by Rahimah Sultan

Although we are at the end of the first quarter of 2020, there are more marketing tactics that you need. You can still use the basics, as they always apply in marketing, along with some changes.

“In 2020, a lot of familiar best practices will get a facelift, and underutilized tactics and software will become more vital for data-driven decision making.”

Brandon Andersen discusses these in his article titled 18 Marketing Tactics You Need In 2020 which you can click here to read.



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by Rahimah Sultan

As we approach the end of the first quarter of 2020, you may want to review and revise your marketing plans if you haven’t already done so.

I found this article by Robin Colner titled A Guide to successful marketing in 2020. She covers the 10 most important actionable tips for marketing success in 2020.

She discusses mastering the disappearing art of storytelling by creating and posting stories with multiple images and calls-to-action daily on Facebook and Instagram using apps, increasing production of live-streamed video content through the creation of a series to explain your product and services, and experimenting with messenger bots to improve customer service.

 To get all the tips click here.



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by Rahimah Sultan

What will dominate content marketing in 2020? As this new year and decade is upon us, you may be wondering what will dominate marketing trends. This ever-evolving discipline is impacted by a number of factors that include trends, tips, and insights.

There’s content marketing that focuses on results, more live streaming, and emphasis on search intent.

Check out how to use these trends for your 2020 marketing success in this article by Brody Dorland,





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by Rahimah Sultan

Email marketing is an important tool for drawing in and retaining customers. You can use it to build lists of subscribers to whom you later market your products and services. When your marketing strategy incorporates email marketing you can get a better ROI.


Email marketing is alive and well. Among the many benefits of using email marketing is the fact that when you build an email list you are the owner of that list, unlike using social platforms that can go out of business leaving you with nothing.


You can read Jacinda Santora’s article, Is Email Marketing Dead? Statistics say: Not a Chance, for some great information.


Read more […]






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by Rahimah Sultan

This blog post deals with business success and mainly small business advice.


This Jun 5, 2019 article in Small Business Trends, offers 12 essential pieces of small business advice. Some of the topics covered are:

Taking the first step
Thinking small and fast
Dreaming big
Great employees
Doing what you say you’ll do

Click here to read the entire article.


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by Rahimah Sultan

The definition of affiliate marketing is getting paid a commission from an online retailer for traffic or sales generated from your referrals.



If you are new to online marketing, the following should help you to generate passive income with successful affiliate marketing.



The three-step process required is:

1. You recommending a product or service to your followers
2. Your followers purchasing the product or service using your affiliate link
3. You getting paid a commission for the sales made using your affiliate link


Some advertising would have you believe that you can make lots of money for doing nothing. But the truth is more complicated than that.


There are seven steps you must take to avoid becoming overwhelmed and overloaded.


Now, let’s cover the first four initial steps that need to be taken.



Find Your Niche (or neesh)

The first thing you need to do is choose a niche to give focus to your business, help you with content, and help make it easier to  create targeted marketing campaigns.


When choosing a niche consider:

1. What you’re passionate about and already have knowledge of
2. Whether your knowledge on the topic is enough to write at least 100 blog posts
    (for search engine optimization or asserting your authority)
3. Oversaturation in the niche
4. Whether or not there is money in the niche



Build a Website

Then you need a website and a blog with the blog being the main focus of your site. Your website should also include several pages:

1. About to inform people a little about you and your business
2. Contact for sharing all the information you want to share with your readers, advertisers and
    potential partners
3. Disclaimer if your site is monetized
4. Privacy Policy to let users know if you collect information and how you use it
5. Terms of Service limiting your liability in case of misuse of information or services provided
    on your site and detailing user responsibilities regarding copyrights and trademarks
6. Custom 404 Page
7. Advertise if you plan on selling on-site ads, include a page for advertisers with information
    about available spots, monthly views, audience demographics, and a contact form


These pages are important to build trust with your audience.


Now that you have your website, it’s time to create good-quality content.



Create Quality Content

There are different requirements for joining affiliate programs. Some networks and programs want you to have already established content, site traffic, and monthly views at a certain level before accepting you as an affiliate.


Be sure to read the eligibility requirements for the specific networks and programs you’re considering before you apply.


You should have at least 5 strong posts already on your site with future posts scheduled.



Grow Your Email List

Email is still the #1 communication channel for marketing. An easy way to grow your email list is by adding a popup to your site for signups.


Now that you’ve taken care of the first four steps, it’s time for step 5, choosing your affiliate products / services.



Choose Affiliate Products to Promote

Now that you’ve chosen your niche you need affiliate products that fit and relate to your content.


You need to join an affiliate program and choose the product and / or services you want to promote. Then move on to step six which is joining an affiliate marketing network.


Join an Affiliate Marketing Network

If there is something that you already use you can promote that. If not you can make a list of things and do a Google search for related affiliate products and programs.


You can promote products that fill a need, those that your audience wants to know about, and products from others in your niche.


Before signing up, thoroughly research everything. Do not promote products you don’t use or know nothing about.


Lastly, you need to track the performance of your affiliate producers.



Track Your Results

Track your affiliate links to help you understand which products perform better with your audience. This allows you to provide better products to them in the future, and you can also use this knowledge to provide them with better content. When you do your audience will keep returning.


You will want to disguise your affiliate links so readers will click on them.

Click here and check out Pretty Links.com for shortening and disguising your affiliate links.


And there you have it; how to Generate Passive Income With Successful Affiliate Marketing.



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by Rahimah Sultan

These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team, and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.



New entrepreneurs need to pay attention to 6 things:

Authenticity
Finding Your Niche
Being Consistent Across all Platforms
Getting Offline and Meeting People
Content
Facebook and Google Ads


Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.


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by Rahimah Sultan

Anyone who has an online business needs paying customers. In order to convert your website visitors into paying customers, you need to create a sales funnel .


The primary goal for your sales funnel is moving people from one stage to another until they are ready to buy from you.


From the first time your prospects hear about you until the moment of purchase, they pass through different stages of this sales funnel. The journey might be different for each, depending on your buying personas, niche, and the types of products and services you offer.


When designing your sales funnel, you can have as many stages as you want.


Generally, there are four main ones that you need to pay attention to:


Awareness
Interest
Decision
Action


You can read The Beginner’s Guide to a Sales Funnel for the details.



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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, retargeting ads for bringing people back into the loop if they’ve left, and email follow ups.

Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.

The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.


Here are four main stages for your sales funnel:

Read magnet
Lead magnet
Introductory offer
Core offer


One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.

As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.


Your Read Magnet makes it all about the reader, before ever asking for the opt-in.

Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.

It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.


Your Lead Magnet

Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.

You want people on your page consuming content and opting in for your lead magnet, which can be:

1) Cheat sheets
2) Checklists
3) Swipe files
4) Buyer’s guides
5) Email courses
6) A recording of a talk you gave
7) Step-by-step blueprints

This is by no means an all-inclusive list. Be creative.


Introductory Offer

Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”

Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.


A few tips…

1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer


A few things to offer, among many:

A video course
Done-for-you graphics
Audio course
Mini-group coaching calls
$1 trial for your product or software

Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.

You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.


Core Offer

Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.

Your core offer can be an online course, high-ticket coaching, done-for-you services, some software, mentorship, a physical product, etc. It’s your call.

A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.


You can use these four stages for your sales funnel to move your business forward.

Source: How To Create a Dangerously Effective Automated Sales Funnel


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by Rahimah Sultan

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

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