Archive for the ‘Blogging’ Category
Blogging for Business
by Rahimah Sultan
If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.
As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.
If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.
Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.
There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.
WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.
WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.
Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.
If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.
If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.
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Blog Article Marketing
by Rahimah Sultan
Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog, a way to get your website indexed on search engines, a way for web promotion and backlinks, and it’s a vehicle for obtaining potential customers.
Cost
You can showcase your business, products and/or services for free or you can use paid advertising or both. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – another article or website.
Traffic
Write quality, keyword-rich, informative articles to pull in more online consumers and Internet users to view your site.
Website Indexing
When you use keyword-rich articles with proper SEO your site can be found by search engines which in turn allows more people to find you and your information.
Promotion and Backlinks
In your article writing, the links you include can give you more exposure and get more people viewing your site. Good quality articles are important for gaining more readers.
When writing a new article, link to one of your other articles. Using one article to promote another will increase reader interest.
Obtaining Customers
Blog article marketing is an effective way to convert readers into potential customers and boost online business.
Aim for writing a minimum of one article a week. Creating content regularly will also enable you to produce content more efficiently in the future. Use your articles to offer knowledge to your readers. People are always looking for free advice. Use your own voice when writing. Don’t try to sound like an expert, unless you are.
An article is a full-text document that is used for communicating information and creating awareness about your product or service. It has become the successful way to drive more traffic to your website.
If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.
Use blog article marketing to keep down advertising costs, pull in more online consumers and Internet users to view your site, for website indexing on search engines, for promotion and backlinks, and for obtaining customers for your products or services.
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Starting A Home Business While Financially Challenged
by Rahimah Sultan
You cannot start a business without having some expense. If you start a blog, you will need money for a domain name, hosting, and themes. If you really want a business you have to be prepared to invest some money and to take some risks.
You can’t get to where you want to be hiding in the corner afraid. Yes, you MAY fall down, but it will only serve as a lesson and a stumbling block to get you to where you want to go. Can you do it yourself…
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5 Blogging Ideas
by Rahimah Sultan
Are you having a problem coming up with ideas for your blog posts?
It takes determination and persistence to write blog posts that make your blog interesting.
You can run contests, review products/books/films, help others with how-to information or courses, write inspirational quotes and motivational posts, make lists such as the top 10 ways to do something, and much more.
As you think of more things, keep a running list of your ideas and use them for future posts. You can use these 5 blogging ideas as a starting point.
#1 Help others with how-to information or courses
If you’re a professional in a particular field or know some topics very well, help the ones who have less skills and experience than you do, by making a comprehensive guide or tutorial.
Tutorials and guides provide a lot of value, which can help drive traffic and convert followers. For instance, if you are an experienced blogger you can teach others how to start and maintain a blog.
#2 Make lists such as the top 10…
People don’t want to waste time on searching and gathering information. That’s the reason lists are popular. Create a TOP10 or TOP30 list. You decide the number. Lists of movies, books, influential people, or any other topic can easily generate buzz.
#3 Create comprehensive guides/tutorials
You can publish online courses/e-books. If you’re an expert in your field, invest time in writing and publishing courses and e-books. Create quality content, and people will purchase it.
If making money is not your objective, publish the content for free. You can use it as a lead magnet for something else you’re promoting.
#4 Research and analyze a topic in your industry
Well-written and analyzed posts are great attention getters. Investing time in writing can pay off by increasing the number of your followers. Many professional bloggers invest a lot of time to produce perfect posts.
#5 Curate or summarize someone else’s work
Write short summaries to bring out the most important aspects or points in other published writings. Some readers are only looking for the most important information, and this helps to save a lot of time.
If you read some interesting articles this week, link to the best ones in your blog post as a resource for your readers.
Make your readers feel special and honored. Take a couple of minutes to respond to their comments and questions. By doing so, you can get new friends, co-authors or even business partners.
By using these 5 blogging ideas – helping others with how-to information, making lists, writing comprehensive guides and tutorials, researching and analyzing topics, and curating others’ works – you can be well on your way to writing many engaging blog posts.
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Blogging: An Essential Way to Get Your Message Out to Others
by Rahimah Sultan
Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.
The term was originally weblog and then weblog became just blog. The term blog is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominate way of self-publishing.
If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.
Blogging is an essential way to get your message out. Read this article for more on blogging.
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Blog Article Marketing Tips
by Rahimah Sultan
A blog is a tool for publishing whatever you want. You define what that publication should be like based on your interests and goals. Blog article marketing is a process of writing articles, that support your interest, and publishing them on that blog platform. A blog is a technology that’s easy for both people and the Internet to understand.
You decide the purpose and the tone. Do you want to attract more leads for your product or service? Should the tone be formal or casual?
The basic format of a blog article includes a date, title, author, and the article body which includes text and images. You can include a call to action (CTA) at the end of your article with a link to your lead capture page (LCP) to bring in more leads.
Doing a blog right is about understanding what you can do with the technical capabilities of a blog platform.
Blogging is one way to establish an online presence, especially if you have or want to start a business.
These Blog Article Marketing Tips can help you get started with your online presence and help to establish your authority.
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Blogging
by Rahimah Sultan
Are you hesitant to start your blog? Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.
Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public.
Once you get your blog up and running and get a few followers your confidence will grow.
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3 Tips for Promoting Your Site
by Rahimah Sultan
If you are thinking about setting up an online business or wondering how to promote one, the following 3 tips for promoting your site will be helpful.
Decide what kind of business you want.
Decide what your business will be. Then set up a blog centered around that interest and promote it with content marketing using your own original articles. Blogging is a great way to establish your online presence. You can employ different marketing strategies to promote your site (blog). These can include articles for ezines, the use of social media platforms like Facebook, paid Ads through Google, and other avenues.
Be sure your blog is one over which you have total control, NOT a Blogger or a Blogspot platform. I recommend WordPress.org and NOT WordPress.com. If you use WordPress.org you will have to find your own hosting company and buy a domain name. Domain names cost about ten dollars a year, and you can use GoDaddy.com, NameCheap,com DomainOrb.com or another company of your choice to find a domain name.
Write content
Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers.
You can use your own fresh content to keep your blog up to date and that entices visitors to return.
Once you gain more visibility in the search engines you begin to look more authoritative. It’s human nature to gravitate toward those with authority.
Post regularly
Make regular posts to your blog and use SEO so you get found by search engines. Be sure to use a call to action (CTA) in your posts with a clickable link that instructs people to click for information or products that you are offering which can help solve their problem. If you have a list you can keep them updated about your latest posts.
Before setting up your blog, take time to carefully decide whom you will be writing for and the type of content that you will include.
One of the best ways to showcase your knowledge and skills is to provide content that can help your audience.
You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation by redirecting them to your blog or a particular post, and you can ask for feedback.
So, thoroughly consider the type of business you want, set up your site, write content to promote your business and gain authority, and make regular posts to your blog. Using these 3 Tips for Promoting Your Site will help you get started.
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4 Blogging Tips
by Rahimah Sultan
My first blog was on Blogspot.
I didn’t know much about blogging, but started anyway. I used it for an affiliate program I signed up for online.
The program owner offered a template that I used. All I had to do was write my article, using that template, and publish it on Blogspot. The affiliate link code was already included.
I learned a lot using that template and blogspot. I would play around with it to figure out how to use HTML and how to do a few other things.
The drawback of using that platform was not having control.
I now use a WordPress blog over which I have total control.
The following four blogging tips will help you get started.
1. Decide what to blog about.
You will need to know what content you’ll be covering on your blog, in order to choose the proper domain name and theme.
Give this a lot of consideration, as once you’ve set up your site, it will be rather difficult to undo without starting over.
2. Choose a blogging platform.
Within WordPress, you have two options which are often confusing to people. They are hosted and self-hosted.
Hosted is “WordPress.com blogs.”
Self-hosted (recommended) is “WordPress.org blogs.”
WordPress.org blogs give you total control.
3. Find a host.
Once you’ve chosen your blogging platform (.com or .org) you need to find a hosting company to “house” your blog.
Then pick a domain name, install WordPress, and decide on your blog design and the bells and whistles you want.
4. Your domain name should be your actual name.
If that’s not possible, choose a name that represents what your blog is about or one that reflects your niche.
Take into consideration the following four points.
a) Use a short name
“Johnson’s Tea Marketing Campaigns, Inc.” would be an awful domain name. Visitors would find it difficult to type.
b) Do not use plurals
Brendas Software. Is the domain name Brendassoftware.com or Brendasoftware.com?
You don’t want to confuse your users.
c) Use Relevant Keywords in Your Domain Name
If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.
d) Your Domain Name Should end with “.com”
End your domain name with “.com” and not some other extension such as .us, .net, .biz, etc.
The simple fact is that when people think of sites, they always type in .com
You’ll get installation instructions with your hosting package.
Do not let lack of knowledge be an excuse for not doing something.
Just start gathering information by doing online searches and get educated on how to proceed.
Now, decide what to blog about. Choose a blogging platform.
Find a host, pick a domain name, install WordPress, design and use your blog!
These Four Blogging Tips will help you with your blogging plan.
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The Truth About Content Marketing
by Rahimah Sultan
Content marketing today appears much different than it used to look. There are new tactics, trends, data, and content tools that have transformed our approach, and it’s easy to forget the core purpose of content. There are several things that all brands, marketers, and industry leaders need to know about content marketing today.
It takes effort, you have to be consistent, social media is not the only way to distribute content, plugging your products is not its only function, your blog can’t do it alone, it fuels and offers PR opportunities, and you have to walk before you can run.
John Hall details these points in his article The Truth About Content Marketing And What Brands Need To Know
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