by Rahimah Sultan

 

 
 

You must have an online presence to build your brand. That means using social media sites like Facebook and Twitter. But, you can’t just open an account. You have to have a strategy to generate a following. It takes a lot of work and talent.

 

“If you’re currently plotting your break into the social media realm, then you will quickly see that competing for the short attention span folks today have today is rather daunting. You’re going to need a content marketing strategy that will not only interest but engage your audience.”

 

You must watch for new trends, use your own voice, not be afraid to experiment, be diligent, and maintain quality. Hugh Benjamin details this in his article What It Takes To Successfully Build An Online Presence.

 
 

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by Rahimah Sultan

 

 

“So, you’ve decided you want to work for yourself when you reach age 65 or so. There are three key factors to consider before diving into entrepreneurship and starting a home business in retirement.”

 

Risk
“Be realistic about the time, energy, and cost of starting a new venture. The flexibility of freelancing or consulting from home would be a better option than setting up a labor-intensive physical company. Consider the investment…”

 

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by Rahimah Sultan

As a new entrepreneur you need to follow certain rules for small business success. You need to quell the enthusiasm a bit and focus on starting out right to avoid later disappointment.

Here are 10 of the most important rules for small business success:

1. Start small and grow. Don’t try to sell to everyone. You need a niche – a specific product or service so that you’re not competing with everyone.

2. Concentrate on what will be the bread and butter of your business. Don’t try to implement all your entrepreneurial ideas at once. You can branch out later.

3. Make sure you have a product or service that customers really want.

4. Develop a business plan that forces you to think through the basic elements of your company, i.e. your market, competition, industry and your position.

5. Know your customers. If you have a clear target market you can be much more effective and efficient in both your product development and marketing efforts.

6. Build one business at a time. Concentrate on one new direction, product or service, one target market or one distribution channel at a time.

7. Don’t re-invent the wheel. Get a piece of an existing market. Creating a market for a brand-new type of product or service is difficult, time-consuming and expensive.

8. Double the estimate of the time and money you originally think you’ll need. Things cost more and take longer than planned.

9. Keep things short and use lots of photos. People don’t like to read.

10. Build strong customer relationships. People like to do business with those they know, like, and trust.

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by Rahimah Sultan

So now you’ve set up your online business website, and you’re ready to advertise it. You need a way to stay in touch with those who visit your site. You don’t want to lose them forever when they click away after one visit. There has to be a way to capture their information so you can follow up with them and build a relationship. After all, you need people to buy what you are offering. And you want them to buy from you in the future.

To do this you need an automated way to get their name and email address before they leave your site, and are gone forever.

Now is the time to set up an automated system to do just that. This system will include an autoresponder. So, what is an autoresponder?

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.

Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities. – Wikipedia

Your automated system will have a way to set up a form which is a LCP (lead capture page) on your site to capture visitors’ names and email addresses. This is how you begin to build your list of subscribers.

Once you have a person on your list, you can follow up with them whenever you choose. You can set this up in your automated system. The setup is something you do one time, and the system will automatically send emails at intervals you have determined. You’ll also have the ability to email at other times and you don’t have to change anything you’ve already set up.

In business, you want to build a list, send emails, and make money. An autoresponder system handles this for you.

Read this three-part series that offers in-depth details on autoresponders and writing autoresponder emails.

Click for Part 1

Click for Part 2

Click for Part 3

An autoresponder is the main connection between you and your list for financial success.



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by Rahimah Sultan

Multi-level marketing has gotten a bad reputation, partially due to a lot of confusion about legitimacy. Although structured almost exactly like a pyramid scheme, it is legal.

A pyramid scheme is a non-sustainable business that involves the exchange of money, usually in the form of a sign-up fee, and usually has no product or service.

Check what the Better Business Bureau has to say about the company and the guide if it’s nutritionals.

This business is not for everyone. Is your up-line helpful and caring? Are you team spirited?

Another part of the multi-level marketing reputation is due to a marketer’s approach.

When promoting your product or service, don’t be pushy. Just be there when someone is ready to try your offer. If you’ve researched the company and are pleased, educate people on the benefits of using the products or services. You can do this in several ways; physical meetings, online webinars, videos, etc., showing how you are benefiting from using the products or services.



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by Rahimah Sultan

 
 

So you want to make money online from home. Where do you start?

 

Well, what do you like to do? What are your hobbies? What do you spend time on every day that you love doing? If you want to do what you love doing and also make serious money doing it, then start planning a way to get it out to the public.

 

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by Rahimah Sultan

 
 

 

“With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas…”

 

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by Rahimah Sultan

 

 

Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. It is one of the most successful types of marketing a business can do. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company. – Wikipedia

 

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy resource, and you need to SEO your articles.

 

There are benefits to be gained from article marketing.

 

Use these article writing tips to create great helpful content that will spread your message, build your expertise, and that will build your brand and authority.

 

You can read the article here.

 

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by Rahimah Sultan

One of the most beneficial aspects of becoming an entrepreneur is that in today’s marketplace you have diverse marketing methods with a wide range of online tools available to help automate the process. Here are some online marketing tips to help you achieve your marketing goals.

 

Email Marketing Automation

 

Email marketing is central to your business. Find a company that has been around for some years and also provides a web-based solution for unlimited email processing, so you will have room for growth. Be sure to set up your emails and delivery schedule using an autoresponder as part of your email marketing automation.

 

WordPress Automation

 

Express yourself and showcase your products and services using a blog. With a free WordPress blog and plugins you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines.

 

WordPress works great for both desktop and mobile devices and also allows you to automate and schedule your social media posts.

 

Social Media

 

Social media platforms are great for advertising. Choose one or several that best suit the needs of your business. Facebook, Twitter, LinkedIn, Pinterest, and Instagram are some of the most popular.

 

Read The Best Times to Post on Facebook, Twitter… for posting suggestions.

 

Hopefully, these online marketing tips will aid you in achieving your marketing goals.

 

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by Rahimah Sultan

 
 

When you are running an internet business you need proven online marketing strategies for internet business success. But the strategies change very quickly, thus hindering your ability to stay ahead of the competition. Business success is mostly about marketing. A few things you need are quality content, more than one marketing strategy, and you need to build relationships.

 

“Great marketing can sell an average product but poor marketing cannot sell a great product.”

 

In this article Jon Allo discusses five internet business strategies needed for success.

 

Click here to read.

 

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