by Rahimah Sultan

 

According to Julie Neidlinger, “An email autoresponder easily makes use of the blog content you’ve already created. Most readers haven’t read everything you’ve written, nor have they read it in sequential order. Your email autoresponder groups related topics together and packages it neatly for the convenience of your readers, delivering it right to them.”

 

In this article she details the reasoning for an email autoresponder course. You must have an autoresponder if you are doing business online. This article shows you how to use an autoresponder course as the prize or gift download for getting people to subscribe to your list and accept your emails.

 

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by Rahimah Sultan

 

As entrepreneurs we all want to be successful. We have to feel like we can do anything and we must be persistent and persevere. In each of our various personalities we have something of value, that’s different from anyone else, which we can use to our benefit for success. We all use different strategies for online business success.

 

Jonathan Long discusses some factors that contribute to business success in his article 5 Quirks That Contribute to Success. They include having a can-do attitude, making stuff happen, and never doubting your gut feeling.

 

In conclusion he says that being genuinely happy for others, even your competitors, will keep you in “ a positive state of mind, an absolute requirement to achieve — and celebrate — your own success.”

 

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by Rahimah Sultan

 

I think most people realize there are really no free rides in life. This especially applies to business. You cannot get something for nothing. There are so many unscrupulous people trying every way possible to take your hard-earned money by daily touting free websites, automatic money machines, turnkey businesses and systems, your own branded website and on and on. There are no free rides in business. By using one of those sites or systems, you generally have no control. If they disappear so goes the business.

 

When my son was a teen, he pleaded with me to help him get a JVC player for either his Birthday or Christmas. Some of the details have faded from my memory. I do recall saying something like that’s a lot of money for something that probably won’t hold your interest for very long. It was a challenge being a single parent of two children and having to be really careful with my money.

 

My son has always been very industrious and worked part-time jobs as a teen. He offered to help pay for it, but since this was something he wanted so much, more so than anything before, I got it for him. He loved that player, and it was the beginning of a “paying” hobby for him as a DJ before joining the Air Force.

 

Early in his military career he was stationed in Germany, at Ramstein Air Force Base where I spent a month with him, just before the United States became involved in Iraq, in 2002, not knowing if I would see him alive again after that. I am very happy to say, although he went through a lot in his 23 plus years of active duty, he came out alive and well.

 

During that month, mid-December through mid-January, my son was attending school as well as working his base job. It was an unusually bitter winter. He was out in the evenings putting up posters to advertise his upcoming DJing gigs. He had some challenges early on but never gave up. Over the years he has become a major player in the DJ world, playing parties for some of the top hip hop artists around. He still plays today and does his 9-5.

 

Although I did not know it, his DJing dream began before he got that JVC player, which he still has and showed me while I was in Germany that month, and reminded me of what I had said all those years ago about a passing fancy.

 

If you are thinking of starting an Internet business, you must have a plan, be tenacious, and never give up. It will take time and you will see positive results only after doing the work.

 

So, forget about all the shiny objects thrown at you daily and decide what you want to accomplish and plan accordingly, because there are No Free Rides in Business.

 
 

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by Rahimah Sultan

 

I ran across an article titled 10 Steps to a Successful Affiliate Marketing Strategy that laid out what affiliate marketers needed to do to succeed in 2015 and beyond? The operative words are “and beyond.” The author states, “Many first-time affiliate marketers make the mistake of going one mile wide and one inch deep: trying to dominate forty niches in their first few years.” Marcus Taylor covers ten steps to a successful affiliate marketing strategy that include:
 
Using valuable content, building a brand that adds value to the customer, building a foundation of recurring revenue, and more.

 

He also says you should use more than one traffic source, have a mobile-friendly site, and find products that add value to the site’s readers and that also have the potential to increase the site’s revenue by an order of magnitude. In his “10 Steps to a Successful Affiliate Marketing Strategy” he points out the fact that affiliates need to be creative and outthink the competition.

 

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by Rahimah Sultan

 

 

Digital marketing is the promotion of products or brands by one or more forms of electronic media. Unlike traditional marketing, digital marketing involves channels and methods that enable you to analyze marketing campaigns and understand what is working and what is not, in real time.

 

Building a strong foundation for your marketing is all important. In order to be successful with digital advertising, you must have the essential digital foundations in place before you can be successful with digital advertising. Here are four tips for digitally marketing your home business.

 

Branding

 

Before promotion comes branding. You must know what your niche is or what it is you want to convey to readers. Then you can build a website, social media presence, ad campaign, and other marketing materials to all match and work together to build brand awareness. You will then have a consistent look when you are ready to advertise.

 

Web Site

 

A website is your most important tool. It gives a first impression of what you and your company or home business are all about. It should be well organized and easy to navigate.

 

Prospective clients or customers will expect you to have a social media presence on which you consistently interact and where you share and provide content. You need to make sure you have social media presences on the main social media channels you want/need to be on. You do not need millions of visitors and you only need to be on a few channels.

 

SEO

 

SEO and keyword analysis are important to getting visitors to your site. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are all about getting your website recognized on the first page of Yahoo!, Bing, or Google search engine results when clients search for relevant keywords or phrases.

 

By optimizing your pages based on the content you are writing, and other key strategies, you leave no doubt as to what you are about to the search engines. For a healthy web presence build your website in a way that promotes positive search rankings, thus building your reputation and establishing your brand as a leader in your industry.

 

Landing Pages

 

Landing pages are a must in your campaigns. They are a way to direct your visitors to the information or product they are seeking. It is like a street sign pointing the way. It is calling them to sign up to check out your offer and buy. If you have no landing page, visitors to your website can become confused and then click away from your page and you lose them forever.

 

Know your niche, have a well-organized website, use SEO and well-designed landing pages, and set up your campaigns. These Four Tips for Digitally Marketing Your Home Business should help bring you marketing success.
 
 
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by Rahimah Sultan
 

 
 

In his article Why Your Sales Funnel Sucks Lemons, Brian Carter says, “If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one.

 

The question is: how effective is your funnel?”

 

Brian covers the 5 most common mistakes businesses make with their digital sales funnels. They are: too many steps, not getting enough people into your funnel, keeping it too private, only one idea per funnel segment, and being so inbound that you don’t close the sale.

 

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by Rahimah Sultan

How do you spend money to make money when you have no money?

As the saying goes, you need to spend money to make money. But how do you do that, when you have absolutely no money to start a home business?!

Any business you start will have fees and costs. If you start a blog, you will need money for hosting and themes.

If you start an independent consultant business, you need to buy a kit to join. The kits range anywhere from a couple hundred dollars to a couple thousand dollars.

If you start a business where you sell products, you have to invest in the products to sell.

It does not really matter what kind of business you start, there are going to be costs associated with it.

You will need to figure out the kind of business you want and how to get the money to get started.

Read more…

You may want to have a blog, which is a low-cost way to start in business, while you figure out your next steps.

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by Rahimah Sultan

When I was nine years old my goal was to become a doctor. That meant graduating from high school and attending college. I had to formulate a plan that would enable me to achieve this.

In elementary school things were already decided for you as far as course selection. In junior high, now called middle school, you had a more flexible curriculum depending on the path you wanted to follow. It was then that the thought of becoming a doctor solidified for me, and I used counselors’ recommendations and my own research to determine the classes I needed and when to take them.

I hope the following three tips for business success are of use to you as an entrepreneur as you plan and pursue your vision.

1. Keep focused on the main goal

Have a clear vision of your main goal. Although you may veer off course from time to time, your big vision is always the focus. Sometimes challenges arise and plans must be changed. Remaining focused on your ultimate goal will enable you to make the needed changes to keep you moving forward.

2. Persevere

Sometimes you will face uneasiness and fear of the next steps to take. You will need perseverance to keep moving forward and to stay on track. While in school I faced a lot of major challenges and had to delay my college education. I held on to my vision and eventually circumstances were such that I could attend college. That was much later in my adult life and I focused on “plan B” and received my college degree. Although I did not become a doctor, I pursued something I was truly passionate about. You will also need passion to succeed.

3. Be flexible

You need to formulate a basic plan that allows for changes. Sometimes large changes to the plan will be necessary. You also need a marketing outline for promoting your business. Decide which avenues and platforms you will use and what your budget will look like.

These are Three Tips for Business Success to consider if you are an entrepreneur or plan to be one and have decided the path you want to follow.


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by Rahimah Sultan

 

In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are three tips for marketing success.

 

1) Your website must be search engine optimized. Search engine optimization (SEO) is a long-term marketing strategy. It is important to have your blog and web pages fully search engine optimized for getting free, targeted traffic from the search engines. Keyword research and use as well as quality incoming links are essential for this to be a successful online marketing strategy.

 

2) Another long-term strategy is link building. Having incoming links is critical to your marketing success online. Search engines rank your site higher based on the number of good incoming links pointing to it. There are many techniques for building incoming links to your site. One way is writing for article directories.

 

You want to publish articles in the largest publications that you can, because they get you links when other webmasters use your article on their sites. This is known as syndication. There is a resource box included at the end of your article where you can add your information and your website. This gets you one-way backlinks to your site. You only need to write for a couple of the largest directories. I suggest Ezine Articles directory.

 

3) Pay Per Click Advertising (PPC) is a strategy that will yield fast results, although it requires a financial investment. You should educate yourself about PPC before using it, as you can lose large amounts of money in a very few days. You must be very careful and track each ad promotion, to identify the strategies that get the best results. This will enable you to invest wisely.

 

Driving traffic to your site is essential for long term success. Hopefully, these Three Tips for Marketing Success help you in your online business.

 
 
 
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by Rahimah Sultan

 

Educated buyers want help and expertise. If you have something compelling to say and you market those ideas then you can increase your credibility and build an audience that will listen to you. A blog or newsletter is a great way to get content to your audience. Decide who that is and start jotting down helpful, instructive advice to make life easier. Use visual, insider and “wacky” content.

 

It’s called content marketing. You’re on the receiving end every day. If you need examples, check out all those helpful tips and articles in your email box and social media designed to make you stop, click, read, and act.

 

Although this article was written by Mike McCarron who is the transportation industry, it is information that all marketers can use. Read more…

 
 

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