Posts Tagged ‘marketing success’
Current Email Marketing Changes
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Whether you’re an experienced marketer or just getting started, these email marketing trends will help you create relevant, engaging, content for now and the future.
As we move forward, trends will redefine how we connect with our audience, measure success, and create our email marketing strategies.
We’re now venturing into the realms of heightened engagement, smarter analytics, and more intuitive user interactions.
Do the latest email marketing trends matter?
Yes. Here are some reasons why email marketing trends matter.
1. Consumer habits and preferences continually evolve with the changing digital landscape. What interested them in the past may not resonate this year.
2. The digital space constantly fluctuates with new technologies appearing quickly. Keeping up-to-date on the latest trends means using new tools and techniques (such as AI and interactive design) to substantially enhance the performance of your email campaigns.
3. Differentiation is key in a crowded digital market. If you adopt the latest trends, you can capture your subscribers’ attention and stand out in their inboxes, capture their attention, and stay ahead of competitors who might be slower to incorporate new methods.
4. The fundamental goal of any marketing plan is to effectively engage customers and drive a strong return on investment. The latest trends in email marketing often offer new ways to increase engagement, enhance personalization, and, ultimately, increase the ROI of your campaigns.
5. With directives like GDPR and changing email standards, staying updated with the latest trends also means ensuring compliance and adhering to best practices.
What are the hottest email marketing trends?
Moving forward, the email marketing landscape is in position for some groundbreaking shifts. These changes are about deep, impactful transformations that respond to the evolving digital environment.
There will be trends that will redefine how we craft our email marketing strategies, connect with our audience, and measure success. There’ll be an exploration of innovations that go beyond the traditional, venturing into areas of heightened engagement, smarter analytics, and more intuitive user interactions.
Email authentication is finally advancing from a best practice to a requirement, especially for high-volume senders. Enforcement is beginning now, signaling a significant shift in the industry’s approach to email authentication.
The following are the new requirements:
1. Authentication
1. Senders must set up SPF (Sender Policy Framework), a layer of protection in email infrastructure, and DKIM (DomainKeys Identified Mail), which allows the receiver to check that an email that claimed to have come from a specific domain was actually authorized by the owner of that domain. These protocols are essential for authenticating your emails and proving they’re sent from a legitimate source??.
2. Along with SPF and DKIM, a DMARC (Domain-based Message Authentication, Reporting, and Conformance policy is mandatory. It enables email senders to specify how to handle emails authenticated using SPF or DKIM. Then, these senders can opt to send those emails to the junk folder or block them altogether. This policy doesn’t need to be enforced at the beginning. However, achieving DMARC enforcement is still a best practice for safeguarding against domain spoofing and abuse??.
Only the main points are touched on here, due to the complicated nature of these protocols.
3. The domain in the sender’s “From” header must align with either the SPF or DKIM domain, ensuring uniformity and consistency in the sender’s identity??.
4. It’s essential to maintain valid forward and reverse DNS (Domain Name System) which are also known as PTR records. These records contribute to the legitimacy and traceability of the sending domains and IPs. Domain Name System (DNS) translates a domain name into an IP address to find the owner’s site.
5. Enabling a visible and accessible one-click unsubscribe option is essential for subscription-based messages. This practice augments user experience and aligns with Gmail’s requirements for sustaining low spam rates??.
6. Keep spam rates low, below 0.3%. This metric reflects the sender’s reputation and the effectiveness of their email practices??.
The industry is increasingly focused on security and authenticity. Compliance with these guidelines is crucial for ensuring high deliverability and preserving a good sender reputation. Although these new requirements are from major email service providers like Google and Yahoo, you can expect other inbox providers to announce similar regulations.
2. Generative AI
In the current email marketing changes, Expanded Generative AI is a major leap forward in email marketing technology. It allows marketers to create more effective, personalized email campaigns while saving time and resources. This enhanced AI technology goes beyond basic automation and enables the creation of highly personalized, dynamic content at scale.
AI can generate powerful email content personalized to individual preferences based on user data and past interactions.
Generative AI greatly reduces the time and effort needed to create varied and engaging email campaigns.
Although you might think that AI-generated content may not be very engaging, it has the potential to be the most engaging. As a marketer, you are limited in the personalization and segmentation of your marketing campaigns. The same restrictions don’t apply to Generative AI.
3. Interactive email experiences
With the current email marketing changes, you’ll see emails changing from static messages into dynamic, engaging experiences. There’ll be more embedded widgets and features incorporating elements like surveys, polls, and quizzes directly within the email.
Rich media integration using videos, gifs, and other things to make emails more visually appealing and engaging.
There’ll be real-time content updates based on user actions or external factors, like stock levels or weather conditions.
You’ll see game-like elements incorporated like spin-to-win features and scratch cards, plus, interactive CTA (call-to-action buttons) that animate, change color, or expand upon hover or click, providing immediate feedback to the user.
4. Minimalistic designs
Layouts will be cleaner, color schemes will be simplified, and minimal text with easy-to-read fonts will be used for succinctness and clarity. The focus will be on content and faster load times.
5. Mobile focus
With the current email marketing changes, designing emails with a mobile focus is a must, since the majority of emails being opened are on mobile devices. Although we know this, it still seems that mobile design is an afterthought. That might be because we’re often designing and planning email campaigns from a desktop.
6. BIMI adoption
Brand Indicators for Message Identification (BIMI) is an email authentication protocol that allows brands to display their logo next to their email in the inbox, thus, enhancing brand visibility and trust. Although it’s relatively new, you’ve probably seen a few well-known brands using this in the inbox.
7. New metrics focus
Marketers and senders will start looking at metrics beyond open rates, and businesses will use other key performance indicators (KPIs) to gauge the value and performance of their email campaigns like:
Engagement over time
Email influence on the customer journey
Subscribe lifetime value
Conversion rate, and
List growth rate
These current email marketing changes emphasize the continuous advancement of email marketing.
Have you tried this viral mailer that pays?
Should You Run a Business from Home?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
This is a great time for you as an entrepreneur to consider starting your own home business.
Due to the rise of digital technology, there are many more opportunities than ever before to launch a successful business from your home. There are plenty of home businesses to choose from, whether you want to build a full-time career or are just looking for some extra income. Your choice ranges from online tutoring and freelance writing to selling products on Etsy and drop shipping. So, should you run a business from home? In this article, you’ll find answers to some questions you may have and information you need to get started.
CONSIDER THESE FACTORS BEFORE STARTING A HOME BUSINESS
1. Is there enough space?
Before launching your business, you have to know how much space you need to operate and flourish. You absolutely must maintain a separation between your business and your personal living space.
You can make your choice in one of two ways. First, check out your living space and see if there’s a place for boundaries to create a work area that is free of distractions.
Do you have a spare bedroom, study, or a quiet corner off your living room that you can use?
The second choice is to make a list of the materials and equipment you’ll need. If you can imagine putting new printers, monitors, cables, wires, mic stands, and boxes in this workspace, then go for it.
If not, you might want to consider renting a small workspace. That would be an added cost, however, a separation between business and personal living space is of utmost importance.
To avoid frustration, keep a buffer between your work area and where you rest. You don’t want your business activities to disrupt the flow of how you live and relax.
2. Is a special license required?
Before starting a home business, you should check with your attorney who can ask you important questions regarding how you’ll operate and the types of services or products you’ll offer.
If you need inventory or machinery, you might need special licenses or certificates.
Before you purchase any materials, inventory, or equipment, talk with your attorney and local government officials.
Although there will be a fee, it will be much less than the frustration and headaches of fixing mistakes after your business is moving along. It’s best to ask for advice first rather than start your business and have to shut it down later.
3. Is permission required?
You may need to get permission to operate your home business if you live in an apartment building or your home is part of a homeowner association. Read your lease or check with your landlord before altering your apartment to suit your business.
Check with your board president or the association’s attorney.
If you’ll have clients or customers visiting your business, there could be parking challenges, or if your business creates any excess noise or disturbance it will probably upset your neighbors.
4. Is there a need for special equipment?
If you start a home business in the pet care, catering, or retail area you may need special equipment.
You’ll need a laptop and a Wi-Fi connection. If you need machines, bulky items, or containers, be sure they’ll fit in your living space, your furniture is protected, and your family is safe.
Otherwise, consider renting an office or commercial space.
5. Do you have the right business strategy?
Create your business strategy before deciding to buy equipment, build a website, and market your brand.
Consider the following:
In which area will you participate?
What distinctive skills or abilities do you have to compete?
Which customers will need your solutions?
How will you set apart your business from your competition?
It’s vital you craft your strategy FIRST and your plan SECOND.
Your business strategy needs to find and fix 1 BIG problem.
Once you have your strategy, you can then develop a plan to carry it out.
You can begin to work on your website, marketing message, pricing strategy and the tech part.
Decide on your social media strategy and decide which platforms will work best for your ideal customer profile; TikTok, YouTube, LinkedIn, or Instagram.
What are the benefits of starting a home business?
Starting a home business can be a very rewarding experience. If you have the right planning and dedication, you can have a steady source of income and a lot of flexibility.
The following are some benefits of starting a home business:
1. Low Start-Up Costs
Compared to traditional businesses, the start-up costs are minimal. Therefore, as an entrepreneur, it’s easier to get your business off the ground without having to invest a lot of money upfront.
2. Flexibility
When you work from home, you can set your own hours and work when it’s convenient. This can be especially beneficial if you have family commitments or other responsibilities that make it difficult to commit to a regular 9-5 job.
3. Tax Benefits
Your home business is eligible for certain tax deductions which can help reduce your overall tax burden.
4. Increased Productivity
When you work from home, there are fewer distractions and interruptions which can increase productivity. You can focus on the tasks at hand and get more done in less time.
5. Personal Satisfaction
Starting a business from home can give you a sense of personal satisfaction, a sense of pride, and accomplishment as you’ve created something from nothing.
What are the pros and cons of starting a home business?
Pros:
1. Low Overhead Costs
It’s easier for entrepreneurs to get their businesses started, as most of the equipment and supplies needed can be purchased or rented at low cost which saves you from having to invest large sums of money.
2. Flexible Hours
Working from home allows you to set your own hours and work at your convenience. This is especially beneficial if you have a family or other commitments that prevent you from working a traditional 9-5 job.
3. Tax Benefits
Your home business is eligible for certain tax benefits that can reduce your overall taxes.
Cons:
1. Limited Resources
Unlike larger companies, home businesses often lack marketing budgets, experienced employees, and access to capital.
2. Isolation
In a traditional office setting, there is lots of interaction with colleagues. As an entrepreneur working from home, you may not have this level of interaction.
3. Distractions
There are often more distractions than in a traditional office setting. It can be difficult to focus on tasks and complete projects on time.
How to Balance Work and Family Life While Running a Home Business
1. Set Boundaries
Set clear boundaries between work life and family life. Set specific hours for work and family time. Also, designate certain areas of your home for each activity.
2. Prioritize
Be sure to prioritize your family over the business. You need to take time off to spend with your family and be sure you are present during important events.
3. Schedule Breaks
To be sure you’re not overworking, schedule regular breaks throughout the day. This ensures you stay focused and productive and will also allow you to spend quality time with your family.
4. Utilize Technology
To make your life easier, take advantage of technology. You can use tools like online calendars, video conferencing, and task management software to simplify your workflow and increase efficiency.
5. Outsource
To free up more time for you to focus on your family and other parts of your life, consider outsourcing non-essential business tasks.
So, should you run a business from home?
Running a business from your home can be a great way to become your own boss and attain financial freedom. Nevertheless, it’s most important to carefully weigh the pros and cons before making the decision to start a business from your home.
With the right strategy and a plan in place, you can successfully balance your work and family life and achieve success.
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How to Avoid Grammar Mistakes While Writing
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
So, you’re using your great copywriting skills to create sales or marketing material to influence prospects toward making a purchase.
While so doing, be sure that your content is grammatically correct. Sometimes that autocorrect, you’re using while typing, won’t catch grammar mistakes.
For information on avoiding at least ten grammar mistakes, check out this article.
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Generate Brand Awareness With Content Marketing
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You can generate brand awareness, persuade customers to take action, and drive revenue with an engaging content marketing strategy.
There are many types of platforms, channels, and media encompassed in content marketing. This is a review of what you need for content marketing success, moving forward, and some of the best content marketing tools.
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Marketing Trends and Strategies for 2023
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
New approaches are necessary as the success of marketing strategies becomes more dependent on real-time data and evolving technology.
As third-party research and data are becoming less relevant, getting to know your audience doesn’t look the same as before. New analytics tools are providing up-to-the-second details on which campaigns work and which ones should be done away with.
To make an emotional connection, you need marketing strategies that integrate branding and storytelling, not just promos and PR. Brand stories and values inspire audiences and also give them reasons, besides a rock-bottom price, to make purchases.
Storytelling, using someone who is well-liked and trusted, humanizes a brand and builds customer relationships. Satisfied clients and influencers can be effective sources of content for videos, blog posts, and general campaigns.
What are some top marketing trends?
1. Video marketers will use short content.
Getting to the point with short-form videos can actually be very effective. They not only take less bandwidth but this type of format aligns well with the short attention span of online audiences in a variety of demographics.
2. Social media will become a customer service tool.
This is relativity new and it’s no coincidence that this trend is emerging when many social media platforms are expanding their e-commerce capabilities thus making providing customer service on these platforms even more crucial.
3. More businesses will leverage SEO
We marketers must make sure our websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. While SEO is not new, its strategies are becoming more and more ingrained within today’s marketing strategies.
As interest and need for SEO strategies grow, so do search optimization opportunities. With the evolving of Google algorithms, SEO has become about more than churning out basic posts that answer simple search inquiries.
4. Mobile optimization will be even more important.
As people are spending more and more time on mobile devices, especially millennials and Gen Z who continue to grow buying power, mobile-optimized digital experiences will be even more crucial to consider as a business owner who markets to these fast-paced, highly connected generations.
Mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies such as delivering mobile email experiences to subscribers.
5. Inbound marketing will remain a best practice.
As outbound marketing tactics have become less effective in reaching prospects and leads, inbound marketing has become a valuable asset to create brand awareness and build trust, digitally, through refocusing strategy to drive customers to seek out your content.
Inbound marketing requires you to produce good quality, valuable content tailored toward your target audience and buyer personas and their needs.
6. More brands will test out native ads.
Native ads work. When you pay to feature your content on a third-party website, you’re investing in native advertising which is designed to blend in and promote your brand to a new audience that, otherwise, might not learn about you.
Native ads don’t feel like traditional ads so consumers are more likely to view them, especially over banner ads.
You can find examples of native ads on social media, content recommendation platforms (those links to various other content you can click at the bottom of the page to read more on or related to the topic), through search engine results, or in campaigns.
What are some strategies?
1. Cohesive customer experiences.
Although customers don’t interact with brands through a single method or channel, they expect a personalized, tailored experience that speaks directly to their needs.
Marketers need to understand specific interactions in the customer’s entire journey and focus on a complete experience, not a point-in-time campaign.
To better understand your user experience, you can create a customer journey map (you can do a Google search for “customer journey map”) which is a visual representation of how a customer acts, thinks, and feels through the buying process. It can be a valuable tool for creating a cohesive experience.
2. Improved user experience across devices.
User experience or UX refers to how a person feels when interacting with a system. A good UX design will provide a positive experience that fulfills users’ needs and keeps them loyal to your product or brand.
Your website and/or app is probably your most valuable marketing asset, and a great UX can make all the difference when convincing consumers to become customers.
When you design your site, keep the layout simple and include easy-to-use navigation. Don’t overwhelm users with too much information on the main landing pages.
Also, optimize your website for mobile, especially since more than half of users worldwide use their phones to browse the web.
3. Voice search tactics for SEO.
Marketers are beginning to leverage voice search as a search engine optimization (SEO) tool. These digital assistants are designed to answer short, informational queries such as “Who painted the Sistine Chapel and “What’s the weather in San Francisco?” but they’ve also started to process more customized searches, like “What coffee shops are open near me?” and, “Do they serve lattes?”
Businesses’ responses are how they frame information. To answer readers’ questions based on intent, creators are opting for more conversational question-and-answer formats so that when consumers use voice search, they’ll get high-quality, accurate responses more quickly.
4. Conversational marketing.
Conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website instead of directing people to lead capture forms and waiting for a response.
This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), which allows customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.
5. Interactive content.
If you’ve used the internet within the past decade, you’ve likely come across interactive content without even realizing it.
Today’s audiences want content that demands attention. Marketers are developing dynamic, two-way experiences that encourage active engagement from their target audiences with content such as:
Quizzes
Interactive infographics
Calculators
Games
Assessments
Contests
Interactive videos
Interactive maps
Interactive content is a great trend to try if your content marketing goals include:
Enhanced audience engagement
Improved customer learning
More leads and conversions
Increased brand loyalty
Streamlining the customer experience
By keeping up with current marketing trends and strategies and shifting to real-time marketing and campaigns, you can design strategies that create profitable relationships instead of short-term results.
Marketing strategies are road maps that include tactics for converting audience interest into sales. But, plans are only as good as the data that updates them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert, can design strategies that create profitable relationships instead of short-term results.
With these marketing trends and strategies for 2023 tips, you have an overview of what the future holds.
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Backlinks and How To Build Them
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Although you are probably familiar with SEO and marketing, you may be confused about some other features of online marketing. One of the aspects that can be confusing is backlinks.
In this article, I’ll provide information on backlinks and backlink building for your website.
What are backlinks?
The links from other domains to your domain or webpage are backlinks. They can improve the traffic that comes to your site and they help boost your website’s ranking in search engines like Google and Bing.
Backlinks, which are one of the most popular ways to increase your site’s search engine ranking, can be the deciding factor used to establish how popular your website is among readers.
When another site links to your website, some of its value is passed on to your website. If you have a lot of high-quality backlinks pointing to your site, yours will rank higher in the search engines.
Backlinks help with:
Ranking – Generally speaking, the more quality backlinks your web pages get, the better chance your web pages have of ranking for relevant search engine searches.
Referral Traffic – If a website has links from reputable websites, visitors who click on these links might be interested in your content as well.
Increased Visibility – Since search engines revisit popular pages more frequently than unpopular ones, backlinks from the popular pages may help them discover your site and material more quickly.
How important are backlinks in SEO?
There are so many different types of backlinks and ways to get them and not all of them are good for SEO. Some types of backlinks can actually hurt your rankings.
Backlinks let Google know that your website is worth ranking higher than others that don’t have any.
Google wants to show the best results first, the ones that are most relevant and useful to users, so it uses things like PageRank, keyword usage, and backlink data to establish which websites should be ranked higher than others.
You need high-quality backlinks pointing toward your site from trusted sources if you want your site to rank higher than others with fewer or less valuable backlinks.
Valuable backlinks:
Should come from a trusted and authoritative website
Should include keywords in the link’s anchor text
Should come from sites relevant to your niche
Should be do-follow links
To determine a domain’s trustworthiness, be sure:
It’s registered with a trusted domain registrar
It has a good number of backlinks from high-quality websites
It has been around for a long time and has a lot of content on it
It’s hosted on a reliable web host
What is the difference between a link and a backlink?
Internal links are links between web pages on the same domain to help users navigate the site while external links or outbound links go from one domain to a different domain that establishes a relationship between the two domains.
In other words, an internal link within the same site is considered the link while the links from the other webpage of a different domain may be called the backlink. Search engines understand the relevancy and reward the target URL by driving the traffic or pushing it in the SERPs for the keyword used in anchor text.
Backlinks pointing to your website indicate that your content is valuable. Backlinks are one of the most essential search engine ranking factors. They play a vital role in every website’s success (or failure).
Now, we’ve covered the basics of backlinks. Keyword research, on-page optimization, and backlink building are the three important elements of SEO. Obtaining backlinks is possibly the most important of these.
Links are beneficial in more ways than one, as they help build awareness and increase traffic. Link building should be a key component of everyone’s SEO plan. Now that we’ve covered the basics of backlinks and how to build them, you should be able to use this information for improving your site performance.
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Use A SEO Copywriting Strategy
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Copywriting involves the creation of textual content for the needs of your target market. It’s broad and includes written content for blogs, advertisements, product catalogs, emails, print media, and websites.
It requires communication with your clients to know what they want and the reason for the copy you’re writing. Understanding your target market or the audience for whom you’re writing is a must.
You need the following for copywriting:
1. A computer or a smartphone
2. Internet connectivity
3. A document app or writing tool like Google docs, Draftable.com, and access to a content management system
4. A tool for checking plagiarism, like CopyScape or another
5. Tools for checking grammar and sentence structure, e.g., Grammarly
What does a copywriter do?
Copywriters write for the internet, and their content is informative for businesses and is designed to guide readers in their own research.
A copywriter is a lot more than just a wordsmith.
As a copywriter you:
Obviously, write
Research
Interview
Edit
Proofread
Plan and implement marketing campaigns, and much more.
The kinds of things copywriters write include:
White papers. Non-government white papers are about 1,500-2,500 words and are informative, educational documents that explain the origins of a problem and how it might be solved. Often that solution will be linked to what the client sells, but the majority of the white paper will be objective and useful. These tend to be gated behind a form, and are used for lead capture.
Case studies. These are short articles explaining how you’ve helped your customers.
Blog posts. These are generally a bit more informal or opinionated, but this varies from client to client.
Emails. Email campaigns are for attracting interest, raising awareness, and prompting an action. They should be short, enticing, and informative to help turn leads into customers.
Social media posts. Social media also requires copywriting for those limited-character tweets and clever Facebook updates.
Website copy. Writing for the web requires a whole other skill set, although many copywriters have it.
Today, it’s essential to have a SEO copywriting strategy for your business. It may be even more important than your social media strategy.
SEO (search engine optimization) is the process of improving your website to get more organic traffic, free traffic from people performing internet searches.
You may have to change your website design, content, and other non-technical features to get better results. Your website should be designed to attract traffic, without you having to pay for it.
This is a way you can continually get traffic, and it pays off in the long run. SEO is used to get your website’s landing pages to rank on a search engine’s first page of results for a particular word or phrase.
SEO copywriting is writing copy with this in mind and maximizing your opportunity for getting free traffic to whatever website, landing page, or offer you have.
SEO is not something that you do once and expect it to keep working. It’s an ongoing process, and you should be ready to keep investing your time and effort in it.
What skills does a copywriter need?
There are certain skills a copywriter must have which include:
Attention to detail: You need to be able to evaluate your work or copy from an objective point of view. This is necessary to properly proofread and edit your work in order to improve or enhance its quality.
Writing: Everyone can write, but not all can do it well. You don’t have to be a top-notch writer before you can attempt copywriting, although improving and fine-tuning your writing skill goes a long way in helping you become a good or even great copywriter.
Creativity: Creativity involves being imaginative and able to view things from different perspectives. Clients rely on the creativity of copywriters to make a copy interesting or engaging to a target audience. When you are creative, the development of copy ideas is easier.
Listening: You must be a good listener to be a good copywriter. By understanding your client’s needs and requirements you can more clearly meet their needs. Being a good listener helps you to become an authority in copywriting.
Along with the proper tools and setup, you need to use a SEO copywriting strategy in your business.
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The Changing Face of Content Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
The content marketing environment continues to become more complex, focusing on customer experience and strategy.
To navigate this space, you must prioritize your content approach and optimization of your content methods.
Currently, the top 3 content marketing developments include a focus on being more human, targeting, and setting measuring goals that can be reviewed on a regular basis.
In order to achieve your goals, include strategy and planning in every decision in the content marketing process from beginning to promotion.
What do you need for content marketing success?
* Increased brand awareness
* Attraction of more traffic to your website
* Generation of leads
You can increase brand awareness through content marketing by:
1) Creating non-branded, searchable content to gain the attention of those who are not familiar with your brand and who are looking for more information on a relevant topic.
2) Publishing on other websites, with large readerships, that match your target audience.
3) Diversifying your content over blog posts, videos, podcasts, webinars, whitepapers, case studies, etc.
What are some of the best content marketing tools?
1. Marketing Hub
HubSpot’s Marketing Hub offers an array of tools and systems that grow along with your business, allowing you to scale seamlessly.
2. WordPress
WordPress is the most widely used CMS (content management system) in the world. It is best for blogging, creating portfolios, and publishing editorial content.
WordPress is an open-source CMS on which you can host and build websites. You can host your own site or use WordPress.com.
WordPress has plugin architecture and a template system you can use to customize any website to fit your business, blog, portfolio, or online store.
It’s a highly customizable platform that is widely used by bloggers.
3. Google Docs
Google Docs is a free, widely used and simple tool for editing and collaborating with content writers. If you can use word processor applications, Google Docs is for you.
4. Grammarly
Grammarly is used for editing and proofreading your content before publication. It works across multiple communication mediums, from email to documents to social media.
Their browser extension works with Chrome, Safari, and Firefox, and offers a free basic grammar and punctuation plan.
5. Yoast
This tool is one of the best SEO WordPress plugins, and it’s very easy to use.
6. Vidyard
Vidyard is a video marketing platform used to help you with hosting, sharing, and promoting video content on your website.
It’s best for creating B2B marketing videos, digital marketing, and content creation.
7. Loom
Loom is great for creating video presentations and tutorials. It’s versatile and user-friendly. You can use it to answer questions or explain complex topics that require a visual aid.
8. Google Analytics
This tool is for understanding your audience and tracking site metrics like how people found your site and observe visitor behavior.
This free tool is one of the most widely used platforms online, and the basic configuration is easy to use.
9. Google Optimize
This is best for A/B testing changes to your site’s pages.
10. TheStocks.IM
This is great for sourcing stock images and free photos. It aggregates multiple free photo sites into one place such as Unsplash and Pixabay.
Just type the topic or object you’re searching for into the search box, and it will pull up images across all the platforms it sources from.
11. Canva
You can design your own marketing materials using Canva. Its UI (user interface) is great for design beginners. You can pick a template to start or create your own design from scratch.
It’s great for all kinds of content marketing imagery, like blog cover photos, social media images, Twitter cover photos, and more.
12. Adobe Photoshop
Adobe Photoshop is the gold standard for editing photographs and images, and designing custom materials. Use it to edit photographs, create Facebook images, blog cover photos, and screenshot tutorials.
These are just a few of the content marketing tools out there. Although there are many more, this list is a beginning.
For content marketing success you need to increase brand awareness, attract more traffic to your website, and you need to generate leads.
Knowing how to do this and having the tools to do so is only part of the process. Due to the changing face of content marketing, you must have a well-planned strategy for success.
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10 Common Grammar Mistakes to Avoid in Your Writing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
While you’re using great copywriting skills to convince your readers to take a particular action, make sure your content is grammatically correct.
Be careful when using autocorrect while typing. It won’t catch grammar mistakes, because a word may be spelled right and be grammatically incorrect. For example:
Your my favorite dancer.
You’re my favorite dancer.
Both words are correctly spelled.
Here are some common writing mistakes that can weaken the sparkle and credibility of your message.
1. Incorrect subject verb-agreement
If the subject is singular, the verb must be singular.
Example: There is so many great ones.
Correct: There are so many great ones.
Example: Everyone was willing to participate. (This is correct.)
2. Missing commas
How you use commas in a list depends on the specific writing style you follow.
An Oxford, or serial, comma is the last comma in a list. It goes before the word “and.”
Example 1: When you go shopping, be sure to get eggs, milk, bread and peanut butter.
When you go shopping, be sure to get eggs, milk, bread, and peanut butter.
Although there are different schools of thought regarding the use of the Oxford comma, when you want to write a good sentence, it’s proper punctuation to always use commas to separate the multiple items you reference in a list.
Technically, it’s grammatically optional in American English.
Example 2: If the shop is closed when we get there we’ll have to wait until next week.
If the shop is closed when we get there, we’ll have to wait until next week.
3. Apostrophes
Apostrophes are generally used in two instances:
For contractions (I’m planning to go tomorrow, if it’s not raining)
To show possession (Susan’s computer means the computer belongs to Susan)
They’re also used to indicate missing numbers in a year, ’89 for 1989 and ’07 for 2007.
4. Hyphens
Example:
Wrong: my 90 year old grandmother
Right: my 90-year-old grandmother
5. Loose or lose
Loose means not firmly or tightly in place.
Example:
Your shoelace is loose.
He might lose the money.
6. Could of, would of, should of
These are incorrect uses of contractions for I could have, I would have, or I should have.
Correct Example:
I should have gone to the reception, and could have, if Tom had been on time.
Slurring in speech results in the common grammar mistake of substituting of for have.
7. Affect and effect
Affect and effect are often confused, although one is a verb and the other a noun.
Affect is a verb that describes something that causes or influences change. Effect is what happens as a result of the change.
“Here’s a mnemonic: A is for action. Verbs are about action. Affect starts with an A, so it’s a verb.”
Correct Examples:
Not getting enough sleep will adversely affect your health.
The effect of not getting enough sleep is bad health.
8. There, their, they’re
There is a location, their shows possession by more than one person, and they’re is a contraction for they are.
Examples:
We live here not there.
They work there but it’s not their shop.
They’re happy to be home.
9. Your and you’re
Wrong: Your my inspiration.
Correct: You’re my inspiration.
Your is the possessive of you.
You’re is the contraction for you are.
10. Then and than
Use then when referring to time.
Than is used when comparing things.
Example:
I’m going to the library then to the store.
That is better than this one.
You can use Grammarly.com (no compensation received here) to check your writing.
Of course, there are some exceptions, to these rules, that are not discussed here.
Always check and recheck your writing for mistakes.
This article only covers 10 common grammar mistakes to avoid in your writing.
Remember that autocorrected writing must be checked for correct grammar usage.
12 Top Converting Lead Magnet Ideas for Your Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you need a reminder, a lead magnet is a motivation for people to give you their contact information. This incentive is important because the last thing anybody wants is more emails.
However, they do want solutions to problems.
Therefore, when you offer an impressive lead magnet that solves your target audience’s problem, they’ll be much more inclined to give you their email addresses.
When you have their contact information, you can stay in touch, build a relationship with them, and make more offers that grow your business.
We’ll cover 12 top converting lead magnet ideas for your business.
There’s no reason creating a lead magnet should be complicated.
How do you create a great lead magnet?
There are 4 keys to creating a powerful lead magnet:
1. One Problem
In order not to confuse your target audience, focus only on one problem. When people are confused, they won’t take any action.
2. An Easy Win
Provide an easy win. Your target audience wants to see quick results and the best content to help solve a problem.
Don’t confuse the value of a win with the amount of content you include. A 6-hour video course sounds valuable but it’s too much of a time commitment for a lead magnet. Do something that can be acted on immediately.
3. Specificity
Your lead magnet should solve a specific problem.
Give your reader a step-by-step guide. Concentrate on one problem with a quick win, and enter enough information so the person can understand how to get that win.
Never leave someone hanging with a lead magnet that offers no value or one that leaves them confused.
4. A Great Design
Invest in a great design that pleases your users and demonstrates you’re a professional.
Great designs don’t have to be expensive. For a minimal investment, you can use tools like Canva produced by real designers to create a great-looking lead magnet.
What are some lead magnet ideas?
We’ll be covering 12 top converting lead magnet ideas for your business.
1. Discount
Although some businesses offer a one-time discount of as much as 50% to people who sign up for their email list, a small one of 10-15% will do.
2. Product Sample
Since people like to know what they’re getting before they buy, consider giving away a sample of the product, such as the first chapter of a book they can download.
3. Free Shipping
If you ship physical products, free shipping is an outstanding option as shipping charges may stop many people from making a purchase.
By removing the extra cost of shipping from a customer’s first order they’re more likely to buy. You can also include a discount with this.
4. Free Trial
Free trials help you boost your current and future sales. Free trials provide potential customers the opportunity to try before they buy to see if your product or service will work for them.
If it works, they’ll buy it and you’ve gained a customer. If it doesn’t, you’ll still have their email address so you can stay in touch with them and nurture the relationship to potentially convert them into a paying customer later.
5. Templates
Templates are among the most common lead magnet ideas because they offer an instant win.
Most people need some guidance to start a project, and templates offer that guidance.
Visme is an online platform that helps you design presentation materials and it has templates you can use like infographics or charts to build your business’ visual materials.
They have some free templates and the others are reserved to entice visitors to create a paid account.
6. How-to Guides
You can offer a step-by-step how-to guide to relieve the frustration of those needing to do something unfamiliar and complicated.
7. Cheat Sheet
You can offer your target audience lists of the essential points to remember during a process. For example, things to include when composing an email or some great headlines to use to improve the probability of your email being opened.
8. Audio Recording
If you’re more comfortable with audio content than written, recordings are a great lead magnet idea. Similarly, if your target audience likes to listen while on the go, audio recordings work well as a lead magnet.
9. Video
As video in content marketing is growing in popularity, it makes a great lead magnet idea for three reasons:
a) It’s a great way to access your target audience.
b) It helps them get to know you better.
c) It strengthens their trust in you.
Although you can use a series of videos, one that’s well done will work.
10. E-book
Use a short e-book to give your reader a quick win, as they’re a valuable resource. The operative word is short.
11. Email Course
An email course could be a perfect lead magnet for your business if you love email.
Just as with an e-book, don’t provide so much content that you overwhelm your prospect.
12. Free Consultation
If you’re a service provider working with clients, offer a free consultation to determine the kind of help they need.
Since your time is valuable, do keep time limits in mind. Don’t give away too much of it.
We’ve discussed how to create a great lead magnet and presented 12 top converting lead magnet ideas for your business.
As you look at these lead magnet ideas, remember your audience. Keep in mind the problems they face, and the best content to help them solve one of those problems.
Use one of these 12 top converting lead magnet ideas for your business to help solve a prospect’s problem.
Have you tried this viral mailer that pays?