Posts Tagged ‘marketing success’

July 26th, 2018

4 Main Stages for Your Sales Funnel

by Rahimah Sultan

photo from blog

 

A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, re-targeting ads for bringing people back into the loop if they’ve left, and email follow ups.

 

Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.

 

The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.

 

Here are four main stages for your sales funnel:

 

Read magnet
Lead magnet
Introductory offer
Core offer

 

One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.

 

As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.

 

Your Read Magnet makes it all about the reader, before ever asking for the opt-in.

 

Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.

 

It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.

 

Your Lead Magnet
Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.

 

You want people on your page consuming content and opting in for your lead magnet, which can be:

 

1) Cheat sheets
2) Checklists
3) Swipe files
4) Buyer’s guides
5) Email courses
6) A recording of a talk you gave
7) Step-by-step blueprints

 

This is by no means an all-inclusive list. Be creative.

 

Introductory Offer
Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”

 

Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.

 

A few tips…

 

1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should be 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer

 

A few things to offer, among many:

 

A video course
Done-for-you graphics
Audio course
Mini group coaching calls
$1 trial for your product or software

 

Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.

 

You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.

 

Core Offer
Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.

 

Your core offer can be an online course, high-ticket coaching, done-for-you services, some software, mentorship, a physical product, etc. It’s your call.

 

A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.

 

You can use these four main stages for your sales funnel to move your business forward.

 

Source: How To Create a Dangerously Effective Automated Sales Funnel

 

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June 13th, 2018

Online Marketing Strategy for Business Success

by Rahimah Sultan

photo from blog

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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September 29th, 2017

Steps To Sure Fire Marketing Success

by Rahimah Sultan

 

photo from blog

 
 

“Every business is simply a set of systems and marketing just happens to be the most important of these systems.”

 

As marketing is a business system, treating it as such helps to take away the mystery of its function in your business which permits you to create consistent, predictable results from the operation of your marketing system.

 

For details read 7 Steps To Sure Fire Marketing Success.

 
 

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September 22nd, 2017

Marketing: 3 Tips for Success

by Rahimah Sultan

 

photo from blog

 

In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are…

 

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August 4th, 2016

Marketing Success

by Rahimah Sultan
 
photo from blog

 
 
One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.

 

Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.

 

Click here to read The 5 Golden Rules of Content Marketing for more details.

 
 

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July 13th, 2015

Three Tips for Marketing Success

by Rahimah Sultan

photo from blog

 

In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are three tips for marketing success.

 

1) Your website must be search engine optimized. Search engine optimization (SEO) is a long-term marketing strategy. It is important to have your blog and web pages fully search engine optimized for getting free, targeted traffic from the search engines. Keyword research and use as well as quality incoming links are essential for this to be a successful online marketing strategy.

 

2) Another long-term strategy is link building. Having incoming links is critical to your marketing success online. Search engines rank your site higher based on the number of good incoming links pointing to it. There are many techniques for building incoming links to your site. One way is writing for article directories.

 

You want to publish articles in the largest publications that you can, because they get you links when other webmasters use your article on their sites. This is known as syndication. There is a resource box included at the end of your article where you can add your information and your website. This gets you one-way backlinks to your site. You only need to write for a couple of the largest directories. I suggest Ezine Articles directory.

 

3) Pay Per Click Advertising (PPC) is a strategy that will yield fast results, although it requires a financial investment. You should educate yourself about PPC before using it, as you can lose large amounts of money in a very few days. You must be very careful and track each ad promotion, to identify the strategies that get the best results. This will enable you to invest wisely.

 

Driving traffic to your site is essential for long term success. Hopefully, these Three Tips for Marketing Success help you in your online business.

 
 
 
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November 29th, 2014

Four Types of Articles for Internet Marketers

by Rahimah Sultan

photo from blog

 

We all know that blogs can be for personal or business use, and the reason for blogging is to get people to your site to see what you are offering so you can make sales. The type of content used is determined by the purpose of your blog. This is an overview of Four Types of Articles for Internet Marketers: Junk, Product, Information, and Viral.
Junk
A junk article is only fodder and is of inferior quality that contains readily available material used to supply a heavy demand for gossip or some other such thing.

 

Product
You use a product article to describe what you are selling and how it is used. In order for this type of article to be effective, you must state how the particular product can solve a problem for your potential customer.

 

Informational
An information article requires a bit of work, and you can use it to maximize the quality of traffic to your site. This type has a narrow topic based on the keywords for your site, which draws in a particular kind of prospect. If you have used SEO correctly, someone searching for something to solve a particular problem can end up on your site and become a customer.

 

A WordPress blog in the root of your site is the way to go. You can use an SEO plugin like the All in One SEO Pack that allows you to optimize each article and each page on your blog for particular keywords. If you do one article per week focusing on one of your site’s long-tailed keywords, in 52 weeks you can get an amazing amount of organic (free) traffic to your site. Be sure to include a call to action, such as Click Here for More Information, in the article. Then make your call-to-action a clickable link that leads to a squeeze page, a sales page, an affiliate link or wherever you want to take them.

 

Viral
A viral article is one that takes advantage of trending news events, funny videos or something of that nature, and is used mainly for getting links as opposed to quality traffic.

 

Whether you choose one or all four types of articles, this overview of Four Types of Articles for Internet Marketers gives you some ideas for future posts. When you click the banner below you have an opportunity for access to more information on all aspects of setting up and growing a business, including extensive material on Article Marketing.

 

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December 28th, 2012

Using Article Directories To Make Money Online

by Rahimah Sultan

photo from blog

 

Making money with articles includes using article directories. Article Directories are websites that house free articles.

 

The articles are usually put there as a promotion method by whomever owns the copyright. Each article has the owners byline so you know who wrote it or who owns it.

 

Making Money With Article Directories

 

Article directories are great places to put your articles so they’ll make you money. This method allows  people who are interested in your product or service to see it. You’ll be viewed as an expert, and they’ll visit your website. If you can’t write or don’t have any knowledge on the subject you are promoting—for example, an affiliate site—you can always hire a writer.

 

Quality money-making articles written by someone else can be expensive up front, but they’ll pay for themselves either through affiliate sales or selling your own services.

 

Say you’re an accountant working from home. You write an article and place it in article directories. People who are looking for that subject will read your article, see that you have knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

 

Since you have posted in a free article directory, others who have affiliate websites about accounting will use your article for their website. Since they must attach your byline (resource box) to it, you’ll have even more exposure for every website that re-posts your article and you’ll benefit from the traffic they get to their website.

 

Many Article Directories

 

There are numerous article directories. Using article directories to make money online is a great way to get your products or services seen. Placing a copy of your articles in some of the top directories will eventually help to bring more traffic and customers to your website, which will lead to new customers and more profit.