Posts Tagged ‘marketing’

April 12th, 2021

Effective Internet Marketing

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Internet marketing is more effective than traditional advertising. Online marketing is an economical way to get the word out about your products, services and your company. You don’t have to spend a large amount of money so a small budget works just as well as a large one.

Brand awareness is easy when you use the power of the internet. If you setup your marketing properly you’ll have a better online presence, get more traffic and be better able to compete against those who have already built good, strong businesses using effective Internet marketing.

If you don’t market your business you won’t be able to generate leads or make your products and services known. The Internet connects more people than could ever be directly connected in person.


Why is Internet Marketing Cost Effective?

Although it takes money to run any size successful business, it’s natural to be hesitant when it comes to spending without guarantee of success. There are numerous cost-effective Internet marketing strategies available.

Whether you decide to use a website, social media or some other method, Internet marketing can increase visibility of your business and make it marketable and more profitable. You’ll need to think of your marketing strategy in terms of something other than just traffic numbers. You need targeted traffic — those who are looking for what you have to offer.

You can use social media as part of your marketing plan. It cost very little to set up a Facebook page and discuss your product or service with billions of people, some who will be in your local community. There is also Instagram and Twitter, among others.


What are Some Effective Internet Marketing Techniques?

Besides social media there is:

SEO (Search Engine Optimization)

Use SEO for your site in order to rank at the top of search engine results, thereby increasing the amount of traffic to your website or blog.

EMAIL MARKETING

Email marketing
is relatively simple, inexpensive, and can generate profit. You want to build a list of clients, prospects, customers and subscribers who want to hear from you. Then you can regularly market to them via email to keep them abreast of your projects and remain a priority and generate more sales.

AI CHATBOT

You can integrate a chatbot into your marketing strategy to qualify leads, interact with site visitors, and personalize the customer experience. Chatbot marketing may seem new to you, but it has quickly gained lots of popularity.

VIDEO MARKETING

Videos are educational and informative. You can use them to demonstrate your products to help customers understand them. They help you stay competitive and boost conversion rates.

Keep things simple when you are just starting out, and use only a couple of these techniques. As you get results add more.

Be sure to have a written plan with your goals and budget and incorporate these effective Internet marketing strategies.


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February 15th, 2021

Use Your Blog as Your Marketing Tool for Articles

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Do you have a blog set up?


If you have a blog online you have established your online presence in business, and you most likely know the benefits of article marketing.


Use your blog as your marketing tool for articles that promote your products and services. Blog article marketing, can bring more visibility to your site and establish you as an authority in your area of expertise.


Use article marketing to add fresh content to your site and create visibility and authority. It’s a cost-effective way to drive visitors to your website and a way to obtain potential customers. When you write about your offers you can place a link in the article that redirects wherever you wish – to a squeeze page, another article or website.



What are some ways to gain publicity and credibility?


Write articles

Writing articles and marketing them via free article directories is one way to get more publicity for your site, products, and services.

There are millions of sources on the Internet with a non-stop appetite for content and articles written by people like you. There are plenty websites and newsletters that need articles daily. If someone uses your article, you get instant publicity and credibility.

The best articles are ones that contain great useful information. They may solve a problem or offer resourceful tips of some type. These are often the kinds of articles that get the most reads and are picked up by other webmasters. Just don’t give away all your secrets at once. You want readers to have a reason to revisit your site.


Do what you say you’ll do

Know the value of what you offer. Whatever your product or service, over deliver.  Your customers might be pleasantly surprised with getting better service than they’re accustomed to.


Be honest

Honesty is self-explanatory.


Be genuine

Being genuine goes along with honesty.


Communicate clearly

Don’t use a lot of business jargon when writing. Be yourself. Use your own writing style. Write the way you talk.  You win trust by communicating clearly how what you offer will benefit your audience. Position yourself as someone who can help.

Don’t make everything about getting a sale. First, communicate with prospective customers so they get to know, like and trust you. Then you can present your offers, maybe once in every three or four contacts with them.


Be consistent

When using social media channels like Facebook and others, be sure your message is consistent across all those channels. It should align with the values and mission you’ve established for your business.

Use a resource box to tie in the benefits of visiting your website. In about 50 words describe what you’re about and include a link back to your site.

When writing be sure you’re reaching your target audience by including a clear call to action. Start with a blogging schedule that you can maintain, maybe once a week.


In summary, you can use your blog as your basic marketing tool for advertising your products and services. As people visit and read information on your blog, you gain publicity and credibility. Use your blog as your marketing tool for articles that inform people what your business is about.


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November 19th, 2019

Internet Marketing Using Digital Channels And Social Media


by Rahimah Sultan








Internet marketing using digital channels and social media is a part of overall marketing.


There are many components to a digital marketing campaign.


Social media is only one of all the available channels for digital marketing.


Social media platforms bring many people together to exchange information.


Any form of marketing products or services using electronic devices is digital marketing.


This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.


Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.


For a well-rounded marketing strategy, you need to use both online and offline marketing.


While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.


There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.


Enhanced offline marketing also includes electronic billboards, and some are interactive.


Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.


The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.


When it comes to online marketing, there are several large categories:

Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.

Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)

Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions.

Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.

Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.

Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia

Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.


Read


Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.


Read


Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.


Here’s a great place to get started with your online marketing.


For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.


Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.


Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.


The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.



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July 4th, 2019

Generate Passive Income With Successful Affiliate Marketing


by Rahimah Sultan







The definition of affiliate marketing is getting paid a commission from an online retailer for traffic or sales generated from your referrals.



If you are new to online marketing, the following should help you to generate passive income with successful affiliate marketing.



The three-step process required is:

1. You recommending a product or service to your followers
2. Your followers purchasing the product or service using your affiliate link
3. You getting paid a commission for the sales made using your affiliate link


Some advertising would have you believe that you can make lots of money for doing nothing. But the truth is more complicated than that.


There are seven steps you must take to avoid becoming overwhelmed and overloaded.


Now, let’s cover the first four initial steps that need to be taken.



Find Your Niche (or neesh)

The first thing you need to do is choose a niche to give focus to your business, help you with content, and help make it easier to  create targeted marketing campaigns.


When choosing a niche consider:

1. What you’re passionate about and already have knowledge of
2. Whether your knowledge on the topic is enough to write at least 100 blog posts
    (for search engine optimization or asserting your authority)
3. Oversaturation in the niche
4. Whether or not there is money in the niche



Build a Website

Then you need a website and a blog with the blog being the main focus of your site. Your website should also include several pages:

1. About to inform people a little about you and your business
2. Contact for sharing all the information you want to share with your readers, advertisers and
    potential partners
3. Disclaimer if your site is monetized
4. Privacy Policy to let users know if you collect information and how you use it
5. Terms of Service limiting your liability in case of misuse of information or services provided
    on your site and detailing user responsibilities regarding copyrights and trademarks
6. Custom 404 Page
7. Advertise if you plan on selling on-site ads, include a page for advertisers with information
    about available spots, monthly views, audience demographics, and a contact form


These pages are important to build trust with your audience.


Now that you have your website, it’s time to create good-quality content.



Create Quality Content

There are different requirements for joining affiliate programs. Some networks and programs want you to have already established content, site traffic, and monthly views at a certain level before accepting you as an affiliate.


Be sure to read the eligibility requirements for the specific networks and programs you’re considering before you apply.


You should have at least 5 strong posts already on your site with future posts scheduled.



Grow Your Email List

Email is still the #1 communication channel for marketing. An easy way to grow your email list is by adding a popup to your site for signups.


Now that you’ve taken care of the first four steps, it’s time for step 5, choosing your affiliate products / services.



Choose Affiliate Products to Promote

Now that you’ve chosen your niche you need affiliate products that fit and relate to your content.


You need to join an affiliate program and choose the product and / or services you want to promote. Then move on to step six which is joining an affiliate marketing network.


Join an Affiliate Marketing Network

If there is something that you already use you can promote that. If not you can make a list of things and do a Google search for related affiliate products and programs.


You can promote products that fill a need, those that your audience wants to know about, and products from others in your niche.


Before signing up, thoroughly research everything. Do not promote products you don’t use or know nothing about.


Lastly, you need to track the performance of your affiliate producers.



Track Your Results

Track your affiliate links to help you understand which products perform better with your audience. This allows you to provide better products to them in the future, and you can also use this knowledge to provide them with better content. When you do your audience will keep returning.


You will want to disguise your affiliate links so readers will click on them.

Click here and check out Pretty Links.com for shortening and disguising your affiliate links.


And there you have it; how to Generate Passive Income With Successful Affiliate Marketing.



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June 13th, 2018

Online Marketing Strategy for Business Success

by Rahimah Sultan

photo from blog

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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January 18th, 2018

Internet Marketing Without a Website

by Rahimah Sultan

 

photo from blog

 

If you want to market online and don’t want to build and/or maintain a website, there are plenty of opportunities to earn money online as an affiliate marketer – no website or blog required. Following are 3 options.

 

Forums
Whatever your niche, you should interact with like-minded individuals on forums and blogs. In forums you can put your affiliate link in the signature line, and on blogs place it in the comments.

 

When starting out in forums, you must follow the rules which will be stated, and you must interact and add helpful content. Don’t start mindlessly posting your link. That is spamming and you will be blocked.

 

Some forums don’t allow affiliate links in the signature, especially if you’re a new member. So, you can purchase a domain for your affiliate link. That way when a visitor clicks on your domain it will redirect to your affiliate link. This makes you look very professional, and you can use the domain in other places as well so that people get to know you. The more active you are in the forum, the more likely people are to view your affiliate link/signature. Warrior Forum, Digital Point, WickedFire, and Marketing Checkpoint are affiliate marketing forums.

 

For an affordable domain provider I recommend GoDaddy or Namecheap.

 

Hub Pages
HubPages is a popular revenue-sharing site that’s a great option to try your hand at affiliate marketing in a subject with which you’re familiar. Users create ‘Hubs’ that are filled with useful content, videos, polls, and other category-focused information. You’ll have hundreds of topics to choose from, ranging from art and design to weather.

 

Besides flexibility in sharing, HubPages has affiliate programs built right into their platform. As a ‘Hubber,’ you can easily take part in the HubPages Amazon Program and their eBay Program. This means you can create hubs that are almost instantly set up to be monetized!

 

Since HubPages is built on user-generated content, the more helpful your content the better your chances of attracting an audience. As your audience grows, you’ll stand a greater chance of making money if you’re sharing genuinely helpful content that links to products readers will like.

 

Note: Some areas do not allow affiliating with Amazon, due to multiple tax rates within the state.

 

Social Media
Social media offers a free way to share your affiliate link. You can place the link in your Bio, then create valuable content for your followers, and encourage them to visit your Bio link.

 

You can do this on Twitter, Facebook, and Instagram, to name a few. But remember, since you don’t technically own your social media accounts, you must follow the rules of each site regarding affiliate links.

 

No matter where you decide to promote affiliate links, you should always provide valuable content first and foremost and only include affiliate links when it makes sense. It’s also a good idea to use affiliate links only occasionally. Not everything you create should be for the sole purpose of making a sale.

 

Of course there are plenty of opportunities to earn income online without building and/or maintaining a website, but forums, HubPages, and social media offer you a great place to start.

 

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June 24th, 2017

Writing New Content Easily

by Rahimah Sultan
photo from blog

 

Your content marketing strategy must begin with articles as the base. You can put them on your blog or publish them in article directories. It’s preferable to place them on your blog. Whichever you choose, you need to first create them. You can use the following as a guide to writing new content easily.

 

Generally, people will start with an introduction, list a few points, and write a conclusion. But that presents a problem if you’re stuck. So start with the end, the conclusion. What is it you want people to do as a result of having reviewed your content?

 

You include a call to action (CTA), but you must ask yourself why anyone would want to take action in the first place. If you don’t have a good answer then the chances that anyone else will are next to nil.

 

You have to start with the end in mind. Give people a reason for wanting to see what you have to offer. Tell them what it can do to help them solve a problem. Discuss some key points that lead to a logical conclusion.

 

You want to peak their interest so they’ll follow through and click on that link which leads to a free gift for joining your newsletter or sends them to a blog article that can help with something they’re struggling with or whatever you’re wanting them to take action on.

 

First, make an outline using your key selling points. This outline is simply a few key things jotted down for your benefit. List the main point and write a couple of lines about it, then go to the next important point and do the same. Use three or four key ideas.

 

Your outline should look something like this:

 

The problem – Don’t know how to…

My widget solves that problem by…
a)
b)
My widget solves the problem (how?)
a)
b)

 

Click here (CTA link) to check out the widget

 

You’re working backward, in no particular order, and listing the main points. Be sure that each bullet point and subtext leads logically to the next thing, and that in turn leads the reader to take some sort of action.

 

What would the reader need to feel in order to click on your link? Your conclusion needs to make people feel obligated to do what you say to get what they want.

 

When you finish discussing your points or ideas, the conclusion should make perfect sense.

 

Writing new content easily can be simpler than you think when you follow this approach of starting with the end in mind and logically laying out your key points to lead people to where you want them to go, i.e., your CTA.

 

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May 18th, 2017

Marketing: Getting Your Business Noticed Online

by Rahimah Sultan

 

photo from blog

 

While sharing information about your brand, products or services, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you.

 

The smart online marketers build stronger business brands to stay high in the search rankings by building trust, sharing quality content, link building, using social media, and using SEO.

 

Read more

 

 

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May 4th, 2017

Internet Marketing Training

by Rahimah Sultan

 

photo from blog

 

When developing a marketing strategy, you need to first develop customer personas. You need to ask some questions:

 

 

*What are your customers roles?
*Do they have decision-making authority?
*What are the demographics…

 

Every marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers?

 

Marketing is about human-to-human relationships and can happen through any online or offline medium. At the end of the day, your customers probably won’t remember whether they found your company through a click on a Facebook ad or through a referral from a friend.

 

Read more

 

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March 22nd, 2017

25 Tips for Content Marketing


by Rahimah Sultan








Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.



With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.



The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.



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Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.