducing stress. And, physical activity leads to positive physical effects, such as improving cardiovascular, digestive and immune health and can protect the body.
Do not over-exercise. Exercising too much and too hard without adequate recovery can add to the burden on the nervous system. Those who like to do intense exercise might want to do less to give their nervous system more recovery time. Choosing other types of exercise like walking, yoga, and pilates instead of some of the more strenuous workouts during the week, can be beneficial.
Along with exercise, daily pick-me-ups such as spending 10 minutes in a park or the garden can be beneficial in minimizing stress. Fresh air and greenery are instant mood boosters that do not require putting time aside like a long, strenuous workout. These also provide the necessary regular breaks from work and help avoid burnout.
Journaling
Reflecting through writing is an effective way to manage stress, since it encourages you to explore the cause of your stress. It’s a good way to gain a deeper understanding of stress by putting it into words and then working to improve the root causes of negative stressors.
Reflecting will also provide the tools to mindfully treat stress triggers, rather than simply managing the symptoms of the stress. This will reduce overall stress as problems are solved and removed, leading to greater long-term confidence and avoiding burnout.
Take a break from technology
While on a morning walk before starting work or while attempting to wind down after dinner, we can be tempted to check messages and emails. Thus, the home office space becomes blended into the living space. This constant exposure to work-related technology can have psychological consequences and lead to an inability to switch off.
Social media can lead to distraction and prevent you from getting tasks done, and this can lead to work backlog, and ultimately contribute to burnout. Set clear parameters for work time.
Be conscious of how much time you spend on social media and look for ways to reduce this.
Maintaining Social Connections
Control what you can. Feeling like you have no control over your situation is another common burnout contributor.
It’s very powerful to accept that you cannot control certain things, and work on what you can.
Try some relaxation techniques, from breathing to mindfulness, which engage the parasympathetic nervous system.
And you can always share your concerns and fears with your trusted social connections.
Prioritize and plan
Regularly step back and look at what needs to be done in order of priority, and direct your energy accordingly. Do not let the small, less-important tasks overly absorb your limited energy.
Look at the big picture and make a plan. Then break the plan down into smaller tasks that you can direct your energy toward on a day-to-day, week-to-week basis, until you feel like you’ve got things under control.
At the beginning of the day write a to-do list. At the end of the workday look at what you achieved to remind yourself of how much you do and recognize what you can let go of.
Remain focused and don’t be afraid to say ‘no’ to things that distract from your plan.
When you have the tools to recognize and manage stress and burnout, you can take control and manage many of the variables that can contribute to this. Stress and burnout are something that we all experience at various stages in our lives, but we have inner resources such as adaptation skills and resilience.
So, the first step in avoiding burnout while working from home is recognition and then taking the necessary steps to alleviate it.
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Effective Copywriting for Your Content Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
What Is Copywriting?
Copywriting is the skill of convincing your readers to take a particular action. That could be making a purchase, subscribing to your email list, or calling you for more information.
The most important copywriting skill in your content marketing is crafting headlines. If you have a great headline, the better the chance of getting what you’ve written read by a larger percentage of individuals.
Writing a great headline alone doesn’t guarantee success of your copy. What you offer in the headline still needs to be appropriately satisfied with your content or your offer.
If you have great body content with a bad or even marginal headline it’s probably not going to be read.
The late copywriter Clayton Makepeace said you should ask yourself the following six questions before you start to write your headline:
1. Does your headline offer the reader a reward for reading?
2. What specifics could you add to make your headline more intriguing and believable?
3. Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand?
4. Does your headline present a proposition that will instantly get your prospect nodding his or her head?
5. Could your headline benefit from the inclusion of a proposed transaction?
6. Could you add an element of intrigue to drive the prospect into your opening copy?
These six questions, combined with the framework of the following four “U”s, provide an excellent foundation for writing outstanding headlines:
Your headlines, sub-headlines, and bullets should be USEFUL to the reader,
provide a sense of URGENCY,
convey the idea the main benefit is somehow UNIQUE, and
perform all the above in an ULTRA- SPECIFIC way.
Use your own voice in copywriting. You can be absolutely professional while being warm and likable.
Always check your writing for common grammar mistakes that damage your credibility.
What Else Do You Need To Consider In Your Content Marketing Copy?
Among the things you should consider in your copywriting are the types of copy:
1. Plain copy
It’s a straight forward clear-cut presentation of the facts and benefits of your offer. It’s the most basic approach and introduces your product without gimmick or flair.
You’ll give a prospect the needed information to make an informed decision about the product.
2. Storytelling copy
People love a good story.
We like hearing about interesting people who have overcome challenges that we can relate to.
You can use this storytelling technique in an email series, on a landing page, or in a short video. Whatever the format you’ll include four basic traits:
Opening – Show how the character of the story had a normal life until something happened to destroy that.
Conflict – Show how his/her life was threatened if they didn’t respond to the problem. What did the journey look like as they undertook the challenge?
Dialogue – Introduce a conversation about the journey.
3. Conversational copy – In this style of copy you write as if you’re having a conversation with a prospect.
The language is like that of a salesman sitting down with a customer for lunch. Something that begins with I know how you feel or I can relate to a, b and c.
4. Imaginative copy — You can ask your target audience to imagine life a certain way, what it would feel like to be a successful travel writer, or to pretend what it would be like to live the life of their dream.
Then you present them with a picture of themselves achieving that ideal life by way of a certain product.
5. Long copy – The premise behind long copy is “The more you tell, the more you sell.” These ads convert well.
Since you’re not in front of the person, you have one chance to convert the reader. You should use bullet points to help ensure your most important details stand out.
When you’re following the basic rules of content marketing, remember that you don’t have to present all of the facts and benefits upfront.
You can use your email autoresponder to turn long copy into short easily-digestible snippets and reveal the presentation over a period of weeks.
6. Killer-Poet copy – Your objective is not to convince your audience how smart you are. The goal is to educate and sell with your copy, and to do it with style.
Killer-poet copy sees writing as a means to an end (making a sale), and the ad as an end in itself (beautiful design and moving story). The killer poet combines style with selling. Creativity with marketing. Story with a solution.
7. Third-party endorsement copy
Third-party endorsements can help you sell your products.
It’s really effective to position your sales argument as direct communication between the company founder and his or her customer.
With this down-to-earth approach, the playing field is leveled. It signals to the customer that the CEO is not just some remote figurehead who’s only interested in profit, but is someone who cares.
8. Frank copy – Sometimes copy will point out the negatives of a product and lets you know some work will be required before the benefits show.
This builds trust. When your readers trust you, they will be much more likely to believe you when you point out the good qualities of your product.
9. Superlative copy – Sometimes you can make unusual claims like a revolutionary material making investors rich.
You must be able to provide evidence of what you say. Your proof can be in the form of statistics, testimonials, or research. It’s best to use all three.
Usually, it’s best to avoid all hype.
10. Rejection copy — tries to stop people from being interested in your product.
This copy challenges the reader with the idea that only a select set of people are invited to use the product which could be a particular credit card or a particular group of people.
This is startling to readers as they don’t expect to be turned down.
This approach taps into our sense of wanting to belong. It touches our sense of pride and produces curiosity. We think, “They don’t dare… Watch me.”
Often several of these techniques are combined into one ad.
Whether you’re a company CEO, a copywriter, or a tailor, there’s a copy form for you.
For effective copywriting for your content marketing, consider using some of these tips in your next ad.
Hosting and more
How Do You Set Up A Blog?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
In my last article we covered what to do before you start blogging.
Now, you need to actually set up your blog.
How do you go about setting up a blog?
1. The first step to setting up a blog is picking the right topic.
For a personal blog you’re only concerned about enjoying the topic and having fun.
But, if you want to create income you need a winning blog topic.
Don’t try to be unique or clever. Pick a topic that has an existing audience and popular blogs already competing for the audience attention.
Who will link to you if there is no competition? Where will you get your audience? How will anyone find you?
2. The correct blogging platform is vital. To test the water you can start with a free blog at Medium.com and check ideas for viability. (A suggestion only. No compensation for me.)
When you’re ready to build an audience and make money online, use self-hosted WordPress.
That’s WordPress.org NOT WordPress.com
You can check out the difference here.
3. Now, decide on a domain name. Make a list of topics that interest you. These could be topics you think might be profitable, hobbies, or something random you’ve read about.
When your list is complete, check out these questions:
Do blogs on this topic have a Facebook page with more than 10k fans?
Do any blogs on this topic more than 50k followers on Twitter?
Does Amazon have any books with more than 30 reviews on this topic?
Are there any Google ads when you search for words and phrases related to this topic?
Do any words or phrases related to this topic have more than 100k searches in Google’s Keyword Planner tool?
If the answer to these questions is yes, you’re good to go.
Your domain name needs to represent your audience, a specific topic, and a benefit. For example:
Name the Audience. TheBlogStarter.com
Name the Specific Topic. TechRadar.com
Name the Benefit. MakeALivingWriting.com
Once you’ve made a decision on your domain name, you need to check its availability and purchase it through a domain registrar. Any one of the following would be a good choice, and the fee is about $8 to $10 per year for a .com extension.
http://www.godaddy.com
http://www.namecheap.com
http://www.networksolutions.com
http://www.onlydomains.com
4. Purchase a web hosting plan. You need a place for your website on the Internet. You can pay a small fee to keep your website on the Internet, handle all your visitors, back up your website, provide customer support, manage the security of your website, and so on.
There are loads of WordPress hosts, but I recommend HostThenProfit.com (affiliate link).
Do not purchase anything else when you buy a domain name. The registrars will try to get you to do so, but don’t take the bait, as you’ll be setting everything up under your web hosting plan.
You’re now ready to roll.
So, how do you set up a blog?
By following these steps you can create your blog, grow an audience, and start earning a real, tangible income.
Don’t wait days, weeks, or months to get started. Start a blog today — right now.
Effective Internet Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Internet marketing is more effective than traditional advertising. Online marketing is an economical way to get the word out about your products, services and your company. You don’t have to spend a large amount of money so a small budget works just as well as a large one.
Brand awareness is easy when you use the power of the internet. If you setup your marketing properly you’ll have a better online presence, get more traffic and be better able to compete against those who have already built good, strong businesses using effective Internet marketing.
If you don’t market your business you won’t be able to generate leads or make your products and services known. The Internet connects more people than could ever be directly connected in person.
Why is Internet Marketing Cost Effective?
Although it takes money to run any size successful business, it’s natural to be hesitant when it comes to spending without guarantee of success. There are numerous cost-effective Internet marketing strategies available.
Whether you decide to use a website, social media or some other method, Internet marketing can increase visibility of your business and make it marketable and more profitable. You’ll need to think of your marketing strategy in terms of something other than just traffic numbers. You need targeted traffic — those who are looking for what you have to offer.
You can use social media as part of your marketing plan. It cost very little to set up a Facebook page and discuss your product or service with billions of people, some who will be in your local community. There is also Instagram and Twitter, among others.
What are Some Effective Internet Marketing Techniques?
Besides social media there is:
SEO (Search Engine Optimization)
Use SEO for your site in order to rank at the top of search engine results, thereby increasing the amount of traffic to your website or blog.
EMAIL MARKETING
Email marketing is relatively simple, inexpensive, and can generate profit. You want to build a list of clients, prospects, customers and subscribers who want to hear from you. Then you can regularly market to them via email to keep them abreast of your projects and remain a priority and generate more sales.
AI CHATBOT
You can integrate a chatbot into your marketing strategy to qualify leads, interact with site visitors, and personalize the customer experience. Chatbot marketing may seem new to you, but it has quickly gained lots of popularity.
VIDEO MARKETING
Videos are educational and informative. You can use them to demonstrate your products to help customers understand them. They help you stay competitive and boost conversion rates.
Keep things simple when you are just starting out, and use only a couple of these techniques. As you get results add more.
Be sure to have a written plan with your goals and budget and incorporate these effective Internet marketing strategies.
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Make Your Marketing Easier With an Autoresponder
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you’re a serious marketer using email marketing, you know you need to use an autoresponder. But, if you’re just starting your business, you may not be familiar with certain email marketing tools and how to use them to effectively and efficiently email people. This article is intended to show you how to make your marketing easier with an autoresponder.
What is an autoresponder?
An autoresponder is an automated system that sends a reply to a customer using certain rules. It can contain one email or a series of emails that go to subscribers’ inboxes after a trigger event occurs, such as signing up for something of yours they’ve seen online. The goal of the email is to engage your audience, as soon as they take an action, through a series of follow-up messages.
They are the simplest form of email automation. They can include a welcome email, a thank-you email, or an abandoned cart reminder as well as more complex uses for lead-nurturing and other campaigns.
An autoresponder series of emails will:
1. Help you bond with your email list so they get to know, like, and trust you. Thus, boosting your traffic and sales
2. Lend a sense of continuity to your email marketing
3. Allow constant communication between you and your audience
What are some examples of when to use autoresponder emails?1. Follow-ups
This email is used for visitors to your site who have just given you their email addresses. This is mainly those who’ve signed up for your newsletter or whatever you promised when they filled in the form on your site. It’s a one-time email that goes out immediately after they’ve entered their contact information.
This is usually a welcome email saying hello and thank you for your interest. Then you can set up a series of emails to go out at particular intervals to keep engaged with this list.
2. Sales leads
These emails are for people who have expressed an interest in your product or service. They may have watched a video, so this email encourages them to start a free trial of some sort.
3. Customer service
The goal of customer-service emails is to establish clear expectations for response time, specify self-service resources, and communicate known issues.
4. Onboarding
Onboarding is the process of introducing a new user to a product or service and guiding them through the early steps of using it. The reason for this is to help them understand the product or service’s value and encourage them to engage with it more deeply which leads to increased user retention, satisfaction, and user lifetime value (LTV).
You can use tutorials, welcome messages, guided tours, and other resources designed to make the user’s first experience with the product as smooth and intuitive as possible.
5. Upselling
This email is used after your customers have been using your product or service for a set amount of time. It offers your customer an upgrade to a long-term plan.
Autoresponder emails are an essential part of your email marketing strategy because they allow you to send your subscribers the right message at the best time. Whether you are a blogger or an eCommerce store owner, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers, and save valuable time.
An autoresponder is a must-have tool if you have an online business and want to successfully and efficiently email people. It saves precious time.
Although you gain quick results with an autoresponder, remember the human element. Things change quickly these days, so “set it and forget it” no longer exists. You have to continue to test copy, see how your customers react to different types of autoresponders, and add new touch points.
Autoresponders will exponentially expand your reach without adding more time or effort to your workflow, once you figure out what works. So, make your marketing easier with an autoresponder.
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